• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.6
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• pp.850-860
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• 2000

The purposes of this study was to provide the fundamental data for children's wear standardizing sizes of ready-made clothes by analyzing the elementary school girls’somatotype. The subjects for anthropometic measurements were 434 elementary school girls’by age groups < ‘(1st age(1ㆍ2 grade)’,‘2nd age(3ㆍ4 grade)’, and 3rd(5ㆍ6 grade)’ > living in Pusan. According to the analysis of upper bodies by the age groups 1. According to the analysis to draw somatometric factors by the age groups, sevenㆍseven and six actors in 1st . End and 3rd age groups are obtained from measurements of upper body. 2. The 1st & 2nd age groups: As the result of factor analysis for the factor, the first and second factors which explain more than 70% of the whole variance represent“horizontal size”and“vertical size”, which characterize more aspects of the body shape of girls at elementary school ages. 3. The 3rd age groups: As the result of factor analysis for the factor, 6 factor which explain 74.39% of variance were extracted form anthropometic data. The first factor represented the items of circumference, breadth and depth related to“sectional size the front length of the upper body”, The second factor described the items of "heights & the back length of the upper body”.

• Journal of Fashion Business
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• v.7 no.1
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• pp.27-37
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• 2003

This study is the first part of the research to reveal the effects of somatotype characteristics on body temperature control reaction as well as thermal sensation. Nine healthy female collegians (classified into 3 body types of thin, normal, and obese according to Rohrer index) living in Busan were chosen as the subjects. The following are the results: Significant differences of skin temperature appeared in the parts of epigastrium (thin/normal>obese), anterior forearm (normal>thin/obese), and anterior leg (obese > thin/normal) as well as mean skin temperature. Mean skin temperature temporarily dropped owing to the exercise but tended to recover as time went by. Skin temperature of normal/thin shows higher than obese type. The change of skin temperature was noticed in the order of forehead > epigastrium > anterior forearm > anterior leg > anterior thigh (obese type) ; epigastrium > forehead > anterior forearm > anterior thigh > anterior leg (normal type) ; epigastrium > forehead > anterior forearm > anterior thigh > anterior leg (thin type, before and after exercise); epigastrium > forehead > anterior forearm > anterior leg > anterior thigh (thin type, during exercise). Significant differences were shown in the temperature change inside clothes according to somatotypes. No significant differences were revealed in thermal sensation, moisture sensation, and comfortable sensation according to body types and time.

• Journal of Fashion Business
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• v.20 no.3
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• pp.1-16
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• 2016

The purpose of this study is to analyze the differences in color, pattern, and texture of functional materials of outdoor clothing according to new senior women's psychological comfort. The data were collected from 163 female respondents aged 55-64 living in Busan. The results of the study are as follows. First, both the high and low psychological comfort groups preferred soft material the most. The high psychological comfort group particularly preferred soft textures and highly evaluated textured material in general. Second, both groups mostly preferred plain patterns while the high psychological comfort group preferred the dot pattern more. Third, in terms of colors, the high psychological comfort group preferred navy and purple, while the low psychological comfort group preferred brown. As to achromatic colors, both groups preferred black the most with the high psychological comfort group preferred gray and white more than the other group. Fourth, the high psychological comfort group preferred colors and patterns of clothing that made one look the most slimming, while the low psychological comfort group strongly preferred colors and patterns of clothes. Therefore, our results suggest that new senior women have a strong interest in outdoor clothing, not only in terms of textile functions, but also having interest in textile designs. In particular, the new silver women value psychological comfort in colors more than patterns of textile design.

• Journal of the Korean Society of Fashion and Beauty
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• v.6 no.2
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• pp.91-96
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• 2008

As the interest on popular culture has began to be expanded to a general living culture through 'Korean Wave(韓流)' and is in profess of the 'strategy to support Korean(韓) brand' to enhance our cultural standard and create a worldwide brand value in traditional culture. The purpose of this thesis is to make suggestion for production of an effective and differentiated advertisement photo in Korean(韓) brand fashion product on the basis of a Korean image. First, the Korean image is like the unique culture or history in Korea which enables us to feel our identity such as Korean clothes, houses, Hangul. Especially it was found out that the characteristic of a traditional costume in our country included a natural beauty, neatness, purity and calmness, etc and positive intention was expressed on a production of a fashion, photo, graphic of a Korean image.

• The Research Journal of the Costume Culture
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• v.12 no.3
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• pp.354-368
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• 2004

The purpose of this study is to investigate the effect of Shirts-color(Different-color, Same-color) and Hat color(Red, Blue, Beige, Grey), Hat design (Beret, Cloche, Bowler, and Capeline) on impression formation. The experimental materials developed for this study were a set of stimulus and response scales. The 7-point semantic thirty stimuli color pictures of various combination of hair length, hair style, and type of hat design were manipulated by computer drawing. The subjects were 360 undergraduates living in Seoul, Kyunggi and Kyungnam. The experimental design was composed of 3 factorial designs. The result of the study can be summarized as follows; Impression factor of the stimulus consisted of the 5 different dimensions. (concentration of attention, attractiveness, gracefulness, activity, tenderness). Concentration of attention, elegance, and tenderness in case of a hat as a clue, elegance and tenderness in case of the color of upper clothes as a clue, and all the factors except attractiveness and elegance in case of the type of hat as a clue were significant factors to differences of appearance. In regarding the effect of interaction between each variable, the combination of Hat color and Shirts-color had significant effects on tenderness, Hat color and type of hat design on concentration of attention, elegance and activity.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.1 s.139
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• pp.124-135
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• 2005

This study was intended to compare and analyze the clothing purchasing behavior of Chinese career women in Benjing, Shanghai, Shenzhen, and Changchun, and to provide useful information for establishment of marketing strategies for China. The subjects were 662 career women in their 20's or 30's living in Benjing, Shanghai, Shenzhen, and Changchun. Data was collected through the questionnaire based on the theoretical and previous studies from April 9, 2003 to April 31, 2003. A total of 662 questionnaires was analyzed by frequency, percentage, ANOVA, Duncan's multiple range test, and ${\chi}^2-test$. The results of this study were as follows: 1. Demographic variables such as an age, marriage, academic back ground, residential city, monthly income, and monthly expenditure on clothing were significantly different among the career women in Benjing, Shanghai, Shenzhen, and Changchun. 2. Clothing purchasing behavior variables such as clothing purchasing motive, using informants, clothing selection standards, store selection standards, and satisfaction after purchasing clothes were significantly different among the career women in Benjing, Shanghai, Shenzhen, and Changchun.

• Journal of the Korean Home Economics Association
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• v.44 no.2 s.216
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• pp.61-69
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• 2006

The purposes of this study were,1) to examine the clothing purchase behaviors of the elderly, and 2) to investigate the relationships of clothing purchase behaviors, information source, service quality and clothing buying motive, which may provide insights related to the silver market. Data were obtained for women in their 50's and 60's women living in Busan (N=285), and analyzed using to factor analysis, Cronbach's alpha, ANOVA and Duncan test. The research findings of the research wereare asan follows. The elderlys women bought clothes with their her friends, used credit cards, and usually shopped at the department stores. There were partly significant (Ed- it cannot be 'partly' either it was significant or it was not) differences in clothing purchase behaviors, information source, and service quality by clothing buying motive types. The ostentation group considered more massmideamass mediainformation sources and experience/salespersons/observation information sources, more was higher than the economic group and utility groups. The ostentation group and economical groups attached more importance to Facilities Service and Policy Service in service quality, was higher than the utility group. The Iimplications and drawn from the study results for the information will be useful to consumer behavior researchers and retailers of the silver market.

• Journal of the Korean Home Economics Association
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• v.37 no.12 s.142
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• pp.1-11
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• 1999

The purpose of this study is to investigate the color preference of women living in Seoul, to provide materials which is useful for setting up the color plan for a better costume, and to suggest new information in the apparel study. This study is done on the basis of color preference only by age and the range of this study restricted on womens' clothes. The subjects of this research are 1,100 young adult women and 1,244 elderly women photographed in the street. The data are analyzed by frequency and percentage. The results of this study are as follows ; The preference of chromatic color and achromatic color, tint and tone, pattern of textiles are different mainly by age. 1. Elderly women prefer achromatic colors to chromatic colors. The most preferred achromatic color is black, especially elderly women prefer black. 2. Analysis of tint shows that blue, red and yellow red are commonly preferred by women. Especially blue is preferred by young women : red and yellow red are preferred by elderly women. 3. Analysis of tone shows that vivid, pale, dark tones are commonly preferred by women. Especially vivid tone is preferred by elderly women, while pale tone is preferred by young women 4. Analysis of pattern of textiles shows at, pattern textiles are preferred by elderly women rather than by young women. The most preferred pattern for elderly women is a flower pattern, and for young women a stripe pattern.

• Journal of the Korean Society of Costume
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• v.59 no.4
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• pp.143-154
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• 2009

The purpose of this research is to investigate elderly, middle-aged female consumers' design and material preferences for lounge wear and after understanding senescent women's propensity to purchase lounge wear. The subject of research were to those living in the Seoul and capital region and 612, which did not comprise missing values, were collected and used for data analyses. All the age groups including those in their 50s and 60s prefer jacket and pants styles the most and these styles are the most favored as lounge wear as well. Those in their 50s and 60s prefer a round neckline the most while those in their 70s favor a V neckline the most. Analyses of sleeve styles of senescent women show that all the age groups favor a straight set, or a sleeve design, the most. Although the aged people investigated in this research have relatively high purchasing power, it is found that they tend to buy low priced lounge wears. Reviewing all of the above-mentioned results, the prices of garments for senescent people will be set in consideration of their economic level, so that good quality commodities may be produced and sold at different prices.

• The International Journal of Costume Culture
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• v.6 no.1
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• pp.52-60
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• 2003

The purpose of this study was to examine the cases of the head family's costume culture and to apply them to field experience education of adolescent's home economics subject. To examine costume culture, women in the two head families in the Hampyeong area, Jeollanam-do were interviewed. The findings had unique shroud making and custom in the Mo's head family of Hampyeong. Also it was found that the eldest daughters-in-law of the Lee's of Hampyeong have horizontally exchanged the information of the head family's costume with village women of the same family. They have initiated their costume culture directly through their daughters and it had the great influence on after-ages. The Spot experience program for adolescent to experience the head family's costume culture and life culture consisted of four subjects:(l)Educating the head family's traditional living culture including etiquette training, (2)head family village walk, (3)experiencing the head family's clothes life including natural dyeing and sewing, and (4)a field trip of Hampyeong Local Life Culture Museum. For a model experience of the head family's costume and life culture, three families with middle and high schoolers participated in 8- hour experience learning program.