• Archives of design research
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• v.11 no.3
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• pp.101-110
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• 1998

It is impossible that the corporation can make up good corporate images with sales promoting and pursuing profits only. To form impressive oorporate images, the corporation should acquire efficient marketing images and social oonfidences with the investment for the culture, the art, the preservation of public health, educations and social welfare programs. The oorporate image is indined to be formed by audiences subjectively even though the corporation makes great efforts to have its unique images. The audience has a tendency to have their subjective opinions about the corporate image based on several informations communicated by the corporation and various sources. The sensitive approach and emotional persuation can be efficient for making good corporate images because corporate images of audiences arise from emotional and sensitive factors rather than rational ones. There are many previous studies verifying that the humor effect should be one of powerful means for inducing concentrations, memorizations and persuations. The majority of popular advertisings are humor touched one and the questionaire proves that almost all university students participating sample test, prefer humorous advertisings to serious advertisings. The questionaire verifies that it is a most efficient method is using humor effects at product advertising to improve the corporate image indirectly. And there are very possitive reactions about applying humor effects for the corporate image advertising and the other advertisement types such as pamphlets and catalogues. The humor effect motivates the persuation with spiritual pleasures and intimacy, and it minimize the negative aspects of advertising for the formation of the corporate image. The humor effect is valuable not only for the formation of the corporate image reflecting the entity of the oorporation itself but also for the ideation of advertising communications. The study on the humor effect related with the corporate image is significant because the humor is a different version of the humanism based on deep oontemplation and oomprehension of human life rather than simple means to motivate laughers.

• Journal of the Korean Society for information Management
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• v.25 no.2
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• pp.183-198
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• 2008

With the purpose of enriching existing catalogues with FRBR, which is the Functional Requirements for Bibliographic Records, in mind, this paper aims to evaluate the impact of bibliographic ontology on the overall system's performance in the field of literature. In doing this, OCLC's FictionFinder(http://fictionfinder.oclc.org) was selected and qualitatively evaluated. In this study 40 university seniors evaluated the following three aspects using the 'transferring thoughts onto paper method': 1) In which ways is this FRBR-aware bibliographical ontology helpful? 2) Are the things which are initially attempted to be helped being helped? 3) Would users seeking one work in particular also see all other related works? In conclusion, this study revealed that, as Cutter claimed in his $2^{nd}$ rule of the library, collocations give added-value to the users and overall ontology provides better interface and usefulness. It also revealed that a system's evaluation with qualitative methodology helped to build full pictures of the system and to grip the information needs of the users when the system is developed. Qualitative evaluations, therefore, could be used as indicators for the evaluation of any information retrieval systems.

• Journal of Korean Library and Information Science Society
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• v.9
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• pp.241-266
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• 1982

This paper gives a summary and overview of a survey conducted at the catalogues of five universities in Daegu during November 1982. The major objective of this study was to secure information about user needs in order to improve the catalogue in Korean university libraries. Data was collected by a combined method of questionnaire and interview. A total of 379 respondents were taken on a randomly selected sample of catalogue users. Results of the survey can be summarized as follows: 1. Eighty-eight percent of the students answered that they had used the library more than twice a month. Nevertheless the number of students consulting the catalogue with the same frequency was only 220, or a n.0, pproximately 58 percent. Those who used the library most tended to use the catalogue more than those who rarely came to the library. 2. Those who had been shown how to use their own catalogue were only 32.5percent of which the students found the instruction sufficient for them to be able to use the catalogue were only 37.5 percent. In particular, they stated that instructions by printed materials and/or library orientation were so poor that they didn't give much help in using the catalogue. This problem makes many libraries to review their own method of instruction in order to encourage patrons to use the catalogue more effectively. 3. Most of the students consulted the catalogue in order to locate library materials. Known-item searches and subject searches were 84 and 16 percent respectively. While 70.5 percent of the students used the author-title catalogue without any difficulties, only 35.5 percent of those stated that using the classed catalogue was easy. 4. It was surprising that the number of students using title access in the search was far greater than that of students using author access. In contrast with this, other studies conducted by many earlier overseas investigators revealed that the great majority of patrons tended to use the latter first. Therefore, we should put more emphasis on the title entries in the catalogue itself as well as cataloging rules. 5. Most useful bibliographic elements in the entry were author, title, call number, date and publisher whereas edition, series statement and the location of publisher were rarely used compared with the other elements. Content note was the most desirable element in the entry to be involved, for many catalogers were used not to describe it on the note area. 6. The chief reason given for not using the catalogue was "I can manage without it" with "It's difficult to understand contents of the card entry." The other one was "It's useless to search materials by the catalogue because I've failed so many times to obtain them out of the stock." In response to this, circulation and acquisition system should be improved not to make such complaints any more.

• Information Systems Review
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• v.7 no.1
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• pp.97-113
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• 2005

This paper designed and implemented(programmed) a comparative shopping agent that helps consumers to shop at on-line shopping malls over Internet. At offline stores, as consumers usually tell a sales clerk about a manufacturer, functions and price range of an item they want to purchase, the sales clerk will show the products or relevant catalogues. Then the consumer will compare functions, design and prices of the product and buy it with the lowest price. PriceMeter, a comparative shopping agent, introduced in this paper, is designed best geared to this consumers' buying behavior. Basically, as consumers enter a manufacturer's name, price, features and etc. at a search window, PriceMeter will search the web and provide a list of product informations such as features and prices that meet the search conditions. Consumers can see the information in either a form of catalogue or a printing format. As consumers click specific items to examine closely, it will show prices and information about shopping malls that sell the requested items. Clicking a 'Buy' icon, the consumers will be transferred to the right web page at the linked shopping mall. The emergence of the comparative shopping agent will expedite a consumer-centered retailing economy in the age of e-commerce. As consumers are provided with a better set of product and shopping mall information, they can make better purchasing decisions and gain more bargaining power shifted from manufacturers(sellers). The presentation of this comparative shopping agent is intended to promote the consumer-centered B2C e-commerce.

• Journal of Plant Biotechnology
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• v.30 no.3
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• pp.281-291
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• 2003

In this review, we described the catalogues of the rice proteome which were constructed in our program, and functional characterization of some of these proteins was discussed. Mass-spectrometry is the most prevalent technique to rapidly identify a large number of proteome analysis. However, the conventional Western blotting/sequencing technique has been used in many laboratories. As a first step to efficiently construct protein cata-file in proteome analysis of major cereals, we have analyzed the N-terminal sequences of 100 rice embryo proteins and 70 wheat spike proteins separated by two-dimensional electrophoresis. Edman degradation revealed the N-terminal peptide sequences of only 31 rice proteins and 47 wheat proteins, suggesting that the rest of separated protein sports are N-terminally blocked. To efficiently determine the internal sequence of blocked proteins, we have developed a modified Cleveland peptide mapping method. Using this above method, the internal sequences of all blocked rice proteins(i, e., 69 proteins) were determined. Among these 100 rice proteins, thirty were proteins for which homologous sequence in the rice genome database could be identified. However, the rest of the proteins lacked homologous proteins. This appears to be consistent with the fact that about 45% of total rice cDNA have been deposited in the EMBL database. Also, the major proteins involved in the growth and development of rice can be identified using the proteome approach. Some of these proteins, including a calcium-binding protein that tuned out to be calreticulin, gibberellin-binding protein, which is ribulose-1.5-bisphosphate carboxylase/oxygense active in rice, and leginsulin-binding protein in soybean have functions in the signal transduction pathway. Proteomics is well suited not only to determine interaction between pairs of proteins, but also to identify multisubunit complexes. Currently, a protein-protein interaction database for plant proteins(http://genome.c.kanazawa-u.ac.jp/Y2H)could be a very useful tool for the plant research community. Also, the information thus obtained from the plant proteome would be helpful in predicting the function of the unknown proteins and would be useful be in the plant molecular breeding.

• Journal of Fashion Business
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• v.3 no.3
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• pp.27-37
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• 1999

The purpose of this study is to provide for the basic data useful to the effective production and marketing of the brassiere befitting adult women's body shapes and preferences, and thereby, help them improve their apparel life. For this purpose, 563 Korean adult women aged between 20-59 were sampled to survey their practices of purchasing the brassieres and positively identify the factors affecting the practices and thereupon, determine the correlations among them by age group. Data is processed by a computer(SAS) and analyzed by using frequency, percentage, $\chi^2$-test, ANOVA, Duncan-test. The main results of this study are as follows; 1. The adult women tend to use such mass media as TV, magazines, catalogues and DM to decide for themselves which brassiere befits them most, and to check the brand-name(78.8%) or the sizes(93.4%), but more than 90% of them purchase their brassieres without trying on them. 2. The places of purchasing on which adult women rely most for their brassiere are department stores(32.6%), agencies(26.1%) and discount or pension shops(25.4%), while more than 90% of the sample women often visit bargain sale shops. The average number of brassieres possessed by our adult women is 5.7, and an adult women buys 2.6 brassiere costing 10-30 thousand wons a year on average and consumes a brassiere for the period from 6 months to 2 years. 3. It had been disclosed that the brand favored most by adult women is Venus(56.2%), followed by Vivien (17.6%), Wacoal(6.8%), Amie(2.5%) and Body Guard(2.3%). The most influential factors for the popularity of brands are fitting condition(40.3%) and design(23.8%), which suggests that consumers appreciate functionality and aesthetics. The most important reference affecting our women's choice of brassiere is size(64.4%), followed by design and functionality. The brassiere style favored most by adult women is a wire-type 3/4 cup brassiere made of thin material with sewing lines, while the most favorite color is white. In all, it has been found through this study that adult women's practices of buying their brassieres differ by age group, which may well suggest that brassiere production need to take such age-wise practices into consideration in setting up their brassiere production and marketing strategies.

• Journal of Korea Spatial Information System Society
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• v.5 no.2 s.10
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• pp.55-68
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• 2003

NGIS projects have been widely proceeded by the central and municipal governments, and the higher cost for proceeding the NGIS projects emphasizes the importance of the data sharing among related agencies. For supporting data sharing, effective data generation, and management. 'THE GUIDELINE FOR MANAGING AND DOCUMENTING GEOGRAPHIC INFORMATION CATALOGUES' has been established and enforced since the year 2002. Although metadata for distributing geographic information through the NGIS distribution network has already been installed, this needs to be complimented to maximize the data utilization. Based on such requirements, a draft standard of the national metadata which is compliant with the ISO 19115 has been proposed from this study. All components of the metadata for distributing geographic information have been included and related metadata items for the management purpose have been derived from domestic and foreign studies. Based on this, draft national metadata standards comprised of 13 sections have been made. The metadata standards from this study could contribute to building basic standards to access and to utilize geographic information in various application field. This would also be fundamental base for activating GIS in public and private sectors.

• Journal of the Korean Society for Library and Information Science
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• v.18
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• pp.55-98
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• 1990

This research attempts to verify the hypothesis that the workers in the small-and medium-sized industries use more informal information channels than formal ones do to get the information necessary to industrial activities. Information sources are divided by the internal and the external ones and these are sub-divided by their acquiring channels, publishers and holding institutions. It is intended to investigate the information sources according to the use frequency, age, origin and format of documents used. The degree of benefit to the workers in their practical work through the use of information sources and the use frequency of information sources by the department and years of experience are also investigated. The data to test the hypothesis was collected through the questionnaires distributed to the workers in 300 sampled firms from June 5 to June 20, The following facts have been verified as the result : 1. Workers in industries acquire information mainly through the contacts with the colleagues or superiors in their departments, and the junior workers depend more on the colleague and superiors than senior workers are. 2. Among the documents published internally, the ones from the research and development departments are mostly used. The documents issued by the worker's own departments are also frequently used and the senior workers, the more frequently use the internal publications than the junior workers do. 3. Among the internal documents stored in various places in the industries, the documents kept in the worker's own departments are used most frequently. The senior workers the more use privately owned documents than the junior workers do. 4. As far as the external channels are concerned, information is obtained mainly through suppliers of equipment and raw materials and the use frequency of information channels varies according to department. The senior workers the more receive information through supporting institution, seminar and exhibition than the junior workers do. 5. Among the external publication, the ones published by the industrial supporting institutions are heavily used and the workers in research and developments frequently use the external publications. 6. The documents held in governmental industrial institutions and industrial supporting institutions are heavily used compared with the ones stored in other external institutions. The holding places of frequently used documents vary according to the working departments. 7. The degree of benefit to practical work performance resulted from the internal information use is less than by the use of external information. 8. The documents published more than five years ago are more used than the ones of less than five years, Korean and Japanese documents are used frequently and catalogues, patents and standards are used to a great extent. The documents are used differently in accordance with work departments.

• Journal of the Korean Geophysical Society
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• v.10 no.1
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• pp.1-12
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• 2007

A method to quickly estimate broadband moment magnitudes (Mwp) to warn regional and teleseismic tsunamigenic earthquakes is tested for application of the method to the different seismic observation environment. In this study, the Mwp is calculated by integrating far-field P-wave or pP-wave of vertical component of displacement seismograms in time domain from earthquakes, having magnitude greater than 5.0 and occurred in and around the Korean peninsula from 2000 to 2006. We carefully set up the size of the time window for the computations to exclude S wave phases and other phases following after the P wave phase. The P wave velocities and the densities from the averaged Korean crustal model are used in the computations. Instrumental correction was performed to remove dependency on the seismograph. The Mwp after the instrumental correction is about 0.1 greater than the Mwp before the correction. The comparison of our results to the those of foreign agencies such as JMA and Havard CMT catalogues shows a higher degree of similarity. Thus our results provide an effective tool to estimate the earthquake size, as well as to issue the necessary information to a tsunami warning system when the effective earthquake occurs around the peninsula.

• KIPS Transactions on Software and Data Engineering
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• v.2 no.8
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• pp.571-578
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• 2013

The IHO S-100 is a standard on the universal hydorgraphic data model for supporting information services that integrate various data in maritime and provide proper information for safety of vessels. The S-100 is used to develop S-10x product specifications which are standards on guideline for creation and delivery of specific data set in maritime. The product specification for feature-based data such as ENC(Electronic Navigational Chart) data includes a feature catalogue that describes characteristics of features in that feature-based data. The feature catalogue is developed by domain experts with knowledge on data of the target domain. However, it is not feasible to develop a feature catalogue according to the XML schema by manual. In the IHO TSMAD committee meeting, needs of developing technology on building feature catalogue has been discussed. Therefore, we present a feature catalogue builder that is a GUI(Graphic User Interface) system supporting domain experts to build feature catalogues in XML. The feature catalogue builder is developed to connect with the FCD(Feature Concept Dictionary) register in the IHO(International Hydrographic Organization) GI(Geographic Information) registry. Also, it supports domain experts to select proper feature items based on the relationships between register items.