• 제목/요약/키워드: class consciousness

검색결과 162건 처리시간 0.03초

일러스트레이션과 광고 사회학의 관계 - 한국과 중국의 상품광고 포스터속의 근대 여성이미지를 중심으로- (A Comparative Study on Relationship between Advertising Sociology and Illustration - Focused on the Images of Modern Women in Commercial Posters in Korea and China-)

  • 장미경
    • 디자인학연구
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    • 제18권2호
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    • pp.27-36
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    • 2005
  • 상품을 팔기 위한 경제적 현상인 광고의 일러스트레이션은 일차적으로 상품내용을 전달하고자 소비자의 구매 욕구를 자극하기 위해 다양한 사회 문화적 코드를 사용하고 있다. 특히 현대사회에서 광고디자인은 대량생산을 통해 표준화된 상품을 차별화하기 위한 전략이드로 제품자체의 물리적 특징이나 사용가치 못지 않게 광범위한 상품외적 요소들인 사회학적 요인들이 개입하게 된다. 그 결과 상품판매 효과와는 상관없이 광고에 쓰인 문안이나 시각 이미지들이 독립된 사회적 영향력을 지니기도 하는데, 이러한 점에서 광고디자인은 시대상과 의식을 반영하고, 만들어 가는 공공의 문화적 현상이기도 하다. 그러므로 앞서 제시한 광고디자인의 특성과 역할을 전제로 본 논문은 근대기인 1900-1945년도의 한국과 중국의 광고포스터를 중심으로 당시 근대성의 성립과 전개를 개진한 시대상과 여성이미지의 관계를 고찰하고자 한다. 근대기의 한국과 중국이 서구화되면서, 광고 포스터에 등장한 여성이미지, 상품가치, 소비, 생활양식과 취향의 상관관계를 정치, 경제, 문화 현상 등을 광고일러스트레이션을 매개로 살펴보려고 한다.

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농산물(農産物) 수입개방(輸入開放)과 소비자(消費者) 의식(意識) - 大邱(대구).경북지역(慶北地域) 소비자(消費者)들에 대한 사례조사(事例調査)를 중심(中心)으로 - (The Consumers' Consciousness toward the Import Liberalization of Agricultural Products - A peculiar case study about Consumers in Taegu.Kyungpook Area -)

  • 이호철;유병규;김두한
    • Current Research on Agriculture and Life Sciences
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    • 제9권
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    • pp.71-86
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    • 1991
  • This study has tried to illuminate a shocking phenomenon, the import liberalization of agricultural products in the aspect of Consumer consciousness. It has been applied that Table Analysis by using computer programming for instance-MINITAB, and Correlation Analysis and Multiple Regression Analysis, things like that. The results of this study are as follows; 1. Comparing domestic and imported stuffs, Comsumers came to awareness that domestic products superior to foreign's in the cases of the degree of freshness, taste and pollution damage, in the meanwhile, inferior to the cases of price and wrapping. Food self-supplyment is considered as one of the most important things of all, moreover, by most comsumers and health food and conventional food are favored by high class people. 2. Bying imported stuffs could clearly be fatal blow to our agriculture is fully recognized among consumers, what is more, there would only be doomed to our agriculture, too. 3. The most mass-purchasing imported stuffs by consumers illustrates in order; Beef, Banana, Coffee and Tabacco etc. The most significant elements why consumers buy foreign product is that the prices of them are relatively lower than those of ours. Besides, the next causes lies to non-producing stuffs and curiosity. 4. It must've been generally conceived by most consumers that Open-the-market-policy has been progressed for USA's repression and our monopolistic capital. Therefore, they demand that our market should be contained against unadviciable wave, moreover, keep paying attention to the policy how it will work to protect Korean agriculture. 5. Consumer attitude toward buying imported agricultural products is double-faced, Never-buy occupied only 24.4 % among respondents, but overwhelming respondents say non-producing stuffs can be obtained selectively. In this case, however, never-buy-movement would be backed by consumers in proportion to their educational background. 6. Various consumer minds surrounding Open-the-market-situation, in the end, has been analized econometrics through eleven variables to approach accurate fulfillments.

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고등학교 10학년 과학 '지구의 변동' 단원에서 비유물 활용의 효과 (The Effect of Using Analogies in High School Earth Science Classes)

  • 김상달;김종희;이지은
    • 한국지구과학회지
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    • 제24권5호
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    • pp.393-401
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    • 2003
  • 본 연구는 교과서에 사용된 비유 현황 조사와 이를 바탕으로 한 판구조론 수업에서 비유물 제시자의 차이가 개념 이해도에 미치는 효과에 대해 밝히고자 하였다. 또한 인식설문조사를 실시하여 수업 후, 학생들의 인식변화를 조사하였다. 연구의 대상은 부산 시내에 소재하는 단일 남자 고등학교에서 임의 군집 표집한 6개 학급의 구성원으로서 총인원은210명이다. 본 연구의 결론은 다음과 같다. 첫째, 제 7차 교육과정 10학년 과학 교과서의 '판구조론'에 사용된 비유는 총11종의 교과서에서 25회로 나타났다. 효과적인 비유 사용 수업을 위하여 학습자의 학습 능력과 학습 환경을 고려한 적합한 비유물의 개발이 이루어져한다. 둘째, 개념 전달의 과정이 비교적 복잡한 비유물은 학생에 의한 비유물 보다 교사에 의해 체계적으로 제시되는 비유물의 효과가 높게 나타난다. 셋째, 지구의 변동 단원 비유 사용 수업을 위해서 체계적인비유 사용 전략과 학생들에게 비교적 친숙한 비유물을 적극 활용할 필요가 있다. 또한 학생들에게 비유물을 직접 만들게 함으로써 학습자의 오개념을 발견하고, 학생들의 개념이해도를 파악할 수 있는 기회를 가지도록 해야할 것이다.

도시주부의 지출행동유형연구 (Expenditure Behavior types of Urban Housewives)

  • 이기영
    • 가정과삶의질연구
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    • 제14권3호
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    • pp.211-222
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    • 1996
  • The purpose of this study is to classify the expenditure behaviors of housewives into some types and to identify the characteristics of the types focucing on diverse expenditure behaviors of urban households. In this study it is assumed that the expenditure behaviors are classified by there factors-(1)the orientation of money saving (2)the orientation of time saving and (3)the orientation of others. The present study suggests following three questions. (1). Can the expenditure behaviors of urban housewives be classified according to the orientation of money saving the orientation of others? (2) What distictions exist among the types? (3) Which variables are useful in classifying the expenditure behaviors? For empirical analysis the data of the study was collected from 650 housewives living in Seoul. The statistical methods adopted for data analysis are frequency percentage mean Pearson's correlation coefficient factor analysis cluster analysis one way ANOVA Duncun's multiple ran e test and discriminant analysis. As the major findings 4 types were extracted, According to the level of each dimensions the names for the each type were given as "the type of attaching importance to money saving" "the type of attaching importance to time and appearance" "the type of attaching importance to money saving and time" "the type of attaching importance to money saving and time" "the type of attaching importance to money saving and time" "the type of attaching importance to money saving and appearance" In "the type of attaching importance to money saving" the significant portion of housewives have high school degrees and compared with other types this type includes more husbands having sales and service job 55% of housewives of "The type of attaching importance to time and appearance" have graduate or higher degrees. The significant part of earned incomes range from 3 million won to 5 million won. The rate of housewives employed in the professional job is higher than other types. In "The type of attaching importance to money saving and time" the rate of the employment of housewives in this type is the highest among the types. In "The type of attaching importance to money saving and appearance" the significant portion of housewives have graduate degrees. In the jobs of he spouses the management job is major. The consciousness of belonging to the middle class is higher than other types. In this type the level of education is high but that of income is not. The result of the discriminant analysis says that the earned income and the consciousness of belonging to a calss are the most critical variables to classify the expenditure behaviors into 4 type The accuray of the classification of the discrimination equation composed of these variables is 47,5% The accuracy is improved by 10%.

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W대학 치위생과 학생들의 진로의식에 관한 연구 (Study of W Health Science College Dental Hygiene Students Course Consciousness)

  • 주온주;이현옥
    • 치위생과학회지
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    • 제6권2호
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    • pp.119-125
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    • 2006
  • 본 연구는 2005년 9월 10일부터 10월 9일까지 전북지역에 소재한 W대학의 치위생(학)과 학생 365명을 대상으로 설문지를 이용하여 자기기입식에 의한 설문조사를 실시하였다. 학년별 분포는 1학년 115명, 2학년 125명, 3학년 120명 이었으며, 수집된 자료는 통계처리 프로그램 SPSS(V.11.5)를 이용하여 교차분석, 복수응답분석, 상관분석을 실시하였으며 모든 검증에 사용된 유의수준(${\alpha}$)은 0.05 이었다. 1. 취업 희망 지역으로 1학년의 50.4%가 서울로 취업을 희망하고 있었으며 2학년의 38.4%, 3학년의 44.2%는 경기도를 가장 많이 희망하고 있었으며 통계적으로 유의한 차이가 있었다(p < 0.01). 2. 취업 희망 지역의 선택 이유에 대해 1학년과 2학년에서 48.7%, 36.0%로 보수가 가장 높게 나타났으며 3학년에서는 전공지식의 재충전이 30.0% 나타나 통계적으로 유의한 차이가 있었다(p < 0.001). 3. 취업을 할 수 있는 곳에 대한 지식정도는 1학년 47.0%, 2학년 48.8%, 3학년의 62.5%가 모르고 있다고 응답하였으며 통계적으로 유의한 차이가 있었다(p < 0.01). 4. 취업시 중요 요인에 대해서는 1학년 52.2%, 2학년 61.6%, 3학년의 68.3%가 적성 및 흥미를 중요하게 생각하고 있었으며 통계적으로 유의한 차이가 있었다(p < 0.01). 5. 취업시 희망 업무에 대해 1학년의 29.6%는 구강보건 교육업무를, 2학년은 42.4%가 예방진료업무를, 3학년에서는 37.5%가 치과매니지먼트업무를 가장 많이 희망하고 있었으며 통계적으로 유의한 차이가 있었다(p < 0.01). 6. 치과위생사 직업에 대한 관심정도와 취업을 할 수 있는 곳에 대한 사전 지식의 정도의 상관관계를 분석한 결과, 이들은 상관계수가 .216로 유의수준 .01에서 유의한 것으로 나타나, 약한 정적 상관관계를 이루고 있는 것으로 나타났다(p < 0.01).

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복식에 표현된 시대적 이상미 - 르네상스.바로크 시대를 중심으로 - (Ideal Beauty Represented in Dress - Focused on the Renaissance and Baroque Periods -)

  • 신주영
    • 복식
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    • 제58권3호
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    • pp.131-148
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    • 2008
  • Each stylistic period through history has its own unique look. The characteristic look of each period is completed and visualized with its prevailing ideologies, aesthetic consciousness and morality by means of 'form'. A period expresses its characteristics in accordance with form according to the widespread preferences of the time. Among the various cultural factors that form the look of the time, those that the period holds as ideal aesthetic values create the concept of 'ideal beauty' for that period. This study begins by establishing the conceptual definition of 'ideal beauty' and develops the premise that dress reflected ideal beauty. To attain the goal of the study, the selected objects are dresses represented in paintings, the actual garments from the Renaissance to Baroque periods and written references about art, art history, and history of costume. The results, based upon a theoretical study of the zeitgeist and aesthetic values of the 16th and 17th centuries, are as follows: first, ideal beauty influences the substance and form that constitute dress style. It is a byproduct of the spirit of time, the zeitgeist. The concept of ideal beauty is born within the lifestyle pursued by the ruling class and focuses on the body as an epitome of beauty, moral values, custom, lifestyle and taste as it becomes visualized via form. Second, the aspect of dress representing the ideal beauty of particular time varied according to the times. In both periods, power and dignity were used to achieve the ideal aesthetic values. In the Renaissance, power was expressed by the horizontal extension of dress (i.e. wide farthingales and sleeves) and in the Baroque period, by vertical extension (i.e. long and tall wigs, fontanges and trains). It can be said that fashion in both periods achieved an ideal, such as power and dignity, via the same means, by extending dress sizes, but the ways in which those ideals were portrayed in each period's dress yielded very contrary styles. It is understood through this study that ideal beauty influenced the dress style of the Renaissance and Baroque periods and played a decisive role in determining its forms and symbolic meanings.

미니멀리즘이 현대패션에 미친 영향에 대한 연구 (A Study on the Influence that the Minimalism has on Modern Fashion)

  • 변지연;이순홍
    • 복식문화연구
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    • 제4권3호
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    • pp.427-445
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    • 1996
  • According as the fashion at the latter half part of the 20th century is diversified and made into high-class gradually, it is demanding the individuality of each one. Especially, since the beginning of 1980s, fashion came to represent the restoration mood in a modern style because of the popularization of post-modernism. And with this, it came to result in the reappearance of minimalism which was one of anti-culture in 1960s. In this study, this researcher grasped the appearance background, concept and structural concept of minimalism, and tried to study the influence that he minimalism had on fashion in the flow of fashion over the first half period of the 20th century. Minimalism is the fine art trend of American characteristic which quicked by the meeting of European culture and American culture, according as the new avant-grade art of Europe moved to America after World War II Minimalism which appeared, refusing the mechanisation, industrialization and mass production of America and the falsehood of consciousness and sensitivity under existing system remained obscure by the pop art which is the commercial fine art of same period, but it came to expand the domain of work possibility of modern fine art, and it became the basis of appearance of post-modernism. Minimalism has 4 kinds of structural features which are nonside nature, repetitiousness and environment nature with 3 dimensional feature which is issue nature. Minimalism is appearing in the exfcellent and future-oriented fashon of Andre Kureju t the time of 1960 well. Then science revolution and minimalism aroused the mini-revolution, and they made the compact radio in electric home appliances and the miniskirt in fashion appear. The features of minimal fashion as Retro '60' which appeared in the decedent mood with the 21st century just before on are as follows: First, the are the pursuit of concise plastic line. Second, it is the use of high tech material Third, the miniaturization in size amy be enumerated. Minimal fashion will appear s the positive confrontation from of mankind as the optimistic viewpoint about feature in the situation hat environment was destroyed and the resources were exhausted.

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의류 광고에 나타난 상표 이미지의 코드 분석 (An Analysis of Codes on Brand Image in Fashion Advirtsing)

  • 한명숙;나수임
    • 복식문화연구
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    • 제5권4호
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    • pp.68-79
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    • 1997
  • In this thesis which takes fashion advertising that functions a marketing communication as an objective, I try to bear witness to the signifying system of garments though analyzing with semiotic methodology the signifying procedure on the base of the structural concept of Ferdinand de Saussure and the advertisement semiotic theory of Roland Barthes, to make clear their signifying structure and it meaning by understanding the characteristics of contemporary society and its cognitive system. Each sign of fashion advertising transfers the brand image through syntagmatic signification which contains the mythology of goods. Mannish style is encoded as tailored jacket, white shirt, H-silhouette and pants, non-color or being color, and it is presented as a clothing sign of casual wear for career women. Feminine style is encoded as X-silhouette, soutien collar suit style, various colors, and other details with womanly image, and it is presented as a clothing sign for maid or young wife 20\`s or 30\`s. Formal style is encoded as jacket vest, inner wear(blouse), two and three piece dress by pants or skirt and one-piece dress, and it is used in every age and class. Casual style is similar to formal style, but differs only in textile code. Clothing sign for housewives in middle age is encoded as H-silhouette of formal style, long jacket and pants and brown, being and grey colors. Contemporary popular phenomena in the signification of fashion advertising, and its temporal ideology reflected are as follows; According to the context of fashion advertising in the middle of 1990\`s, its fashion is that first, military look applied from the designs of various sort of military uniform and vest look and pant style applied from dandy-style imitated from man\`s wear are popuar. This mean that it reflects the change of point of view on woman\`s role in society today. That is, due to the equality between man and woman, it mirrors the ideology of feminism, and then, describes beautifully professional woman with carrer. Second, because that individualism is underlied for the change of consumer\`s consciousness, standardized popularity is disappeared, and in accordance with the mixture of various trends and personalities proposed every season, layered look that emphasizes individualism, easiness and naturalness is popular.

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유비쿼터스격차 해소를 위한 장애인의 U-City 서비스 사용의도에 영향을 미치는 요인에 관한 연구 (A Study on the Factors of Using Intention of U-City Services for the Disabled to Reduce Ubiquitous Divide)

  • 이미경;강주영;이상근
    • 한국정보시스템학회지:정보시스템연구
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    • 제17권2호
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    • pp.95-112
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    • 2008
  • The development of the Information Technology(IT) has brought enormous change to the human life, not even only to the politics, economy, society, and cultures, but all the way through the people's consciousness and cultural patterns. However, the information society resulted information inequality issues and especially to those disabled people, who have more difficulties on the technology adaptation, the "digital divide" symptom is significantly found. At present the rapid development of IT has gone beyond the level of the information society and it is accelerating the ubiquitous society that will combine people, computers, and all objects into one. And during the time of ubiquitous the "digital divide" will still exist. This research is focused on the digital divide of disabled people that were insufficiently covered in the research of digital divide and ubiquitous. From the empirical study of the effect that the disabled contributes on the service usability in U-City, the factors of background of the digital divide, and the difference of such factors in types of sex, ages, disabled types, and disabled class, and finally how the ubiquitous divide of the disabled affects have been researched. Based on the proposed study model and by analyzing the model by structural equation, following resulted was gained. (1) With the TAM (TAM : Technology Acceptance Model), which is commonly used in the studies of IT devices and services, the digital divide of the disabled cases cannot be identified sufficiently since it is not eligible for Using Intention of U-City Services. (2) In case of the disabled, the mental factors like willingness to overcome the impediment and accessibility like environment to meet the information services and ability to access the services are more effective on Using Intention of U-City Services rather than TAM.

하악 제3대구치 발치 시 midazolam을 사용한 정맥진정법의 진정효과에 관한 임상적 연구 (The clinical study on the sedative effect and recovery in patients undergoing intravenous conscious sedation with midazolam for mandibular third molars extraction)

  • 곽주희;장진현;김진우;김명래;김선종
    • Journal of the Korean Association of Oral and Maxillofacial Surgeons
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    • 제36권5호
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    • pp.408-412
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    • 2010
  • Introduction: This study examined the depth of sedation and the usefulness of the monitoring tool in determining the level of sedation in patients undergoing third molars extraction under conscious sedation with midazolam. Materials and Methods: Twenty two patients undergoing third molars extraction at the department of Oral and Maxillofacial surgery, Ewha Womans Mokdong Hospital from February 2010 to April 2010 were analyzed. All patients were classified as American Society of Anesthesiologist (ASA) class I and had no contraindications tosedation. The bispectral index was recorded continually during surgery using a bispectral monitor. The initial sedation was accomplished using a 3 mg bolus of midazolam followed by a 2 mg bolus of midazolam until the level of sedation, at which the patient’s eyes were closed or the subject was responsive only to loud or repeated calling of their name, was reached. All subjects were surveyed with a postoperative questionnaire to evaluate the level of sedation. Results: The bispectral index (BIS) decreased approximately 5 minutes after midazolam administration, but increased at the local anesthesia injection and odontomy procedure. The amnestic effect was shown effectively in the early stages of surgery. Conclusion: Conscious sedation with intravenous midazolam is effective in achieving the effect of anxiolysis, analgesia and amnesia. The BIS is an objective and useful means of assessing the depth of sedation.