• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.10
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• pp.46-53
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• 2016

The purpose of this study is to analyze the cognizance of AIDS by applying the Q methodology, as well as to provide preliminary data for developing AIDS prevention campaigns. A Q population was identified from a literature search and in-depth interviews. The study process analyzed the P sample, the study participants, using the Q-sorting methodology to produce the Q sample, which is composed of statements from October 20 to 27, 2014. 20 participants (analyzed) 27 statements and 3 types of AIDS cognizance were produced as a result. These types are 1(N=9), 2(N=6), and 3(N=5), which correspond to denial, social support, and selfish motivation, respectively. The members of the denial type had a strongly negative opinion about AIDS, whereas the social support type showed a friendly gesture. The selfish motivation type took a neutral stance. The common and different points, as well as the distinctive features of these types, were studied. The accomplishments of this study include suggesting an efficient strategy for making an AIDS control policy, as well as a qualitative analysis, through the employment of the Q-methodology, which is useful for understanding human beings' (internal viewpoint).

• The Journal of the Korea Contents Association
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• v.19 no.9
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• pp.321-328
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• 2019

This study is to identify the factors related to smokers' intention to quit smoking and the differences between male and female smokers. We used data from Community Health Survey of 2017 and a total of 39,435 participated in the study. It was analyzed through IBM SPSS Statistics 23.0 to conduct frequency analysis and binary logistic regression analysis. We found that gender, age, marital status, education, household income, subjective health, attempts to quit smoking, exposure to quit smoking campaigns, education to quit smoking, and number of cigarettes per day are related to the smokers' intention to quit smoking. For male smokers, education and household income are relevant to their intention to quit smoking, unlike female smokers. The findings suggest that smoking cessation campaigns and education are necessary for smokers with low level of education or income. Further, it indicates that gender differences should be taken into consideration upon intervention program.

• The Journal of the Korea Contents Association
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• v.21 no.6
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• pp.128-137
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• 2021

The purpose of this study is to examine the effect of sympathetic reactions to public service advertisement video messages produced for health campaigns. To this end, based on the empathy response scale proposed by Campbell & Babrow (2004), the empathy response to the images of nine health campaigns with themes of smoking cessation, tuberculosis, and suicide triggered fear of health risks and health behaviors (information seeking, preventive actions). As a result of the analysis, among the factors of empathy reaction, the reality of the message creative, the match of emotions, and the identification of the characters in the video each played a role in raising fear, and it is rather fear that logically understanding the situation that causes health problems through the health campaign video It was found that it played a role in reducing health information seeking behavior. On the other hand, it was found that the higher the degree of interest, such as sympathy for the characters in the video, among the factors of the sympathetic response to the health campaign, the higher the intention of preventive action to reduce the health risk.

• Journal of Korean Clinical Nursing Research
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• v.27 no.1
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• pp.12-22
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• 2021

Purpose: The purpose of this study is to identify the effects of organizational commitment (OC) and perceived patient safety culture (PPSC) on patient safety nursing activities (PSNA) among nurses in comprehensive nursing care units. Methods: Participants were 173 nurses working at five general hospitals in Chungcheong area. Data were analyzed using descriptive statistics, 𝑥² test, t-test, ANOVA, Pearson's correlation coefficient, and multiple regression analysis with SPSS/WIN 23.0 programs. Results: The mean scores of the OC and PPSC were 3.28±0.50 and 3.85±0.35, respectively. The mean score of PSNA was 4.55±0.41, and PSNA was significantly different by the experience of participating in hospital's safety culture campaigns (t=2.70, p=.008). The results of the multiple regression analysis showed that 'patient safety knowledge and attitudes' (β=.27, p=.006) and 'unpunished environment to error' (β=.22, p=.004) as the sub-categories of PPSC were affecting factors on PSNA with an explanatory power of 26.0% (F=6.40, p<.001). Conclusion: The results of this study suggest that in order to promote PSNA among nurses in comprehensive nursing care units, it is necessary to develop a program to enhance patient safety-related knowledge and attitudes. In addition, the hospital's organizational efforts such as operating safety campaigns and creating an unpunished environment to error should be needed.

• Research in Community and Public Health Nursing
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• v.26 no.4
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• pp.364-371
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• 2015

Purpose: This study was conducted to identify the factors associated with intention to quit smoking in community-dwelling male adult smokers in Korea. Methods: This study was cross-sectional research that used data of 4,010 male smokers. Data from the 2013 Community Health Survey were analyzed through multiple logistic regression. Results: Of the male adult smokers, 65.64% reported that they had an intention to quit smoking. In the logistic regression analysis, age, amount of smoking per day, previous attempts to quit smoking, exposure to smoking-quitting campaigns, and toothbrushing after lunch were significantly associated with intention to quit smoking. Conclusion: These factors should be considered in developing policies and population-based smoking cessation programs to increase smoking cessation among Korean men.

• ETRI Journal
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• v.37 no.2
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• pp.317-327
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• 2015

A reliable analysis of consumer preference from a large amount of purchase data acquired in real time and an accurate customer characterization technique are essential for successful direct marketing campaigns. In this study, an optimal segmentation of post office customers in Korea is performed using a subspace projection-based clustering method to generate an accurate customer characterization from a high-dimensional census dataset. Moreover, a traditional temporal mining method is extended to an algorithm using the MapReduce framework for a consumer preference analysis. The experimental results show that it is possible to use parallel mining through a MapReduce-based algorithm and that the execution time of the algorithm is faster than that of a traditional method.

• Journal of Agricultural Extension & Community Development
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• v.26 no.4
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• pp.221-232
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• 2019

The purpose of this paper is empirically to identify the factors influencing local food purchase intention. And this study compares to the difference between local food consumer and hypermarket consumer's attitudes toward local food, food lifestyle, and subjective norm. Data were collected from 319 local food consumer and 179 hypermarket consumer to measure the following; attitude toward local food; subjective norm; perceived behavioral control; food lifestyles; demographic information. Results showed that local food consumers are significant differences on attitudes towards health, environment, and local economy. Results also found that subjective norm and perceived behavioral control are significant differences between local food consumer and hypermarket consumers. It means that consumers who express a strong intention to purchase local food seems to link to the food lifestyles. The study suggests that producers and retailers need to develp campaigns explaining how consuming local food supports local businesses and farmers, which will reinforce personal values associated with local consumption.

• The Journal of Information Technology and Database
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• v.6 no.1
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• pp.103-114
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• 1999

Marketing decision support systems rely on an underlying enterprise information infrastructure. In traditional business situations, a limited number of product lines and markets divided into large chunks were adequately served by existing management information systems. With the advent of an increasingly segmented focus on niche markets and individual customers, the demand for market information has grown exponentially. The practical solutions offered by such data warehousing tools as OLAP and data mining directly address this need, allowing organizations to discover new niches. Marketing decision support systems built on these foundations provide organizations with new avenues for creating specifically targeted marketing strategies and promotional campaigns. The contribution of this article lies in introducing a graphical framework for data warehousing applications. Based on prior research, the framework links data warehousing and database marketing. To illustrate the effectiveness of this approach, three case examples of successful database marketing conclude the paper.

• Korean Journal of Health Education and Promotion
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• v.28 no.2
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• pp.99-107
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• 2011

Objectives: The purpose of this study is to investigate the relationship between health promotion behaviors and chronic disease prevalence of Korean elderly and to provide information for preventing chronic diseases and improving health conditions of the elderly. Methods: A subset of 584 cases in the fourth Korea National Health and Nutrition Examination Survey was used for secondary analysis. Chi square test was used to compare chronic diseases prevalence by general characteristics and health promotion behaviors. Logistic regression analysis was used to identify the factors associated with chronic diseases. Results: Gender, occupation, subjective health status, smoking, and alcohol drinking have significant association with chronic diseases. Conclusions: Gender-specific health education for the elderly should be implemented at the health center, and opportunities for social participation can be enhanced through job creation for the elderly. Active campaigns on smoking cessation and moderate drinking are needed to prevent and manage chronic diseases of the elderly.

• Proceedings of the Korean Society of Agricultural Engineers Conference
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• 1998.10a
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• pp.299-304
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• 1998

Flood control of the Mekong delta should be developed over time for rural as well as urban areas. The hydraulic modelling effort is aimed an investigating flow distribution and water level. For the flood control study the flood model made with the VRSAP program is used. Concerning future improvement of the models it is recommended to improve the quality of water level and discharge, extend the number of the measuring locations needed for input for the models, systematically review and analyze future measurement campaigns in order to obtain better understanding of the complex hydraulic aspects, verify and update the topographical data used to model the rivers and cannals, carry out detailed calibration and verification of the models on water levels, discharges etc.