• Journal of the Korean Society of Clothing and Textiles
• /
• v.35 no.8
• /
• pp.867-876
• /
• 2011

This study investigates the image of casual shirts according to color combination, tone, and interval of checked pattern in tone-in-tone coloration. The experimental materials developed for this study were a set of stimulus and response scales. The stimuli were 24 color pictures, in which color combination (RY: Red+Yellow, BP: Blue+Purple), tone (light, dull, dark), and interval (0.5cm, 1.5cm, 3.5cm, and 5.5cm) were manipulated. The 7-point scale was used for evaluation of image. Data were obtained from 240 female college students living in Seoul, Gwangju, Jinju, and Changwon in April 2010. For data analysis, ANOVA and Duncan-test were used by using SPSS program. The results of this study are as follows. Image according to color combination, tone, and interval of checked pattern consisted of five dimensions of attractiveness, youth- activity, appeal, modesty, and freshness. The cover combination showed an independent effect on freshness. Tone showed an independent effect on attractiveness, youth-activity, appeal, and modesty. Interval showed an independent effect on appeal, modesty, and freshness. Interaction effects of color combination and tone on youth-activity and appeal were found. In addition, interaction effects of tone and interval on attractiveness, youth-activity, and freshness were also found.

• The International Journal of Costume Culture
• /
• v.13 no.1
• /
• pp.51-61
• /
• 2010

The purpose of this research was to investigate the effects of clothing style and color of male casual wear on image perceptions and age evaluations. $4{\times}2$ (top color${\times}$trouser color) and $2{\times}3{\times}2$ (clothing style${\times}$clothing hue${\times}$clothing chroma) factorial designs were used as the experiment designs. Photoshop program was used to manipulate the clothing colors after creating photos of models wearing experiment clothing for stimulus. Subjects were 280 female college students from Seoul region and each subject responded to two stimuli. Factor analysis showed four factors of images of male casual wear; sociability, conspicuousness, softness and masculinity. Polo shirts were evaluated higher in sociability and softness than jumpers and nary blue trousers were evaluated higher in masculinity than beige trousers. High chroma clothing was assessed higher in sociability and conspicuousness than low chroma clothing. High chroma red jumpers displayed very sociable feel and low chroma blue jumpers displayed the lowest sociability. High chroma male clothing resulted in younger age perception but age was evaluated young when a black shirt was worn under the jacket when wearing a low chroma jacket.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.28 no.1
• /
• pp.66-75
• /
• 2004

The purposes of this study was to identify the evaluative dimensions of advertising and to examine the effect of evaluative dimensions of advertising on advertising effects(attitude to advertising/buying intention). The subjects used for the study were 202 female university students. Through the pretest, 15 casual wear brand's advertisements were selected and presented as stimuli. The questionnaire was employed and descriptive statistics, factor analysis, t-test, paired t-test and multiple regression analysis were used for data analysis. The results of this study were as follows. First, 5 evaluative dimensions of advertising were identified; model, message, product, brand and image. The dimension of advertising evaluated most positively was image. Second, the dimensions of advertising that significantly affected the attitude to advertising were model, message and image, whereas the dimensions that affected buying intention were product and brand. The influence of the evaluative dimensions of advertising on the attitude to advertising were different according to advertising involvement.

• The Journal of the Korea Contents Association
• /
• v.12 no.6
• /
• pp.448-456
• /
• 2012

This study is to explore what kinds of leisure we really need in our competitive speed society and what the true leisure should be like. The present researcher analyzed the concept of serious casual leisure and its implications on our social values. The conclusions of this study are as follows: First, we might have made a mistake paying too much attention to serious leisure while ignoring the value of casual leisure, because serious leisure has been thought to produce positive effects on self-development and social integration. It is important to note that casual leisure could not only satisfy human's need for balance in life and also contribute to her/his physical and psychological wellbeing. Second, In order to correct an error of sticking to the dichotomy of serious casual leisure, the concept of fast slow leisure, which defines leisure based on the way of its presentation, was also discussed. Third, the way of life which we considered unproductive should be reconsidered as it has a meaning in itself.

• The Research Journal of the Costume Culture
• /
• v.4 no.2
• /
• pp.145-155
• /
• 1996

The purpose of this study was to investigate the casual relationships of situational variables and consumer characteristics on apparel buying behavior. data were collected via a questionnaire developed on the previous studies from 534 housewives living at Seoul and Pusan, and analyzed by Path analysis. Results indicated that consumers were affected directly by the buying situation and the usage situation, and indirectly by the communication situation and the consumer characteristics on apparel buying behavior. The buying situation was a variable that most affected consumers'apparel buying behavior. Apparel consumers showed the common situational effects on apparel buying behavior as did on consumer behavior of the other consumer goods. The casual relationships of apparel buying behavior were significantly different on the types of usage situations.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.26 no.7
• /
• pp.937-945
• /
• 2002

The purpose of this study was to investigate the effects of internet shopping interest, fashion interest, sex on internet clothing purchase intention and selection criteria. The subjects used for the study were 76 male and l25 female college students. The clothing purchase intention was measured by five categories: formal wear, casual wear, sports wear, under wear, and fashion accessories. The clothing selection criteria consisted of four factors: aesthetics, conformity, individuality, and comfort. The results showed that there was a main effect of internet shopping interest on internet purchase intention fur all clothing categories. Also, there were differences between men and women concerning the purchase intention of casual wear and sports wear. In regard to clothing selection criteria, the results showed that fashion interest and sur had an impact on three factors of clothing selection criteria. The subjects considered aesthetics, conformity, and individuality important when they had higher fashion interest or were female. In addition to main effects, the interaction effects among internet shopping interest fashion interest, and sex were discussed.

• Journal of Korean Academy of Nursing
• /
• v.45 no.2
• /
• pp.183-191
• /
• 2015

Purpose: For the current article an examination was done as to whether engaging in sexual intercourse before or during adolescence has a negative impact on the suicidal behaviors of suicide ideation, suicide attempt, and suicide lethality and whether the impact varies according to the context of sexual intercourse and/or gender. Methods: Adolescents who experienced casual sex and romantic sex were compared to adolescents who retained their virginity. Data was from samples drawn from the three waves (2010~2012) of the Korea Youth Risk Behavior Web-Based Survey. Logistic models were used to adjust for a wide array of confounding variables. Results: Any type of sexual intercourse increases risk of all suicidal behaviors. Sexual intercourse in a romantic relationship exhibits enhanced risk of suicidal behaviors compared to casual sex. Adjusting for experience of sexual violence, however, decreases risk of romantic sex substantially, turning some estimates statistically insignificant. In addition, risks for suicide lethality are greater for girls than boys. Conclusion: Romantic sex put adolescents at higher risk for suicidal behaviors than casual sex owing to prevalent sexual violence in the relationships. Girls suffer more substantively adverse outcomes than boys. These results suggest that adolescents will benefit from comprehensive education on sexuality and sexual behaviors regarding how to form and maintain a romantic relationship that is characterized by personal integrity and mutual respect. It is also important to help victims of sexual violence recover from traumatic events by providing emotional support and effective counseling.

• The Research Journal of the Costume Culture
• /
• v.9 no.4
• /
• pp.639-650
• /
• 2001

The purpose of this study is to investigate whether characteristics of the perceiver make differences in impressions of clothing types in the situation of first impression formation. Questionnaire was used as major method of gathering data. A poll of 650 men h women between the ages of 20∼39 living in Daegu was taken by the author for this study. Factor analysis, cluster analysis, frequency, ANOVA-test and t-test were implemented with the SPSS-package. The characteristics of clothing types used in our experiments include: sexy, masculine, feminine, dramatic, elegant-classic and casual. The results are as follows; 1 . Men favored sexy clothes more than women, whereas women tended to like masculine clothes more than men. 2. Positive, open-minded men were accepting of masculine, feminine, dramatic and elegant-classic clothes, but gave unfavorable responses toward casual clothes. In contrast, positive open-minded women continued to show unfavorable impressions of sexy clothes. Attitude towards clothing affected the outlook towards clothing by the perceiver 3. Clothing-dependent/vain men favored sexy, dramatic and elegant-classic clothes, while clothing-indifferent men tended toward casual clothes. Furthermore, clothing-dependent/vain women were interested in the feminine style, but women in general continued to show negative responses toward sexy and dramatic clothes.

• Journal of the Korean Home Economics Association
• /
• v.48 no.1
• /
• pp.27-40
• /
• 2010

The objectives of this study were to investigate differences in shopping style and consumption value of apparel product type, and to establish the effects of consumption value on shopping style. A questionnaire was used to collect data from 263 women aged between 20 to 49 in Gwangju on their shopping style and consumption value according to formal and casual product type. Collected data were subjected to frequency analysis, factor analysis, ANOVA, t-test and multiple regression analysis using statistical program SPSS(version 17.0). Results showed that shopping style could be influenced by six factors: fashion-recreational, quality-brand, impulsive, confused, brand-loyal, and price conscious consumer. Clothing consumption value was influenced by five factors: emotional, functional, epistemic, social, and situational value. Shopping style and clothing consumption value were significantly different between a formal product purchaser and a casual product purchaser. Consumption value had a significant influence on shopping style of the formal product purchaser and also the casual product purchaser.

• Korean Journal of Plant Taxonomy
• /
• v.49 no.3
• /
• pp.209-214
• /
• 2019

Naturalization centers are hotspots where accidently introduced seeds first germinate and grow. Railways play important roles as corridors for movement, having positive effects on species dispersal and persistence, though they can also be invasion routes for undesirable plants. Geranium purpureum Vill., a new alien species in Korea, was found at the Bumil Railway Station, Busan, Gyeongsangnam-do, Korea. Most native Geranium species in Korea belong to the subgenus Geranium and section Geranium, but G. purpureum belongs to the subgenus Robertium and section Ruberta, with the "carpel-projection" method of seed dispersal. In other countries, G. purpureum is often compared with G. robertianum L., which is an ornamental plant in Korea. We assume that G. purpureum is a casual alien plant and that it is not likely to spread to other provinces, as it scarcely survives when the mean temperature in January is below $4^{\circ}C$. Moreover, it has not been found further north than Busan. We provide a key of allied taxa, information about the habitat, a description of the morphological characters, illustrations, and photographs.