• Asia Marketing Journal
• /
• 제26권1호
• /
• pp.11-22
• /
• 2024

In the uncertainty fueled by the COVID-19 pandemic, mergers and acquisitions (M&As) have emerged as key strategic responses by firms. This study explores the impact of M&As on acquirers' firm value, utilizing a firm-level panel dataset from SDC Platinum. Empirical evidence recognizes the potential negative impact of transaction value in M&As and the pandemic's effect on market uncertainty that may occasionally exacerbate the adverse influence on acquirers' firm value. The findings indicate that effective marketing strategies, such as enhancing consumer awareness through increasing advertising expenditures, can counterbalance these influences, particularly during uncertain times. This study accentuates the importance of adaptability and a responsive marketing approach in managing M&As during a global crisis. It provides valuable perspectives on consumer awareness in strategic decision-making, offering insights for both academic and business communities and focusing on actionable strategies for navigating the global market turmoil transformed by COVID-19.

• 대한토목학회논문집
• /
• 제34권6호
• /
• pp.1893-1899
• /
• 2014

본 연구는 노무중심의 전문건설업체의 경영성과지표와 건설경기지표와의 상관성 분석을 통해 노무중심의 전문건설업체의 대응전략을 제시하는 것을 목적으로 수행되었다. 노무중심의 전문건설업체는 건설수주액이 유동자산회전율에 장기적으로 영향을 미치고 있다. 이는 인력확보를 위해 유동자산을 운용하고 있기 때문인 것으로 판단된다. 즉, 노무중심의 전문건설업체는 특정 자재 혹은 장비에 대한 확보가 아닌 근로자의 수급에 초점을 맞추고 있기 때문에, 원활한 인력수급을 위해 유동부채 해결을 위한 유동자산을 운영하여 매출액 증가를 도모하기 때문인 것으로 판단된다.

• The Journal of Asian Finance, Economics and Business
• /
• 제8권12호
• /
• pp.169-181
• /
• 2021

The study aims to investigate the direct effects of business management practices in terms of financial, marketing, human resources, and logistics operations practices on sales revenue and profitability growth of freight forwarding businesses. A quantitative research design and partial least square-structural equation modeling were used to examine the direct effects of the exogenous and endogenous variables. The study reveals that financial, marketing, and human resources practices have a positive and significant effect on sales revenue growth. Furthermore, marketing and logistics operations have a positive and significant effect on profitability growth in the context of freight forwarding in the Philippines, particularly in its country's capital. As the current study only examines the direct effects of business management practices, other researchers may also want to consider identifying other variables as mediation and moderation to test other indirect effects on the financial performance of the business. The findings of the study can significantly benefit the freight industry to consider addressing other challenges or make use of the paper to further develop their strategies and practices to improve their financial performance.

• The Journal of Asian Finance, Economics and Business
• /
• 제8권7호
• /
• pp.365-373
• /
• 2021

This paper investigates the presence of momentum profits in the Saudi stock market. The study applied a quantitative method by utilizing monthly closing prices of 194 listed firms on Tadawal (Saudi Stock Market). The data from January 2010 to February 2019 is taken from the Tadawal market database for analysis. The sample is further divided into two equal sub-samples based on the structural changes that occurred in the Saudi stock market. Moreover, the high- and low-value traded portfolios are also constructed to examine the presence of momentum profits. Sixteen investment strategies are formed for each sample. The results show a very strong presence of momentum profits in the Saudi stock market for the full sample as well as for the sub-samples. The momentum profits are observed for a longer investment horizon. The results confirm that the short or medium-term formation of portfolios produces negative momentum returns for high-value traded stocks. The low-value traded stocks portfolios give similar results to the full sample results in terms of momentum profits. The results suggest that an investor should keep an eye on the past performance of desired stocks for at least three-nine months in which they are willing to invest.

• 한국항해항만학회지
• /
• 제40권3호
• /
• pp.129-138
• /
• 2016

해상운송 서비스의 특수한 환경적 특성으로 인해 해운기업은 불확실한 경영환경에 노출되기 쉬우며, 환경 불확실성에 대응할 수 있는 적절한 경쟁전략을 활용하여 기업의 경영성과를 달성하는 것은 중요하다. 따라서 본 연구는 해운기업에서 높은 경영성과 달성을 위해 환경 불확실성에 따라 어떠한 전략을 취할 것인지를 분석하는데 목적이 있다. Porter의 본원적 경쟁전략인 원가우위전략과 차별화전략을 바탕으로 하여 우리나라 외항해운기업을 대상으로 환경 불확실성과 기업의 추구하는 경쟁전략의 관련성을 분석하고, 경쟁전략의 활용정도가 경영성과에 미치는 영향력에 대해 검증하였다. 연구목적 달성을 위해 선행연구와 전문가 개별 인터뷰를 통하여 측정항목을 설정하였고, 설문을 통하여 실증분석을 수행하였으며, 가설 검증에는 OLS회귀분석과 Tobit모형분석을 이용하였다. 본 연구 결과 첫째, 환경 불확실성의 요인 중 변동성은 원가우위전략과 차별화전략의 활용에 영향을 미치고, 다양성은 차별화전략에 유의한 영향력이 있음을 도출하였다. 둘째, 기업의 경영성과는 원가우위전략의 활용을 통해서 달성할 수 있으므로, 해운 서비스를 제공하는데 비용절감의 노력이 요구된다.

• 한국전자거래학회:학술대회논문집
• /
• 한국전자거래학회 2004년도 e-Biz World Conference
• /
• pp.178-187
• /
• 2004

Civil Services Goals -Drastically enhancing efficiency in administrative processes in civil and business services without visiting the relevant offices and raising the rank of business support competitiveness to 10th place(omitted)

• 경영과학
• /
• 제17권3호
• /
• pp.181-201
• /
• 2000

This paper performs a case study on an Internet business networking company, oneQ.com. We define the functions of Internet business networker and discuss its characteristics such as network effect, lock-in effect, and increasing returns etc. Through reviewing the business models, strategies, and implemented technologies of the oneQ.com, we investigate the applicability and effectiveness of the Internet business networker as well as its research implications.

• 한국콘텐츠학회논문지
• /
• 제15권2호
• /
• pp.419-432
• /
• 2015

본 연구는 국내의 중소 운수업체를 대상으로 하여 기업의 전략과 정보시스템 전략의 적합성 요인이 ERP 내부 성과에 조절적인 역할을 하는지를 분석하였다. 분석결과, 기업의 전략과 정보시스템 전략의 적합성 요인은 ERP 도입요인과 내부성과 간에 조절적 역할을 하고 있는 것으로 분석되었다. 즉, 기업의 전략과 정보시스템 전략의 적합성 요인은 독립변수로 설정된 최고경영자의 지원, 교육/훈련, 사용자 IT 역량, 업무 표준화/공식화, 정보기술 기반구조와 내부성과 간에 조절적인 역할을 하는 것으로 분석되었다. 위와 같은 분석결과에 따라 본 연구에서는 국내 중소 운수업체에서는 ERP 패키지를 도입할 경우, 기업 내부적으로 기업의 전략과 ERP 패키지 도입 전략이 적절하게 조화를 이룰 때 도입성과가 극대화 될 것이라는 연구결과를 얻을 수 있었다.

• 한국IT서비스학회지
• /
• 제16권3호
• /
• pp.1-15
• /
• 2017

This study is aimed to find out which factors among firm-specific resources, industry-based competition, and institutional conditions affect strategies for Korean IT manufacturing companies when they expand their business overseas, especially to Vietnam in this study. Also, it attempts to reveal which strategies among cost reduction, mass production, and localization affect performance of overseas expansion. Based on Strategy Tripod Theory as an integrating point-of-view embracing resource-based view, industry-based view, and institution-based view, research model was developed and tested through the survey of 83 Korean IT manufacturing companies expanded their business to Vietnam. Research findings show that (1) communication competency, industry competitiveness, industry attractiveness, and regulation of partner country affect cost reduction strategy. (2) International experience, communication competency, international orientation, and competitiveness is significantly associated with mass production strategy. (3) And international experience, communication competency, and industry competitiveness affect localization. (4) Ultimately, mass production strategy and localization strategy significantly increase performance of expansion to Vietnam. The theoretical contribution of this study is to adopt an integrative approach based on strategy tripod theory. As practical implications, it suggests factors and strategies that IT manufacturing companies interested in expansion to Vietnam should consider. In sum, we believe this study can contribute to Korean IT manufacturing industry by suggesting key success factors and appropriate strategies for overseas expansion.

• 산경연구논집
• /
• 제13권12호
• /
• pp.9-22
• /
• 2022

Purpose: Establishing a competitive advantage in the aviation market is essential as the competition among domestic airlines intensifies. Therefore, this study examined the management strategies of both large domestic airlines and low-cost airlines. Research design, data, and methodology: This study classified domestic airlines into Full Service Airlines (FSA) and Low Cost Carriers (LCC), examined each airline's current status and characteristics, and conducted case analyses of FSA and LCC based on Porter's generic competitive strategy. Results: The analyses determined that LCC primarily implemented a cost-advantage strategy, and FSA implemented a differentiation strategy. However, as competition intensified, FSA pursued cost-advantage strategies while establishing LCC through subsidiaries. There are various specific cost reduction methods, including service simplicity, scalability, high utilization, low landing fees, low-cost unit, and point-to-point flight strategies. Conclusions: LCCs are focusing on cost advantage strategies that reduce costs; however, the FSA also runs special price events that are as good as LCCs and are comparable to LCCs on some routes. Furthermore, LCC has recently expanded its mid- and long-distance routes, making competition for long-distance routes with major airlines unavoidable.