• Journal of the Korean Data and Information Science Society
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• v.25 no.2
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• pp.365-371
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• 2014

Association rule of the well-studied techniques in data mining is the exploratory data analysis for understanding the relevance among the items in a huge database. This method has been used to find the relationship between each set of items based on the interestingness measures such as support, confidence, lift, similarity measures, etc. By typical association rule technique, we generate association rule that satisfy minimum support and confidence values. Support and confidence are the most frequently used, but they have the drawback that they can not determine the direction of the association because they have always positive values. In this paper, we compared support, basic confidence, and three kinds of confidence measures useful for classification model building to overcome this problem. The result confirmed that the causal confirmed confidence was the best confidence in view of the association mining because it showed more precisely the direction of association.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.8
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• pp.533-542
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• 2020

This study estimates the nature of the relationship of entrepreneurship and business confidence on youth unemployment in the Philippines over the 2001-2017 period. The paper employed a range of cointegrating regression models, namely, autoregressive distributed lag (ARDL) bounds testing approach, Johansen-Juselius (JJ) and Engle-Granger (EG) cointegration models, dynamic OLS, fully modified OLS, and canonical cointegrating regression (CCR) estimation techniques. The Granger causality based on error correction model (ECM) was also performed to determine the causal link of entrepreneurship and business confidence on youth unemployment. The ARDL bounds testing approach, Johansen-Juselius (JJ) and Engle-Granger (EG) cointegration models confirmed the existence of long-run equilibrium relationship of entrepreneurship and business confidence on youth unemployment. The long-run coefficients from JJ and dynamic OLS show significant long-run and positive relationship of entrepreneurship and business confidence on youth unemployment. While results of the long-run coefficients from fully modified OLS and canonical cointegrating regression (CCR) found that only entrepreneurship has significant and positive relationship with youth unemployment in the long-run. The Granger causality based on error correction model (ECM) estimates show evidence of long-run causal relationship of entrepreneurship and business confidence on youth unemployment. In the short-run, increases in entrepreneurship and business confidence causes youth unemployment to decrease.

• Journal of the Korean Data and Information Science Society
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• v.25 no.4
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• pp.857-868
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• 2014

Data mining is the representative analysis methodology in the era of big data, and is the process to analyze a massive volume database and summarize it into meaningful information. Association rule technique finds the relationship among several items in huge database using the interestingness measures such as support, confidence, lift, etc. But these interestingness measures cannot be used to establish a causality relationship between antecedent and consequent item sets. Moreover, we can not know association direction by them. This paper propose causally confirmed association thresholds to compensate for these problems, and then check the three conditions of interestingness measures. The comparative studies with basic association thresholds, causal association thresholds, and causally confirmed association thresholds are shown by simulation studies. The results show that causally confirmed association thresholds are better than basic and causal association thresholds.

• Fashion & Textile Research Journal
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• v.24 no.5
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• pp.628-635
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• 2022

This study sought to investigate the relationship between perception, body awareness, and beauty management behavior in the untact era in their MZ generation's, and as a result of the study, it was confirmed that there is a causal relationship between variables. For the empirical analysis of the study, a survey was conducted online(Google questionnaire) in Seoul/Gyeonggi area from June 7 to 26, 2021. Of the 548 questionnaires, 512, excluding 36, were analyzed using SPSS V.21.0. Among the sub-factors of perception in the untact era, it was confirmed that the social environment perception and human relationship perception are key factors that negatively affect body consciousness and beauty management behavior, and so does self-awareness(p<.05). Next, it was confirmed that, among the sub-factors of body consciousness, appearance management awareness and appearance/body care effort were key factors that positively affected beauty management behavior, and that appearance confidence was also an important factor that positively affected beauty management behavior(p<.05). Therefore, through this study, we intend to provide basic data for product development, programs, and marketing strategies that can cope with changes in the beauty consumption market in preparation for the post-COVID era.

• Journal of Korea Entertainment Industry Association
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• v.14 no.2
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• pp.51-62
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• 2020

The study was conducted to verify the causality of the ability of high school and college dance majors to influence the successful goal orientation and how the change in goal affects the sense of dance performance self-confidence. In this regard, 172 dance majors were collected to collect data on their belief in dance ability, the direction of mastery goal of approach and avoidance, and the measure of confidence in dance performance, and the results of their studies were derived through correlation and structural equation analysis and path analysis. The analysis results showed reasonable factor structure and reliability based on the preceding study of feasibility analysis results between variables. Thus, the structural equation for the study variables confirmed that the theoretical hypothesis was suitable, and the path of each variable was verified through the path analysis. The analysis showed that the increased belief that ability can be improved by effort has been found to improve the effort and consequently the confidence in dancing. Also, the fixed belief that ability is not changing in a fixed sense has been found to affect the avoidance goal and reduce confidence. It can be interpreted that the more one believes that one can change one's ability by effort, the more one strengthens one's actions to achieve one's goal, thereby improving one's dance confidence. Therefore, it is deemed necessary for subsequent studies to explore whether the paths of these models differ by their major or dance careers, and to apply variables that can measure the success or failure of actual performances to enhance the explanatory power of these research variables.

• Journal of Distribution Science
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• v.10 no.11
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• pp.79-88
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• 2012

Purpose - The objective of this paper is to suggest that a company's CRM activities have an effect on customer loyalty in the Korean retail industry. Typically, Korean customers use large local marts with convenience in the absence of any other choice. Therefore, this study aims to shed light on the fact that customers do not break away from their preferred retail stores, either owing to their stringent loyalty (the lie loyalty) or difficulty in turning to alternative choices. Research design, data, methodology - By surveying a sample of 200 hyper-markets through a questionnaire, and excluding dubious and missing responses, I obtained 181 samples to be included in the empirical analysis. The survey was conducted for two weeks during October 2011. AMOS and SPSS18 statistical packages were used for conducting statistical analysis for this study. This paper was developed using the concept of customer equity on CRM, which is known to have a positive impact on customer loyalty through the satisfaction and switching-barrier parameters. The hypothesis of this paper is that customer equity is composed of relationship equity, value equity and brand equity, and that the relationship equity variable has positive effects on the value equity and brand equity amongst other types of customer equity. Moreover, customer equity influences customer loyalty through parameters including customer satisfaction and switching costs in the Korean retail industry. Results - According to the results of the analysis, it was confirmed that relationship value had a positive effect (+) on all variables, including the perceived QoS (Quality of Service), store brand images, economic value, and store convenience. It was also confirmed that the assumption that the perceived QoS (Quality of Service), economic value, and store convenience had a positive effect on customer satisfaction was shown to be statistically significant, with a p-value below 0.05. Only the store brand value variable had an effect on the switching-cost variable with respect to the causal sequence of the variables, including the perceived QoS, store brand value, economic value, and store convenience. The remaining variables did not seem to influence the switching-cost variable. On the other hand, another effect showed that customer satisfaction had a statistically significant influence on the switching-costs variable. Moreover, the customer satisfaction and switching-cost variables also had a statistical influence on customer loyalty. Conclusions - The CRM activities had an influence on various variables (including perceived QoS, perceived economic value, store brand value, and store convenience) pertaining to customer values. Customer satisfaction and switching-cost had some effects on customer loyalty as a parameter. This confirms that stringent loyalty exists with respect to customer loyalty in the retail industry. The fact that the variable had such a statistically significant influence on the switching-cost and store brand equity variables means that consumers react to the reputation of a brand, confidence about the store, and quality confidence. The implications of this study in the retail industry should be further extended to devise strategies for customer retention.

• Korean Journal of Psychosomatic Medicine
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• v.28 no.2
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• pp.135-142
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• 2020

Objectives : To identify the relationship between somatization, stress, depression, anxiety, and psychological symptoms risk for nurses working in the intensive care unit. Create clinical evidence of psychosomatic medicine research and complement the meaning of somatization. Methods : Seventy of the mental health checkups conducted by the National Mental Health Center among the nurses using tools including Perceived Stress scale, Fatigue Severity Scale, Patient Health questionnaire-15, Korean Beck Depression Inventory, Korean Beck Anxiety Inventory, and Symptom Checklist-90-Revision. Results : 12.9% of the patients experienced more than moderate somatization. There was no statistical relationship between somatization and psychological stress perception, but feeling of anxiety and decreased self-confidence were related to the level of somatization. The group with severe somatization experienced more depression and anxiety. The group with high physical fatigue also had no statistical relationship with psychological stress perception, but had an effect on the feeling of tension, stress, or decreased control. Physical fatigue level was increased by experience of depression, not by anxiety. For psychological symptoms the higher the level of somatization, the higher the obsession and hostility was explored. In the linear regression model, stress, depression, and anxiety accounted for 39.3% of somatization and 16.1% of physical fatigue symptoms. Conclusions : We can estimate the decrease in stress cognitive symptoms, accompanying depression and anxiety, compulsion and hostility as characteristics of somatization. The causal relationship between somatization and psychological symptoms cannot be confirmed in this study, but the interrelationships are observed, can be referred to mediation strategies.