• Title/Summary/Keyword: central product

Search Result 461, Processing Time 0.179 seconds

Brand Positioning and Repurchase Intention: The Effect of Attitude Toward Green Brand

  • SITUMORANG, Tumpal Pangihutan;INDRIANI, Farida;SIMATUPANG, Rintar Agus;SOESANTO, Harry
    • The Journal of Asian Finance, Economics and Business
    • /
    • 제8권4호
    • /
    • pp.491-499
    • /
    • 2021
  • The purpose of this study was to examine the moderating effect of attitude toward green brand on green brand positioning and repurchase intention of environmentally friendly products, product knowledge on attitude toward green brand and the effect of green product knowledge on green repurchase intention. This study uses a structural equation approach with a sample size of 175 and uses an eight-point Likert scale. The data collection technique used purposive sampling. The criteria for respondents are to use environmentally friendly cosmetic products and the respondents live in Central Java and have consumed more than two times. Online sampling using google form. Data were analyzed using statistical software AMOS 22. The results showed that green brand positioning has a significant effect on repurchase intention. Attitude toward green brand has a positive effect in mediating the relationship between green brand positioning and repurchase intention. Similarly, green brand knowledge has a positive effect on attitudes, although green knowledge has no positive effect on repurchase intention. Product positioning in the minds of consumers is important in shaping attitudes. It is important for companies to continue to develop environmentally friendly products so that product positioning can be distinguished from competitors' products.

라이브 커머스의 특성이 소비자 반응에 미치는 영향 -정교화 가능성 모델을 중심으로- (The Effects of Characteristics of Live Commerce on Consumer Responses -Focusing on Elaboration Likelihood Model-)

  • 조하경;박민정;유정민
    • 한국의류학회지
    • /
    • 제47권2호
    • /
    • pp.371-391
    • /
    • 2023
  • This study examines the impact of live commerce characteristics on customer responses in the ELM perspective. Based on ELM, the central route is composed of information completeness, accuracy, and currency, and the peripheral route is composed of streamer credibility, streamer reputation, social presence, and system quality. An online survey of female customers aged 20 to 49 who have purchased beauty products through live commerce within the past three months was conducted. The results demonstrate that information completeness and information currency exert significant impact on perceived usefulness and enjoyment. Social presence and system quality also exert significant impact on perceived usefulness and enjoyment. Moreover, perceived usefulness and enjoyment had significant impact on behavioral intention. The effect of information completeness on perceived usefulness and enjoyment was much stronger for high product involvement groups. Furthermore, the effect of streamer reputation on perceived enjoyment was much stronger for high product involvement groups. In contrast, the effect of social presence on perceived usefulness and enjoyment was much stronger for low product involvement groups. This study suggests theoretical implications for applying ELM to live commerce and practical implications for differentiated live commerce marketing strategies.

사람 혈장으로부터 고순도 혈액응고 제9인자의 산업적 생산 (Industrial-Scale Production of High-Purity Antihemophilic Factor IX from Human Plasma)

  • 강용;최용운;성학모;손기환;신정섭;김인섭
    • KSBB Journal
    • /
    • 제23권1호
    • /
    • pp.37-43
    • /
    • 2008
  • (주)녹십자는 1986년 "훽나인"을 B형 혈우병 치료제로 제조품목허가를 받아 B형 혈우병치료제 공급을 시작하였다. 또한 1991년 New York Blood Center에서 selvent/detergent 바이러스 불활화 방법을 도입하여 제조공정에 추가한 후 혈액유래 바이러스로부터 안전한 제품을 생산하여 왔다. 하지만 이 제품은 혈액응고 제2인자, 제7인자, 제10인자가 함유된 제9인자 복합체로, 정맥 혈전증과 파종성 혈관내응고병증 같은 혈전형성 부작용이 일어날 가능성이 있어, 훽나인보다 순도, 유효성, 바이러스 안전성이 우수한 제품의 개발이 필요하였다. 이를 위해 고순도 제9인자 제제인 "GreenNine VF" 제조공정을 개발하였다. GreenNine VF 제조공정은 기존의 훽나인 생산 공정에 heparin 친화성 크로마토그래피와 양이온 크로마토그래피가 추가된 공정으로, 바이러스 안전성을 증진시키기 위한 바이러스 필터 공정도 포함하고 있다. 이러한 공정에 의해서 산업적 규모로 생산된 GreenNine VF는 훽나인에 비해 순도와 바이러스 안전성이 월등히 높은 것으로 확인되었다. 또한 고순도 혈액응고 제9인자 제제인 Mononine, Octanyne, Berinin HS, Immunine STIM plus 600보다 순도가 더 높았다. Cryo-poor plasma 1,600 L를 원료로 사용했을 때 1 batch 당 250IU 분병제품 2,400병 이상, 500 IU 분병제품 1,200병 이상을 생산할 수 있었다.

국내 유통 콩 및 녹두가루 제품의 품질 특성 (Quality Characteristics of Commercially Available Soybean and Mung-bean Flours in Korea)

  • 우관식;김미정;심은영;김현주;이춘기;전용희
    • 한국식품영양학회지
    • /
    • 제30권5호
    • /
    • pp.1119-1126
    • /
    • 2017
  • 용도별 두류가루 제품의 품질기준 설정을 위해 시중에 유통되고 있는 두류가루 제품을 수집하여 품질 특성을 분석한 결과, 주원료의 산지는 국산은 23제품, 수입산은 19제품이었고, 백태가 주원료로 조사되었다. 제품의 가격은 국산이 수입산에 비해 생콩가루의 경우, 3.48배, 볶음콩가루의 경우는 3.34배, 녹두가루는 3.47배로 비쌌다. 국산 제품의 경우, 명도는 생콩가루가 볶음 콩가루에 비해 높았으며, 적색도와 황색도는 볶음 콩가루가 생콩가루에 비해 높았다. 수분함량은 생콩가루가 볶음 콩가루에 비해 높았으며, 조지방, 조단백질, 탄수화물 함량은 수입산 볶음 콩가루에서 높았다. 녹두의 회분과 조단백질 함량은 국산이 수입산에 비해 약간 높았다. 국산 콩가루 제품의 수분결합력은 볶음 콩가루가 생콩가루보다 높았으며, 용해도와 팽윤력은 유의적인 차이가 없었다. 시중유통 두류가루 제품의 품질 특성 간의 상관관계는 용해도를 제외하고 측정한 항목간에 높은 유의성을 보이는 것으로 조사되었다.

국내 시판 엿기름의 품질 특성 분석 (Comparison of the Quality Characteristics of Commercial Barley Malts in Korea)

  • 이석기;박혜영;최혜선;최인덕;박지영;조동화;오세관;한상익;우관식;김현주
    • 한국식품영양학회지
    • /
    • 제31권5호
    • /
    • pp.598-603
    • /
    • 2018
  • As basic research for optimal barley cultivars selection and technical development for quality maintenance, a total of 21 commercial malt products (for making 'Sikhye', a traditional Korean sweet drink) were collected from the Korean market. And then we analyzed the component of the barley malt products as well as conducted comparative analysis on enzyme activity and quality characteristics of the commercial barley malt products. Of the 21 barley malt products, 12 were made from 100 % barley. The result of analyzing general components of barley malts turned out different level of components; moisture 4.91~11.99%, lipid 1.71~2.48%, protein 7.80~11.97%, carbohydrate 73.64~82.24%, total starch 5.50~8.22%, reducing sugar 3.64~14.44%. As a result of measuring enzyme activity of barley malts, there was a wide range of activity difference by the product; diastatic power $36.80{\sim}94.30^{\circ}$, ${\alpha}$-amylase activity 18.17~186.50 unit/g, ${\beta}$-amylase activity 6.53~25.05 unit/g. The results of this study would be used as basic data for optimal cultivars selection to produce barley malts and technical development for quality maintenance.

쏘팔메토(Saw Palmetto) 열매 추출물의 이화학적인 특성 연구 (A Study on the Physicochemical Characteristics of Saw Palmetto Extract)

  • 이정은;김정욱;이희영;엄지혜;김종길;이영열;배현지;김승우;윤호정;한수미;고종호;국무창;이영상
    • 한국식품영양학회지
    • /
    • 제36권3호
    • /
    • pp.202-208
    • /
    • 2023
  • FT-IR, GC/MS, and ATR-FT-IR analyses were performed to confirm the physicochemical characteristics of saw palmetto fruit (SPF) extract. FT-IR analysis of the standard product showed that the band corresponding to the carbonyl bond of free fatty acid was stronger than the band of acyl-glyceride. Sample E was identified as having the same trend as the standard sample. Fatty acid composition analysis revealed that the main fatty acids in the standard sample were lauric acid and oleic acid. The content of lauric acid ranged from approximately 30% to 38% in samples B, C, D, and E, while the content of oleic acid ranged from approximately 29% to 34%. The GC/MS analysis confirmed that the standard SPF extract consisted of fatty acids and fatty acid ethyl esters. Sample E demonstrated a similar pattern to the standard samples in terms of oleic acid, lauric acid, and fatty acid esters. ATR-FT-IR analysis indicated that only sample E was predicted to contain 100% saw palmetto extract. Therefore, these study findings can be considered fundamental data for analyzing the physicochemical characteristics of the composition of SPF extract.

열분해 조건에 의한 담배 성분과 첨가제의 열분해 특성 (The Pyrolytic Behaviors of Tobacco Constituents and Additives by Double-Shot Pyrolyzer)

  • 이재곤;장희진;곽재진;이동욱;이창국
    • 한국연초학회지
    • /
    • 제26권2호
    • /
    • pp.141-151
    • /
    • 2004
  • This study was conducted to evaluate the characterization of the pyrolysis products of tobacco constituents such as cellulose, lignin and tobacco additives. The pyrolysis condition was designed to simulate the pyrolysis/distillation zone$(200\~600^{\circ}C)$ and combustion zone$(700\~950^{\circ}C)$of burning com in the smoking cigarette. The pyrolysis products were determined by GC/MS after pyrolysis using Double-Shot pyrolyzer. In the case of cellulose and lignin, the number of pyrolysis product in the condition that simulate the pyrolysis/distillation zone was much more than the combustion zone simulating one. The major products of cellulose were levoglucosan, furfural, and 1, 6-anhydro-$\beta$-D-glucofuranose and that of lignin were phenol, 2-methoxy phenol, and 1, 2-dimethoxy benzene. In the case of tobacco additives such as 2, 6-dimethyl pyrazine, maltol, and piperonal, the pyrolysis products of these additives were evaporated from the pyrolyszer at least $96\%$ intactly. These results indicate that tobacco constituents such as cellulose and lignin were thermally degraded at the pyrolysis/distillation zone and thoroughly broke down at the combustion zone, but tobacco additives were intactly evaporated from burning com of smoking cigarette.

An Evaluation Method for Tornado Missile Strike Probability with Stochastic Correlation

  • Eguchi, Yuzuru;Murakami, Takahiro;Hirakuchi, Hiromaru;Sugimoto, Soichiro;Hattori, Yasuo
    • Nuclear Engineering and Technology
    • /
    • 제49권2호
    • /
    • pp.395-403
    • /
    • 2017
  • An efficient evaluation method for the probability of a tornado missile strike without using the Monte Carlo method is proposed in this paper. A major part of the proposed probability evaluation is based on numerical results computed using an in-house code, Tornado-borne missile analysis code, which enables us to evaluate the liftoff and flight behaviors of unconstrained objects on the ground driven by a tornado. Using the Tornado-borne missile analysis code, we can obtain a stochastic correlation between local wind speed and flight distance of each object, and this stochastic correlation is used to evaluate the conditional strike probability, $Q_V(r)$, of a missile located at position r, where the local wind speed is V. In contrast, the annual exceedance probability of local wind speed, which can be computed using a tornado hazard analysis code, is used to derive the probability density function, p(V). Then, we finally obtain the annual probability of tornado missile strike on a structure with the convolutional integration of product of $Q_V(r)$ and p(V) over V. The evaluation method is applied to a simple problem to qualitatively confirm the validity, and to quantitatively verify the results for two extreme cases in which an object is located just in the vicinity of or far away from the structure.

폐생물자원 활용에서 추출공정의 특성 평가 (Evaluation of the Extraction Process in the Recycling of the Biological Waste)

  • 성용주;한영림;김근수
    • 펄프종이기술
    • /
    • 제38권3호
    • /
    • pp.72-78
    • /
    • 2006
  • The extraction properties of the biological waste originated from the Tobacco industry were evaluated. The biological waste have been recycled and transformed into a valuable material, so called a reconstituted tobacco sheet(Recon) by the papermaking process. In this process, The mechanical extraction process, which divides the mixed raw material slurry into the soluble stock and the insoluble stock, could affect not only the quality of final Recon product but also the productivity of whole Recon making process. This study investigated the effects of the extraction process on the slurry properties in detail. In order to quantify the amounts of the solubles which resided in the insoluble fibers, the washing treatment of the stock before and after squeezing process was applied. The amounts of the residual solubles showed little changes according to each stage of the extraction process. The fractionation of the slurry showed the difference in the amount of soluble in the stock depending on the size of the biological waste. After the extraction process, the bigger size fiber portion contained about 19%(by weight) in soluble after pressing but the smaller size fiber portion 9% in soluble. The fractionation ratio of the stocks also was changed by the screw press process, which could demonstrate the physical effects of the mechanical extraction.

Guava (Psidium guajava L.) Powder as an Antioxidant Dietary Fibre in Sheep Meat Nuggets

  • Verma, Arun K.;Rajkumar, V.;Banerjee, Rituparna;Biswas, S.;Das, Arun K.
    • Asian-Australasian Journal of Animal Sciences
    • /
    • 제26권6호
    • /
    • pp.886-895
    • /
    • 2013
  • This study was conducted to explore the antioxidant potential and functional value of guava (Psidium guajava L.) powder in muscle foods. Guava powder was used as a source of antioxidant dietary fibre in sheep meat nuggets at two different levels i.e., 0.5% (Treatment I) and 1.0% (Treatment II) and its effect was evaluated against control. Guava powder is rich in dietary fibre (43.21%), phenolics (44.04 mg GAE/g) and possesses good radical scavenging activity as well as reducing power. Incorporation of guava powder resulted in significant decrease (p<0.05) in pH of emulsion and nuggets, emulsion stability, cooking yield and moisture content of nuggets while ash and moisture content of emulsion were increased. Total phenolics, total dietary fibre (TDF) and ash content significantly increased (p<0.05) in nuggets with added guava powder. Product redness value was significantly improved (p<0.05) due to guava powder. Textural properties did not differ significantly except, springiness and shear force values. Guava powder was found to retard lipid peroxidation of cooked sheep meat nuggets as measured by TBARS number during refrigerated storage. Guava powder did not affect sensory characteristics of the products and can be used as source of antioxidant dietary fibre in meat foods.