An e-Business Strategy for Small and Medium-sized Enterprises and Case Studies

중소기업 정보화 추진 전략과 적용 사례

  • 김은홍 (국민대학교 e-비즈니스학부) ;
  • 서정우 (국민대학교 경영학) ;
  • 안성만 (국민대학교 정보관리학) ;
  • 장성봉 (국민대학교 비즈니스IT전문대학원)
  • Published : 2003.11.01

Abstract

This paper is to propose e-business strategies for individual SME's(small and medium-sized enterprises). e-business maturity model is used to assess e-business maturity level of a target SME, and then corresponding e-business strategy is proposed based on the current maturity level. We studied two SME's to show how it works. Most SME's are small and do not have enough resources to invest on information systems. As it turns out, e-business strategies of SME should heavily depend on its relationship with customers and suppliers. One of the studied SME's is found to be in higher maturity level, because its manufacturing system is tightly related to its customer. One of major implications of this study is that e-business level of SME's should be upgraded considering how it is doing business with its customers and suppliers.

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