• Title/Summary/Keyword: choice of channel

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Establishment of Bank Channel Strategy using Correspondence Analysis : Based on the Customer's Choice Factors of Bank Channel (대응분석을 이용한 은행 채널전략 수립연구 : 고객의 은행채널 선택요인을 바탕으로)

  • Park, Un Hak;Park, Young Bae
    • Journal of Korea Society of Industrial Information Systems
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    • v.28 no.6
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    • pp.151-171
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    • 2023
  • For the efficient establishment of a channel strategy for banks, this study aims to propose a channel model by classifying channels into types, and carrying out a correspondence analysis per type. A survey of bankers was conducted to visualize categorical data and create a positioning map. As a result, first, 12 banking channels were classified into 4 types based on business processing subjects and places, which were then, further grouped into the categories of full-banking and self-banking. Second, a correspondence analysis according to the classified types was carried out, and it was found that the branch-type is suitable for product description and customer management, while the banking-type is suitable for efficient business processing without time and space constraints. Furthermore, the analysis also showed that the machine-type and banking-type are inappropriate for customer management, and the mobility-type demonstrates low operational effectiveness due to a lack of awareness. The aforementioned findings suggest the need for a hybrid convergence channel that reflects the characteristics of banking tasks and fills in the gaps between the different channels. Third, a channel model was derived by adding a common area to the 2×2 model consisting of the business processing subjects and places. Therefore, this study is meaningful in that it examines the diversification of channels and factors in the division of roles by channel type based on customers' banking channel selection factors, and presents basic research findings for future channel strategy establishment and efficient channel operation.

YouTube Channel Ranking Scheme based on Hidden Qualitative Information Analysis (유튜브 은닉 질적 정보 분석 기반 유튜브 채널 랭킹 기법)

  • Lee, Ji Hyeon;Oh, Hayoung
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.23 no.7
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    • pp.757-763
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    • 2019
  • Youtube has become so popular that it is called the age of YouTube. As the number of users and contents increase, the choice of information increases. However, it is difficult to select information that meets the needs of users. YouTube provides recommendations based on their watch list. Therefore, in this study, we want to analyze the channel of user's subject in various angles and provide the proposed scheme based on the crawled channels, measurement of the perception of channels and channel videos through quantitative data and hidden qualitative data analysis. Based on the above two data analysis, it is possible to know the recognition of the channel and the recognition of the channel video, thereby providing a ranking of the channels that deal with the topic. Finally, as a case study, we recommend English learning channels to users based on numerical data statistics and emotional analysis results to maximize flipped learning effect regardless of time and space.

Multipath Fading Channel Characterization and Performances of Forward Error Correction Codes in Very Shallow Water (극 천해 다중경로 페이딩 채널 특성과 전방오류 정정 코드의 성능)

  • Bae, Minja;Xue, Dandan;Park, Jihyun;Yoon, Jong Rak
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.19 no.10
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    • pp.2247-2255
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    • 2015
  • In very shallow water acoustic communication channel, underwater acoustic (UWA) communication signal is observed as frequency selective fading signal due to time-varying multipath. This induces a time and frequency dependent inter-symbol-interference (ISI) and degrades the UWA system performance. There is no study about how the performances of the error correction codes are related to a multipath fading statistics in very shallow water. In this study, the characteristics of very shallow water multipath fading channel is analyzed and the performances of two different forward error correction (FEC) codes are compared. The convolution code (CC) and Reed-Solomon (RS) code are adopted. Sea experimental results show that RS code is better choice than CC in frequency selective channel with fading.

Relationships of Parent Brand Attitude and the Evaluation Level of Brand Extension by Distribution Channel Types (유통경로 유형별 모 브랜드태도와 브랜드확장 평가도의 관계)

  • Youn, Soung-Jung
    • The Journal of the Korea Contents Association
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    • v.9 no.10
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    • pp.349-359
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    • 2009
  • This study analyzed the structural correlation between parent brand attitude, including attitude toward the advertisement, attitude toward the store and brand attitude, and brand extension evaluation, relationships among which are conceived as a brand extension evaluation process. The result of analysis, revealed statistical significances of the differences in the effect levels between attitude toward store and brand attitude, between brand attitude and brand extension evaluation level, and between brand extension evaluation level and purchase intention of an extended product depending on the choice of distribution channel type. Therefore the evaluation level of brand extension should be analyzed by structural relationship model based on the consumer behavior's viewpoint with distribution channel type and it can provide the important information for restructuring distribution channel and increase the level of the successful brand extension.

Breast Cancer Prevention Information Seeking Behavior and Interest on Cell Phone and Text Use: a Cross-sectional Study in Malaysia

  • Akhtari-Zavare, Mehrnoosh;Ghanbari-Baghestan, Abbas;Latiff, Latiffah A.;Khaniki, Hadi
    • Asian Pacific Journal of Cancer Prevention
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    • v.16 no.4
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    • pp.1337-1341
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    • 2015
  • Background: Breast cancer is the most common cancer and the second principal cause of cancer deaths among women worldwide, including Malaysia. This study focused on media choice and attempted to determine the communication channels mostly used and preferred by women in seeking information and knowledge about breast cancer. Materials and Methods: A cross sectional study was carried out to examine the breast cancer prevention information seeking behavior among 450 students at one private university in Malaysia. Results: The mean age of respondents was $25{\pm}4.3years$. Common interpersonal information sources were doctors, friends, and nurses and common channel information sources were television, brochure, and internet. Overall, 89.9% used cell phones, 46.1% had an interest in receiving cell phone breast cancer prevention messages, 73.9% used text messaging, and 36.7% had an interest in receiving text breast cancer prevention messages. Bivariate analysis revealed significant differences among age, eduation, nationality and use of cell phones. Conclusions: Assessment of health information seeking behavior is important for community health educators to target populations for program development.

Innovative Marketing Channel in the South Korean Retail Banking Industry: The Case of KB Rockstar

  • Chung, Hwan;Kim, Sang Yong;Yoo, Changjo
    • Asia Marketing Journal
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    • v.15 no.1
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    • pp.23-42
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    • 2013
  • To overcome the profitability challenge these days, many global banks are increasingly focusing on cost efficiency through more efficient banking processes, such as online and mobile banking, whereas a number of other banks choose to differentiate their services for retaining and attracting the most valuable customer segment (Deloitte, 2011). While global banks in the retail banking industry are adopting either of these two business models as a strategic choice for their long-term growth, KB Kookmin Bank, one of the leading retail banks in South Korea, has begun to operate 'KB Rockstar' as a strategic channel, particularly designed to target college students in the youth market. The new marketing strategy has resulted in a positive impact on its brand image in customers' perception as well as a drastic increase in the number of youth customers. In this study, we analyze the case of 'KB Rockstar' and summarize the key factors for its success from a marketing perspective. First, 'KB Rockstar' is not simply a good channel strategy, but an innovative marketing strategy that aligns place, product and promotion together in order to create a synergy effect, resulting in the successful implementation of the bank's targeting strategy. Second, the strategy effectively establishes 'KB Rockstar' as a brand targeted to youth customers while also competently strengthening the image of the corporate brand, KB Kookmin Bank. The skillful implementation of organically combined marketing mix strategies has enabled the successful launch of the bank's sub-brand. Third, the strategy considers a retail bank branch as not only the place that makes sales transactions in order to generate short-term profits, but also the place that builds a long-term relationship with customers in order to maximize their lifetime values in the long run.

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Numerical Analysis on the Heat Transfer and Pressure Drop Characteristics of a Channel with Pin-fin Structure (핀-휜 구조물을 삽입한 채널의 열전달 특성과 압력강하에 관한 수치해석)

  • Heo, Joo-Nyoung;Kim, Ji-Hoon;Son, Young-Seok;Shin, Jee-Young
    • Journal of Advanced Marine Engineering and Technology
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    • v.35 no.2
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    • pp.224-231
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    • 2011
  • Heating and/or cooling of the channel with pin-fin structure is a promising choice for the efficient heat transfer. Complex pin-fin structure shows highly irregular behavior like porous media. This study shows the numerical analysis on the characteristic of heat transfer and pressure drop of a channel with pin-fin structure. It predicts the experimental data quite well at the high porosity region with large diameter. Low porosity activates the rigorous flow disturbance and, consequently, the enhanced heat transfer. However, the concept of optimum design should be carefully reviewed because the pressure drop is also increased with decreasing porosity at low porosity region.

Choledochal Cyst in Children (소아의 담관낭종)

  • Lim, Sae-Woung;Lee, Suk-Koo;Kim, Hyun-Hahk
    • Advances in pediatric surgery
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    • v.5 no.2
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    • pp.121-125
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    • 1999
  • To study the role of anomalous pancreatico-biliary ductal union (APBDU) in the development of choledochal cyst, we reviewed 23 cases. APBDU is defined as a long common channel(>0.4 mm). The patients ages ranged from 1 week to 112 months and the mean age was 22.5 months. Right upper quadrant pain was the most prevalent symptom. The diagnosis was made by ultrasonography and operative cholangiography in most patient. The preoperative diagnosis was made in 100 % of the cases. Gallstones were found in 5 cases. Todani type I and type IV were prevalent. A long common channel was found in all cases. The operative treatment consisted of cyst excision and Reux-en-Y hepaticojejunostomy or choledochojejunosotmy. One patient had postoperative pancreatitis. There was no mortality. We conclude that detection of choledochal cyst is occurring at a younger age and APBDU seems to play an important role in the pathogenesis of type I and IV cysts. Cyst excision is the treatment of choice to eliminate repeated cholangitis and malignant transformation.

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Expected Annual Damage Estimation with Uncertainty (불확실성을 고려한 연피해 기대치 산정)

  • Kim, Hung Soo;Kim, Yoo Jin;Lee, Ji-Won
    • Journal of Wetlands Research
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    • v.5 no.1
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    • pp.41-52
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    • 2003
  • The flood damage reduction studies have been performed by the channel improvement plan and the levee has mainly constructed with the freeboard concept. However, the freeboard concept might be an inappropriate choice as a safety factor of the levee because many uncertainties are involved in the procedure of the channel improvement plan studies. So, we considered the uncertainties In the discharge-probability, stage-discharge, and stage-damage functions and estimate the expected annual damage. The Monte Carlo technique for uncertainty analysis is used. As our results, the expected annual damage with uncertainty shows the larger value than without uncertainty. Since the expected annual damage with uncertainty already considers the safety factor it is the proper result. However, the expected annual damage without uncertainty does not consider the safety factor yet. Thus, if the expected annual damage without uncertainty considers the freeboard concept, it could be compared with the expected annual damage with uncertainty for the evaluation of the overestimation or underestimation of the levee construction.

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Elucidation of the Inhibitory Effect of Phytochemicals with Kir6.2 Wild-Type and Mutant Models Associated in Type-1 Diabetes through Molecular Docking Approach

  • Jagadeb, Manaswini;Konkimalla, V. Badireenath;Rath, Surya Narayan;Das, Rohit Pritam
    • Genomics & Informatics
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    • v.12 no.4
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    • pp.283-288
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    • 2014
  • Among all serious diseases globally, diabetes (type 1 and type 2) still poses a major challenge to the world population. Several target proteins have been identified, and the etiology causing diabetes has been reasonably well studied. But, there is still a gap in deciding on the choice of a drug, especially when the target is mutated. Mutations in the KCNJ11 gene, encoding the kir6.2 channel, are reported to be associated with congenital hyperinsulinism, having a major impact in causing type 1 diabetes, and due to the lack of its 3D structure, an attempt has been made to predict the structure of kir6.2, applying fold recognition methods. The current work is intended to investigate the affinity of four phytochemicals namely, curcumin (Curcuma longa), genistein (Genista tinctoria), piperine (Piper nigrum), and pterostilbene (Vitis vinifera) in a normal as well as in a mutant kir6.2 model by adopting a molecular docking methodology. The phytochemicals were docked in both wild and mutated kir6.2 models in two rounds: blind docking followed by ATP-binding pocket-specific docking. From the binding pockets, the common interacting amino acid residues participating strongly within the binding pocket were identified and compared. From the study, we conclude that these phytochemicals have strong affinity in both the normal and mutant kir6.2 model. This work would be helpful for further study of the phytochemicals above for the treatment of type 1 diabetes by targeting the kir6.2 channel.