• 제목/요약/키워드: business strategies

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e-Learning 비즈니스 모델과 성공요인에 관한 연구 (e-Learning Business Models and Critical Success Factors : An Empirical Assessment of e-Learning Firms)

  • 정대율;성행남
    • 한국정보시스템학회:학술대회논문집
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    • 한국정보시스템학회 2004년도 추계학술대회
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    • pp.431-443
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    • 2004
  • Many e-Learning companies are incorporated for the last five years, but most of them are failed or merged by the other company. The main reasons are the absence of competitive strategies and recognition of critical success factors. There are many researches on the critical success factors of Information System (IS) and Electronic Commerce (EC) . We derived e-Learning success factors from the previous IS and EC researches. We classified the success factors into five dimensions, (1) contents management, (2) learner management, (3) business strategy, (4) organizational support and ability, (5) learning management system (LMS), and each dimension has 9 or more success factors measurement items. We surveyed the perceived importance of the success factors from the manager of South Korea e-Learning firms. The paper categorized the items into two or more factors for each dimension by the exploratory factor analysis. Finally, we conducted one-way ANOVA for each success factors by the business model. As a result, there is different importance level for each success factors by the business model. We concluded that each e-Learning company needs different strategies to their business model.

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국내 부동산포탈 사이트의 비즈니스 모델과 경쟁전략에 관한 연구 (A Study on the Business Models and Competitive Strategies of the Real Estate Portals in Korea)

  • 주정도;심상렬;문희철
    • Journal of Information Technology Applications and Management
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    • 제13권4호
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    • pp.41-56
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    • 2006
  • The real estate portal has grown into a successful e-Business model that is combined on and off line. Although IT technologies have shown rapid growth, the real estate portals have failed to satisfy the expectations of the Internet users. Based on Michael Porter's competitive forces framework, this study proposes five competitive strategies for continuing growth of the real estate portals. First, to strengthen bargaining power against supplier, buyer and potential new entrants, the real estate portals need to construct a basic network that is cost efficient and maintains real estate goods and makes profits by collaborative deals. Second, strengthen brand value and endeavor to escape from dependency on the Internet portals. Third, develop services to consider changed circumstances and give a lot of sources to make profit to real estate agencies. Fourth, concentrate on marketing to draw in the Internet users and adapt strategies that have been successful in other fields. Finally, real estate fields can seek out ideas for developing new business models from other successful e-Business models and should benchmark them to reduce expenses to a minimum and increase benefits to a maximum.

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정부의 사회적 기업인증제도가 사회적 기업의 전략에 미치는 영향에 관한 실증연구 (Accreditation System for Social Enterprise and Business Strategies of Social Enterprises in South Korea)

  • 김균;최석현
    • 아태비즈니스연구
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    • 제11권1호
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    • pp.93-114
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    • 2020
  • Purpose -The purpose of this study is to analyze how the accreditation system affect the selection of business strategies in social enterprises, which create social value rather than maximize profits. Design/methodology/approach - This study collected survey data from 40 accredited and 53 non-accredited social enterprises. This research employs a Fuzzy-set/qualitative comparative analysis to compare the combinations of factors that affect a social enterprise's performance Findings - The results show that for accredited enterprises organizational capabilities are significantly more important than networking capabilities, whereas for non-accredited enterprises internal communication, governance capacities and networking competencies are most important capabilities to improving their social performance. And also The accreditation systems for social enterprises would entice social enterprise away from business strategies based on with local society, which is differentiated with commonly accepted social enterprise model. Research implications or Originality - This research suggests that the accreditation system for social enterprises should be redesigned for enticing social enterprises in Korea to be more localized to meet local needs in terms of positive changes of local society.

비즈니스서비스 공급자에 대한 신뢰가 조직구매자의 소싱전략에 미치는 영향 (The Effect of Trust in Suppliers of Business Services on Buyers' Sourcing Strategies)

  • 노전표
    • 산학경영연구
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    • 제16권
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    • pp.1-21
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    • 2003
  • 신뢰가 기업의 경쟁력은 물론이고 산업재 마케팅 및 구매성과에 미치는 영향력과 중요성에도 불구하고 기존 연구에서는 비즈니스서비스(business services) 구매 상황에서 (1) 신뢰의 역할을 간과했고, (2) 공급자에 대한 신뢰에 영향을 미치는 요인과, 공급자에 대한 신뢰가 구매성과에 미치는 영향을 체계적으로 분석하지 못하였으며, (3) 신뢰-전략-성과를 연계시킨 심도 있는 연구가 국내외를 막론하고 절대적으로 부족한 실정이다. 따라서 본 연구의 목적은 비즈니스서비스(business services) 구매 상황에서 첫째, 공급업체와 판매원의 특성 및 관계특성이 공급업체와 판매원에 대한 신뢰에 미치는 영향을 살펴보고, 둘째, 공급업체와 판매원에 대한 신뢰가 구매성과에 미치는 영향을 우리나라 기업을 대상으로 실증적으로 분석하였다. 본 연구에서는 비즈니스서비스 공급자와 수혜자 관계에서 신뢰를 구축하고 유지하는 것이 산업의 경쟁력 특히 성과에 유의적인 영향을 미치고 있음을 발견하였다. 특히 비즈니스서비스 수혜기업의 업무효율성 제고와 생산성 향상에 직접적으로 영향을 미치고 있다. 비즈니스서비스 산업의 경쟁력을 높이기 위해서는 공급기업의 서비스 품질과 서비스 생산성에 대한 관심이 절대적으로 요구된다. 이러한 연계성을 본 연구에서는 신뢰라는 매개변수를 통하여 분석하고 입증하였다. 즉 비즈니스서비스 공급자와 수혜자간 신뢰를 바탕으로 수혜자와 공급자의 공동 노력으로 서비스 품질과 생산성을 제고시킬 수 있음을 시사하고 있다.

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소상공인 창업자금조달과 신용협동조합 역할과 발전방안 (Development Strategies of Credit Union - As Financing Source for Small Business Startups -)

  • 류덕위
    • 벤처창업연구
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    • 제6권2호
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    • pp.115-132
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    • 2011
  • 본 논문은 금융양극화에서 비롯된 소상공인 등의 자금조달애로 현황과 서민금융지원정책을 살펴보고, 서민금융 활성화를 위한 신용협동조합의 지역밀착형 특화전략과 발전모형을 모색하는데 목적이 있다. 이를 위해 서민금융기관의 구조조정과 금융양극화, 정부의 서민금융 지원정책을 살펴보고, 금융배제 증대에 따른 신협의 역할제고, 자금중개기능과 지역밀착형 특화전략 강화, 발전단계와 조합의 특성을 반영한 발전모형을 제시하였다. 특히 신협은 세계적으로 비교할 때 성숙단계에 진입해 있지만, 단위조합의 특성과 규모에 따라 정체성중시모형, 혼합모형, 경제성 중시모형의 3가지 모형을 제시하였다. 첫째, 정체성중시 모형은 전통적 공동유대의 전통과 문화가 상대적으로 강한 농어촌지역조합과 직장 단체조합들에게 적합하며, 관계금융과 지역밀착형 전략을 추진해야 한다. 둘째, 혼합모형은 중소도시 조합, 대규모직장과 단체조합 등이 추구하기 용이하며, 셋째, 조합원의 이동성향이 높고 유대감이 약한 대도시조합과 중앙회는 경제성중시 전략을 추진해야 할 것이다. 단위조합들은 조합의 특성과 비교우위를 반영한 특성화전략을 추진하고, 금융기관의 대형화와 종합화추세에 부응하여 중앙회의 역할이 강화되어야 함을 제시하였다.

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중소기업 디지털 마케팅을 위한 영상 콘텐츠 유형 연구 (Types of Video Content for SMEs' Digital Marketing)

  • 정회경;이성미
    • 디지털융복합연구
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    • 제16권11호
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    • pp.441-446
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    • 2018
  • 본 연구는 중소기업이 뉴미디어를 활용하여 브랜드 홍보 효과를 높일 수 있는 방안을 찾기 위하여 중소기업 홍보에서 디지털 매체를 어떻게 활용하는지 파악하고 콘텐츠 측면에서 어떤 구체적인 필요 요소를 갖는지 분석했다. 연구방법으로는 중소기업의 디지털 매체 활용과 콘텐츠 요인을 분석하기 위해 중소기업 담당자를 대상으로 심층인터뷰를 실시했다. 연구결과 중소기업은 제품 및 브랜드에 대해 상대적으로 저관여 성향을 보이는 소비자들의 관심을 유발하기 위해 영상 콘텐츠를 브랜드 홍보수단으로 활용하고자 하는 니즈가 높았다. 특히 소비자들의 중소기업 제품 및 브랜드 경험 부족을 극복하는 방안으로 영상 콘텐츠 제작과 활용에 대한 기대가 높게 나타났다. 콘텐츠 측면에서는 소셜 인플루언서, 전문가 등을 통한 공신력있는 콘텐츠 활용이 중소기업 제품의 신뢰도 및 긍정적 이미지 구축에 효과적일 것이라고 평가했다. 이런 연구결과는 브랜드 가치를 높이기 위한 중소기업의 디지털 콘텐츠 전략에 유용한 시사점을 제공하며 향후 중소기업 브랜드 자산(Brand Equity)에 대한 소비자의 인식에 영향을 미치는 디지털 홍보 연구에 토대를 제공한다.

유기농식품 소매유통시장의 환경지속성경영 연구 (A Study on the Environmental Sustainable Management (ESM) in Organic Products Retailing Markets)

  • 유덕기
    • 한국유기농업학회지
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    • 제18권1호
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    • pp.21-40
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    • 2010
  • This work is described as an fresh effort to study environmental sustainable management in organic products retailing markets. Sustainable management means creating value for business, nature and society. The main point of this thesis is about the concept, the content and the target of environmental sustainable management, and the technical method and basis to achieve it. Also this thesis shows the strategy of sustainable management as well as the realization of sustainable development by carrying out organic agricultural production. The main content of sustainable management is that: - Rationalize the utilization of resource and energy. - Maximize economic benefit. - Minimize harm to humans and the environment. Examines business strategies that have successfully targeted markets, such as advertising, labeling, gaining consumer trust, partnerships, and diversifying operations. These included management skills, and marketing organic and other sustainably grown products to determine strategies for developing new markets for these products. Suggests that consumers are becoming more aware of the importance of environmentally sound methods for growing food, the health benefits of wholesome food, and are willing to pay more for these products.

인터넷 광고(廣告)를 통(通)한 랄프 로렌의 브랜드 전략(戰略) 및 디자인 특성(特性) (Ralph Lauren's Design Characteristics and Brand Strategies of Ad Pictures on Internet Website)

  • 박혜원
    • 패션비즈니스
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    • 제6권4호
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    • pp.125-140
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    • 2002
  • The purpose of this study is confirming the design characteristics and brand strategies of Ralph Lauren's products through the advertising pictures on internet website. Methods of this study are the analysis of his brand growth process, concept strategy and designs by web promotion sites. Also this study defined his brand character and fashion mind. The Results are as follows. 1) Ralph Lauren's concept strategies are 1. Convert british type into American style 2. Presentation an American life style 3. Marketing strategy using life style and IT business. 2) Ralph Lauren's designs characters are 1. Rich and simple style by preppy look 2. Traditional wear of noble taste 3. Western style of American reclamation period 4. Using of comfortable material 5. Unique colors which are simbolic. Today, his classic and preppy designs all draw upon an image of old word wealth and luxury and he pioneered the concept of clothes as part of a lifestyle environment.

수산물 수출 확대 전략 - 시장 성장성과 규모를 중심으로 - (Seafood Export Expansion Strategies - Focusing on Market Growth and Size -)

  • 김진백;김대영
    • 수산경영론집
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    • 제54권4호
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    • pp.19-45
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    • 2023
  • This study explores strategies to expand Korea's top 10 seafood export in the oversea market, with a specific focus on the impact of export concentration. For certain seafood items such as laver, crab, and mackerel, characterized by low export concentration, adopting a focused export expansion strategy is more effective. Conversely, highly concentrated seafood items such as toothfish, cod, pollack, and abalone face high risks in export performance due to their heavy reliance on a small number of key export countries. To ensure export stability, it is advisable to implement a diversified export expansion strategy for these highly concentrated seafood items. In the case of medium-concentration seafood items like tuna, oyster, and flounder, the decision between a concentrated or diversified strategy should be based on their specific export situations. Tailoring strategies to the distinctive market characteristics of each seafood item enables exporters to effectively increase oversea market share, promoting stability and sustained growth in export performance.

한국의 그린 비즈니스/IT 실태분석을 통한 추진전략 우선순위 도출에 관한 연구 (Development of Korean Green Business/IT Strategies Based on Priority Analysis)

  • 김재경;최주철;최일영
    • Asia pacific journal of information systems
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    • 제20권3호
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    • pp.191-204
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    • 2010
  • Recently, the CO2 emission and energy consumption have become critical global issues to decide the future of nations. Especially, the spread of IT products and the increased use of internet and web applications result in the energy consumption and CO2 emission of IT industry though information technologies drive global economic growth. EU, the United States, Japan and other developed countries are using IT related environmental regulations such as WEEE(Waste Electrical and Electronic Equipment), RoHS(Restriction of the use of Certain Hazardous Substance), REACH(Registration, Evaluation, Authorization and Restriction of CHemicals) and EuP(Energy using Product), and have established systematic green business/IT strategies to enhance the competitiveness of IT industry. For example, the Japan government proposed the "Green IT initiative" for being compatible with economic growth and environmental protection. Not only energy saving technologies but energy saving systems have been developed for accomplishing sustainable development. Korea's CO2 emission and energy consumption continuously have grown at comparatively high rates. They are related to its industrial structure depending on high energy-consuming industries such as iron and steel Industry, automotive industry, shipbuilding industry, semiconductor industry, and so on. In particular, export proportion of IT manufacturing is quite high in Korea. For example, the global market share of the semiconductor such as DRAM was about 80% in 2008. Accordingly, Korea needs to establish a systematic strategy to respond to the global environmental regulations and to maintain competitiveness in the IT industry. However, green competitiveness of Korea ranked 11th among 15 major countries and R&D budget for green technology is not large enough to develop energy-saving technologies for infrastructure and value chain of low-carbon society though that grows at high rates. Moreover, there are no concrete action plans in Korea. This research aims to deduce the priorities of the Korean green business/IT strategies to use multi attribute weighted average method. We selected a panel of 19 experts who work at the green business related firms such as HP, IBM, Fujitsu and so on, and selected six assessment indices such as the urgency of the technology development, the technology gap between Korea and the developed countries, the effect of import substitution, the spillover effect of technology, the market growth, and the export potential of the package or stand-alone products by existing literature review. We submitted questionnaires at approximately weekly intervals to them for priorities of the green business/IT strategies. The strategies broadly classify as follows. The first strategy which consists of the green business/IT policy and standardization, process and performance management and IT industry and legislative alignment relates to government's role in the green economy. The second strategy relates to IT to support environment sustainability such as the travel and ways of working management, printer output and recycling, intelligent building, printer rationalization and collaboration and connectivity. The last strategy relates to green IT systems, services and usage such as the data center consolidation and energy management, hardware recycle decommission, server and storage virtualization, device power management, and service supplier management. All the questionnaires were assessed via a five-point Likert scale ranging from "very little" to "very large." Our findings show that the IT to support environment sustainability is prior to the other strategies. In detail, the green business /IT policy and standardization is the most important in the government's role. The strategies of intelligent building and the travel and ways of working management are prior to the others for supporting environment sustainability. Finally, the strategies for the data center consolidation and energy management and server and storage virtualization have the huge influence for green IT systems, services and usage This research results the following implications. The amount of energy consumption and CO2 emissions of IT equipment including electrical business equipment will need to be clearly indicated in order to manage the effect of green business/IT strategy. And it is necessary to develop tools that measure the performance of green business/IT by each step. Additionally, intelligent building could grow up in energy-saving, growth of low carbon and related industries together. It is necessary to expand the affect of virtualization though adjusting and controlling the relationship between the management teams.