• Title/Summary/Keyword: choice behavior

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A Choice-Based Competitive Diffusion Model with Applications to Mobile Telecommunication Service Market in Korea (선택관점의 경쟁확산모형과 국내 이동전화 서비스 시장에의 응용)

  • Jun, Duk-Bin;Kim, Seon-Kyoung;Cha, Kyung-Cheon;Park, Yoon-Seo;Park, Myoung-Hwan;Park, Young-Sun
    • Journal of Korean Institute of Industrial Engineers
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    • v.27 no.3
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    • pp.267-273
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    • 2001
  • While forecasting sales of a new product is very difficult, it is critical to market success. This is especially true when other products have a highly negative influence on the product because of competition effect. In this paper, we develop a choice-based competitive diffusion model and apply to the case where two digital mobile telecommunication services, that is, digital cellular and PCS services, compete. The basic premise is that demand patterns result from choice behavior, where customers choose a product to maximize their utility. In comparison with Bass-type competitive diffusion models, our model provides superior fitting and forecasting performance. The choice-based model is useful in that it enables the description of such competitive environments and provides the flexibility to include marketing mix variables such as price and advertising.

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The Impact of Cultural Similarity on the International Distribution Management

  • Zhang, Jun;Lee, Hoonyoung
    • Journal of Distribution Science
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    • v.15 no.12
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    • pp.21-30
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    • 2017
  • Purpose - This research approaches to the new niche market of medical tourism to investigate how factors of cultural similarity influence the international distribution management. This study also estimates the interaction effects of distribution channel on the relationships of facility attributes and customers' destination choice behavior. Research design, data, and methodology - We collected the sample of 881 potential customers from the more economically developed regions in China. Regression analysis is used to confirm the relationships in the research model. Results - The result shows that cultural similarity plays an important moderating role in the relationships of facility attributes and destination choice intention. For instance, power distance and masculinity interact with the distribution facility characteristics of medical quality and reputation to influence customers' selection of the destination country. Individualism, powder distance, and masculinity play moderating roles when social environment affects destination choice intention. Especially, all the elements of cultural similarity moderate the relationships between travel cost and destination choice intention. This research also proves that depending on distribution channel, determinants of distribution facility are the critical predictors of intention to select the medical service outside of China. Conclusions - The study enables managers to develop the more effective strategies reflecting the interaction effects of cultural similarity and distribution channel on customers' decision-making process.

Identification on the Differentiating Characteristics of Determinant Factors on Commuting Mode Choice for the Single-Person Household Compared to the Multi-Person Household (다인 가구와의 비교를 통한 1인 가구의 통근수단 선택 결정요인의 차별적 특성의 파악)

  • Sung, Hyungun
    • Land and Housing Review
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    • v.11 no.2
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    • pp.1-14
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    • 2020
  • The aim of this study is to empirically identify the differentiating characteristics of determinant factors on sing-person households' commuting mode choice compared to multi-person households' one in order to establish the customized police directions to decrease private car use in commuting. While the study use the 2% sample survey data on the population and housing in 2015, it employ multinomial logit models on relative choice probability of such alternative commuting modes as bus, subway or rail, and walking, rather than driving. As potential determinant factors, the study employs demographic, socio-economic, and housing and residential one for both models of single-person and multi-person households. The study finds that the behavior of commuting mode choice has distinctive difference by gender, marriage status, physical activity constraint, job type, residential period in current housing of the single-person household's workers compared to the multi-person households' ones. Based on the findings, the study deduce ten commuting policy directions customized for the single-person household.

Estimating Probability of Mode Choice at Regional Level by Considering Spatial Association of Departure Place (출발지 공간 연관성을 고려한 지역별 수단선택확률 추정 연구)

  • Eom, Jin-Ki;Park, Man-Sik;Heo, Tae-Young
    • Journal of the Korean Society for Railway
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    • v.12 no.5
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    • pp.656-662
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    • 2009
  • In general, the analysis of travelers' mode choice behavior is accomplished by developing the utility functions which reflect individual's preference of mode choice according to their demographic and travel characteristics. In this paper, we propose a methodology that takes the spatial effects of individuals' departure locations into account in the mode choice model. The statistical models considered here are spatial logistic regression model and conditional autoregressive model taking a spatial association parameter into account. We employed the Bayesian approach in order to obtain more reliable parameter estimates. The proposed methodology allows us to estimate mode shares by departure places even though the survey does not cover all areas.

Estimating Departure-based Mode Choice by Spatial logistic Models (공간로지스틱 모형을 이용한 이용자 출발지 기준 수단선택 확률추정 연구)

  • Eom, Jin-Ki;Moon, Dae-Seop;Park, Man-Sik;Heo, Tae-Young
    • Proceedings of the KSR Conference
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    • 2009.05a
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    • pp.813-821
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    • 2009
  • In general, the analysis of travelers' mode choice behavior is accomplished by developing the utility functions which reflect individual's preference of mode choice according to their demographic and travel characteristics. In this paper, we propose a methodology that takes the spatial effects of individuals' departure locations into account in the mode choice model. The proposed methodology allows us to estimate mode shares by departure places even though the survey does not cover all areas. This will help transportation agencies to evaluate how the difference of individuals' departure places such as residential, retail, and commercial area affects on mode choice behaviors.

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The Qualitative Study on the Types of Store Choice Behaviors in the Purchase of Apparel Products (의류제품 구매 시 점포선택행동유형에 관한 질적 연구)

  • Kim, Han-Na;Rhee, Eun-Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.31 no.4 s.163
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    • pp.604-614
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    • 2007
  • As the role of retail stores in distribution channels becomes more significant and competition among them becomes more fierce, retail stores are making efforts to gain a dominant position in market share. And as such, consumer store choice behaviour is becoming more diverse and complex. The purpose of this study was to analysis the store choice process and to aid in understanding the types of store choice behaviors. 30 subjects were sampled by focus sampling and investigated by in-depth interview. Some consumers went through all stages of store choice process and others skipped some. The consumers who usually had no plan to visit stores and who purchase without problem recognition process were categorized as opportunity-taking type, and the consumers who visited just one store without external search of other store information were categorized as store-loyal type. Finally, the consumers who searched store information externally were divided into brand-oriented type and value-seeking type. The brand-oriented type represented the consumers who did not evaluate stores in detail because which store to visit was decided on brand; and the value-seeking type represented the consumers who did in fact evaluate stores in more detail according to the items and trends in fashion. This study is meaningful in that it provides a dynamic store choice process and examines related variables thereto.

Destination Choice Behavior for Recreation Areas : Application of Generalized Logit Models (서울시내와 근교에 위치한 당일여가용 Recreation시설의 선택행동 확정에 관한 연구 : Generalized Logit Model의 적용)

  • 홍성권
    • Journal of the Korean Institute of Landscape Architecture
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    • v.22 no.3
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    • pp.1-12
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    • 1994
  • This study was carried out to identify destination choice behavior for one-day use recreation areas. Previous positioning study was utilized to select 4 study areas, and the secondary data were used for logit analyses. The Hausamn-McFadden test for IIA was conducted to examine whether conditional logit models are valid methodology for this study. The results revealed that IIA assumption among the study areas was violated; therefore, generalized binomial and generalized multinomial logit models were used in this study. In the binomial logit analysis, 2 to 5 independent variables were included in the models: their $\rho$2 values were from 0.1to 0.323, and accuracy of predictions were from 65.38 to 79.86 percent. In the multinomial logit analysis, 4 independent variables were included in the model: its $\rho$2 value was 0.207, and accuracy of prediction was 45.82 percent. The results showed that the conditional logit should be used with caution because of the IIA assumption. Several suggestions were described, mainly due to utilization of the secondary data for this study.

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Intentions of Employees to Whistleblow Information Security Policy Violations in the Organization

  • Wei, Liang-Cheng;Hsu, Carol;Wang, Kai
    • Asia pacific journal of information systems
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    • v.26 no.1
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    • pp.163-188
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    • 2016
  • Compliance with information security policies has been an important managerial concern in organizations. Unlike traditional general deterrent theory, this study proposes whistle-blowing as an alternative approach for reducing internal information security policy violations. We build on the theories of planned behavior and rational choice as well as develop a theoretical model to understand the factors that influence whistle-blowing attitudes and intention at both the organizational and individual levels. Our empirical results reveal that altruistic and egoistic concerns are involved in the development of whistle-blowing attitudes. The results not only extend our understanding of whistle-blowing motivation but also offer directions to managers in promoting internal disclosure of information security breaches.

An Effect of Clothing Purchasing Situation on Store Choice Behavior (의복구매상황에 따른 점포선택행동에 관한 연구 - 직업여성의 과제적 상황, 시간압박상황을 중심으로 -)

  • 원미향;박은주
    • Journal of the Korean Society of Clothing and Textiles
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    • v.18 no.2
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    • pp.234-243
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    • 1994
  • This research has studied situational effects on the perceived risk and store choice behavior. Data were obtained from 388 females with full-time jobs living in Pusan. The results analyzed by Spearman's rank correlation analysis, analysis of variance(ANOVA), 1-test and discriminant analysis. The results of this study were as follows; 1. There were significant differences in percieved risk according to the clothing purchasing situations. Performance risk was perceived high in gift-shopping situation and time-pressured situation, and financial risk was perceived high in self-shoving situation. 2. There were particularly significant differences in store attributes evaluation according to the clothing purchasing situations. In self-shopping situation, price, quality and reliability, store loyalty were evaluated as important store attributes. In gift-shopping situation, quality and reliability, product iuomation and in time-pressured situation, store loyalty and product information were evaluated as important store attributes. 3. Consumers preferred national brand franchise stores in self-shopping situation. They preferred department stores in gift-shopping situation and time-pressured situation. The types of selected store were mainly affetted by shopping convenience and location convenience.

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A Study on the Characteristics of Housing Choice Behavior of Expected Purchasers of the Medium Size Apartments at the Suburbs of Ulsan City (울산시 도심외곽지역 중형아파트 구매예정자의 주택선택 행동특성)

  • 박경옥;김선중;김은덕
    • Proceeding of Spring/Autumn Annual Conference of KHA
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    • 2002.11a
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    • pp.115-121
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    • 2002
  • The objective of this study is to find out demographic characteristics, motivation to move, housing values, and present housing satisfaction of expected purchasers, so that the results contribute to better planning of the medium size apartments at Guyoung in Ulsan city The field survey on 472 households has been carried out at suburbs of Ulsan. Major findings are as follows : 1) Demographic characteristics, motivation to move, housing values, and present housing satisfaction differ as the size expected purchasers live in at present. 2) To increase the motivation to move to Guyoung, well designed of planning common space, parking area, cultural and welfare facilities is essential. 3) To enhance the satisfaction level, better plan of dinning space and second bathroom is important for the apartments of 20py.s(~$m^2$), and that of family bathroom and utility space for the apartments of 30py.s(~$m^2$).

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