• Asia Marketing Journal
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• v.15 no.2
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• pp.29-47
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• 2013

Distribution channel decisions involve long-term commitments with other firms that are very difficult to change or replace. In particular, marketing channel decisions in emerging markets are much more complicated due to unfamiliar conditions and problems such as lack of market data and distribution systems. Therefore, when a company considers changing or introducing a marketing channel in an area, it is much more difficult to judge its effectiveness in an emerging market than in a developed market. In this study, we investigate the development process of a new direct marketing channel of Hongfu Fertilizer Company (hereafter Hongfu), a medium-sized Chinese fertilizer manufacturer, and propose an approach to test the feasibility of this new marketing channel in the Chinese rural market. We measure the effectiveness of Hongfu's new marketing channel from two perspectives: i) from customers' perspective through direct responses of farmers, which showed that a new channel can increase the convenience and lower the purchasing costs for the farmers, and ii) from the company's perspective, by calculating the incremental profit of the company using the expansion factor (T/Q) method, which suggested that the execution of Hongfu's strategy to expand a new marketing channel will result in an increase in profits. The results of this study contribute to the development of a methodology to test the feasibility of a new direct marketing channel in the emerging markets such as the Chinese rural market. Traditional and indirect distribution channels in emerging markets are generally not very efficient and difficult to change. Especially, in emerging markets, like the Chinese rural market, the methods of testing channel feasibility must be different from that of developed markets. Considering market situations, market experiments can be more effective then systematic market surveys in testing channel feasibility in emerging markets. This study implies that managers must learn to cope with a transition from the traditional marketing channels in emerging markets. With the development in farmers' understanding of marketing concept, the transition from traditional marketing channel is unavoidable for all firms. Farmers in China are generally very conservative, however, their buying behaviors are changing. Therefore, fertilizer companies should try to adjust in accordance with farmers' demand characteristics that the efforts to meet the economic needs of farmers with new marketing channels as well as trust building are critical in the near future.

• Ocean and Polar Research
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• v.23 no.4
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• pp.401-410
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• 2001

Global climate change will alter many such properties of the Southern Ocean as temperature, circulation, stratification, and sea-ice extent. Such changes are likely to influence the species composition and activity of Antarctic marine microorganisms (protists and bacteria) which playa major role in deter-mining the concentration of atmospheric $CO_2$ and producing precursors of cloud condensation nuclei. Direct impacts of climate change on Antarctic marine microorganisms have been determined for very few species. Increasing water temperature would be expected to result in a southward spread of pelagic cyanobacteria, coccolithophorids and others. Growth rates of many species would be expected to increase slightly but nutrient limitation, especially micronutrients, is likely to result in a negligible increase in biomass. The extent of habitats would be reduced for those organisms presently living close to the upper limit of their thermal tolerance. Increased UVB irradiance is likely to favour the growth of those organisms tolerant of UVB and may change the trophic structure of marine communities. Indirect effects, especially those as a consequence of a diminution of the amount of sea-ice and increased upper ocean stratification, are predicted to lead to a change in species composition and impacts on both trophodynamics and vertical carbon flux.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 1995.06a
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• pp.59-61
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• 1995

An adaptive code rate change scheme in DS-SSMA systems is proposed. In the proposed scheme, the error correcting code rate is changed according to the channel state, the effective number of users. The channel state is estimated based on retransmission requests. The criterion for the change of the code rate is to maximize the throughput under given error bound.

• Journal of Environmental Impact Assessment
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• v.18 no.3
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• pp.171-183
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• 2009

This study aims to analyze the sedimentary environment change in mid-channel bar of the lower Geum river basin after the construction of the estuary barrage using multi-temporal satellite data and GIS. The sedimentary environment changes were observed in mid-channel bar areas. The mid-channel bar F was found to have been newly formed for 10 years(1996-2006), whereas the mid-channel bar B located between mid-channel bar A and C has disappeared by erosion during the same periods. When examined by section, the areas of the mid-channel bar in the upper stream section from the Yipo's reference point generally increased due to the prevailing sedimentary environments, and those of the downstream section decreased where corrosive environments are dominant. In ternms of the centroid movement, the mid-channel bars grew up toward the downstream by switching erosion and accumulation, as sedimentation was prevailing in the downstream area of mid-channel bars and corrosion was dominant in the upper stream. Through grain size analysis, the study areas are divided into three sections according to the average grain size. In Section I, the mid-channel bars were formed as a result of sedimentary process of tides in the past. In Section II, the mid-channel bars were formed partly through the sedimentary process of rivers although the sedimentary process of tides is prevailing. In Section III, the mid-channel bars were formed mainly through the sedimentary process of rivers, even if it showed the sedimentary process of tides in the past.

• Journal of computational fluids engineering
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• v.18 no.4
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• pp.17-24
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• 2013

In this study, we consider the characteristics of channel flow in the presence of an infinite streamwise array of equispaced identical rotating circular cylinders. This flow configuration can be regarded as a model representing a micro channel or an internal heat exchanger with cylindrical vortex generators. A numerical parametric study has been carried out by varying Reynolds number based on the bulk mean velocity and the cylinder diameter, and the gap between the cylinders and the channel wall for some selected angular speeds. An immersed boundary method was employed to facilitate implementing the cylinders on a Cartesian grid system. No-slip condition is employed at all solid boundaries including the cylinders, and the flow is assumed to be periodic in the streamwise direction. The presence of the rotating circular cylinders arranged periodically in the streamwise direction causes a significant topological change of the flow, leading to increase of mean friction on the channel walls. More quantitative results as well as qualitative physical explanations are presented to justify the effectiveness of rotating cylinders to modify flow topology, which might be used to enhance heat transfer on the channel walls.

• Journal of Communications and Networks
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• v.18 no.1
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• pp.95-104
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• 2016

Massive multiple-input multiple-output (MIMO) is a promising approach for cellular communication due to its energy efficiency and high achievable data rate. These advantages, however, can be realized only when channel state information (CSI) is available at the transmitter. Since there are many antennas, CSI is too large to feed back without compression. To compress CSI, prior work has applied compressive sensing (CS) techniques and the fact that CSI can be sparsified. The adopted sparsifying bases fail, however, to reflect the spatial correlation and channel conditions or to be feasible in practice. In this paper, we propose a new sparsifying basis that reflects the long-term characteristics of the channel, and needs no change as long as the spatial correlation model does not change. We propose a new reconstruction algorithm for CS, and also suggest dimensionality reduction as a compression method. To feed back compressed CSI in practice, we propose a new codebook for the compressed channel quantization assuming no other-cell interference. Numerical results confirm that the proposed channel feedback mechanisms show better performance in point-to-point (single-user) and point-to-multi-point (multi-user) scenarios.

• 한국전산유체공학회:학술대회논문집
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• 2003.10a
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• pp.46-47
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• 2003

Direct numerical simulations are performed for a turbulent flow subjected to a sudden change in pressure gradient. The calculations are started from a fully-developed turbulent channel flow at $Re_{\tau}=180$. The pressure gradient of the channel flow is then changed abruptly. The responses of the turbulence quantities (e.g., turbulence intensities, Reynolds shear stress, and vorticity fluctuations) and the near-wall turbulence structure to the pressure gradient change are investigated. It is found that there are two different relaxations: a fast relaxation at the early stage and a slow one at the later stage. The early response of the velocity fluctuations shows an anisotropic response of the near-wall turbulence.

• Proceedings of the IEEK Conference
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• 1999.11a
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• pp.875-878
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• 1999

In this paper, we measured and simulated the transconductance change of submicron LDD NMOSFETs due to back bias under various channel length, temperature and substrate doping conditions. As back bias is increased, the mobility will decrease and g$_{m}$ decreases according to a conventional model. But as the channel length is reduced, this phenomenon is inverted and g$_{m}$ increases in the submicron region. This can be explained by analyzing the electron quasi Fermi potential in the channel. And the empirical formulae which show the g$_{m}$ change were induced. These will be helpful to enhance the efficiency and precision of IC design.esign.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.21 no.4
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• pp.1008-1018
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• 1996

For assigning channel in a cellular sireless network, we purpose satisfying constraints with a related probability between cells and channels on the channel interference matrix formed by m terminals and n channels. And we purpose to get efficient channel assigning to limited channels in a wireless cell using parallelism of neural networks. In this paper, we solve the problem according to the number of requeirements when channel change with 11-533 procession elements. We demonstrate efficiency of proposed algorithm through same simulations in a specific time period.

• Journal of the Korean Institute of Electrical and Electronic Material Engineers
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• v.36 no.2
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• pp.129-135
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• 2023

An analytical threshold voltage model is presented to observe the change in threshold voltage shift ΔV_th of a junctionless double gate MOSFET using ferroelectric-metal-SiO₂ as a gate oxide film. The negative capacitance transistors using ferroelectric have the characteristics of increasing on-current and lowering off-current. The change in the threshold voltage of the transistor affects the power dissipation. Therefore, the change in the threshold voltage as a function of theferroelectric thickness is analyzed. The presented threshold voltage model is in a good agreement with the results of TCAD. As a results of our analysis using this analytical threshold voltage model, the change in the threshold voltage with respect to the change in the ferroelectric thickness showed that the threshold voltage increased with the increase of the absolute value of charges in the employed ferroelectric. This suggests that it is possible to obtain an optimum ferroelectric thickness at which the threshold voltage shift becomes 0 V by the voltage across the ferroelectric even when the channel length is reduced. It was also found that the ferroelectric thickness increased as the silicon thickness increased when the channel length was less than 30 nm, but the ferroelectric thickness decreased as the silicon thickness increased when the channel length was 30 nm or more in order to satisfy ΔV_th=0.