• 유통과학연구
• /
• 제6권1호
• /
• pp.117-128
• /
• 2008

본 연구는 소비자의 대형마트 PB(Private Brand,자사등록상품)의류 선택시 어떠한 요소들이 소비자들의 구매행동에 얼마만큼의 영향을 미치는가에 대한 상관관계를 규명하여 대형마트가 실시하는 가격설정, 판매, 진열, 판촉활동 시 고객의 요구를 정확히 파악하여, 효율적이고 효과적인 마케팅 활동이 이루어지기 위한 기초자료를 제공하는데 목적이 있다. 본 논문에서는 소비자들이 PB의류를 구매를 고려할 때 NB와 합리적으로 비교하여서 가격, 품질, 가치에 대한 지각을 한다는 측면에서 지각된 가격차이, 지각된 품질 및 실용성차이, 다른 목적으로 대형마트 방문시 지각된 충동구매 차이, 매장내 진열상품을 통한 지각된 구매차이 변수들에 대한 가설과 검증을 통해 실증적인 통계학적인 방법으로 연구 하였다. 본 연구 결과에 의하면 대형마트 소비자의 PB의류 구매시 주요 결정 요인으로 밝혀진 판매가격, 스타일에 대한 기존 NB브랜드의 트렌드 접목, 품질과 실용성이 있는 상품 개발과 마케팅 전략이 가장 우선적으로 효과적이라는 판단이다.

• 한국가정과교육학회지
• /
• 제26권2호
• /
• pp.15-30
• /
• 2014

본 연구는 중 고등학교의 청소년을 대상으로 그들의 의복행동과 관련하여 동조적 준거특성과 유명브랜드에 대한 태도에 따라 학교생활적응에 어떠한 차이가 있는지 파악해 봄으로써 학생들의 학교생활적응을 도울 수 있는 의생활지도와 가정 교과의 의생활 교육 영역과 관련된 기초자료를 제공하는 것을 목적으로 하였다. 그 결과를 요약하면 다음과 같다. 청소년의 유명브랜드에 대한 태도와 학교생활적응의 차이를 가져오는 일반적인 변수는 성적과 월 용돈으로 나타났으며 성적이 높고 월 용돈이 20만원이상이거나 5-10만원인 경우 유명브랜드를 더 선호하며 학교생활적응을 더 잘하는 것으로 나타났다. 소년의 의복행동동조 준거그룹은 부모동조, 친구동조, 매스미디어동조의 세 요인이었으며 유명브랜드 요인은 네임이미지선호 요인과 품질선호요인이었다. 부모동조요인이 친구나 매스미디어동조요인보다 상대적으로 높았지만 세 요인의 전체평균은 보통수준 이하였다. 의복행동 동조준거특성은 유명브랜드에 대한 태도의 요인에 비해 더 큰 차이를 가져왔으며 친구와 매스미디어의 동조경향이 강한 그룹이 부모동조의 경향이 높은 그룹보다 상대적으로 유명브랜드를 선호하였다. 의복행동의 동조준거에 따른 학교생활적응의 차이를 살펴보면 보통수준일 때 친구와 매스미디어의 동조가 상대적으로 높은 그룹이 낮은 그룹보다 학교생활적응경향이 높았다. 또한 부모동조경향이 상대적으로 가장 높은 그룹 또한 학교규율과 교우관계는 좋은 것으로 나타났다. 보편적인 수준에서 의복행동 동조준거 경향이 상대적으로 높은 경우 학교생활적응에 긍정적인 관계라고 할 수 있다. 청소년이 유명브랜드를 선호하는 경우 학교규율적응은 낮았고 교우관계와 교사와의 관계적응은 상대적으로 더 높았다. 학습적응에 있어서는 유명브랜드에 대한 태도에 따른 유의한 차이가 나타나지 않았다. 다시 말하면 청소년의 의복행동 동조는 극단적이지 않으며 보편적인 수준에서는 친구와 대중매체의 의복행동의 동조와 유명브랜드를 선호하는 태도가 학교생활 적응에 긍정적으로 작용한다고 볼 수 있다.

• 한국의상디자인학회지
• /
• 제10권3호
• /
• pp.27-36
• /
• 2008

This article aims to identify the current status of outsourced production of Dongdaemun brands and to discover the consumers' perception of those outsourced products, their degree of satisfaction, and preference in purchasing those products. Moreover, the strengths and weaknesses of the outsourced products, as perceived by the consmers, have been identified, and specific methods and directions for efficient overseas outsourcing of Dongdaemun brands are suggested. This study also contains experimental works, in which I have prepared questionnaires, and my advisor have collected data. This survey was conducted on corporation managers, who directly operated clothing stores in Dongdaemun Market in December 2007. The collected data have been analyzed using SPSS 12.0 with various techniques such as t-test, paired t-test, frequency analysis and $X^2$-test. The results are summarized as the following: a) Comparison of the current outsourcing status of Dongdaemun brands showed that only eight out of the total 42 investigated companies have actually been outsourcing the production of their clothes. The biggest advantage of outsourcing was the reduced unit production cost, while low quality of products, delayed production, difficulty of control and management were shown as its disadvantages; b) the reason for purchasing clothes in Dongdaemun Market was to buy various clothing products. Comparing these reasons among different groups showed that there was a significant discrepancy in terms of trend design and copy design, in which wholesale consumers had shown a higher degree than retail consumers; c) and the preference for outsourced products of Dongdaemun brands was negative in both wholesale consumers (71.05%) and retail consumers (83.54%), as they both prefer clothes manufactured in Korea. Both groups selected the expensive price as the biggest disadvantage of Korean products, and picked design as the biggest strength of the outsourced clothes. Furthennore, both wholesale consumers (63.16%) and retail consumers (74.68%) selected Italy as the most preferred country for outsourcing clothing production. in which their reason had been their expectation for good product quality. The least preferred country for both wholesale (47.37%) and retail (50.63%) consumers was China, a country which they expected poor product quality.

• 한국의류학회지
• /
• 제20권1호
• /
• pp.142-156
• /
• 1996

The purposes of this study were to examine the reason, = of clothing discard and to investigate the influences of demographic and clothing variables on the clothing discard behavior Data were collected from 610 women who lived in Seoul and Kwangjoo. By means of factor analysis, 6 general factors of clothing discard reason.; were extracted The 6 factors were named as dissatisfaction with appropriateness, physically worn out, dissatisfaction with clothing quality, fashion change, boredom, inconvinience. Among the five clothing items (suits or one pieces, jackets, jumpers, shirts or blouses, skirts or pants), there existed differences in the reason factors of clothing discard The relationships between clothing discard behavior (reason factors of clothing discard, peviods of clothing utilization) and variables like user's age, degrees of satisfaction with clothing, clothing items were also examined. There existed significant differences among the age groups and the groups classified by clothing satisfaction degrees in the reason factors of clothing discard and in the Periods of clothing utilization. Periods of clothing utilization were also differed by the clothing items. As user's a age grew older, periods of clothing utilization increased and the rates of clothing discard because of dissatisfaction with appropriateness, and dissatisfaction with clothing quality, boredom, inconvinience factors were decreased. As the degrees of satisfaction with clothes increased, the periods of clothing utilization also increased and the rates of clothing discard because of dissatisfaction with appropriateness, and dissatisfaction with clothing quality, inconvinience factors decreased. And the rates of clothing discard because of physically worn out factor increased.

• 대한가정학회지
• /
• 제30권1호
• /
• pp.11-24
• /
• 1992

The purpose of this study is to investigate the present states and preferences for a type of campus wear, the differences between the life-style variables and clothing behavior among school uniform students and non-uniform students, to explore variabels of the purchasing tendency in clothes of boys' and girls' high school students. The questionnaires were administered to samples of four boys' and girls' high schools respectively in Kwangju. The data from 522 respondants were analyzed in using Frequency and T-test. The results were as follows: 1. Most of schools are likely to take a school uniform system in the near future but students do not have favorable attitude against the system. 2. There were partly significant differences between the clothing behavior variables (boys : psychological dependence, comfort and atmosphere of the store, girls : downtown shopping) among school uniform students and non-uniform students. 3. There were partly significant differences between life-style variables(boys : leadership and social attitude, advertisement confidence, girls : price consciousness) among school uniform students and non-uniform students. 4. About 80% of the subject group planned their clothing purchase in advance, and their parents and friends influenced on clothing buying behaviors more then other fashion information sources, however, for the boy students the atmosphere of the store is most affecting variables. The store in which the subject group purchased clothing most frequently was a specialty fashion store. In clothing selection, aesthetic factors were showen as important factor and the most affecting mass media is TV.

• International Journal of Reliability and Applications
• /
• 제13권1호
• /
• pp.1-17
• /
• 2012

This Paper deals with the stochastic behavior and failure analysis of a Viscose Staple Fibre Plant which produces fibre for making clothes. The fibre making plant is a complex system with various subsystems as: Vendor (supplies Charcoal and Sulphur, raw materials for the process), Carbon di sulphide Plant, Acid Plant, Pulp Plant and Processing Plant. The considered system can completely fail due to failure of any of the subsystems. The Carbon di Sulphide Plant can fail in two different ways, due to lack of Sulphur or Charcoal. Processing Plant has the configuration 5-out-of-10: d and 6-out-of-10: f. It is also assumed that the system can fail due to workers strike and catastrophic failure. All failures follow exponential time distribution whereas all repairs follow general time distribution. Preventive Maintenance policy has been applied to reduce the failure in the system. Various reliability characteristics such as transition state probabilities, steady state behavior, reliability, availability, M.T.T.F and the cost analysis have been obtained using supplementary variable technique and Gumbel-Hougaard copula methodology.

• 패션비즈니스
• /
• 제7권5호
• /
• pp.54-65
• /
• 2003

To accomplish the above goal of this study, I have taken the statistics about wearing behavior and design preference for Saenghwal Hanbok. This is surveyed by 354 women having jobs 20-50years old-in Daegu. The result of the study is summarized as follows. People prefer to put on Saenghwal Hanbok same as the Korea Traditional Dress in the traditional holidays and the active style that they can dress as casual clothes having the Korea Traditional Dress's characteristics as well. Form a viewpoint of appearance, people prefer Jugori have a bit spare width, the length comes near to the waist line, the type of Korean Traditional Dress's sleeve, and the round type that is linked body and sleeve in waist section and length is between knee and the calf of leg.

• 한국의상디자인학회지
• /
• 제19권1호
• /
• pp.1-14
• /
• 2017

The purpose of this study is to classify the environmental awareness attitudes of university students and analyze their differences in social support pursuit, and apparel consumption behavior. Questionnaires were administered to 236 college students living in Daegu City and Kyoungbuk province. Frequency, factor analysis, reliability analysis, cluster analysis, ANOVA, Duncan-test, and t-test were used for data analysis. The findings were as follows. The environmental awareness attitudes had factors as recognizing the importance of environmental issues, purchase of eco-friendly products, public opinion legislation awareness, interests on eco-friendly product, and eco-friendly practice. Social support pursuit were found as marginal people support pursuit, emotional support pursuit, informational support pursuit, and problem-solving support pursuit. Apparel consumption behavior were found as planned purchase, social participation attitude, clothes recycling, life practice, low-price orientation, emphasis on designs, clothing-life practice, and consciousness over others. The environmental awareness attitudes of university students were classified into four groups of Consumers of Environment-Awareness, Consumers of Environment-interests, Consumers of Environment-practice, and Consumers of Low Environment-awareness. The groups showed significant difference in social support pursuit, and apparel consumption behavior. Gender of university students showed significant differences the environmental awareness attitudes, social support pursuit, and apparel consumption behavior. It is meaningful to find out the significant relationship in a social context between environment recognition and social support pursuit related by friends. This study also offered a basic information related to social support pursuit by the types of university students' environmental awareness attitude and consumption on clothing, which is necessary for environmental education and green consuming behavior.

• 한국의류산업학회지
• /
• 제12권6호
• /
• pp.774-780
• /
• 2010

The purpose of this study was to better assess and understand current needs and wearing sensation, including clothing behavior for early elderly women in the Korea and USA. The subjects in this study were 135 and 173 early elderly women in the Korea and USA. This research was done by a survey method and chi-square test. The major objectives of this study were as follows; First, it was found that the early elderly women of Korea utilize mostly human information as information source when purchasing clothing, whereas those of USA mostly media information. The women of Korea were found to put most emphasis in esthetic aspects of clothing, whereas those of USA in comfort. The most frequently worn clothes by the early elderly women of Korea were jumper, T-shirt and slacks, whereas jacket, sweater and slacks by those of USA. As for skirt, flare skirt was highly preferred in Korea, whereas A-line skirt in USA. Second, regarding the wearing sensation of ready-made clothing, the wearing sensation of jacket was found to be worst on the shoulder in Korea, whereas on the waist in USA. And the early elderly women of both Korea and USA had poor wearing sensations due to the length of sleeve, of trouser, of skirt and of one-piece dress. The comparison of the clothing behavior and wearing sensation of the early elderly women between Korea and USA showed a greater difference in clothing behavior than in wearing sensation.

• 한국의상디자인학회지
• /
• 제20권3호
• /
• pp.1-14
• /
• 2018

This study examines female consumers' purchasing behavior of outdoor wear based on their leisure activities and life style using the questionnaire method. SPSSWIN was used for data analysis. The results are as follows: first, there is a significant difference in demographic characteristics of outdoor wear consumers depending on life style types. Second, outdoor wear purchasing behavior by lifestyle types showed no significant correlation between lifestyle types and the extent of interest in outdoor wear. Consumers valuing private leisure time are more engaged in searching for commercial information compared to other groups and a significant difference was seen in the standard for selecting products, functional materials, colors, and comfort depending on life style type. Third, there is no significant difference in demographic characteristics of outdoor wear consumers based on the extent of leisure activity. Fourth, there was significant correlation between the extent of leisure activity and interest in outdoor clothes. Therefore, this study shows that the life style of female consumers and the extent of leisure activity are significantly related to purchasing behavior. Hence this study can be effectively used by the outdoor wear industry to analyze characteristics of female consumers and plan and establish a suitable marketing strategy.