• 지식경영연구
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• 제15권4호
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• pp.127-145
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• 2014

This study aims to examine the effects of message framing of restaurant menus on customers' perceptions (trust and immersion) and their willingness to pay a premium price. The contents of messages focused on a hypothetical restaurant's cause-marketing activity. Four types of message framing were created: The first two types were varied by the presence and absence of the information about the current cause-marketing outcome, and the second two types were varied by positive and negative framing. The results showed that respondents in general had trust in cause-marketing messages and immersion of cause-marketing message by negative framing lead to positive influence of willingness to pay. Furthermore it had a significant effect on willingness to pay depending on cause-marketing message type and negative message framed messages showed an intention to willingness to pay a premium price. This study compared the difference in messages by type as an extension of the studies of cause-marketing messages in the past. The results of this study will be used for establishing effective marketing strategies for today's foodservice companies and serve as objective data for setting differentiated prices under the circumstance where the importance of companies' social responsibilities is growing.

• 정신신체의학
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• 제7권2호
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• pp.247-251
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• 1999

연구배경 : 철분결핍성빈혈은 매우 흔하며 그 원인이 다양하므로 근본 원인을 찾으려는 노력을 하여야만 한다. 저자는 소화기관 출혈, 임신, 과다월경 등의 원인 외에 우리 나라의 의료 특성상 빈번하게 이뤄지고 있는 부항에 의해 발생한 증례를 경험하였으므로 부항으로 인해 발생한 철분결핍성빈혈 2예를 보고하고자 한다. 이들의 행위는 설명모델로 이해될 수 있다. 증례 1 : 27세 여자 환자가 호흡곤란을 주소로 내원하였다. 환자는 10년 전부터 있었던 건선을 치료하기 위해 부항요법을 빈번하게 실시하였고 이로 인한 실혈로 철분결핍성빈혈이 발생하였다. 증례 2 : 70세 남자 환자가 식욕부진과 어지러움을 주소로 내원하였다. 환자는 내원 9개월 전에도 같은 증상이 있어 철분결핍성빈혈로 진단을 받고 치료 받았으나 5년 전부터 족부 무좀에 대해 실시한 부항요법을 지난 번 빈혈치료 후에도 반복해 실시한 결과 철분결핍성빈혈이 발생하였다. 결론 : 철분결핍성빈혈의 원인으로 우리나라 의료의 특성상 부항요법도 고려하여야 한다.

• 아동학회지
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• 제23권2호
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• pp.31-47
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• 2002

In this study, the perceptions and responses of 136 kindergarten children from middle SES families were recorded in one-to-one interviews about the cause, reasons for expression, and responses to negative emotions. Results showed that children perceived he causes of anger and sadness as 'interpersonal events' and they perceived he cause of fear to be 'fantasy/scary events'. The children tended not to express their negative emotions because they expected negative responses from their peers and mothers, but when they did, the expressed their negative emotions to their mothers rather than to peers. Children responded to the negative emotions of their peers with 'problem-solving focused strategies', but they responded to their mothers' negative emotions with passive strategies, such as 'emotion focused response' and 'avoidance'.

• Asia Marketing Journal
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• 제19권2호
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• pp.25-43
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• 2017

This paper addresses the central issue of whether it is effective for a firm to discourage the purchase of its own product in order to support a social cause. The objectives of this study were: a) to examine whether a cause-related self-prevention ad would stimulate more positive evaluations compared to promotional ad, particularly when the product category is more negatively socially accepted; and 2) to determine if a negative attitude toward the product could induce a boomerang effect of a selfprevention ad. Results from three experiments revealed that socially responsible prevention campaigns against firm's own product may be more effective for the product category negatively associated with social concerns or welfare. If products are more limited in the social context, communications of product prevention are beneficial to improve the public image of the brand. However, the self-hurting approach may be inappropriate for potential customers who currently possess a strong negative attitude toward the product.

• 한국산업정보학회논문지
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• 제23권2호
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• pp.93-107
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• 2018

본 연구의 목적은 기업이 신제품의 실패로 인한 위기상황에서 실시하는 위기대응 전략에 대한 소비자의 부정적 구전에 대하여 알아보고자 한다. 이를 위해 가상의 기업을 사용하여 위기 시나리오 및 대응전략을 조작한 다음 실험을 실시하였다. 본 연구의 결과는 다음과 같다. 첫째, 대응유형 전략에 따르면, 위기 대응전략은 부정보다 사과를 실시하는 것이 부정적 구전을 더 완화시키는 것으로 나타났다. 둘째, 신제품 실패로 인한 위기 이전에 공익연계마케팅 활동을 실시한 회사는 소비자의 부정적 구전 완화에 더욱 효과적인 것으로 나타났다. 셋째, 기업이 실시하는 메시지 전략은 소비자의 부정적 구전에 영향을 미치지 않는 것으로 나타났다. 넷째, 위기대응전략과 공익연계 마케팅의 상호작용 효과는 유의하게 나타났지만 위기대응 전략과 메시지 전략 간의 상호작용효과는 유의하지 않은 것으로 나타났다.

• 한국간호교육학회지
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• 제11권2호
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• pp.161-168
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• 2005

Purpose: The purposes are to identify the factors that influence work-based stressor experienced by clinical nurses and to provide a perceived causal structural model among these factors. Method: Data was collected and analyzed in 2 steps to apply a perceived causal structure : network analysis which was developed by Kelley(1983). Results: 1. The extracted causes from qualitative data were identified 10 categories ; over loaded work, relative feelings of deprived, inefficient duty schedule, negative attitudes of patient, burden of extra affair, inadequate administrative support, negative attitudes of physician, conflict with other personnels in hospital, lack of professional knowledge and skill, nursing service marketing burden. 2. Construction of the perceived causal structural model ; 1) The most central cause is over loaded work and the distal causes were inadequate administrative support, lack of professional knowledge and skill in the systems of causation. 2) The causes that have a number of outgoing link were over loaded work, inadequate administrative support, negative attitudes of physician. 3) The cause that have a number of incoming link was relative feelings of deprived. Conclusion: The network suggests that the first centre cause was related on over loaded work.

• 디지털산업정보학회논문지
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• 제19권4호
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• pp.155-162
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• 2023

This study analyzed the impact of negative information on co-branding, targeting co-branding consisting of a symbolic brand and a functional brand with similar brand assets. Through attribution theory, when consumers are exposed to negative information, they will infer the cause of the negative information. As a result, it was confirmed that when co-branding with a symmetrical symbolic brand and a functional brand, negative information has different effects on co-branding depending on the type. Negative information about the quality of co-branded products had a more negative impact on consumer attitudes than negative information about the iconic brand. It was confirmed that negative information about functional brands has a smaller impact than negative information about co-branding, but has a greater impact than negative information about symbolic brands. In addition, it was confirmed that negative information about the symbolic brand had a smaller negative impact on co-branding than negative information about the quality or functionality of the co-branded product.

• Journal of Yeungnam Medical Science
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• 제35권2호
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• pp.240-243
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• 2018

Negative myoclonus (NM) is a jerky, shock-like involuntary movement caused by a sudden, brief interruption of muscle contraction. An 80-year-old man presented with multifocal NM and confusion. Two days before the onset of NM, he commenced the intake of pregabalin at a dose of 150 mg/day for neuropathic pain. His NM resolved completely and mental status improved gradually after the administration of lorazepam intravenously and the discontinuation of pregabalin. Our study suggests that pregabalin can cause NM even in patients without a history of seizures.

• 식품과학과 산업
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• 제50권3호
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• pp.60-69
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• 2017

Kimchi is a traditional fermented food of Korea and made by salting and fermenting vegetables. A negative impression on kimchi as a great source of sodium intake has grown in Korea since 1980 as people argue that sodium is a major cause of high blood pressure and metabolic syndrome. While people are more interested in healthy living in Korea, the negative impression is stronger now. This study analyzes the sensitive and negative reaction to sodium intake from kimchi, and suggests an alternative in the viewpoint that the sensitive reaction is one of food faddism which is a very popular topic currently in Korea.

• 인터넷정보학회논문지
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• 제2권1호
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• pp.23-30
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• 2001

ILP 프로세서는 고성능을 유지하기 위해 정확한 분기예상 방법을 요구한다. Two-Level 분기예상 방법은 높은 분기예상 정확성을 갖는 것으로 알려져 있다. 그러나, 한 분기 명령이 다른 분기 명령에 의해 갱신된 PHT 엔트리를 사용할 때 간섭이 발생하며, 간섭 중 부정적 간섭은 잘못된 예상(misprediction)을 유발하여 성능에 부정적 영향을 주게 된다. Agree분기예상 방법에서는 BTB에 bias 비트를 추가하여 부정적 간섭을 긍정적 간섭으로 변환하여 예상 정확도를 높였으나, bios 비트를 잘못 설정하는 경우에는 오히려 부정적 간섭이 증가하게 된다. 본 논문에서는 이러한 부정적 간섭을 감소시키는 새로운 동적 분기예상 방법을 제안한다. 제안한 분기예상 방법은 수행시간에 bias 비트를 동적으로 변경시키기 위해 BTB의 엔트리에 hit 비트를 추가하였다. 그 결과 부정적 간섭을 효과적으로 감소시켜 예상 정확도를 향상시켰다. 제안된 방법의 효율성을 보여주기 위해, SPEC92int 벤치마크를 사용하여 성능을 평가한 결과, 제안된 방법이 기존의 방법보다 성능이 우수함을 확인하였다.