• Korean Journal of Culture and Social Issue
• /
• v.15 no.3
• /
• pp.377-398
• /
• 2009

The purpose of this study was to examine the differences in men's thinking and attitude on prostitution and gender based on the previous experience of buying sex. It was an exploratory survey for planning future studies and movements for changing a way of thinking in relation to prostitution. A total of 1328 male adults(above 19 years) completed a questionnaire consisting of general thinking of buying sex, tolerance limit of sexual behavior, and sex role egalitarianism. The respondents answered differently in the probability of paying for sex in future and the way how to get a sex information according to the previous experience of buying sex. Those respondents who had paid for sex, had higher scores on three types of sex attitude measures than those who did not. The previous experience of buying sex was significantly correlated with sub-factors of buying sex, tolerance limit of sexual behavior, and sex role egalitarianism except for the sub-factor on recognizing a sex worker as a victim (factor 4 of buying sex). These results suggest that men who had paid for sex had more traditional gender-stereotypes and attitudes. Implications and limitations of this study were discussed in a feminist perspective.

• Journal of Families and Better Life
• /
• v.27 no.3
• /
• pp.15-30
• /
• 2009

This study explored the level and general propensity of consumption-oriented attitude and impulsive buying behavior of high school students, and clarified factors affecting impulsive buying. The research results can be summarized as follows. 1. The degree of consumption-oriented attitude and impulsive buying behavior of high school students were relatively low. 2. Consumption-oriented attitude was found to have significant differences among students based on monthly allowance, self-esteem, influence of friends, influence of mass media and influence of consumer education at school. Moreover, impulsive buying behavior was found to have significant differences according to sex, level of parents's education, fathers job, monthly household income, monthly allowance, influence of home, influence of friends and influence of mass media. 3. The impulsive buying differed significantly according to consumption-oriented attitude. That is, the group showing a higher degree of consumption-oriented attitude also indicated higher impulsive buying. 4. The variables affecting the level of impulsive buying behavior were the level of consumption-oriented attitude, influence of mass media, influence of friends and sex. In other words, consumption-oriented attitude, influence of mass media and influence of friends had a positive affect, and female students were more apt to impulsive buying than male students.

• Journal of the Korean Home Economics Association
• /
• v.42 no.8
• /
• pp.77-93
• /
• 2004

This study examined the factors affecting allowance management and buying behaviors and their interrelationship. The data were collected from fourth, fifth and sixth grade students of elementary students in Kimhae-city by a self-administered questionnaire. Frequency distributions, Cronbach's Alpha, Pearson's correlation analysis, regression analyses, and path analysis were analyzed by SPSS Windows. According to the regression model for the allowance management behaviors, the significant variables were the child's sex, term of receiving allowances, recognition of the allowance amount before receipt, parents' guidance before using allowances, parent-child communication about consumption, and parents' mediation of mass media. On the other hand, in the regression model for the buying behaviors, the satisfaction of the allowance amount, parents' guidance before using allowances, the amount of watching TV, parent-child communication about consumption, and allowance management behaviors were significant. The path model showed the child's sex, term of receiving allowances, recognition of the allowance amount before receipt, and parents' mediation of mass media indirectly affected the buying behaviors. In addition, the satisfaction of the allowance amount and the amount of watching 1V directly affected the buying behaviors. Moreover, parents' guidance before using allowances and parent-child communication about consumption had a direct effect and an indirect effect through the allowance management behaviors on the buying behaviors. Finally, the allowance management behaviors showed a strong positive effect on the buying behaviors.

• Journal of Families and Better Life
• /
• v.19 no.1
• /
• pp.95-110
• /
• 2001

Recently a number of large discount store and those of its users was increasing. The purpose of this study is to investigate the tendency of impulse buying and analyzes factors which influence impulse buying. The data had been collected from questionaries with 474 consumers who visit large discount store. The major statistical methods used for data analysis are frequency, percentile, mean, t-test, multiple regression analysis, one-way ANOVA, and Duncans multiple range test utilizing SPSS Win pc+program. The results of this study are as follows : 1. The four different kind of impulse buying is measured. The overall level of impulse buying is 2.76. Suggestion impulse buying(M=3.19) is the highest, and the lowest is pure impulse buying(M=2.66). 2. In the area of demographic variables is significantly different in the age of twenties and thirties(p<.05). A visit frequency and membership. In the area of in-store variables is significantly different by all factors at impulse buying except waiting time. Especially, point-of-purchase(POP) advertisement and discount sale are very important variables. A visit frequency and membership are significantly different in the area of consumer-related variables. 3. Waiting time, a visit frequency, a POP advertisement, and a discount sale have the positive effects on overall impulse buying. Pure impulse buying is influenced by shopping list, POP advertisement and a stores atmospher. Buying companion, membership, kind of store and waiting time have the effect on reminder impulse buying. Suggestion impulse buying is influenced by school career, shopping list and POP advertisement. Planned impulse buying is influenced by sex, POP advertisement, buying companion and discount sale.

• Journal of the Korean Home Economics Association
• /
• v.43 no.2
• /
• pp.105-114
• /
• 2005

The purpose of this study wasisto investigate the influence of attitude toward sex and body satisfaction in the on interest, preference, and buying intention of body exposed clothing among female university students. The Susubject were 397 female students from 3 different universities in Seoul. The instruments of this study wereconsisted of response scale and stimuli. Thirty-four four items on a of 5-point Likert scale were used to measure the attitude towards sex and body satisfaction The stimuli were 6 types of different body exposed clothing style on line drawing. The results were as follow; 1. Most female students were liberal in sexual attitude and had a high level of body satisfaction. Especially, younger students were more liberal than older students. 2. Designs with the greatest interest, preference and that were most interested in, prefer and had buying intention were Camisole, V-neckline and low-neckline designed clothes. 3. Attitude toward sexual value has a strong effect on interest, preference, and buying intention of body exposed clothing. And also ilneterest of body exposed clothing has more effect on buying intention than preference.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.16 no.1 s.41
• /
• pp.73-83
• /
• 1992

This paper examined risk reduction methods utilized by consumers in apparel buying situation in multidimensional conceptual framework, and analyzed the relationships between risk types, consumer demographic variables and preferences of risk reduction methods. Samples of 224 consumers were deliberately selected to include various demographic characteristics such as sex, age, educational level, occupation, income level. The results of the principal axis factor analysis indicated that 26 item risk reduction methods could be summarized into 6 meaningful factors; Marketer-dominated Information Sources Use (MIS), Prepurchase Deliberation / Observation i Dependence on Past Buying Experience (DOE), Independent Information Sources Use (lIS), Interpersonal Information Sources Use (PIS), Brand Loyalty (BL), Label Reading / Guarantee Buying (RG). DOE were used most whereas IIS used least. Correlations of various types of risk perceived with the preference of risk reduction methods were significant especially for positive relationship between psychologi-cal and/or economic risk and DOE, and between social risk and/or fashionability loss and MIS. Results of ANOVA and Duncan test suggested that sex, age, educational level, occupation of consumers can act as ones of determinant variables on making differences in the use of risk reduction methods.

• Journal of Preventive Medicine and Public Health
• /
• v.45 no.3
• /
• pp.156-163
• /
• 2012

Objectives: It is necessary to examine groups carrying out sexually risky behavior because the prevalence of sexually transmitted diseases (STDs) is high among them. In this study, the prevalence of STDs among homosexuals and sexbuying men in South Korea was investigated, along with their sexual risk factors. Methods: Men who have sex with men (MSMs, n=108) were recruited in Seoul and Busan by applying the time location sampling method, while sex-buying men (n=118) were recruited from a john school in Gyeonggi province, the suburbs of Seoul. Dependent variables included past or present infection with syphilis, Chlamydia, gonorrhea, and human immunodeficiency virus. Independent variables included health behavior, social support, sexual behavior, and safe sex. Results: It was found that when the MSMs were non-drunk while having sexual intercourse (odds ratio [OR], 0.132), they showed a higher STD infection rate when they had a higher number of anal sex partners (OR, 5.872), rarely used condoms (OR, 1.980), had lower self-efficacy (OR, 0.229), and were more anxious about becoming infected with an STD (OR, 3.723). However, the men who paid for sex showed high STD infections when they had more sex partners (OR, 2.286) and lower education levels (OR, 3.028). Conclusions: STD infections among the two groups were high when they were engaged with many sex partners and not having protected sex. In other words, there was a gap in risky sex behavior within such groups, which was significantly related to the possibility of developing an STD. Therefore, the preventive intervention against STDs for these groups needs to be expanded to include management of sex behaviors.

• Journal of the Korean Home Economics Association
• /
• v.42 no.3
• /
• pp.79-90
• /
• 2004

The purpose of this study was to investigate the relationship between social perception reflected in product advertisement and consumerism toward commodification of sex among college students. Subjects of this study were 1,100 college students in the Daegu metropolitan areas. Social perceptions were assessed by questions such as attitudes toward beauty contests, degree of commodification of sex in product advertisements and buying patterns. Consumerism was assessed by the Korean Featherstone version of consumer culture. Major findings of this study were as follows: a significant difference in the social perception of commodification of sex was found between male and female college students, showing that female students were more negative toward commodification of sex than male students. Higher scores were found for consumerism when subjects had higher perceptions for commodification of sex. Hence, the degree of commodification of sex was positively related to the degree of consumerism. In conclusion, consumerism enforced commodification of sex among college students, resulting negative effects on the sex culture in general.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.15 no.4 s.40
• /
• pp.405-416
• /
• 1991

This paper examined the risks perceived by consumers in apparel buying situation by 1) measuring the contents and perception level of risk, 2) categorizing each risk into meaningful factors (risk types), 3) analyzing the relationships between risk types and consumers' demo-graphic variables. 224 respondents deliberately selected to include each level of S demographic variables were contacted with 37-item question3.ire. Factor analysis showed that 32-item perceived risk could be categorized into 6 risk types: psychological. social, economic, time/convenience loss, fashionability loss, performance risk. Psychological risk were perceived highest in terms of perception level while social and performance risk showed relatively low perception level. 4 of 5 demographic variables including sex, education level, income, occupa-tion showed partial relationship with each risk type after ANOVA and Duncan test. Sex had the greatest influence on risk perception level and each age level (20's, 30's, 40's) showed different risk structure.

• Journal of Families and Better Life
• /
• v.18 no.2
• /
• pp.175-190
• /
• 2000

The purpose of this study is to investigate variables affecting on rationality of consumption behavior of adolescent consumers. The findings from data analysis can be summarized as follows: 1) The degree of the rationality of whole consumption behavior, buying behavior, using behavior and disposing behavior is not so high. Especially the degree of making a buying plan before they buy gathering information according to buying plan and applying gathered information is low but presenting a claim for inferior goods is high. Adolescent consumers don't tend to use products to the end and to exchange or donate disusing products. 2) According to the result of multiple regression analysis, sex, grade, application of advertisement, influence of parents, saving value, conspicuous value, pro-environmental value, aesthetic value, enjoyable value are variables affecting on the rationality of consumption behavior of adolescent consumers.