• Title/Summary/Keyword: character appearance

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Character Design and Consumer Response (캐릭터 디자인과 소비자 반응)

  • Kim, Hae-Ryong;Hwang, Sun-Dai;Sung, Min
    • Asia Marketing Journal
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    • v.9 no.2
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    • pp.131-163
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    • 2007
  • Recently, the importance of 'character' is widely acknowledged by practitioners and academic arena. Character is the archetype of design product. Unfortunately, however, there have been limited character design studies. The purpose of this study is to identify the components of character design and then to verify the causal relationships among them. The research model of the current study is developed based upon the past studies on the consumer response model related to the product design. The result of the study shows that the dimensions of character design are converged into upper dimensions, including such as character appearance, character image, and character attachment with each lower dimensions, respectively. An analysis of relationship among these variables indicates that while the character appearance tends to trigger character image, the character image leads to character attachment. In addition, both the character image and the character attachment have a positive influence on the loyalty of the character. Understanding of the paths among consumers' responses will be able to be a good guideline for establishing character design strategy. And, finally, the authors discuss some theoretical contributions and managerial implications.

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By Basic Plane Figure, An Analysis Study on Appearance Type of Character in Domestic Kids TV Animation -Focus on the Broadcasting Animation on EBS- (기본 평면도형을 활용한 국내 TV 유아동 애니메이션 캐릭터 형태 분석 -한국교육방송 방영작을 중심으로-)

  • Kim, Suk-Rae;Chung, Jean-Hun
    • Journal of Digital Convergence
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    • v.14 no.4
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    • pp.397-405
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    • 2016
  • Specially, the character in the kids animation is the fundamental visual element, and also has the high value which is to connect to various related businesses. The main purpose of this study is the analysis for character's appearance by the basic plane figure, and it has studied on the authority of recognition capability which is to catch the simple shape rapidly and clearly rather than complex shape. For this study, I established the standard of analysis and then applied that to the characters which were selected in broadcasting domestic kids animation on EBS. Through this procedure, I analyzed character's appearance with the distribution chart. As the result, the circular and oval shapes are the most frequently used shapes for character's appearance. Finally, I expect the result of this study could be one of the design index for the character creation in practical environment.

A Study on Character's Emotional Appearance in Distinction Focused on 3D Animation "Inside Out" (3D 애니메이션 "인사이드 아웃" 분석을 통한 감성별 캐릭터 외형특징 연구)

  • Ahn, Duck-ki;Chung, Jean-Hun
    • Journal of Digital Convergence
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    • v.15 no.2
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    • pp.361-368
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    • 2017
  • This study analyzes into the characteristic appearance in distintion with emotional changes toward visual forms of psychology along with character development in the 3D animation industry. In this regard, the study seeks to propose essential targets of the five emotional characters from the Pixar's animation Inside-Out to prove psychological effects to the character's visual appearance. As a previous research, the study analysis the visual representations oriented toward both emotional facial expression and emotional color expression using both Paul Ekman and Robert Plutchik's human basic emotion research. The purpose of this study is to present the visual guideline of emotional character's appearance through the various human expression for differentiated character development in animation production.

A Study on the Variables Influencing Female College Students' Body Shame and Appearance Change Intention: Comparison of Korea, China and Germany (여대생의 신체수치심과 외모변경의도에 영향을 미치는 변인 연구: 한국, 중국과 독일의 비교)

  • Hong, Keum-Hee
    • Fashion & Textile Research Journal
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    • v.13 no.4
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    • pp.523-530
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    • 2011
  • This study aims to make a comparison between variables influencing female college students' body shame and appearance change intention in individualist culture(Germany) and collectivist culture(Korea, China), that which variable among individual's physical character(BMI), psychological character(public self-image), and sociocultural pressure has the biggest influence in each culture. The findings of the research are as follows. 1. The German group of female college students had the highest BMI, and there were no difference between Korean and Chinese group. Public self-consciousness, sociocultural pressure, ideal appearance attitude, body shame, and appearance change intention were highest in Korea and lowest in Germany. 2. The variables that affected body shame were powerful in the order of sociocultural pressure, appearance internalization, BMI, and appearance awareness in the Korean group of female college students. In the Chinese group, the order was sociocultural pressure, appearance internalization, and public self-consciousness. On the contrary, in the German group the order was appearance internalization, appearance awareness, sociocultural pressure, and public self-consciousness. 3. The variables that affected appearance change intention were powerful in the order of sociocultural pressure, body shame, and appearance awareness in the Korean group of female college students. In the Chinese group, the order was sociocultural pressure, body shame, and appearance awareness, and in the German group, the order was appearance internalization, body shame, and BMI.

Study on AI-based content reproduction system using movie contents (영화를 이용한 AI 기반 콘텐츠 재생산 시스템 연구)

  • Yang, Seokhwan;Lee, Young-Suk
    • Journal of Korea Multimedia Society
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    • v.24 no.2
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    • pp.336-343
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    • 2021
  • AI technology is spreading not only to industrial fields, but also to culture, art, and content fields. In this paper, we proposed a system based on AI technology that can automate the process of reproducing contents using characters for movie contents. After creating the basic appearance of the character by using the StyleGAN2 model from the video extracted from the movie contents, analyzing the character's personality and propensity using the extracted dialogue data, it was determined from the contemplative appearance based on the yin-yang and five elements to the character's propensity. Accordingly, the external characteristics are reflected in the character. Using the OpenPose model, a character's motion is created, and the finally generated data is integrated to reproduce the content. It is expected that many movie contents can be reproduced through the study of the proposed system.

A Study on the Relative Importance of Game Character Personality Model: Focused on AHP methods (게임 캐릭터 성격 모형의 상대적 중요도에 관한 연구: AHP 분석기법을 중심으로)

  • Nam, KiTeok
    • Journal of Korea Game Society
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    • v.20 no.5
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    • pp.77-88
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    • 2020
  • In game characters, the direction of character design varies depending on the expression or production method. It is necessary to perform game character personality design by reflecting the importance. This study derives the importance of the game character personality model using AHP for the efficient decision and presents game character personality design check tool. In design elements, the importance of external appearance was the highest in all of style. In personality factors, action in 3D realism, external appearance in 3D animation, and speech in 2D animation were the most important.

CARA: Character Appearance Retrieval and Analysis for TV Programs

  • Jung Byunghee;Park Sungchoon;Kim Kyeongsoo
    • Proceedings of the Korean Society of Broadcast Engineers Conference
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    • 2004.11a
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    • pp.237-240
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    • 2004
  • This paper describes a character retrieval system for TV programs and a set of novel algorithms for detecting and recognizing faces for the system. Our character retrieval system consists of two main components: Face Register and Face Recognizer. The Face Register detects faces in video frames and then guides users to register the detected faces of interest into the database. The Face Recognizer displays the appearance interval of each character on the timeline interface and the list of scenes with the names of characters that appear on each scene. These two components also provide a function to modify incorrect results. which is helpful to provide accurate character retrieval services. In the proposed face detection and recognition algorithms. we reduce the computation time without sacrificing the recognition accuracy by using the DCT/LDA method for face feature extraction. We also develop the character retrieval system in the form of plug-in. By plugging in our system to a cataloguing system. the metadata about the characters in a video can be automatically generated. Through this system, we can easily realize sophisticated on-demand video services which provide the search of scenes of a specific TV star.

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A Study on the Importance of Design Elements of Game Character Customizing: Focused on Mobile & Video Games (게임 캐릭터 커스터마이징 디자인요소의 중요도 연구: 모바일 게임과 비디오 게임 중심으로)

  • Nam, KiTeok;Kihl, TaeSuk
    • Journal of Korea Game Society
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    • v.20 no.6
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    • pp.99-110
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    • 2020
  • This study was conducted as follows. First, the game character design elements have been arranged so that the player's personality can be reflected in the character customizing. Second, the importance of design elements in mobile games and video games was derived through AHP. Third, through the difference in importance, the direction of character customizing improvement was suggested. External appearance in mobile games and the action in video games is evaluated as overwhelmingly important. Therefore, it is necessary to diversify the appearance in mobile games and the action in video games.

A Value Analysis of the Hedgerow in Cultivated Areas in point of Landscape (농경지 내 띠형수림의 경관적 가치분석)

  • Cho, Hyun-Ju;Ryu, Yeon-Su;Lee, Hyun-Taek;Ra, Jung-Hwa
    • Current Research on Agriculture and Life Sciences
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    • v.27
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    • pp.69-75
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    • 2009
  • This research regard it as most meaningful to realize the importance of the hedgerow in cultivated areas functioning as a residual landscape element in rural landscape and set improvement guidelines through landscape character and value analysis to cope with landscape malfunction. The results of summary are as follows. 1) First of all, as a result of landscape character analysis of edge stripe in cultivated land in total of 7 case areas, for example, the edge stripe in cultivated land in case area 4 and 8 maintain the width of 10m and are assessed satisfactory in terms of vegetation development condition, appearance of living species, connectivity, buffer capacity and so on. Also, as a result of structural character of correlation analysis among items, the correlation coefficient between width and appearance of living species showed 0.941, the highest. Following are connectivity and appearance of living species and width and buffer capacity respectively: 0.841 and 0.740. 2) As a result of landscape character analysis of uncultivated stripe in total of 6 case areas, it is analyzed that case area 4 maintains the widest width as almost 4.5m average width and considered valuable as I degree in vegetation development condition, filtering, and connectivity. 3) As a result of problem analysis of uncultivated stripe, for example, case 3, 9, and 10 was analyzed that the width was below 1.25m which is too small to carry out the function of buffer and habitat for living creature, so minimum standard width was set between 4~5m through comprehensive analysis of character of each case area. Based on the result above landscape character, value and problem analysis, main improvement guidelines are set in terms of width, connectivity, filtering, and vegetation development, restrictive practices and so on.

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A Study on the Personal Appearance of the Korean People Implied in the Korean Proverb (韓國俗談에 나타나는 容貌에 관한 硏究)

  • 김진구
    • The Research Journal of the Costume Culture
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    • v.3 no.1
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    • pp.93-107
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    • 1995
  • This study is concerned with the personal appearance of the Korean people implied in the Korean proverb. The results of this research was as follows: It appeared that the Korean people preferred the balanced features to the unusual ones in terms of personal appearance. It also revealed that cleanliness and neatness in clothing and in personal appearance were valued by the Korean people. Proper posture was emphasized by the Koreans. Generally, fair skin and small hands were favored by both sexes. Also the Korean people favored handsome, gentle, and decent features as well as dignified and noble character.

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