• Asia pacific journal of information systems
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• 제26권1호
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• pp.143-162
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• 2016

Social media marketing has gained attention from marketers because of the growing number of social media users. Considering the unique context of each company or organization behind the marketing is necessary when choosing and applying various social media marketing strategies to ensure achievement of better business performance. However, previous studies have focused on context-specific marketing strategies. Accordingly, this study aims to develop context-specific social media marketing strategies. In this study, we first develop a conceptual framework with two items, namely, brand awareness and business orientation of an organization, as criteria, and classify the framework into four contexts. We then propose context-specific social media marketing strategies for each of the contexts. We examine the framework and proposed social media marketing strategies based on multiple case studies. The primary contribution of this study is our context-specific social media marketing strategies.

• 한국산학기술학회논문지
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• 제10권6호
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• pp.1369-1375
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• 2009

본 연구는 전자상거래 사업을 추진하는 기업을 대상으로 연구하였다. 전자상거래 활성화를 위해 기업이 추진하는 경영전략, 마케팅, 구매/물류, 서비스 측면의 전략이 지식 경영 실천 유형인 시스템적 접근, 행동론적 접근 방식에 구조적으로 어떠한 영향을 미치는지 분석하였다. 또한 지식 경영 실천 유형은 경영성과에 어떠한 영향을 미치는지 분석하였다. 결과적으로 경영전략, 마케팅, 구매/물류, 서비스 측면의 전략은 시스템적 접근, 행동론적 접근 방식에 구조적으로 양의 영향을 미치는 것으로 나타났다. 또한 지식 경영 실천 유형도 경영 성과에 양의 영향을 미치는 것으로 나타났다.

• 동아시아경상학회지
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• 제12권1호
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• pp.23-33
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• 2024

Purpose: This paper explores the nuanced approaches undertaken by private companies in formulating and implementing business continuity plans (BCPs) in response to the unprecedented challenges posed by the global COVID-19 pandemic. Research design, data, and methodology: Utilizing a mixed-methods research design, the study delves into the multifaceted strategies employed by private sector entities, ranging from risk assessment and remote work policies to supply chain diversification and employee well-being initiatives. Result: The findings contribute to a deeper understanding of the evolving landscape of business continuity planning during a pandemic, offering valuable insights for academia, industry practitioners, and policymakers. The research findings present a detailed account of how private companies have tailored their business continuity plans in response to the unique challenges posed by the pandemic. Conclusion: This academic exploration sheds light on the dynamic landscape of business continuity planning in private companies responding to the global pandemic. Insights into the effectiveness of remote work policies, supply chain diversification, employee safety measures, and financial strategies contribute to the understanding of best practices and areas requiring further attention. These recommendations aim to inform future business continuity planning efforts, enhance organizational resilience, and mitigate the impact of global health crises on private sector operations.

• 한국컴퓨터정보학회논문지
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• 제17권4호
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• pp.155-161
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• 2012

본 연구의 목적은 제조기업이 자원기반관점의 생산전략을 추구하면서 경쟁력의 원천이 되는 핵심역량을 육성하고, 가치혁신전략의 일환으로서 혁신 제품개발 및 사업 모델 혁신을 추진하여 경영을 다각화할 때, 기업성과에 미치는 구조적 영향 관계를 분석하고, 또한 핵심역량의 육성이 가치혁신전략의 수행에 어떤 영향을 미칠 것인지를 검증하는 데 있다. 결과적으로 본 연구를 통하여 제조기업에 대한 핵심역량과 가치혁신전략 그리고 기업성과 간에 논리적, 개념적으로 타당한 구조적 관계가 있음이 확인되었다. 또한 기업이 궁극적인 목적인 기업성과를 극대화하기 위해서는 미래 경쟁력의 원천이 될 핵심역량을 전략적으로 육성하고, 가치혁신전략을 기반으로 경영을 다각화해야 함을 알 수 있다.

• 인터넷정보학회논문지
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• 제18권5호
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• pp.103-112
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• 2017

Work engagement and job burnout are crucial problems in Korea, particularly in the business environment, and they also indicate people's motivation. Online-based teams in e-business also have these issues. Especially the role of the leader in this new type of teams is more crucial for members' motivation, behavior, and performance. Contingency leadership theories posit that different situations need different traits or behaviors of a leader. For an online-based team, which is internet-based team in e-business, a leader should use specific communication strategies to enhance a team's performance and members' motivation. In an online-based team and an offline-based team, the ways in which leaders motivate members will be different. This paper suggests particular communicative strategies for leaders of online situations. Online-based team members communicate using mobile phones or IT tools, and leaders mayinfluences members in virtual meetings. Moreover, online-based leadership needs to be more entrepreneurial and risk encouraging, and less conservative than offline-based leadership. In addition, online-based leadership should be energetic, decisive, adaptable, and inspiring, and furtherutilize communication tools such as being more gregarious/talkative, assertiveness, linguistic diversity and affect. This paper explains the roles of communicative elements such as coordination, expression, direction-giving/uncertainty reduction, empathy, meaning-making, satisfaction, and competence to decrease job burnout and to increase work engagement. The purpose of this study is to suggest communication strategies' differentiated influences on work engagement and job burnout in an online-based team.

• 산경연구논집
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• 제9권4호
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• pp.37-42
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• 2018

Purpose - The purpose of this study is to analyze the current status of various fusion research journals and the operational strategies of such journals and compare them with the operational strategies of IJIDB. Research design, data, and methodology - This study focused on the contents analysis of convergence journals after summarizing the development history from IJIDB's past and its external situation. In addition, we analyzed other strategies such as the number of publication journals, the number of publications, the academic scope, and the impact factor that other convergence journals operate on. Results - As a result of the analysis, the convergent journals showed to have several related journals, and some journals managed their impact factor well at 5.8. Also, some journals loaded 25 papers in one volume. Also, the managerial functions in IJIDB should be developed further to increase its stability. Finally, opportunities for articles by Candidates of Ph.D. and Masters degree students should be more open to in this field. Conclusions - If IJIDB finds its competitiveness in comparison with the operational strategies of other convergence journals, it will be the best journal in the Korea Citation Index to receive the most research papers and hospitality from scholars in the Korean journals.

• 유통과학연구
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• 제22권2호
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• pp.63-69
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• 2024

Purpose: This study analyses the Service Development Strategy for MICE in Nakhon Si Thammarat Province, Thailand aim to 1) Investigate the current and desirable conditions of the service businesses in order to support the MICE 2) Undertake a SWOT analysis of service businesses with regard to supporting the MICE 3) Analyze service business distribution strategies development to support the MICE in Nakhon Si Thammarat Province. Research design, data and methodology: This study divided into 2 phases: Phase 1 involved qualitative research to study the process of service businesses in their support of the MICE. Phase 2 involved research and development with regard to the development of innovative service business development strategies to support the MICE. Results: The article showed that company executives and related parties understand the meaning of service business management to support the MICE to consist of 8 indicators: quality of meeting venues, access to meeting venues, meeting infrastructure, government support, additional activities in addition to meetings, the image and reputation of the city, MICE personnel, and security. Conclusions: Strategies for developing service business innovations to support the MICE consist of a proactive strategy, a preventive strategy, and a remedial strategy together with defensive strategies.

• The Journal of Asian Finance, Economics and Business
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• 제7권9호
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• pp.659-672
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• 2020

The outbreak of a recent strain of Coronavirus, known as 'COVID-19', has spread sharply from China across the globe, resulting in a dramatic recession in the global economy. This uncertainty has therefore negatively influenced the business perspective and the various formulated strategies that may not considered such [extreme] circumstances. Using baseline analysis and archival data, this paper reports some of the major implications of COVID-19 on global business and strategy and puts forward suggested research agenda as potential future directions for organizations. In order to survive and remain sustainable, this paper argues that businesses need to revisit their strategies during current COVID-19 crises from three perspectives, including supporting human resources financial commitment, forming cross-functional teams and connecting with their supply chains, as well as investing in corporate social responsibility and doubling down efforts with regard to partnerships. The study also represents a preliminary analysis to the implications of COVID-19 on the business and strategies across the globe and is considered the first such in the field of business, as to date all research papers on COVID-19 have been published in medical-related journals. Directions for future research are also proposed at the end of this study.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 2003년도 추계학술대회 및 정기총회
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• pp.219-222
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• 2003

This paper is to propose e-business strategies for individual SME's(small and medium-sized enterprises). e-business maturity model is used to assess e-business maturity level of a target SME, and then corresponding e-business strategy is proposed based on the current maturity level. We studied two SME's to show how it works. Most SME's are small and do not have enough resources to invest on information systems. As it turns out, e-business strategies of SME should heavily depend on its relationship with customers and suppliers. One of the studied SME's is found to be in higher maturity level, because its manufacturing system is tightly related to its customer. One of major implications of this study is that e-business level of SME's should be upgraded considering how it is doing business with its customers and suppliers.

• 경영과정보연구
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• 제13권
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• pp.1-26
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• 2003

As a very rapid diffusion of internet business in these days, the marketing mix strategies become more important matters. In addition, because of changes in international trade patterns, and an increase of internet users, new marketing strategies are needs. There's not a business in the world that shouldn't feel threatened by the internet, but companies willing to become engaged should find big opportunities. Becoming engaged with the internet, for matters, means understanding the unique nature of the internet market and using that understanding to execute dynamic strategies. This paper is focusing the analysing the difference between the internet marketing and traditional marketing and proposing the new strategical marketing mix. In the traditional marketing environment, 4P(Product, Price, Promotion, Place) is very important, but in the internet business environment 6C(Community, Connection, Commerce, Communication, Customization, Contents) is more important.