• 한국지역사회생활과학회지
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• 제15권4호
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• pp.67-78
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• 2004

This study was designed to understand purchase motivation for clothing, evaluation criteria for clothing, evaluation criteria for stores depending on average monthly expense for clothing among female college students in Yanbian, China. Questionnaire was used for measurement tools to study the subject of the thesis. Each question was rated in 5 point scale, where 1 means 'not at all' and 5 means 'definitely'. The main study was conducted against 300 female college students from May 17 to June 5, 2001. The data for the study were analyzed using SAS PC program for frequency distribution, percentage, t -test. The purchase motivation for clothing, evaluation criteria for clothing, evaluation criteria for stores are affected by average monthly expense for clothing. The result was showed as follows : A significant difference was showed in the purchase motivation, evaluation criteria for clothing, evaluation criteria for stores, preferred stores between lower group and higher group depending on monthly expense on clothing. A meaningful difference was showed in 4 areas'to try a new trend, impulsive buying at the store display, for a change of mood, for stylish appearance'in the purchase motivations for clothing depending on the monthly expense for clothing, in 2 areas'brand, trendy fashion'in evaluation criteria for clothing depending on the monthly expense for clothing, in 3 areas 'after service, hospitality of sales person, brand awareness' in the evaluation criteria for stores depending on the monthly expense for clothing, And Respondents of a high expense group for clothing showed higher means compared to a low expense group for clothing in all areas. A significant difference was showed among groups regarding preferred stores based on the monthly expense on clothing.

• 수산경영론집
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• 제40권1호
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• pp.113-132
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• 2009

The purpose of this study is to derive the factors for the general consumers to choose the store to buy seafood. Survey on 414 general consumers by questionnaires was conducted to find out the factors for them to choose the stores in the traditional market and large supermarket, and through the analysis on the results the factors for general consumers to choose large supermarkets were derived when they buy seafood and at the same time the degree of its importance was analyzed. The results of the survey showed that the general consumers chose large supermarkets to buy seafood despite the fact that they recognized the seafood prices are lower in the traditional markets than in the large supermarkets. Particularly, the results of analyzing the sixteen criteria for choosing the store in which to buy seafood were grouped into four: the 'assortment of goods and high quality', 'service', 'price and promotion' and 'convenient accessibility.' The results of examining the order of priority based on the four factors showed that the 'assortment of diverse seafood and high quality' was found to be given the first priority, followed by 'convenient accessibility' and 'prices and promotion factors', with 'service' being statistically insignificant. Based on these results, Monroe (1975)'s consumers' store choice process is summarized as follows. Before buying seafood, the consumers who use large supermarkets have the desire for buying seafood and then judge the properties of the store which they will use. In this process, consumers were satisfying their needs in large supermarkets in the criteria of 'assortment of diverse seafood and high quality', convenient accessibility', and 'prices and promotion factors' which were found to be statistically significant in this research. Accordingly, the general consumers choose to buy seafood in large supermarkets rather than in the traditional markets. The general consumers were more satisfied with using large supermarkets than using traditional markets, so after they have initially bought seafood in the large supermarkets, they habitually buy seafood in the large supermarkets without going through Monroe (1975)'s 'eight stage process for the store choice.' When such habitual store choice behavior continues for a long time, it results in becoming structural.

• 복식
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• 제51권2호
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• pp.105-120
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• 2001

The purpose of this study is to identify the relationship of self-efficacy, which is a kind of the self concept about one's own ability, to the decision-making process, which is the key part of consumer behavior. The subjects in this study were 985 male and female undergraduates of a university located in the city of Kyongsan, the north Kyongsang province. The collected data were statistically processed by MANOVA and ANOVA. For post test, Scaffle and $\chi$$^2$-test were employed. The followings are findings of this study : 1. Concerning incentive to buying, the group having the weaker general self-efficacy is stimulated more highly by the incentives of self-display, fashion pursuit and economic utility than the group having the stronger general self-efficacy does. 2. Regarding information sources. the factor of observation is frequently used by the group having the weaker general and social self-efficacies more than the group having the stronger general and social self-efficacies. 3. As to the evaluative criteria of clothes, the group having the stronger general and social self-efficacies put a higher value on functional and economical points than the group having the weaker general and social self-efficacies does. 4. As for the evaluative criteria of store the group having the stronger general self-efficacy lays stress on store atmosphere, store attributes and convenient shopping condition, while the group having the weaker general self-efficacy puts emphasis on brand and fashion. 5. In buying apparels, the group having the stronger general and social self-efficacies makes more planned purchase.

• 한국의류학회지
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• 제31권9_10
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• pp.1352-1363
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• 2007

The purpose of this study is to understand consumer needs through fashion sensibilities on Character T-shirts. This study suggests the basis of planning effective design of Character T-Shirts by categorizing. The results were summarized as follows: 1. Fashion sensibility factors such as aestheticism, visibility, cutesiness, flexibility occupied 57.2% of the total. 2. The types of the Character T-Shirts were classified into four groups. The four types showed significant differences in all fashion sensibility. Aestheticism had its highest and lowest values in types 3 and 4, respectively; visibility in types 4 and 1, respectively; cutesiness in types 2 and 4, respectively; and flexibility in types 2 and 1. respectively. 3. As for the relation of consumer sensibility to fashion sensibilities, impulse related to eight adjectives; buying to nine adjectives; and recommendation to twelve adjectives. Impulse, buying and recommendation related to aestheticism and visibility.4. In the demographical aspect of fashion sensibilities and consumer sensibilities, significant differences found in age, gender, job and academic level. Therefore, the results of this study can be used as criteria of improving fashion sensibility consumer sensibility of Character T-Shirts. Especially, enhanced comsumer sensibility is expected by the elimination of texts and the choice of preferred character actions and vivid warm colors.

• 한국의류학회지
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• 제19권1호
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• pp.115-128
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• 1995

The purpose of this study was to investigate the role structure of husband and wife on husband's clothing purchase. For the study, a questionnaire was developed to measure the influence structure and clothing evaluative criteria of husband's clothing purchase and psychological and demographic characteristics of husband. The Purchase influence structure can be defined by applying the concept of Wolfe's power pattern to decision making about buying behavior. Influence structure is the pattern in which influence is distributed among family buying center members for each purchasing decision making item. The analysis was conducted on the basis of 310 couples responces. The result of this study ware as follows; 1. The majority of husband's clothing items were an absolute autonomic·decision product Exceptionally underwear was wife-dominated. The purchase influence structure of husband' s clothing purchase varied on stages in the decision making process. Wife was involved considerably in gathering information search and real purchasing stage. 2. According to the degree of husband and wife influence on discussion stage and final decision stage, consumers were categorized into five types. Husband's psychological characteristics such 3s shopping interest, clothing involvement, importance of mutual satisfaction in purchasing and demographic characteristics were significantly different among types.

• 복식문화연구
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• 제17권1호
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• pp.28-39
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• 2009

In this treatise, a survey was conducted on American female consumers to confirm the possibility of segmenting the American cosmetic industry by classifying lifestyles and analysing differences in consumer behavior, and also to provide global marketing strategy for entry into the American cosmetics industry by Korean companies. The results of the analysis provided three categories of American female consumer lifestyles. The first is the "practical conservative" type(58 people) who are fairly indifferent to or uninterested in external changes. The second is the "pro-active sensitive" type(48 people) who are interested in external changes and want to live a leading life. The last is the "neutral economical" type(54 people) who resemble characteristics that are in between the previous two types. The study has showed there was a difference in consumer motivation, considerations during selection, factors associated with shop choice according to consumer classification. It provides evidence that lifestyles can be a criteria in segmenting the American cosmetics market.

• 복식문화연구
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• 제8권1호
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• pp.40-52
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• 2000

The purposes o this study were to investigate buying behaviors of patrons of six retail store types for clothing and the satisfaction levels of the six store types (department stores, specialty stores, chain store, discount stores, bonded goods stores and traditional market), and to test the differences in purchase behaviors and store satisfaction levels among the groups determined by demographic characteristics. A questionnaire survey was administered to male and female university students living in the Seoul metropolitan area from April 27 to May 11, 1999 ; 443 were collected and 391 were used for the data analysis. Data were analyzed by SPSS statistical package. Descriptive statistics, t-test, ANOVA, Chi-square analysis and Duncan's multiple range test were employed for the data analysis. In terms of the store usage, most of the subjects tended to choose the store types they patronized for buying coats, suits, blouses, T-shirts, slacks/skirts and jeans items ; but, they used department store and specialty store for coat, suit, blouse, T-shirt, slacks/skirt and jeans for purchasing selected clothing items. Regarding criteria used for store selection, the most important criterion was the diversity of products offered and other store types. In terms of the store satisfaction levels of the six store types, the patrons of all store types were most satisfied with the stores they patronaged.

• 복식문화연구
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• 제10권3호
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• pp.248-260
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• 2002

본 연구는 심미적, 상징적, 감정적 제품으로 특징지워지는 의류는 구매행동에 있어서 의류소비 과정에서 경험하는 느낌은 의사결정에 중요한 영향을 미칠 것이라는 가정하에 인지적 요소와 아울러 감정적 요소도 소비자 행동연구에 포함되어야함을 주장하고자 시도되었다. 이를 위하여 본 연구는 최근 상징적 제품으로 소비자들 사이에 커다란 호응을 얻고 있는 유명브랜드 의류를 중심으로 하여 1) 여대생들의 유명브랜드 의류구매행동에 영향을 미치는 인지적 측면과 의복착용 시 경험하는 감정적 측면의 내용을 알아보고, 2) 이 두 요인의 유명브랜드 의류구매의도 예측력을 파악함으로써 의류소비자행동연구에서 소비감정에 대한 연구의 중요성을 부각시키고자 하였다. 이러한 목적을 위하여 본 연구는 덕성여자대학교 여대생들을 대상으로 설문지법을 통하여 자료를 수집하여 요인분석, t-test 및 회귀분석을 하였다. 분석결과는 다음과 같다. 1 여대생들의 유명브랜드에 대한 평가기준(인지적)은 디자인/브랜드 명성, 의복의 구성적 측면 그리고 실용성의 3차원으로 분류되었다. 2. 유명브랜드 구매의도집단은 비구매의도집단에 비하여 유명브랜드 의류에 대해 전반적으로 좀더 호의적인 태도를 갖고 있으며 특히 브랜드 명성과 스타일에 좀 더 긍정적 태도를 갖고 있다. 3. 여대생들의 유명브랜드 의류 착용 시 경험하는 느낌들은 즐거움/자신감, 능동적인, 후회의 3차원으로 밝혔다.

• 복식문화연구
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• 제10권2호
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• pp.103-115
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• 2002

The purpose of this study is to investigate the consumers′ cognition and buying behavior on sports brand character. Since the character industries are booming, this study focused on the source and the expression method of sports brand characters that are already known to consumers. Subjects of this study were university students who were interested in sports brand characters, living in Seoul and Kyenggi-do. The questionnaire were developed based on the previous studies. Data were analysed by Frequency analysis, ANOVA, Duncan Test, and Spearman′s Rho. The results were as follows: 1. The most preferred source of sports brands character was "illustrated human figure"(i.e. a famous athlete like Michael Jordan). And the most favorite expression method of character was the combination of letter and symbol as the character of ASICS and NIKE. 2. The important design factors of sports brand character were the symbolism and aesthetics. The consumer recognized NIKE as the most well-designed character design. 3. Consumers′ preference of sports brand was found to be NIKE, REEBOK, ADIDAS, and FILA, in order. The reasons for preference were the design, the brand image, and the quality. On the other hand, the most frequently purchased brand was NIKE, FILA, and ADIDAS in order. Most of the purchase took place in the brand outlet store, and the consumers usually came with their friends for purchase of sports brand. The display of store was the consumers′ major source of information. 4. The preference group of sports brand character recognized more importantly color, design, brand, and especially fashionability than the non-preference group. And the most important criteria for brand selection were design, price, and comfort orderly. 5. Female consumers recognized more importantly color, design, brand, and others′ recommendations than male consumers. The aged consumers recognized importantly durability, comfort, and quality.

• 한국생활과학회지
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• 제18권4호
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• pp.923-932
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• 2009

This study aims to present a marketing strategy in the infant wear market with regard to consumer segments by analyzing benefits infant clothing purchases. For this study the consumer's evaluation criteria, usage of information source and characteristics of purchase behavior were analyzed by clustered consumers' groups. The results of the study are as follows: 1) Four factors were revealed as the result of the factor analysis on the benefits in infant clothing purchases. The factors were labeled fashionability, brand value, individuality, and practicality. 2) The result of the cluster analysis showed that it was most appropriate to categorize consumers into four groups based on the benefits of infant clothing purchases. 3) There were a significant difference in evaluation criteria, usage of information source, and characteristics of purchase behavior in terms of buying plan, retail store, purchase frequency, amount money spent, named brand purchase, and vicarious satisfaction among the groups.