• 한국가구학회지
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• 제18권3호
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• pp.224-233
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• 2007

What is culture-products? Culture-products contains identity of nation and region. French critic Guy Sorman says "It is natural that buying culture-products when you travel any countries" Culture-products which contains our own cultural factors will give positive image of country. The research and development of grafting grudge experience culture-products was advanced the characteristic of area-culture that necessary is prerequisite. We need to develop culture-products which mixed regional culture and characteristic. We would like to research about Baekje culture and culture-products and sales products in museum. Museum is one of the tourist's attractions and great place to express regional factors. The culture-products are specially limited in the products which reflects a Baekje culture with Muryeong's tomb in Gong-ju and Baekje incense burner in Bu-Yeo it advanced. We hope that this research could help to understand market of culture-products and development.

• 한국환경교육학회지:환경교육
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• 제19권2호
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• pp.81-95
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• 2006

School is an excellent place for children to loam environment-conscious behavior and for teachers to bring up environmental education. School has a plenty of teaching materials such as school building, pond, school forest, waste and school supplies. Especially, the environmental education for and with school supplies can be very effective, as it is mostly the first products for children to learn the buying and consumption in their daily life. In this study we conducted a survey on the environmental attitude of two groups of 5th graders towards environmentally friendly school supplies. The experimental group received environmental education on school supplies and the control group did not. The survey results showed that almost 50% of the children did not consider the environmental impact, but rather the price, design and function when buying the school supplies. However, more than 70% of children were willing to use the recycled school products, implying that they are aware of environmental Issues and want to contribute to the preservation and improvement of the environment. The children recognized paper/notebooks and paints/crayons as the major environmental problems. Writing appliances such as pens, pencils, highlighters and markers were also considered as environmental concerns, since most of them are made of plastics and they are not easily biodegradable nor refillable. We also exemplify a lesson-plan for environmental education program on school supplies and make suggestions to encourage the use of those eco-friendly school materials.

• 복식문화연구
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• 제22권3호
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• pp.468-480
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• 2014

This study aimed to identify the effects of sports participation motives, the involvement in choosing sportswear, and the satisfaction with/perceived importance of sportswear functionality, on customers' repurchase intentions. A total of 185 survey questionnaires were analyzed after surveying 200 female undergraduates in their 20s. The research results are as follows. First, the participation motives for sports were categorized as follows. A factor analysis conducted on 13 questions yielded 4 factors. Factor 1 included consideration about socializing and pleasure, factor 2 privileged ostentation, factor 3 was concerned with enhancing health, and factor 4 was about maintaining appearance. Second, the various effects of different sports participation motives, of the satisfaction with functionality, and of the involvement in buying sportswear on customers' repurchase intentions were analyzed. The intention to repurchase sportswear was considered as a dependent variable, while the motives for participating in sports, the satisfaction with functionality, and the level of involvement were treated as independent variables. A multiple regression analysis using these variables showed that the satisfaction with functionality and involvement in choosing sportswear had a significant impact on the intention to repurchase sportswear. Third, looking at how different participation motives for sports affected the importance of sportswear functionality, the motives related to socializing and pleasure and ostentation, the sub-factors in sports participation motives, significantly increased the importance of comfort. Motives related to enhancing health and maintaining appearance, on the other hand, were found to affect the importance of sports performance. Fourth, a MANOVA was performed to examine the difference in the importance of functionality between those consumers highly involved in sportswear-buying and those less involved. Those with a high level of involvement were found to prioritize sports performance over comfort. Those with a low level of involvement were shown to place a greater emphasis on comfort.

• 한국의류학회지
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• 제15권2호
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• pp.173-187
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• 1991

The purposes of this study were to investigate the clothing attitude of college living in different culture area and to find out the critical factors which have an effect on their attitude. Samples subjected to this study were 774 college students consisted of 368 Korean students living in Seoul, 286 American students and 120 Korean students resident in New York. Clothing attitude was Measured by questionnaires composed of four variables; Clothing Attitude, the aspect of clothing habit, self·esteem and demographic variables. The statistical data were analyzed by t-test, $x^{2}-test$, ANOVA, Duncan multiple range test, Factor analysis, multiple regression analysis. The results of the study were as follows: 1. There was significant difference in all clothing attitude variables except expression of personality and personal satisfaction according to culture area. 2. There was significant difference in factors which have an effect on clothing attitude according to culture area. 2-1) Clothing attitude of Korean students were more affected by self-esteem than that of American students and Korean students resident in N.Y. 2-2) Clothing attitude of Korean students were more affected by sex, grade, major and income than that of American students and Korean students resident in N.Y. 3. The most influential variables on clothing attitudes of college students turned out to be self-esteem and cultural area. Other variables such as sex, major and income had some effect on clothing attitude such as sex, major and income had some effect on clothing attitude. 4. There was significant difference in the aspect of clothing habit according to culture area. 4-1) There was significant difference in all aspect of clothing wearing variables according to culture area; clothing wearing motives, influence by reference group about dress, dress accord- ing to uses. 4-2) There was significant difference in all of clothing buying behavior variables according to culture area; the factor on clothing selection, the place of clothing buying.

• The Journal of Asian Finance, Economics and Business
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• 제6권3호
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• pp.205-214
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• 2019

This paper aims to discover factors and their influences degree to repurchase organic cosmetic in Vietnam. In addition, this research also discloses the main segments that have high demand re-buying intention based on demographic groups of gender, age, income, educational level, job, type of products, and place of production. Twenty-eight scale was designed based on previous studies and adjusted to match the 5-point Likert scale to conduct measurement. By using survey method to test hypotheses and set up conceptual models to collect 295 Vietnamese consumers who have experience in consuming organic cosmetic by explain the results through Smart PLS software. The findings show that there is positive attitude of customers to the intention of acquiring organic cosmetics, green perceived and customer satisfaction. In addition, customer satisfaction, knowledge of products, safety values, and environmental protection consciousness also play important roles to form a positive attitude of customers for products. Moreover, the consciousness of green living of consumers accounts for a high proportion in creating customer satisfaction for organic products. The results show useful information for current premises to determine the factors that influence the decision to repurchase organic cosmetic product, that provide business strategies.

• 복식문화연구
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• 제3권2호
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• pp.409-424
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• 1995

This study intends to investigate the actual state and problems of Outlet, and the research consumer's perception of Outlet. It affords a effective way to get rid of inventories for manufacture and to economize and rational buying for consumer. Ultimately trying to find a effective managing method of Outlet for both manufacturers and consumers. The result about research the actual sate of Outlet, there are affluent assortment, generous amount of merchandise and high discount rate in Kuro-dong Outlet stores, but stores' location is scattered that makes shopping environment inconvenient. It is not good condition of assortment, quantity and freshness of merchandise in Mungung-dong Outlet stores, but close proximity between stores and fancy shopping place make convenient shopping possible. Multi-discount stores dilute the fundumental of Qutlet with poor quantity and assortment of merchandise make man choices possible for consumer, but discount rate is lower for high management cost. The result about research the consumer's perception of Outlet shows that consumer have enough interest in Outlet, and intention to continue shopping in Outlet. Therefore we can expect continuous growth of Outlet. Also consumer is satisfied with price and quality of merchandise, but they are not satisfied with assortment of merchandise, expecially poorness in sizes.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 2000년도 추계학술대회 및 정기총회
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• pp.185-188
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• 2000

Dongdaemoon clothes market can make traditional commerce to improve problems which happen to traditional commerce and satisfy between customers and salers through combination among Electronic Commerce which is growing up in 21 centuries place innovation This thesis is focusing on suggesting strategies which practice to let Dongdaemoon clothes market customers and wholesalers, retailers to use Electronic Commerce as strategic skills by analyzing core successful factors for adopting Electronic Commerce in Dongdaemoon clothes market. Adopting Electronic Commerce in Dongdaemoon clothes market when the customer make a reservation and the salers provide the customer with discounting service, the customer was willing to but it. Internet service categories which affect customer's satisfaction are providing lots of product information. This thesis shows providing information made the customer to increase customers's satisfaction degree and buying intention. Also convenience of product research, and reliability in transaction process can enable the customer to increase transaction reliability. These factors are very important in Electronic Commerce. In addition, factors which show customer's suggestion and inconvenience by using best seller information and discounting service board when they buy some items in Dongdaemoon clothes market affect the customer satisfaction degree and satisfaction degree of providing information. However, this thesis is analyzed that reliability of transaction process doesn't affect all successful factors such as product quality, size, online payment system, price reliability.

• 한국주거학회:학술대회논문집
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• 한국주거학회 1991년도 학술발표대회논문집
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• pp.19-28
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• 1991

The present state of possesion of durable consumer's goods in on family in Korean is could be similar with that of about 25 years ago in Japan. Korea meet a period of high rate of economic growth, Japan had already experienced this 25 years ago. It would be important to predict and plan the storage space in the planning house since purchase of durable consummers' goods increase greatly as the rapid economic growth. In order to grasp the dweller's way of thinking and an attitude of living in small size house in Japan, questionaire owe prepared focusing on the "small space", possession of excess living goods and dweller's state of living. From the analysis of the answers for questionaire, the result is as follows. (1) Most of dweller's conclude that the reason of the disorder in their house is that their house in too small, so that they think the part of thier living goods must be disposed. This concept is also available even when they buy new living goods. (2) Disposal of living goods not in use, restraint of buying those are considered inevitable. In addition, changing of place of furnitures is also introduced. (3) The dweller living under 50m2 area dosen's not consider the disorder the house by the living goods. they have interest in how the tradition could be kept their home.

• 한국의상디자인학회지
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• 제5권2호
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• pp.31-46
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• 2003

The purpose of this study was to explore the ways of improving Korean apparel firms' competitiveness by examining the Korea's number one trading partner U.S. apparel industry. Especially, the Los Angeles area apparel industry which is the second largest and the primary market center on the west coast was analysed. The following strategies are suggested to Korean apparel firms to function more effectively in incleasingly competitive U.S. markets: l)Basics can be produced in lower wage countries meanwhile quick turnaround and high quality works can be produced either in Korea or U.S. 2)Manufacturers might try to have direct relationship with powerful retailers who have their own private labels of store-brand lines. 3)Apparel companies can open market showrooms in the California Market Center. For small firms they can contact with independent representatives who receive commissions for showing lines for manufacturers or rent space for showing the lines during market weeks. 4)Apparel firms can contact buying offices to introduce their products to retail buyers. 5)Korean firms can contact Korean-American apparel firms to gain easy access to U.S.Market.

• 유통과학연구
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• 제7권1호
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• pp.91-104
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• 2009

본 연구의 목적은 제품수명주기(PLC)와 시장 리스크 관리(MRM)의 상관관계를 규명하는 데 있다. PLC는 기업이 경영성과를 증진시키기 위하여 마케팅적인 시각에서 소비자의 구매행동과 가격 및 판매변동성을 분석한다. 따라서 이 연구에서는 MRM을 활용하여 PLC를 포괄적이고 통합적인 시각에서 분석하고자 한다. 두 이론 간의 관련성을 규명하기 위하여 본 연구는 PLC와 MRM의 경영성과에 공통적으로 영향을 미치는 요인들을 추출한다. 그리고 MRM의 관점에서 PLC의 요인들을 분석한다. 연구결과 PLC와 MRM은 가격변동성과 거래 리스크 및 시장점유율면에서 관련이 있음을 보여준다.