• Human Ecology Research
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• 제52권3호
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• pp.243-253
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• 2014

This qualitative case study examined the experience of middle-aged homemakers with buying and wearing clothes. Clothing benefits and clothing purchase types were observed in the homemakers' daily clothing-related behavior. This study aims to understand clothing consumption values in light of clothing benefits and to determine purchasing methods, purchasing mental states, and personal characteristics according to the clothing purchase types of middle-aged homemakers. The participants of this study were four full-time homemakers and four homemakers with a job outside the home, all in middle age. This study was conducted through in-depth interviews based on an unstructured questionnaire, and the data were collected from January 2010 to October 2010. The results were as follows: first, the clothing benefits were identified as a social stereotype, aesthetic taste, economy, wearing situation, and age perception. The most important clothing consumption values to the middle-aged homemakers based on the observed clothing benefits were, in order: social value, emotional value, epistemic value, functional value, and conditional value. Second, the type of clothing purchase was observed to be planned buying, followed by impulse buying, and compensatory buying. Even when a homemaker planned to shop regularly, when they were exposed to an attractive retailer promotion, they seized on the opportunity on impulse or made a compensatory purchase to divert oneself. Even though homemakers prefer primarily impulse buying, when they went shopping for clothing with their mother-in-law or husband, they made planned purchase also.

• 한국의상디자인학회지
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• 제17권4호
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• pp.117-129
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• 2015

This study is to find out the changes and features of male consumers' life style and purchase tendency according to the change of Korean fashion market, and based on which to suggest the design for the 20s men as well as a proper distribution channel for it. Documentary research and investigation were done together for the study. By reviewing documents focused on previous studies and declaring the change of men's fashion shopping tendencies and the following changes and features of their fashion sense and styles a conceptional frame for a design suggestion was presented. Ways to investigate were men's wear collection research, Q-technique. First of all, they tend to boldly reduce unnecessary purchases and do not hesitate to focus on the wanted item, expanding the trend of 'value purchase.' Secondly, men's wear use various design elements with feminine images, while the materials, colors and design expressive techniques that have been exclusively used for women's wear, began to be applied to men's one, turning them into gentle styles with womanhood is stressed. Thirdly, Korean distribution channel is rapidly diversified from departments to new-concept ones such as multi-brand stores. Especially, displaying and selling various optional products, multi-brand stores lead such diversification of fashion distribution channel. Fourthly, features of the drapery types favored by the 20s men are that they like no-chromed dark or blackish colors with fixed structure and partially-applied drapery on the clothes. Fifthly, it turns out that men in their 20s set a premium on design and price while they buy clothes. In addition to that, they buy clothes mainly during discount period and displayed much bigger satisfaction for the purchase on discounted price that those on normal price.

• 한국미생물·생명공학회지
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• 제31권2호
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• pp.95-102
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• 2003

미세포류는 다양한 서식환경, 분류군, 종조성 등의 특징을 갖는 미생물군이며 , 이들은 각종 유용물질을 생산하는 것으로 알려지고 있다. 따라서 지금까지 유용물질 생산을 위하여 집중적으로 연구되었던 세균, 곰팡이 등과 함께 미래의 유용한 물질생산의 보고로 간주되고 있다. 미세조류 배양의 가장 큰 장점은 대부분의 작물생산에 적합하지 않는 높은 염도, 강한 알카리 등의 극한 환경에서도 성장하는 조류가 있다는 점이다. 최근 유용 미생물 탐색, 미생물 배양, 유용물질 탐색기술 등의 기반 기술이 크게 발달하면서 미세조류 배양 및 물질생산 비용은 점차 저렴해지고 있다. 또한 최근 급격히 발달된 생명공학기술을 이용한 유전공학적 조류주 개량 등으로 유용물질 생산 효율도 크게 증가시킬 수 있게 되었다. 한편 전 세계적으로 지구환경문제가 중요 쟁점으로 등장하였으며, 동시에 생물다양성협약 등 생물자원의 보존 및 확보가 무엇보다도 중요한 시점이라 할 수 있다. 미세조류의 대량배양 시 배지로서 축산폐수를 이용한다면 유용물질의 생산과 동시에 폐수의 고차처리, 대기 중 이산화탄소의 고정화 등 당면한 환경문제를 해결할 수 있는 환경친화적 기술로 평가되고 있다. 따라서 미세조류의 대량배양을 통하여 biomass로부터 건강보조식품, 천연색소, 의약용 물질 등의 고부가 유용물질을 생산하여 경제적 가치를 창출할 수 있다. 또한 미세조류의 대량배양은 부수적으로 생물학적 이산화탄소 고정화를 통한 대기 중 농도감소 등의 지구환경문제의 해결에도 기여할 수 있다. 즉, microalgal biotechnolog는 생물산업의 활성화와 함께 횐경산업의 발전을 도모할 수 있는 유망한 미래 산업으로서 앞으로 큰 발전이 기대된다. 수 있음을 보인다.옥천비변성대의 고생대 지층에서도 보고된 바 있기 때문에 옥천대에 광역적으로 일어난 것으로 생각된다.didn′t have purchase intention of apparel on Internet shopping malls were summarized and labeled as: difficulty of decision making due to virtual shopping environment, insufficiency of diverse apparels, users′ unease handling, risk of incredible apparel quality, unfamiliarity of Internet shopping and risks of unsecurity. Difficulty of decision making due to virtual shopping environment was determined as the most important factor of reasons that respondents didn′t have purchase intention of apparels in website.previous experience" in both cases. The rural housewives bought clothes when they had any "event" and urban housewives bought them when they had "extra money or sale".ng about the real environmental damage of the vehicles. In the paper we describe "how should the

• 한국멀티미디어학회논문지
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• 제17권11호
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• pp.1374-1381
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• 2014

Digital technology With the popularization of computers and IT technology development is causing a dramatic change across the human life. Increase of profit in fashion industry has a significant impact on the overall industry. It has been studied to develop consumer oriented higher value-added fashion products of including clothes using digital technology abroad. In this paper, we propose a system that when user stand in front of display, user can show body captured depth camera look the coordination of a variety of costume and fashion concept through a magic mirror. Using the system, we will satisfy the convenience of user and be used as a way appropriate to clothing shopping in the shortest time. The system will develop personalized fashion content industry enhanced interaction.

• 복식
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• 제50권4호
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• pp.181-195
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• 2000

This study was conducted from Sep., 1999. to Nov., 1999. It researched approximately 60 specialized manufacturers who had homepages on the Internet. Of the 60 manufacturers, 20 of them were chosen for the study all of whom had relatively were made homepages that were geared towards sales. 1. Daily Hanboks on the homepages were put in an electronic catalog. They were photographed and well described. Each picture could be enlarged when needed. 2. The Hanbok's were made for men, women and children. There were every couple's Hanboks. The Hanboks used natural material, mixed spinning and chemical textile, which was easily kept and washed. It was intended, as clothes for everyday wear Silk was used for formal clothes. 3. The prices ranged from low-middle to high clothing for everyday life is reasonable and street wear and formal dresses are priced high. The color of the dresses are not vibrant, but natural and light. As Hanboks become more in demand, there will be more choices available. 4. As matter of the sizes shows weakness. In general they use the western size system. The purpose of this study is to show the direction that Hanbok manufacturers may take for the internet sales and for being more active to promote the spread of the dress. This research came to the fellowing conclusion. Even though Hanbok manufacturers operate homepages. it seems that they are not well used. However, many internet shopping malls have been opened and they have put Daily Hanboks into one of their sales categories. The internet malls are getting more active and are expanding more. Therefore the market value of the Hanboks in the future look optimistic. If smaller sized manufacturers of Daily Hanbok's establish cooperative network that have no time and space limit, they can use the strong power of the market as the market development for Daily Hanboks is endless.

• 유통과학연구
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• 제6권1호
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• pp.117-128
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• 2008

본 연구는 소비자의 대형마트 PB(Private Brand,자사등록상품)의류 선택시 어떠한 요소들이 소비자들의 구매행동에 얼마만큼의 영향을 미치는가에 대한 상관관계를 규명하여 대형마트가 실시하는 가격설정, 판매, 진열, 판촉활동 시 고객의 요구를 정확히 파악하여, 효율적이고 효과적인 마케팅 활동이 이루어지기 위한 기초자료를 제공하는데 목적이 있다. 본 논문에서는 소비자들이 PB의류를 구매를 고려할 때 NB와 합리적으로 비교하여서 가격, 품질, 가치에 대한 지각을 한다는 측면에서 지각된 가격차이, 지각된 품질 및 실용성차이, 다른 목적으로 대형마트 방문시 지각된 충동구매 차이, 매장내 진열상품을 통한 지각된 구매차이 변수들에 대한 가설과 검증을 통해 실증적인 통계학적인 방법으로 연구 하였다. 본 연구 결과에 의하면 대형마트 소비자의 PB의류 구매시 주요 결정 요인으로 밝혀진 판매가격, 스타일에 대한 기존 NB브랜드의 트렌드 접목, 품질과 실용성이 있는 상품 개발과 마케팅 전략이 가장 우선적으로 효과적이라는 판단이다.

• 복식
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• 제51권2호
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• pp.105-120
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• 2001

The purpose of this study is to identify the relationship of self-efficacy, which is a kind of the self concept about one's own ability, to the decision-making process, which is the key part of consumer behavior. The subjects in this study were 985 male and female undergraduates of a university located in the city of Kyongsan, the north Kyongsang province. The collected data were statistically processed by MANOVA and ANOVA. For post test, Scaffle and $\chi$$^2$-test were employed. The followings are findings of this study : 1. Concerning incentive to buying, the group having the weaker general self-efficacy is stimulated more highly by the incentives of self-display, fashion pursuit and economic utility than the group having the stronger general self-efficacy does. 2. Regarding information sources. the factor of observation is frequently used by the group having the weaker general and social self-efficacies more than the group having the stronger general and social self-efficacies. 3. As to the evaluative criteria of clothes, the group having the stronger general and social self-efficacies put a higher value on functional and economical points than the group having the weaker general and social self-efficacies does. 4. As for the evaluative criteria of store the group having the stronger general self-efficacy lays stress on store atmosphere, store attributes and convenient shopping condition, while the group having the weaker general self-efficacy puts emphasis on brand and fashion. 5. In buying apparels, the group having the stronger general and social self-efficacies makes more planned purchase.