• 제목/요약/키워드: channel properties

검색결과 958건 처리시간 0.029초

Co-sputtered $HfO_2-Al_2O_3$을 게이트 절연막으로 적용한 IZO 기반 Oxide-TFT 소자의 성능 향상 (Enhanced Device Performance of IZO-based oxide-TFTs with Co-sputtered $HfO_2-Al_2O_3$ Gate Dielectrics)

  • 손희근;양정일;조동규;우상현;이동희;이문석
    • 대한전자공학회논문지SD
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    • 제48권6호
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    • pp.1-6
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    • 2011
  • 투명 산화물 반도체 (Transparent Oxide-TFT)를 활성층과 소스/드레인, 게이트 전극층으로 동시에 사용한 비결정 indium zinc oxide (a-IZO), 절연층으로 co-sputtered $HfO_2-Al_2O_3$ (HfAIO)을 적용하여 실온에서 RF-magnetron 스퍼터 공정에 의해 제작하였다. TFT의 게이트 절연막으로써 $HfO_2$ 는 그 높은 유전상수( > 20)에도 불구하고 미세결정구조와 작은 에너지 밴드갭 (5.31eV) 으로 부터 기인한 거친계면특성, 높은 누설전류의 단점을 가지고 있다. 본 연구에서는, 어떠한 추가적인 열처리 공정 없이 co-sputtering에 의해 $HfO_2$$Al_2O_3$를 동시에 증착함으로써 구조적, 전기적 특성이 TFT 의 절연막으로 더욱 적합하게 향상되어진 $HfO_2$ 박막의 변화를 x-ray diffraction (XRD), atomic force microscopy (AFM) and spectroscopic ellipsometer (SE)를 통해 분석하였다. XRD 분석은 기존 $HfO_2$ 의 미세결정 구조가 $Al_2O_3$와의 co-sputter에 의해 비결정 구조로 변한 것을 확인 시켜 주었고, AFM 분석을 통해 $HfO_2$ 의 표면 거칠기를 비교할 수 있는 RMS 값이 2.979 nm 인 것에 반해 HfAIO의 경우 0.490 nm로 향상된 것을 확인하였다. 또한 SE 분석을 통해 $HfO_2$ 의 에너지 밴드 갭 5.17 eV 이 HfAIO 의 에너지 밴드 갭 5.42 eV 로 향상 되어진 것을 알 수 있었다. 자유 전자 농도와 그에 따른 비저항도를 적절하게 조절한 활성층/전극층 으로써의 IZO 물질과 게이트 절연층으로써 co-sputtered HfAIO를 적용하여 제작한 Oxide-TFT 의 전기적 특성은 이동도 $10cm^2/V{\cdot}s$이상, 문턱전압 2 V 이하, 전류점멸비 $10^5$ 이상, 최대 전류량 2 mA 이상을 보여주었다.

Earthquake impacts on hydrology: a case study from the Canterbury, New Zealand earthquakes of 2010 and 2011

  • Davie, Tim;Smith, Jeff;Scott, David;Ezzy, Tim;Cox, Simon;Rutter, Helen
    • 한국수자원학회:학술대회논문집
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    • 한국수자원학회 2011년도 학술발표회
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    • pp.8-9
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    • 2011
  • On 4 September 2010 an earthquake of magnitude 7.1 on the Richter scale occurred on the Canterbury Plains in the South Island of New Zealand. The Canterbury Plains are an area of extensive groundwater and spring fed surface water systems. Since the September earthquake there have been several thousand aftershocks (Fig. 1), the largest being a 6.3 magnitude quake which occurred close to the centre of Christchurch on 22February 2011. This second quake caused extensive damage to the city of Christchurch including the deaths of 189 people. Both of these quakes had marked hydrological impacts. Water is a vital natural resource for Canterburywith groundwater being extracted for potable supply and both ground and surface water being used extensively for agricultural and horticultural irrigation.The groundwater is of very high quality so that the city of Christchurch (population approx. 400,000) supplies untreated artesian water to the majority of households and businesses. Both earthquakes caused immediate hydrological effects, the most dramatic of which was the liquefaction of sediments and the release of shallow groundwater containing a fine grey silt-sand material. The liquefaction that occurred fitted within the empirical relationship between distance from epicentre and magnitude of quake described by Montgomery et al. (2003). . It appears that liquefaction resulted in development of discontinuities in confining layers. In some cases these appear to have been maintained by artesian pressure and continuing flow, and the springs are continuing to flow even now. In spring-fed streams there was an increase in flow that lasted for several days and in some cases flows remained high for several months afterwards although this could be linked to a very wet winter prior to the September earthquake. Analysis of the slope of baseflow recession for a spring-fed stream before and after the September earthquake shows no change, indicating no substantial change in the aquifer structure that feeds this stream.A complicating factor for consideration of river flows was that in some places the liquefaction of shallow sediments led to lateral spreading of river banks. The lateral spread lessened the channel cross section so water levels rose although the flow might not have risen accordingly. Groundwater level peaks moved both up and down, depending on the location of wells. Groundwater level changes for the two earthquakes were strongly related to the proximity to the epicentre. The February 2011 earthquake resulted in significantly larger groundwater level changes in eastern Christchurch than occurred in September 2010. In a well of similar distance from both epicentres the two events resulted in a similar sized increase in water level but the slightly slower rate of increase and the markedly slower recession recorded in the February event suggests that the well may have been partially blocked by sediment flowing into the well at depth. The effects of the February earthquake were more localised and in the area to the west of Christchurch it was the earlier earthquake that had greater impact. Many of the recorded responses have been compromised, or complicated, by damage or clogging and further inspections will need to be carried out to allow a more definitive interpretation. Nevertheless, it is reasonable to provisionally conclude that there is no clear evidence of significant change in aquifer pressures or properties. The different response of groundwater to earthquakes across the Canterbury Plains is the subject of a new research project about to start that uses the information to improve groundwater characterisation for the region. Montgomery D.R., Greenberg H.M., Smith D.T. (2003) Stream flow response to the Nisqually earthquake. Earth & Planetary Science Letters 209 19-28.

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호염 미생물(Haloarcula vallismortis) 용해물의 자외선유발 피부변화에 대한 효과 (Effect of Halophilic Bacterium, Haloarcula vallismortis, Extract on UV-induced Skin Change)

  • 김지형;신재영;황승진;김윤선;김유미;길소연;진무현;이상화
    • 대한화장품학회지
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    • 제41권4호
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    • pp.341-350
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    • 2015
  • 피부는 외부 유해물질로부터 내부기관을 보호하는 장벽기능을 하는 대표적인 기관으로 자외선(ultraviolet radiation, UV), 중금속, 각종 산화 물질들과 같은 외부의 위협에 항상 노출되어 있어 손상을 받기 쉽다. 특히 자외선 B (UVB)는 진피의 상부까지 도달하여 화상이나 홍반과 같은 염증반응을 일으키며 멜라닌 생성을 촉진시켜 색소 침착을 유발한다. 지나친 자외선 B의 피부세포로의 유입은 각질세포 및 진피 섬유아세포의 DNA손상을 야기하고, 세포외기질의 합성을 방해하여 피부탄력감소, 주름생성, 진피 결합조직의 손상과 함께 피부장벽을 붕괴시켜 노화를 일으키며, 장기간 노출 시 심각한 피부 병변으로 이어져 피부세포 사멸 및 종양의 발생으로까지 이어진다. Haloarcula vallismortis는 사해로부터 분리 동정한 미생물로 호염성 고생물의 생장적 특징은 아직 자세히 연구된 바는 없다. 대게 10% 이상의 염도에서 자라는데 실제 생장염도는 평균 20 ~ 25% 염도에서 자란다. 염도가 높은 호수나 염전에서 주로 발견되기 때문에 강한 햇빛에 대한 방어기작이 존재한다. 그중 하나로 다른 ATP를 생성하기 위한 bacteriorhodopsin외에 halorhodopsin이라는 색소를 이용, 광자(photon)를 흡수하고 염화이온 채널을 개방시켜 생기는 전위차를 이용해 추가로 에너지를 생산한다. 또 carotenoid 색소로 인해 농도가 높을시 분홍색 또는 빨간색을 띄는 특징이 있는데 이것이 강한 자외선에 대한 방어기작을 할 것이라고 여겨진다. 본 연구는 호염성 고세균이 자외선을 에너지 소스로 이용하는 특성을 이용하여 자외선으로부터 피부를 방어하는 방법을 개발하고자 이들의 피부각질세포에서 자외선에 의한 항염 효과 및 DNA 손상 방어 효과를 확인하였다. 그리고 이들을 천연 자외선 차단제의 소재로서 사용할 수 있음을 확인하였다.

춘천 물로리 지역 샌드댐 채움재 수리특성에 따른 배수량 평가 (Evaluation of water drainage according to hydraulic properties of filling material of sand dam in Mullori, Chuncheon)

  • 정일문;이정우;김민규;김일환
    • 한국수자원학회논문집
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    • 제55권11호
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    • pp.923-929
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    • 2022
  • 춘천 물로리 지역은 지방상수도가 보급되지 않은 물복지 소외지역으로 복류수 및 지하수를 수원으로 하는 소규모 급수시설로 마을에 물을 공급하고 있다. 최근 극심한 가뭄 발생시 물부족으로 인해 급수차에 의존하는 등 물공급 여건이 열악한 지역이다. 따라서 가뭄시 물부족 문제를 해결하고 증가하는 물수요에 대비하기 위해 계곡에 연하여 샌드댐을 설치하였으며, 2022년 5월부터 이 시설을 운영하고 있다. 본 연구에서는 2020년 3월 중순부터 2022년 3월 중순까지 약 2년 동안의 유입량 조건에 대해 채움재의 수리전도도와 저류계수 값 조건에 따라 반복 모의를 수행하였고, 각각의 경우에 대해 유공배수관을 통한 방류량을 산정하였다. 전반적으로 수리전도도가 증가할수록 방류량과 그 비율이 증가하나, 2층의 수리전도도가 상대적으로 가장 낮은 경우에는 3층의 수리전도도가 증가할수록 방류량이 증가하다가 작아지는 특이한 양상을 보였다. 이는 3층의 투수성과 배수관의 배수계수 값이 커서 3층으로의 순유입보다 빠른 배수로 인해 수위가 낮게 유지된데서 기인한 것으로 판단된다. 샌드댐 상부 개수로 흐름을 수리전도도가 매우 큰 가상의 지하수층으로 모사한 결과 가상층 수리전도도 증가율에 비해 방류량 감소는 둔화되지만, 가상층 수리전도도가 커짐에 따라 상대적으로 방류량이 줄어드는 양상은 명확하게 나타났다.

해외농업투자에 따른 유통체계 개선방안에 관한 연구 (A study on the improvement of distribution system by overseas agricultural investment)

  • 선일석;이동옥
    • 유통과학연구
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    • 제8권3호
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    • pp.17-26
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    • 2010
  • 세계경제 및 환경의 변화에 따라 농산물의 불안정적인 수급으로 인한 문제점이 노출되고 있으며, 우리나라의 경우 농산물의 안정적인 확보를 위하여 국가 전략적 차원에서의 해외농업투자의 필요성이 요구되고 있다. 하지만 정부차원의 지원 미진, 해외 농업에 대한 정보 및 기술 미비, 개발자금 확보의 어려움, 장기간의 투자금 회수기간, 사후관리 미흡 등의 이유로 성과를 이루지 못하고 있는 실정이며, 특히 해외 농산물의 국내 반입 시 관세의 장벽, 물류 유통비용 등으로 가격 경쟁력이 떨어지고 있어 국내에 반입되지 못하고 있는 실정이다. 이에 본 연구에서는 우리나라의 해외농업투자의 기본개념 및 실태를 살펴보고 해외농업투자의 필요성과 고려사항, 문제점 등을 도출하여 해외에서 재배된 농산물의 경쟁력을 위한 유통 측면에서의 개선방안을 정부의 간접적인 지원, 유통 현대화 및 유통정보기능 강화, 유통시설, 수송루트, 하역업무개선, 경쟁력 확보를 위한 정부의 정책적 지원, 교육 훈련을 통한 전문인력 양성 등 다섯 가지 측면에서 제시하였다.

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유역특성에 의한 합성단위도의 유도에 관한 연구 (Derivation of the Synthetic Unit Hydrograph Based on the Watershed Characteristics)

  • 서승덕
    • 한국농공학회지
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    • 제17권1호
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    • pp.3642-3654
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    • 1975
  • The purpose of this thesis is to derive a unit hydrograph which may be applied to the ungaged watershed area from the relations between directly measurable unitgraph properties such as peak discharge(qp), time to peak discharge (Tp), and lag time (Lg) and watershed characteristics such as river length(L) from the given station to the upstream limits of the watershed area in km, river length from station to centroid of gravity of the watershed area in km (Lca), and main stream slope in meter per km (S). Other procedure based on routing a time-area diagram through catchment storage named Instantaneous Unit Hydrograph(IUH). Dimensionless unitgraph also analysed in brief. The basic data (1969 to 1973) used in these studies are 9 recording level gages and rating curves, 41 rain gages and pluviographs, and 40 observed unitgraphs through the 9 sub watersheds in Nak Oong River basin. The results summarized in these studies are as follows; 1. Time in hour from start of rise to peak rate (Tp) generally occured at the position of 0.3Tb (time base of hydrograph) with some indication of higher values for larger watershed. The base flow is comparelatively higher than the other small watershed area. 2. Te losses from rainfall were divided into initial loss and continuing loss. Initial loss may be defined as that portion of storm rainfall which is intercepted by vegetation, held in deppression storage or infiltrated at a high rate early in the storm and continuing loss is defined as the loss which continues at a constant rate throughout the duration of the storm after the initial loss has been satisfied. Tis continuing loss approximates the nearly constant rate of infiltration (${\Phi}$-index method). The loss rate from this analysis was estimated 50 Per cent to the rainfall excess approximately during the surface runoff occured. 3. Stream slope seems approximate, as is usual, to consider the mainstreamonly, not giving any specific consideration to tributary. It is desirable to develop a single measure of slope that is representative of the who1e stream. The mean slope of channel increment in 1 meter per 200 meters and 1 meter per 1400 meters were defined at Gazang and Jindong respectively. It is considered that the slopes are low slightly in the light of other river studies. Flood concentration rate might slightly be low in the Nak Dong river basin. 4. It found that the watershed lag (Lg, hrs) could be expressed by Lg=0.253 (L.Lca)0.4171 The product L.Lca is a measure of the size and shape of the watershed. For the logarithms, the correlation coefficient for Lg was 0.97 which defined that Lg is closely related with the watershed characteristics, L and Lca. 5. Expression for basin might be expected to take form containing theslope as {{{{ { L}_{g }=0.545 {( { L. { L}_{ca } } over { SQRT {s} } ) }^{0.346 } }}}} For the logarithms, the correlation coefficient for Lg was 0.97 which defined that Lg is closely related with the basin characteristics too. It should be needed to take care of analysis which relating to the mean slopes 6. Peak discharge per unit area of unitgraph for standard duration tr, ㎥/sec/$\textrm{km}^2$, was given by qp=10-0.52-0.0184Lg with a indication of lower values for watershed contrary to the higher lag time. For the logarithms, the correlation coefficient qp was 0.998 which defined high sign ificance. The peak discharge of the unitgraph for an area could therefore be expected to take the from Qp=qp. A(㎥/sec). 7. Using the unitgraph parameter Lg, the base length of the unitgraph, in days, was adopted as {{{{ {T}_{b } =0.73+2.073( { { L}_{g } } over {24 } )}}}} with high significant correlation coefficient, 0.92. The constant of the above equation are fixed by the procedure used to separate base flow from direct runoff. 8. The width W75 of the unitgraph at discharge equal to 75 per cent of the peak discharge, in hours and the width W50 at discharge equal to 50 Per cent of the peak discharge in hours, can be estimated from {{{{ { W}_{75 }= { 1.61} over { { q}_{b } ^{1.05 } } }}}} and {{{{ { W}_{50 }= { 2.5} over { { q}_{b } ^{1.05 } } }}}} respectively. This provides supplementary guide for sketching the unitgraph. 9. Above equations define the three factors necessary to construct the unitgraph for duration tr. For the duration tR, the lag is LgR=Lg+0.2(tR-tr) and this modified lag, LgRis used in qp and Tb It the tr happens to be equal to or close to tR, further assume qpR=qp. 10. Triangular hydrograph is a dimensionless unitgraph prepared from the 40 unitgraphs. The equation is shown as {{{{ { q}_{p } = { K.A.Q} over { { T}_{p } } }}}} or {{{{ { q}_{p } = { 0.21A.Q} over { { T}_{p } } }}}} The constant 0.21 is defined to Nak Dong River basin. 11. The base length of the time-area diagram for the IUH routing is {{{{C=0.9 {( { L. { L}_{ca } } over { SQRT { s} } ) }^{1/3 } }}}}. Correlation coefficient for C was 0.983 which defined a high significance. The base length of the T-AD was set to equal the time from the midpoint of rain fall excess to the point of contraflexure. The constant K, derived in this studies is K=8.32+0.0213 {{{{ { L} over { SQRT { s} } }}}} with correlation coefficient, 0.964. 12. In the light of the results analysed in these studies, average errors in the peak discharge of the Synthetic unitgraph, Triangular unitgraph, and IUH were estimated as 2.2, 7.7 and 6.4 per cent respectively to the peak of observed average unitgraph. Each ordinate of the Synthetic unitgraph was approached closely to the observed one.

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Sesquiterpenoids Bioconversion Analysis by Wood Rot Fungi

  • Lee, Su-Yeon;Ryu, Sun-Hwa;Choi, In-Gyu;Kim, Myungkil
    • 한국균학회소식:학술대회논문집
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    • 한국균학회 2016년도 춘계학술대회 및 임시총회
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    • pp.19-20
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    • 2016
  • Sesquiterpenoids are defined as $C_{15}$ compounds derived from farnesyl pyrophosphate (FPP), and their complex structures are found in the tissue of many diverse plants (Degenhardt et al. 2009). FPP's long chain length and additional double bond enables its conversion to a huge range of mono-, di-, and tri-cyclic structures. A number of cyclic sesquiterpenes with alcohol, aldehyde, and ketone derivatives have key biological and medicinal properties (Fraga 1999). Fungi, such as the wood-rotting Polyporus brumalis, are excellent sources of pharmaceutically interesting natural products such as sesquiterpenoids. In this study, we investigated the biosynthesis of P. brumalis sesquiterpenoids on modified medium. Fungal suspensions of 11 white rot species were inoculated in modified medium containing $C_6H_{12}O_6$, $C_4H_{12}N_2O_6$, $KH_2PO_4$, $MgSO_4$, and $CaCl_2$ for 20 days. Cultivation was stopped by solvent extraction via separation of the mycelium. The metabolites were identified as follows: propionic acid (1), mevalonic acid lactone (2), ${\beta}$-eudesmane (3), and ${\beta}$-eudesmol (4), respectively (Figure 1). The main peaks of ${\beta}$-eudesmane and ${\beta}$-eudesmol, which were indicative of sesquiterpene structures, were consistently detected for 5, 7, 12, and 15 days These results demonstrated the existence of terpene metabolism in the mycelium of P. brumalis. Polyporus spp. are known to generate flavor components such as methyl 2,4-dihydroxy-3,6-dimethyl benzoate; 2-hydroxy-4-methoxy-6-methyl benzoic acid; 3-hydroxy-5-methyl phenol; and 3-methoxy-2,5-dimethyl phenol in submerged cultures (Hoffmann and Esser 1978). Drimanes of sesquiterpenes were reported as metabolites from P. arcularius and shown to exhibit antimicrobial activity against Gram-positive bacteria such as Staphylococcus aureus (Fleck et al. 1996). The main metabolites of P. brumalis, ${\beta}$-Eudesmol and ${\beta}$-eudesmane, were categorized as eudesmane-type sesquiterpene structures. The eudesmane skeleton could be biosynthesized from FPP-derived IPP, and approximately 1,000 structures have been identified in plants as essential oils. The biosynthesis of eudesmol from P. brumalis may thus be an important tool for the production of useful natural compounds as presumed from its identified potent bioactivity in plants. Essential oils comprising eudesmane-type sesquiterpenoids have been previously and extensively researched (Wu et al. 2006). ${\beta}$-Eudesmol is a well-known and important eudesmane alcohol with an anticholinergic effect in the vascular endothelium (Tsuneki et al. 2005). Additionally, recent studies demonstrated that ${\beta}$-eudesmol acts as a channel blocker for nicotinic acetylcholine receptors at the neuromuscular junction, and it can inhibit angiogenesis in vitro and in vivo by blocking the mitogen-activated protein kinase (MAPK) signaling pathway (Seo et al. 2011). Variation of nutrients was conducted to determine an optimum condition for the biosynthesis of sesquiterpenes by P. brumalis. Genes encoding terpene synthases, which are crucial to the terpene synthesis pathway, generally respond to environmental factors such as pH, temperature, and available nutrients (Hoffmeister and Keller 2007, Yu and Keller 2005). Calvo et al. described the effect of major nutrients, carbon and nitrogen, on the synthesis of secondary metabolites (Calvo et al. 2002). P. brumalis did not prefer to synthesize sesquiterpenes under all growth conditions. Results of differences in metabolites observed in P. brumalis grown in PDB and modified medium highlighted the potential effect inorganic sources such as $C_4H_{12}N_2O_6$, $KH_2PO_4$, $MgSO_4$, and $CaCl_2$ on sesquiterpene synthesis. ${\beta}$-eudesmol was apparent during cultivation except for when P. brumalis was grown on $MgSO_4$-free medium. These results demonstrated that $MgSO_4$ can specifically control the biosynthesis of ${\beta}$-eudesmol. Magnesium has been reported as a cofactor that binds to sesquiterpene synthase (Agger et al. 2008). Specifically, the $Mg^{2+}$ ions bind to two conserved metal-binding motifs. These metal ions complex to the substrate pyrophosphate, thereby promoting the ionization of the leaving groups of FPP and resulting in the generation of a highly reactive allylic cation. Effect of magnesium source on the sesquiterpene biosynthesis was also identified via analysis of the concentration of total carbohydrates. Our current study offered further insight that fungal sesquiterpene biosynthesis can be controlled by nutrients. To profile the metabolites of P. brumalis, the cultures were extracted based on the growth curve. Despite metabolites produced during mycelia growth, there was difficulty in detecting significant changes in metabolite production, especially those at low concentrations. These compounds may be of interest in understanding their synthetic mechanisms in P. brumalis. The synthesis of terpene compounds began during the growth phase at day 9. Sesquiterpene synthesis occurred after growth was complete. At day 9, drimenol, farnesol, and mevalonic lactone (or mevalonic acid lactone) were identified. Mevalonic acid lactone is the precursor of the mevalonic pathway, and particularly, it is a precursor for a number of biologically important lipids, including cholesterol hormones (Buckley et al. 2002). Farnesol is the precursor of sesquiterpenoids. Drimenol compounds, bi-cyclic-sesquiterpene alcohols, can be synthesized from trans-trans farnesol via cyclization and rearrangement (Polovinka et al. 1994). They have also been identified in the basidiomycota Lentinus lepideus as secondary metabolites. After 12 days in the growth phase, ${\beta}$-elemene caryophyllene, ${\delta}$-cadiene, and eudesmane were detected with ${\beta}$-eudesmol. The data showed the synthesis of sesquiterpene hydrocarbons with bi-cyclic structures. These compounds can be synthesized from FPP by cyclization. Cyclic terpenoids are synthesized through the formation of a carbon skeleton from linear precursors by terpene cyclase, which is followed by chemical modification by oxidation, reduction, methylation, etc. Sesquiterpene cyclase is a key branch-point enzyme that catalyzes the complex intermolecular cyclization of the linear prenyl diphosphate into cyclic hydrocarbons (Toyomasu et al. 2007). After 20 days in stationary phase, the oxygenated structures eudesmol, elemol, and caryophyllene oxide were detected. Thus, after growth, sesquiterpenes were identified. Per these results, we showed that terpene metabolism in wood-rotting fungi occurs in the stationary phase. We also showed that such metabolism can be controlled by magnesium supplementation in the growth medium. In conclusion, we identified P. brumalis as a wood-rotting fungus that can produce sesquiterpenes. To mechanistically understand eudesmane-type sesquiterpene biosynthesis in P. brumalis, further research into the genes regulating the dynamics of such biosynthesis is warranted.

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K-Beauty 구전효과가 온라인 매출액에 미치는 영향: 중국 SINA Weibo와 Meipai 중심으로 (Word-of-Mouth Effect for Online Sales of K-Beauty Products: Centered on China SINA Weibo and Meipai)

  • 류미나;임규건
    • 지능정보연구
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    • 제25권1호
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    • pp.197-218
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    • 2019
  • 중국 화장품 전체 교역중 약 67% 정도가 전자상거래로 이루어지고 있는데 특히 한국 화장품인 K-Beauty 제품의 인기가 높다. 기존 연구에 의하면 화장품 같은 소비재의 경우 소비자의 80%는 제품 구매 전 제품정보를 인터넷으로 검색하며 구전정보에 영향을 받는다. 대부분의 중국 소비자들은 화장품과 관련된 정보를 주요 SNS에 다른 소비자들이 올린 댓글을 통해 획득하며 최근에는 뷰티 관련 동영상 채널 정보를 이용하기도 한다. 기존의 온라인 구전 관련 연구는 대부분 Facebook, Twitter, 블로그 등의 매체 자체가 중심이었다. 본 연구에서는 온라인 구전정보의 전달 형태와 정보의 형태를 고려하여 정보유형을 동영상과 사진 및 텍스트로 나누어 연구하고자 한다. 중국의 SNS대표 플랫폼인 SINA Weibo와 동영상 플랫폼 Meipai의 비정형 데이터를 분석하고 온라인 구전정보를 양과 방향성으로 나누어 K-Beauty브랜드 매출액에 미치는 영향을 분석하고자 한다. Meipai에서는 총 약 33만개의 데이터를 수집하였고 SINA Weibo에서는 총 약 11만개의 데이터를 수집하여 화장품의 기본 속성도 고려하여 분석하였다. 본 연구의 의의는 온라인 매출은 K-Beauty화장품에 대해서도 구전에 영향을 받는다는 것을 기본적으로 입증함과 동시에 특히 정보 유형에 대한 구분을 시도 했다는 것이다. 두가지 매체 모두 기존 연구와 같이 양이 매출에 영향을 미치고 있으나 매체풍부성으로 인해 텍스트보다 동영상이 정보를 더 주고 영향이 크다는 것을 입증하였다. 또한, 정보 방향성 측면에서는 색조화장품의 경우 부정 댓글의 영향이 크게 나타났다. 실무적으로는 화장품 판매 전략 및 광고 전략에 기초 및 색조 화장품을 구분하여 중국 K-Beauty화장품 매출증대를 위한 마케팅전략을 구사하는데 도움이 될 것으로 기대된다.