• Journal of Distribution Research
• /
• v.4 no.2
• /
• pp.75-91
• /
• 1999

This study is intended to help internet marketers by trying to segment consumer who had experience in buying clothing in internet shopping-malls. Concrete purpose of this study was 1)to segment by Buying Motives of Internet Clothing Buyer, 2) to identify demographic traits of segmented groups and 3) to identify buying behavior traits, internet shopping-mall choice criteria of segmented groups. The data of 500 respondents were collected by questionnaires in internet survey site. The results were as follows : 1) 5 factors; convenience, informational, hedonic, economic, easiness of refund were revealed by factor analysis, 2) 3 group types by buying motives; information-oriented, hedonic, convenience-oriented were identified by cluster analysis, 3) 3 groups were different in demographic traits, 4) goal-directed/experience-directed behavior and shopping-mall choice criteria of three groups were different. And then marketing implications were discussed.

• Journal of Advanced Navigation Technology
• /
• v.4 no.1
• /
• pp.78-92
• /
• 2000

This study will be regarded significant in terms that empirical analysis was used to prove "Aviation Safety", a variable which had not been regarded as a airline choice factor within Korea air transport market so far, has an effect on the aviation consumers' airline preference change and choice after recent frequent aviation accidents. On releasing this paper. I wish, it can be another opportunity for Korean two national flag airlines to reappraise and reinforce the significance of "aviation safety" and set forth immediate vigorous efforts to support the government's aviation safety improvement countermeasures The study was performed to provide data and information for this.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.20 no.5
• /
• pp.877-892
• /
• 1996

The purpose of this was to test the interactive effects of usage situation and personal characteristics on perceived risk, importance of store attributes and store-type choice. The data were collected via a questionnaire from 601 housewives of ages 20's∼ 50's living in Seoul, Korea, and analyzed by factor analysis and repeated measure two-way ANOVA. The results of this study were as follows: First, the interactive effect of age and situation on economic risk was significant. Second, the significant infraction of age and situation on importance of product price/variety was found, and there were significant intractions of education and situation on importance of service/convenience, discount policy and product information sources/promotion. Third, the interactive effects of situation and personal characteristics (age, income, education or job) on store-type choice (brand chain store, discount store, department store, designer boutique, local store or a wholesale market) were significant.

• Journal of the Korean Home Economics Association
• /
• v.48 no.2
• /
• pp.23-38
• /
• 2010

The objectives of this study were 1) to classify survey respondents according to vanity scales, and 2) to identify price attitude among the classified groups. The participants were 276 university students who were residents in Seoul. Data were analyzed by factor analysis, cluster analysis, and one-way ANOVA. The vanity scales consisted of four factors; physical concern, physical view, achievement concern and achievement view. Based on these four factors, the respondents were classified into three clusters(interested, vain, and self-confident) as an attached group name. There were significant differences in the dimensions of materialism, price attitude and store choice behavior among the clusters. Marketing implications are discussed.

• Korea Journal of Hospital Management
• /
• v.22 no.3
• /
• pp.31-45
• /
• 2017

The research is to examine medical service quality factors affecting choice of hospital(revisiting intention, and recommendation) in large general hospitals based on the SERVQUAL model. The study have surveyed 400 respondents in Gangbuk-gu not having any tertiary hospital. The main results of the analyses indicate: 1) 'assurance' and 'empathy' of medical service are basically, positively affect revisiting intention and recommendation; 2) 'empathy' is the most important factor affecting revisiting intention; and 3) 'tangibility' significantly affects recommendation of general hospitals to other people. The study suggests that it is necessary to pay more attention on 'empathy' among SERVQUAL factors to increase satisfaction of patients and to find better ways of improving medical service quality.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.32 no.2
• /
• pp.235-246
• /
• 2008

The aims of this study were to identify benefits sought for herbal cosmetics and its significance in influencing consumers' attitude and brand choice. A questionnaire was distributed to 900 women between 20 and 50 years old who had purchased herbal cosmetics from Nov. 6, 2006 to Dec. 15, 2006. SPSS 12.0 package was used for data analysis. Factor analysis, $X^2$-test, frequency, percentage, multiple regression analysis were utilized. The results were as follows: 1. The benefits that consumer was seeking from herbal cosmetics could be classified into 9 dimensions; special function, brand, nutritional reinforcement, economy, scarcity, feeling, fragrance, fashion and skin fitness. 2. All of the above benefits sought except economy and fashion had positive impact on consumers' attitude of herbal cosmetics. 3. There was a correlation between types of benefits sought by consumers and their brand selection.

• Nutrition Research and Practice
• /
• v.9 no.3
• /
• pp.296-303
• /
• 2015

BACKGROUND/OBJECTIVES: The present study investigated Korean and Taiwan adults on the importance of and the satisfaction with street food sanitation and street food choice factor, in order to present management and improvement measures for street foods. SUBJECTS/METHODS: The present study conducted a survey on 400 randomly chosen adults (200 Korean, 200 Taiwanese). General characteristics, eating habits, street food intake frequency, and preference by type of street food of respondents were checked. Respondents' importance and satisfaction of street food hygiene and selection attributes were also measured. In order to test for the difference between groups, ${\chi}^2-test$ and t-test were performed. ISA was also performed to analyze importance and satisfaction. RESULTS: Results showed that the importance of sanitation was significantly higher than satisfaction on all items in both Korea and Taiwan, and the satisfaction with sanitation was higher in Taiwan than in Korea. According to ISA results with street food sanitation, satisfaction was low while importance was high in both Korea and Taiwan. In terms of street food choice factor, importance scores were significantly higher than satisfaction scores on all items. In addition, satisfaction scores on all items except 'taste' were significantly higher in Taiwan than in Korea. CONCLUSIONS: A manual on sanitation management of street foods should be developed to change the knowledge and attitude toward sanitation by putting into practice a regularly conducted education. Considering the popularity of street foods and its potential as a tourism resource to easily publicize our food culture, thorough management measures should be prepared on sanitation so that safe street food culture should be created.

• Journal of Korea Port Economic Association
• /
• v.27 no.2
• /
• pp.39-57
• /
• 2011

Recently Incheon Port and Pyeongtak·Dangjin Port called as Capital Region Ports have enjoyed ever-increasing cargo volumes. However, there is a lack of research on this region while plenty of outputs were suggested on mega hub and regional hub ports in terms of shipping companies and stakeholders' port choice criteria. To identify and evaluate the Capital Region Ports, this paper identifies the factors and sub-components influencing their port choice and presents a structure for evaluating them. Based on the literature related to port selection and competition, a regional survey employed Factor Analysis to reveal that 'port facility and link', 'cost and service', 'port hinterland' and 'information service and port operation policy' are the determining factors in these regions. From the overall evaluation using Fuzzy Theory, Port of Incheon Port obtained high score compare to that of Port of Pyeongtak Dangjin.

• Asia Pacific Journal of Business Review
• /
• v.5 no.1
• /
• pp.21-36
• /
• 2020

This paper examines the effect of the choice properties of food carving decoration lectures on the recommendation and revisiting intention. As the culinary industry grows, consumers seek not only the value of satiety through food but also the value of aesthetics. They perceived satisfaction from the taste and appearance of the food as well as the interior of the restaurant and the service. Food carving is an important means of fulfilling consumer satisfaction value which is ever-changing. This study attempts to analyze the relationship between the choice properties of food carving lectures and the course recommendation and revisiting intention. This study hypothesis was formulated and the survey was conducted on 125 respondents who had experienced food carving lectures. The reliability and validity of measurement items were verified through Cronbach's Alpha and factor analysis. As a result, all measurement items showed no abnormality. The results of the analyses are as follows. The education satisfaction, education commitment, and brand image, the choice properties of food carving decoration lecture, were found to have a positive effect on the recommendation intention. The results also showed that the education commitment and brand image of food carving decoration lectures were positively associated with revisiting intention. Lastly, the implications of these findings were suggested and for future research were discussed.

• Nutrition Research and Practice
• /
• v.8 no.4
• /
• pp.432-438
• /
• 2014

BACKGROUND/OBJECTIVES: This research was conducted to develop a construct model regarding the dietary style, late night snacking choice attributes and health promotion behaviors of industrial workers. SUBJECTS/METHODS: The surveys were collected during the period between January and February 2013. A statistical analysis of 888 industrial workers was conducted using SPSS 12.0 for Windows and SEM (Structural Equation Model) using AMOS (Analysis of Moment Structure) 5.0 statistics package. RESULTS: The results of the correlations between all variables showed significant positive correlations (P < 0.05). Results of factors analysis on dietary styles were categorized into five factors and health promotion behaviors were categorized into four. The reliability of these findings was supported by a Cronbach's alpha coefficient of 0.6 and higher for all other factors. After obtaining the factors from processing an exploratory factor analysis and the end results supported the validity. In an attempt to study the late night snacking choice attributes in accordance to dietary styles and the health promotion behaviors of industrial workers, a structural equation model was constructed and analyzed. CONCLUSIONS: All tests proved the model satisfied the recommended levels of the goodness on fit index, and thus, the overall research model was proved to be appropriate.