• 복식문화연구
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• 제25권1호
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• pp.1-15
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• 2017

Social commerce is a kind of internet shopping mall in which consumers purchase the products with other consumers through mutual interactions including the development of SNS(social network service). Social commerce has expanded rapidly as a mainstream online shopping mall over the past five years driving consumers to purchase more fashion products providing the cheaper prices than open market internet shopping mall. The purpose of this study is to identify the important parameters of social commerce characteristics and consumer characteristics that affect repurchase intention and word-of-mouth intention. A 221 survey questionnaire was distributed to men in their 20's and 30's who live in Seoul metropolitan area. The data were analyzed utilizing Cronbach's ${\alpha}$, factor analysis, and regression analysis using the SPSS 18.0 program. The results revealed, first, that in terms of social commerce characteristics, three variables(website reputation, interactivity, and product scarcity) influenced repurchase intention. Among them, website reputation identified as the most important factor influencing repurchase intention and word-of-mouth intention. Second, with regard to consumer characteristics, interest and a tendency toward impulse buying affected the repurchase intention, and interest and internet shopping experience have influenced the word-of-mouth intention. Among three variables interest in social commerce identified as the key factor affecting both repurchase intention and word-of-mouth intention. The results of the study provide the practical implications and suggest the business strategies to enhance social commerce in the future by identifying the key social commerce characteristics and consumer characteristics that influence male consumers' buying behaviors.

• 대한물리치료과학회지
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• 제8권1호
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• pp.787-798
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• 2001

This study was performed to investigate the necessity and the features of adequate services of home visiting physical therapy for chronic ill patients. The study subjects were physical therapist visited in Taejon for Korea Physical Therapy Association Seminar on March 19, 2000. Authors developed questionnaire and distributed it to each physical therapist attended at the Seminar. The number of distributed questionnaire was 1,500, and 487 questionnaire were collected and 388 questionnaire analysed finally. 1. The rate of necessity for home visiting physical therapy by kinds of disease was 70.6% in cerebral palsy, 84.3% in spinal cord injury, 89.7% in cerebral vascular accident and traumatic brain injury, 20.1 % in other diseases. 2. The rate of necessity of education for home visiting physical therapy was 94.5% of men, 97.3% of women. 54.4% of answerer replied that the best education method was that developed clinical program. 3. In the general features of adequate service for home visiting physical therapy, 70.9% of men and 69.1 % of women want special isolated physical therapy center, 61.8% of men and 63.7% of women want distance of 15minutes-29minutes by car. 59.4% of men and 47.5% of women want 3 times per week in frequency(P<0.05), 70.9% of men and 61.0% of women want 30-60minutes in treatment duration. and 47.2% of men and 51.6% of women want to teach only evaluation and treatment method. 4. In the payment of adequate service for home visiting physical therapy, 47.9% of men and 49.3% of women want insurance with private charge (P<0.05), 58.8% of men and 55.2% of women want insurance direct charge and traffic fee and visiting fee for the private charge. 37.0% of men wants 4,000won-4,900won and 32.7% of women wants 2,000won-2,900won for the traffic fee. 43.0% of men wants 5,000won-9,900won and 48.0% of women wants 5,000won-5,900won for the visiting fee. 5. In the qualifications for home visiting physical therapy, 44.8% of men wants to have license and learn home treatment method but 47.1% of women wants to have license and career and learn home treatment method(P<0.05). In the career, 38.8% of men wants above 5 years, 39.5% of women wants above 3 years(P<0.01). 63.0% of men and 66.4% of women answered with unconcern but 18.8% of men wants physical therapist worked in general hospital and 20.6% of women wants in welfare center(P<0.01). 92.7% of men and 92.4% of women answered no interested in physical therapist's gender. The most preferential age of home visiting physical therapist was also no interested in physical therapist's age.

• 한국의류학회지
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• 제40권1호
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• pp.131-147
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• 2016

This study investigated the relationship between fashion behavior, impression management behavior, and career success. A conceptual model and hypotheses were established based on theoretical linkages between the constructs. Thereafter, empirical data were collected using a set of questionnaires. For this reason, the sample was taken from 720 office workers' who worked at 14's Korea Enterprise, 697 of which was used for an empirical analysis (sample: men over 30 years of age and more than three years continuous service). This study conducted an exploratory factor analysis and confirmatory factor analysis for the validity test. Cronbach's alpha test is used for the reliability test. Moreover, PLS structural equation modeling (SEM) was employed to test hypothesized relationships in the conceptual model (SPSS 20.0 window/Smart PLS 3.0). This study shows that the proposed model is reasonably fit to the actual data. The following results were obtained from the analyses. First, fashion behavior and impression management behavior is positively related to career success. The result shows that economics of the fashion behaviors sub-types were statistically more significant to influence career success. The self-focused of the impression management behavior sub-types were more than statistically significant to influence career success. This finding has great implications to understand self-management behavior and the career success of male office workers.

• 한국가금학회지
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• 제8권2호
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• pp.91-114
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• 1981

본 조사는 1981년 7-8월에 전국양계농가 294호에 대하여 조사 분석한 것으로 경영실태 생산기술 의식구조와 애로 및 건의사항을 청취 집계분석 하였으며 이를 요약하면 1. 경영주의 연금층은 31-45세까지 가 67.76 %로 주축이며 50세 이상의 노장층도 15.94%가 경영하고 있다. 2. 학력을 보면 고졸이상이 73.9%로 비교적 높은 수준이었다. 3. 양계경력은 채란업에서는 경력이 길고 육계는 일천함을 알 수 있다. 4. 양계사업을 하기전의 직업은 농업을 하다가양계를 착수한자가 32.35%이고 기타 회사원, 공무원. 군인들이 많았다. 5. 양계만 전업하는 자가 58.62%이고 나며지는 농사와 공직자의 겸직으로 경영되고 있다. 6. 채란과 육계를 전업하는 이외 양돈. 낙농. 작물. 원예 등 다각적인 영농을 겸업으로 하고있는 자가 상당히 있었다. 7. 양계를 처음시작 할 때 수수는 채란계의 경우 1.000수 이하부터가 42.35%이며 육계는 1,000-2,000수 규모부터가 40.95%로 비교적 영세하게 시작되었다. 8. 현재 사육규모는 채란계가 5.000-10.000 수가 37.13%이고, 육계도 5.000-10.000 수규모가 38.32%로 확대 발전되고있다. 9. 고용인의 수는 자가노동이 23.16%이고 1-3인의 고용인을 가지고 경당하는 농가가 51.47%이며 20인 이상도 1.47%나 되고 있다. 10. 초생추선척은 품질위주로 우량한것을 구입하는 곳이 74.26% 가장 많았다. 11. 사료선척도 품질위주로 선척하는 곳이 65.19% 가장 많았으나 외상 때문에 구입하는 곳이 15.7%나 되고 있었다. 12. 사료의 구입방법은 공장과 직거래되고 있는 곳이 65.47%이고 대리점에서 구입하는 것이 26.62%나 되고 있다. 13. 사료대금지불방법은 현금으로 구입하는 곳이 채란업 19.39%, 육계업 32.74%이며 대부분 30-60일 외상으로 구입하고 있는 형편이다. 14. 약품의 구입은 약품상과 가축병원에서 구입하고 있었다. 15. 기장은 간단히 하고 있는 자가 47.52%이고 정확히 하고 있는 자는 43.57%이 있다. 그런데 귀찮아서 하지 않고 있는 자가 약40%이며 금전출납부를 하고 있는 곳이 불과21-22%밖에 되지 않으며 일반적으로 기장에 소홀하고 있음을 알 수 있다.