• Agribusiness and Information Management
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• v.4 no.2
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• pp.1-13
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• 2012

This study aims to subdivide consumers by attributes determined mainly by consumers of fresh ginseng. It is to compare and analyze the characteristics by cluster, and to deduce the implications on distribution and marketing. For this study, a survey was conducted targeting 250 consumers of fresh ginseng. The factors were deduced through performing the exploratory factor analysis on the results of the survey, and the consumers of fresh ginseng were classified through cluster analysis. As a result of the study, the attributes considered for the purchase of fresh ginseng were condensed to the three factors: physical characteristic factor, safety factor, and cultivation indication information factor. With these as the standard, the consumers of fresh ginseng were subdivided into the three clusters: safety-oriented consumption type, label-centered consumption type, and high involvement consumption type. It was found that there were differences in demographic characteristics and attributes considered for purchase of fresh ginseng by cluster analysis. This study suggests the implications for revitalization of the fresh ginseng industry by subdividing consumers of fresh ginseng and suggesting the characteristics by cluster.

• The Journal of Society for e-Business Studies
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• v.25 no.3
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• pp.15-40
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• 2020

Due to the explosive growth of mobile application services, categorizing mobile application services is in need in practice from both customers' and developers' perspectives. Despite the fact, however, there have been limited studies regarding systematic categorization of mobile application services. In response, this study proposed a method for categorizing mobile application services, and suggested a service taxonomy based on the network clustering results. Total of 1,607 mobile healthcare services are collected through the Google Play store. The network analysis is conducted based on the similarity of descriptions in each application service. Modularity detection analysis is conducted to detects communities in the network, and service taxonomy is derived based on each cluster. This study is expected to provide a systematic approach to the service categorization, which is helpful to both customers who want to navigate mobile application service in a systematic manner and developers who desire to analyze the trend of mobile application services.

• The Korean Journal of Franchise Management
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• v.14 no.3
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• pp.53-67
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• 2023

Purpose: This study aims to explore the shopping motivations of consumers at South Korean convenience stores and create distinct consumer segments based on these motivations. Additionally, the research seeks to propose tailored marketing strategies for convenience stores by analyzing consumer demographics and satisfaction levels within each segment. Research design, data and methodology: Using factor analysis, we identify three primary shopping motivation factors: "social/leisure," "functional," and "convenience." Subsequently, we use cluster analysis to group convenience store consumers into three categories: the "convenience-seeking group," the "function/convenience-seeking group," and the "multipurpose-seeking group." To gain a deeper understanding of each consumer segment, we investigate how demographic factors relate to their levels of satisfaction. Results: These findings offer valuable insights for adapting to shifting consumer preferences and the increasingly competitive landscape of South Korean convenience stores, especially in the expanding services offered by online businesses. Conclusions: This research emphasizes the significance of developing marketing strategies tailored to address the distinctive needs and preferences of individual consumer segments. These strategies empower convenience stores to establish a competitive advantage in the market.

• International Journal of Computer Science & Network Security
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• v.21 no.4
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• pp.186-198
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• 2021

The introduction of digital technologies affects most socio-economic processes and activities in the economy, from agriculture to public services. Even though the world is currently only in the early stages of digital transformation, the digital economy is growing rapidly, especially in developing countries. Shortly, digital platforms will be able to replace the "invisible hand" of the market and turn it into digital. Some digital platforms have already reached global reach in some sectors of the economy. The growing value of data and artificial intelligence is reflected in the high capitalization of these enterprises. Their growing role has far-reaching consequences for the organization of economic activity and integration into the field of e-business. However, their importance and level of development in different countries differ significantly. The main purpose of this article is an assessment of the level and trends of the digital economy in the world and the identification of homogeneous groups of states following the main trends in the development of its components from among the EU countries. The methodology of the conducted research is based on the use of general scientific research methods in the analysis of secondary sources and the application of statistical methods of correlation-regression and cluster analysis. Macroeconomic indicators and components of DESI (Digital Economy and Society Index) were used for the analysis. Results. Based on the analysis established that most developed countries have a medium level of digitalization of the business environment and a high level of digitalization of socially oriented public services, while countries with lower GDP focus their policies on building digital infrastructure and training qualified personnel. The study summarizes and analyzes current trends in digital technology, analyzes the level and dynamics of integration of digital technologies of the studied EU countries, the level of development of e-business and e-commerce. The conceptualization of mechanisms of creation of added value in the digital economy is offered and the possible consequences of digitalization of the economy of developing countries are generalized.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.26 no.10
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• pp.1447-1452
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• 2022

Seoul Special City, one of the world's top 10 cities and Metro City, has traditional urban manufacturing industries such as printing, sewing, and mechanical metals. Small business owners in these manufacturing clusters have developed in the form of mutual assistance. Due to the nature of the agglomeration site, each process is handled by an individual company. It is difficult for relatively small business owners to prepare order processing services that provide real-time logistics movement information between processes. This paper collects and analyzes existing logistics data for smooth order and delivery of small business owners in package manufacturing and special printing fields We design an artificial intelligence Fulfillment Service Platform system with CRNN, k-NN, and ID3 Decision Tree Algorithm. Through this study, it is expected that it will greatly contribute to increasing sales and improving capabilities by allowing small business owners in integrated areas to use individual orders and delivery customized services through the Cloud network.

• Journal of Digital Convergence
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• v.18 no.10
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• pp.181-194
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• 2020

Due to the changes in the distribution market, issues related to storage and distribution of agricultural, aquatic and livestock products, and storage and transportation of processed and fresh food are rapidly emerging, and as a result, Cold Chain is naturally receiving attention as one of the logistics services. The purpose of this study is to evaluate the competitiveness of location in the construction of a cold chain cluster centered on the metropolitan area, which has attracted attention in relation to the distribution of cold chains, such as recently refrigerated frozen foods. To this end, this study evaluated the competitiveness of cold chain cluster candidates in the metropolitan area by utilizing the CFPR (Consistent Fuzzy Preference Relations) method that can efficiently extract and quantify expert knowledge. As a result, the location competitiveness was found to be superior to Incheon New Port's hinterland, Gyeonggi South Area (Yongin), Gyeonggi West Area (Gimpo Logistics Complex), and Pyeongtaek Oseong Logistics Complex. In particular, this study extracted the knowledge of refrigerated and refrigerated logistics warehouse operation experts, and conducted detailed competitiveness assessments for cold chain cluster candidates in the metropolitan area, and suggested the optimal cluster candidates. In the future research, it is necessary to classify the questionnaire into the owner, large business group, and public business group, etc., who have the right to purchase and build to secure ownership of the fresh food distribution center.

• Asia Marketing Journal
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• v.12 no.4
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• pp.79-111
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• 2011

Digital economy has grown rapidly so that the new business area called 'Internet business' has been dramatically extended as time goes on. However, in the case of Internet business, market shares of individual companies seem to fluctuate very extremely. Thus marketing managers who operate the Internet sites have seriously observed the competition structure of the Internet business market and carefully analyzed the competitors' behavior in order to achieve their own business goals in the market. The newly created Internet business might differ from the offline ones in management styles, because it has totally different business circumstances when compared with the existing offline businesses. Thus, there should be a lot of researches for finding the solutions about what the features of Internet business are and how the management style of those Internet business companies should be changed. Most marketing literatures related to the Internet business have focused on individual business markets. Specifically, many researchers have studied the Internet portal sites and the Internet shopping mall sites, which are the most general forms of Internet business. On the other hand, this study focuses on the entire Internet business industry to understand the competitive circumstance of online market. This approach makes it possible not only to have a broader view to comprehend overall e-business industry, but also to understand the differences in competition structures among Internet business markets. We used time-series data of Internet connection rates by consumers as the basic data to figure out the competition patterns in the Internet business markets. Specifically, the data for this research was obtained from one of Internet ranking sites, 'Fian'. The Internet business ranking data is obtained based on web surfing record of some pre-selected sample group where the possibility of double-count for page-views is controlled by method of same IP check. The ranking site offers several data which are very useful for comparison and analysis of competitive sites. The Fian site divides the Internet business areas into 34 area and offers market shares of big 5 sites which are on high rank in each category daily. We collected the daily market share data about Internet sites on each area from April 22, 2008 to August 5, 2008, where some errors of data was found and 30 business area data were finally used for our research after the data purification. This study performed several empirical analyses in focusing on market shares of each site to understand the competition among sites in Internet business of Korea. We tried to perform more statistically precise analysis for looking into business fields with similar competitive structures by applying the cluster analysis to the data. The research results are as follows. First, the leading sites in each area were classified into three groups based on averages and standard deviations of daily market shares. The first group includes the sites with the lowest market shares, which give more increased convenience to consumers by offering the Internet sites as complimentary services for existing offline services. The second group includes sites with medium level of market shares, where the site users are limited to specific small group. The third group includes sites with the highest market shares, which usually require online registration in advance and have difficulty in switching to another site. Second, we analyzed the second place sites in each business area because it may help us understand the competitive power of the strongest competitor against the leading site. The second place sites in each business area were classified into four groups based on averages and standard deviations of daily market shares. The four groups are the sites showing consistent inferiority compared to the leading sites, the sites with relatively high volatility and medium level of shares, the sites with relatively low volatility and medium level of shares, the sites with relatively low volatility and high level of shares whose gaps are not big compared to the leading sites. Except 'web agency' area, these second place sites show relatively stable shares below 0.1 point of standard deviation. Third, we also classified the types of relative strength between leading sites and the second place sites by applying the cluster analysis to the gap values of market shares between two sites. They were also classified into four groups, the sites with the relatively lowest gaps even though the values of standard deviation are various, the sites with under the average level of gaps, the sites with over the average level of gaps, the sites with the relatively higher gaps and lower volatility. Then we also found that while the areas with relatively bigger gap values usually have smaller standard deviation values, the areas with very small differences between the first and the second sites have a wider range of standard deviation values. The practical and theoretical implications of this study are as follows. First, the result of this study might provide the current market participants with the useful information to understand the competitive circumstance of the market and build the effective new business strategy for the market success. Also it might be useful to help new potential companies find a new business area and set up successful competitive strategies. Second, it might help Internet marketing researchers take a macro view of the overall Internet market so that make possible to begin the new studies on overall Internet market beyond individual Internet market studies.

• Journal of Korean Society of Forest Science
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• v.102 no.4
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• pp.506-514
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• 2013

This study examined the feasibility on the construction of a wood industrialization service center for a wood industry cluster establishment in Jeollanam-do. Construction of the wood industrialization service center is based on a discount rate of 3.5%, an investment period of 4 years, a business operations period of 16 years and an investment cost of 24600 million won; the total amount of the net present value, the cost-benefit ratio and the internal rate of return were assumed to be 2.579 million won, 2.51%, and 10.1%, respectively. In addition, the production inducement coefficient, the induced production effect, the income-induced coefficient, the income inducement effect, the employment inducement coefficient, and the employment inducement effect were estimated 1.4345, 35287 million won, 0.1655, 4000.7 million won, and 0.4665, 1,145 people, in the effects of the wood related industries using the multi-regional input-output model, respectively. Financial independence of operating income to cover its own costs incurred in accordance with the operating project might be practicable.

• Journal of the Korean Academic Society of Industrial Cluster
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• v.2 no.1
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• pp.14-27
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• 2008

Ousters have become a key focus of interest and analysis over the last decade or so, informed by the work of the Harvard business economist Michael Porter. Recent research, however, suggests that the classic Porterian conception of clusters needs to be rethought. In particular, the idea that clusters are geogaphically bounded and integrated units whose primary link to the outside world is through the export of goods and services to global markets is highly Questionable, if not untenable. Relational approaches to clusters and regional development stress the importance of the wider networks and 'pipelines' through which knowledge is exchanged with key partners and collaborators located outside of the particular cluster in question. Rather than the main external links being those between leading firms and global markets, firms may engage in a range of global relations with collaborators and suppliers. This paper address the challenge of rethinking clusters in the light of the recent emphasis on global networks md connections, drawing on experience from m old industrial region in Western Europe Scotland. In assessing cluster experiences and initiatives in Scotland, I examine the development of the oil and gas and electronics clusters. In conclusion, I suggest that cluster initiatives me only likely to generate lasting benefits for the region in question if there is significant local ownership md control of key industries and clusters.

• Journal of the Korean Academic Society of Industrial Cluster
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• v.4 no.1
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• pp.1-13
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• 2010

The T-DMB which was developed by the convergence of digital broadcasting technology and communication technology provides us with very good quality of music like CD, and provides TV services in a super express train like the KTX whose velocity is over 300 Km per hour. The T-DMB is diffusing toward the world as a technology which is be able to provide the various convergent services of broadcasting and communication through mobile phone, PDA, dedicated terminal, and so on. A business model needed for the diffusion of the T-DMB toward the world was established and utilized to expand the T-DMB into Vietnam in the paper. In addition, this paper describes a case for the establishment of the T-DMB system in order to provide the paid services in Vietnam. It is expected that the expansion of the T-DMB into Vietnam will make a great contribution to the diffusion of the T-DMB toward the world.