• Asian-Australasian Journal of Animal Sciences
• /
• 제21권8호
• /
• pp.1201-1206
• /
• 2008

The effects of free-range farming, compared to a conventional production system, on carcass and meat qualities were studied using black-feathered Taiwan native chickens. Twenty 16-week old females were purchased separately from a free-range farm and a conventional production farm and used for this study. The results showed similarities in the live weight (roughly 2.1 kg), dressing percentage (69%) and meat percentage (19%) of deboned leg quarter. Significant differences (p<0.05) found for the free-range chickens included: a higher percentage of meat for the breast, an increased crude protein content and chewiness value for the breast, but decreased crude fat content and lower hardness and fracturablility values for the leg quarter. Significantly higher L* values were found for the breast and leg meat of conventionally produced chickens, whereas no significant differences were found for WHC and purge loss between the breast and the leg, and between the two production systems as well. Results of sensory evaluation showed a significant preference for leg over breast meat (p<0.05). The scores of all the attributes including aroma, flavor, firmness, tenderness, juiciness and overall acceptability of leg meat from free-range chickens were slightly higher than for conventional chickens, while the reverse was true for breast meat, though no significant difference could be found. Free-range Taiwan native chicken appeared to yield the best of the results, with flavorful yet tender leg meat for higher sensory satisfaction, and high-protein but low-fat breast meat for healthier diet choice.

• 한국지역지리학회지
• /
• 제22권3호
• /
• pp.566-575
• /
• 2016

본 연구는 온양온천관광지 방문객 만족이 재방문 및 추천의사에 미치는 영향을 규명함에 목적이 있다. 충남 온양 온천 이용객 대상 설문조사 토대의 실증분석결과는 다음과 같다. 첫째, 온천관광지 선택속성에 대한 요인분석결과 6개 요인[온천공간 시설, 온천 접근성, 온천수 및 주변지역, 온천 비용, 쇼핑 및 친절성 및 관광공간]이 추출되었다. 둘째, 온천관광지 선택속성이 방문객 전체 만족도에 미치는 영향 요인은 요인 "관광공간", "온천수 및 주변지역", "온천 공간시설" 및 "온천 접근성"으로 나타났다. 마지막으로 방문객의 전체 만족도는 온천관광지 재방문의도 및 타인추천의사에 정(+)의 영향을 미치는 것으로 나타났다.

• 복식문화연구
• /
• 제3권2호
• /
• pp.323-346
• /
• 1995

The increasing number of senior citizens, combined with the power of purchasing due to discretionary income have vaulted the elderly into the position of an attractive future target market. Therefore, it would be crucial for marketers to understand elderly's purchasing behavior. The purpose of this study was to identify clothing purchasing behavior of elderly women. For this study, questionnaires were administered to 600 women over 55 years of age. However, the sample that was analyzed fer statistical analysis was involved 418 elderly women. Statistical analysis were majorly descriptives such as frequencies and percentages. The major results of this study were summarized as follows. 1. In relation to problem recognition in purchasing process, motives of purchasing apparel were identified as a happy event in home such as a wedding and a birthday, a change of seasons and a casual discovery of a suitable clothing in shopping, in orders. 2. In relation to information search, important information on apparel and fashionability were thought as display racks in a store, opinion from friends and family and fashionability from others or streets, in orders. 3. In relation to selecting a store in purchasing process, older consumers assessed that attractive price, design suited to my age, variety in one store and apparel product quality were important store attributes, in orders. In terms of a purchase place, older consumers purchased clothing mainly on department stores, wholesale stores such as Namdaemoon or Dongdaemoon market, mainly retail stores located close to home and discount stores of well known brand, in orders. 4. In relation to alternative evaluation in purchasing process, older consumeres considered that style or appearance suited to me, color, design, comfort and fitness were important selection criteria, in orders. 5. In relation to purchase choice, 61.7% of the respondents paid money by themselves and 68.9% paid on cash in purchasing apparel. 6. In relation to outcomes of purchase, older consumers solved their complaint against a unsatisfactory product mainly by returning the unsatisfactory clothing. Also, there were those who took no action against the unsatisfactory product and who altered the clothing for fitness by themselves.

• 한국감성과학회:학술대회논문집
• /
• 한국감성과학회 2007년도 춘계학술대회 및 국제감성 심포지엄
• /
• pp.176-179
• /
• 2007

Every individual uses, appraises and interacts with products on a daily basis. It is evident from current trends and theories associated with product design, that these products that are a part of our everyday lives, satisfy our needs in two ways, functionally and psychologically. While a product's usability or the service it provides may satisfy our functional needs, it is often the case that when given a choice, we may select one product from the other, even though they are functionally alike. Why do we make these choices, and more importantly, how? When users are satisfied with a product's performance, they seek a stronger emotional involvement with them(Lewalski, 1988). Are emotions responsible for our choices, likes and dislikes of products? What is the nature of this emotional involvement, what are these emotions, and how, if possible, can we design to generate specific emotions? This research proposes to develop into these questions. It is an effort to formulate the underpinnings of "design for emotions" and uncover the possibilities of a design process that places "emotion" as an equally important concern for the design of objects, as functionality or aesthetic appeal. The literature review will include a systematic study of human and product attributes, theoretical and empirical studies of emotion, and the interaction of humans and products is discussed. This project examines what product characteristics lead to an emotional experience, when people interact with them, and suggests a methodology or design guidelines that may allow designers to enhance or specifically modify the emotions experienced by people, while using the products that are a part of their everyday lives.

• 한국경영과학회지
• /
• 제38권1호
• /
• pp.123-138
• /
• 2013

Keyword advertising has been used as a promotion tool rather than the advertising itself to online retailers. This is because the online retailer expects the direct sales increase when they deploy the keyword sponsorship. In practice, many online sellers rely on keyword advertising to promote their sales in short term with limited budget. Most of the previous researches use direct revenue factors as dependent variables such as CTR (click through rate) and CVI (conversion per impression) in their researches on the keyword advertising[14, 16, 22, 25, 31, 32]. Previous studies were, however, conducted in the context of aggregate-level due to the limitations on the data availability. These researches cannot evaluate the performance of keyword advertising in the individual level. To overcome these limitations, our research focuses on conversion of keyword advertising in individual-level. Also, we consider manageable factors as independent variables in terms of online retailers (the costs of keyword by implementation methods and meanings of keyword). In our study we developed the keyword advertising conversion model in the individual-level. With our model, we can make some theoretical findings and managerial implications. Practically, in the case of a fixed cost plan, an increase of the number of clicks is revealed as an effective way. However, higher average CPC is not significantly effective in increasing probability of purchase conversion. When this type (fixed cost plan) of implementation could not generate a lot of clicks, it cannot significantly increase the probability of purchase choice. Theoretically, we consider the promotional attributes which influence consumer purchase behavior and conduct individuals-level research based on the actual data. Limitations and future direction of the study are discussed.

• 한국산학기술학회논문지
• /
• 제14권12호
• /
• pp.6204-6210
• /
• 2013

본 연구는 파트너선정에 적합한 결정기준의 제안과 파트너 선정요인이 제휴성과에 미치는 영향 관계를 국내기업 관점에서 신뢰도와 몰입도 그리고 제휴경험 등의 요인별 영향을 분석하였다. 분석결과 제휴체결 당시 과업관련 선정기준을 중심으로 파트너를 선정하는 성향과 파트너관련 선정기준을 적용하는 성향의 기업들에 있어 별다른 차이점 없이 신뢰형성과 제휴몰입도에 긍정적인 영향을 주고 있는 것으로 나타났으나 파트너 관련 선정기준을 적용하는 기업의 경우 제휴몰입도와의 상관관계가 없는 것으로 나타났다 (CR=1.065). 또한 기존의 제휴경험이 파트너 기업 간 신뢰도와 제휴몰입도를 높일 것이라는 예상과 다르게 경험 유무가 별다른 차이를 보여주지 않았고 오히려 과업관련 선정기준으로 파트너를 선정한 기업의 경우 제휴경험이 없을수록 신뢰도 형성에 긍정적인 것으로 나타났다 ($x_2{^2}-x_1{^2}=5.452$). 본 연구는 제휴를 도입하려는 국내기업이 제휴파트너를 선택하는 과정에서 국내기업의 환경에 적합한 선정 기준을 제안하고 기업의 이해 폭을 넓히며 파트너 선정기준의 결정요인들과 신뢰와 몰입 등 관계자원의 영향을 통합적으로 분석하고 성공적 제휴관계 형성과 성과를 위한 파트너 선정의 중요성을 강조함으로서 이론적 실무적 시사점을 제시하고 있다.

• Nutrition Research and Practice
• /
• 제9권6호
• /
• pp.667-672
• /
• 2015

BACKGROUND/OBJECTIVES: To encourage healthier food choices for children in fast-food restaurants, many initiatives have been proposed. This study aimed to examine the effect of disclosing nutritional information on parents' meal choices for their children at fast-food restaurants in South Korea. SUBJECTS/METHODS: An online experimental survey using a menu board was conducted with 242 parents of children aged 2-12 years who dined with them at fast-food restaurants at least once a month. Participants were classified into two groups: the low-calorie group (n = 41) who chose at least one of the lowest calorie meals in each menu category, and the high-calorie group (n = 201) who did not. The attributes including perceived empowerment, use of provided nutritional information, and perceived difficulties were compared between the two groups. RESULTS: The low-calorie group perceived significantly higher empowerment with the nutritional information provided than did the high-calorie group (P = 0.020). Additionally, the low-calorie group was more interested in nutrition labeling (P < 0.001) and considered the nutritional value of menus when selecting restaurants for their children more than did the high-calorie group (P = 0.017). The low-calorie group used the nutritional information provided when choosing meals for their children significantly more than did the high-calorie group (P < 0.001), but the high-calorie group had greater difficulty using the nutritional information provided (P = 0.012). CONCLUSIONS: The results suggest that improving the empowerment of parents using nutritional information could be a strategy for promoting healthier parental food choices for their children at fast-food restaurants.

• 한국방재학회 논문집
• /
• 제10권4호
• /
• pp.119-125
• /
• 2010

의사결정 및 우선순위 결정에 있어 가장 중요한 점은 서로 다른 평가 기준에 따라 판단해야 할 속성의 상대적 중요성을 나타내는 가중치의 결정에 있다. 본 연구에서는 대표적인 기존의 가중치 결정 방법들을 동시에 고려하는 새로운 기법을 제안하였다. 이를 위하여 대표적인 7가지 가중치 산정방법과 다기준의사결정 기법의 하나인 거리척도 기반의 Utopian Approach를 결합한 Weighted Utopian Approach를 제안하였다. 제안된 기법은 다양한 특성을 가진 가중치 도출 기법을 고려하여 다기준 의사결정기법의 대표성과 보편성을 동시에 달성할 수 있는 장점을 가진다. 또한 최종 의사결정자들에게 최종 결과 뿐 만 아니라, 각 가중치 산정 방법별 결과를 제시하여 상황에 따른 대안 선택의 폭을 넓힐 수 있다. 본 모형을 가상의 공학문제에 적용한 결과, 보다 객관적인 의사결정 및 우선순위를 산정할 수 있었으며, 계산과정이 단순하여 실무 적용성이 우수하다고 판단되었다.

• 대한지리학회지
• /
• 제43권4호
• /
• pp.511-525
• /
• 2008

거주지 분화(residential segregation)는 도시 불평등을 심화하는 요인 중 하나이다. 본 연구는 거주지 분화의 원인에 대한 상이한 주장들을 살펴보고 사례분석을 통해 현실 적합성을 검증하고자 한다. 이론적 고찰은 일찍이 논의가 활발했던 미국도시의 인종 민족별 거주지 분화에 대한 것으로 한정하였으며, 거주지 분화가 소수민족의 주류사회로의 낮은 동화에 기인한다고 주장하는 지리적 동화론(spatial assimilation), 주택금융시장의 인종차별에 기인한다는 층화론(place stratification), 그리고 거주지선택에 있어 타민족에 대한 선입관과 자기민족에 대한 선호에 기인한다는 재기되는 민족성론(resurgent ethnicity)을 살펴보았다. 사례 연구로 시카고에 거주하는 아시아인의 거주패턴의 변화를 출신국가별로 지도로 그려 분석하였다. 1990년대를 통한 가장 큰 변화는 교외화와 재집중화로 요약될 수 있으며 이는 민족성론을 그리고 부분적으로 마나 동화론을 뒷받침한다.

• Asian-Australasian Journal of Animal Sciences
• /
• 제27권6호
• /
• pp.880-885
• /
• 2014

Experiments were conducted to evaluate the effect of an outdoor-grazed raising model on meat composition, physical properties and sensory attributes of Taiwan game hens. Six hundred 1-d old female chicks were raised on a floor for 8 weeks. On day 57, 600 healthy birds, with similar body weight, were selected and randomly assigned to three treatment groups (cage, floor-pen and free-range). The results showed that different feeding models had no effect on drip loss, cooking loss, moisture, crude protein, crude fat, crude ash, zinc and calorie contents in breast meat and moisture content in thigh meat. The free-range group had the lowest fat content in both breast and thigh meat, and the lowest calorie content in thigh meat. The firmness and toughness in both thigh and breast of the free-range group were the highest values (p<0.05). The crude protein, total collagen, zinc and iron contents in thigh meat and total collagen content in breast meat of the free-range group were significantly higher than those of the cage-feeding group (p<0.05). The meat sensory scores of flavor, chewiness and overall acceptability of both thigh and breast meat of the free-range group were significantly (p<0.05) better than those of the other two groups. Moreover, the current findings also indicate that the Taiwan game hens of the free-range feeding model displayed well-received carcass traits and meat quality, with higher scores for flavor, chewiness and overall acceptability for greater sensory satisfaction in both breast and thigh meat. In addition, the thigh meat contained high protein and total collage but low fat, offering a healthier diet choice.