• Asia Marketing Journal
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• v.14 no.3
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• pp.27-48
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• 2012

Temperature and weather are all around us, quite literally. Furthermore, temperature and weather not only permeate our atmosphere, constantly affecting our visceral states of warmth and coldness, but they metaphorically permeate our language. People, products, and ideas can all be "hot" or "cold." Given this ubiquity, it is perhaps surprising that relatively little research has systematically examined the influence of temperature on choice and judgment. Temperature-related words such as "hot" and "cold" are often used to describe impulsive and calculated behaviors, respectively. These metaphoric connotations of thermal concepts raise the question as to whether temperature, psychological states and decision making are related to each other, and if so, how. The current research examines these questions and finds support for a relationship. Across one field study and one laboratory experiment, I demonstrate that both hot ambient room temperature (Spa) and hot temperature primes (words) trigger decision outcomes in line with the metaphoric association between hot temperature and impulsivity. In the field study, participants were recruited in hot (40-50 degrees Celsius) and cold (10 degrees Celsius) rooms at a spa. Participants were simply asked to indicate their willingness-to-pay (WTP) for three product categories (travel package, birthday dinner, and cell phone). The results showed that participants in the hot room in comparison to those in the cold room were willing to pay more for the same products. Next, I tested if our results would go beyond ambient temperature and would hold if I were to prime temperature concepts by using a different priming method (i.e., subliminal vs. supraliminal). In line with the previous findings in the spa, participants in the hot priming condition were more likely to choose the wrong answer for the bat and baseball question than those in the cold priming condition. In addition, product type (e.g., pleasure vs. necessity) can moderate the effect of hot temperature on impulsivity. Mood and arousal did not mediate participants' responses. My findings seem to suggest that the effects of temperature on decision outcomes can be attributed to metaphoric associations rather than incidental mood or arousal. The current research applies a novel perspective in understanding the relationship between temperature and judgment and decision making. Also, the results have practical implications for packaging, advertising, merchandising, and pricing of goods and services, as well as for public policy and awareness. One of the most natural implications of my findings would be that retailers would be better off carrying more impulse purchase items on hot days. Furthermore, point-of-purchase promotions encouraging impulse purchase is more likely to be effective in retail environments with higher temperature than with lower temperature. In addition, advertisements and product packages evoking hot temperature associations (e.g., beach, sunshine, summer) might lead consumers to pay higher price for the advertised product than those with cold temperature associations.

• International Area Studies Review
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• v.15 no.1
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• pp.241-266
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• 2011

This study examines the determinants of proportion of self-employed and their policy implications focusing hotel/restaurant and wholesale/retail sectors in Korea. In this study, we estimate the optimal size of self-employed in Korea using OECD data. Several hypothesis are tested by use of the regression analysis on the panel data of OECD economies during 2000-2007 period. Using the panel data of per capita GNI, unemployment level, income tax burden, we found that the excess supply level of self-employed was about 8.0%~9.5% overall. We also found that the excess supply level of self-employed was 13.7~14.1% for hotel and restaurant sector, and 10.4~11.1% for wholesale and retail sector. This results imply that strategically coordinated programs for noncompetitive sectors are more effectively implemented. Furthermore, more aggressive entry and exit policies are needed to solve the over-supply problem of self-employed in Korea.

• Journal of Practical Engineering Education
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• v.15 no.1
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• pp.107-117
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• 2023

The operating regulations of the undergraduate co-op amended and announced on July 6, 2021 aim to enhance the quality of co-op and improve student rights through the standardized operation. However, among the revisions, 75% of the minimum wage and up to 25% of job training are acting as great difficulties in corporate participation in the co-op. Therefore, the purpose of this study is to review the concept of the co-op and the main contents of the revision of the Ministry of Education's operating regulations, and to examine companies' perceptions and responses. As a result of the study, some companies were not aware of the revision of the notice in detail. In addition, the revisions related to the training support fee was found to be the biggest concern among the corporates, and the burden of job training also existed among the corporates. Based on the research results, policy improvement directions were discussed, and the implications and limitations of this study were also suggested.

• Journal of Venture Innovation
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• v.6 no.4
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• pp.1-21
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• 2023

This study is related to the performance of open innovation collaboration between startups and large corporations and financial institutions. In the life cycle of a typical company, the growth of a startup is difficult to predict. Startups that possess innovative technology but have only recently been established seek to verify their technology and capabilities by participating in open innovation with large corporations and financial institutions, and further strive to lay the foundation for corporate growth. However, if you approach it only as a theoretical coexistence plan, it will be viewed as a vague attempt from the startup's perspective. The purpose of this study is to differentiately verify the benefits of open innovation by analyzing the difference in sales growth of startups for the purpose of sales performance based on the open innovation participation of large companies and small and medium-sized companies(startups). In verifying this, the analysis was based on the sales results of the actual open innovation collaboration B2C model, and the difference was confirmed by comparing before and after collaboration. Here, the differentiation of the study was added by reflecting the corporate growth stage theory, a growth theory. When the corporate growth stage theory was excluded, it was confirmed that sales growth due to open innovation of startups was applied from the third month, and sales growth depending on participation was confirmed to be significant. On the other hand, when the corporate growth stage theory was applied, sales growth was not significant, but the difference in growth could be confirmed from the fourth month, and it was also confirmed in sales growth depending on participation. As a result, this study objectively confirms the effects that can be gained when startups participate in Open-innovation, and it is expected that Open-innovation led by large corporations, financial institutions, and government agencies will develop into a high-quality program environment.

• Land and Housing Review
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• v.14 no.4
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• pp.47-62
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• 2023

Using the dynamic panel model, this study investigates rent determinants for small and medium-sized office buildings in Korea's CBD and Gangnam areas, key business districts. The results reveal that rents for small and medium-sized office buildings in CBD and Gangnam areas are influenced by macroeconomic fluctuations and characteristics of buildings and locations, suggesting a market with both spatial consumer and investment goods attributes. There are several investment implications as follows. First, even if the location in the CBD area is advantageous, the practical limitations in renovating aging small and medium-sized office buildings must be taken into account when investing. Second, parking conditions are a key factor influencing rent prices in CBD areas, so evaluating the parking facilities and improvement potential of small and medium-sized office buildings is essential for investors. Finally, due to the high sensitivity of Gangnam's small and medium-sized office market to macroeconomic trends, it's vital to prioritize monetary policy shifts as a key factor in investment decisions.

• Journal of Industrial Convergence
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• v.21 no.11
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• pp.13-27
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• 2023

This study aims to contribute to the reduction of the failure rate and social costs resulting from business failures by analyzing factors that affect the insolvency of social enterprises, as the role of social enterprises is increasing in our economy. The data used in this study were classified as normal and insolvent companies among social enterprises (including prospective social enterprises) that were established between 2009 and 2018 and received credit guarantees from credit guarantee institutions as of the end of June 2022. Among the collected data, 439 social enterprises with available financial information were targeted; 406 (92.5%) were normal enterprises, and 33 (7.5%) were insolvent enterprises. Through a literature review, eight non-financial factors commonly used for insolvency prediction were selected. The cross-analysis results showed that four of these factors were significant. Logistic regression analysis revealed that two variables, including corporate credit rating and the personal credit rating of the representative, were significant. Financial factors such as debt ratio, sales operating profit rate, and total asset turnover were used as control variables. The empirical analysis confirmed that the two independent variables maintained their influence even after controlling for financial factors. Given that government-led support and development policies have limitations, there is a need to shift policy direction so that various companies aspiring to create social value can enter the social enterprise sector through private and regional initiatives. This would enable the social economy to create an environment where local residents can collaborate to realize social value, and the government should actively support this.

• Korean Journal of Ichthyology
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• v.36 no.1
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• pp.1-9
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• 2024

This study investigated the early life history of the Boleophthalmus pectinirostris living in the southern coastal Yeoja-man and compared the results with the same Gobiidae fishes. The brood stork used in the study were captured with bare hands in the tidal flats of Beolgyo-eup, Jeollanam-do, in June 2015. The amount of spawning was 411~11,688, and the eggs were short oval and the size was 1.40×0.72 mm. The time of hatched took 91 hours and 35 minutes at a water temperature of 25~27℃. Newly hatching larvae, the yolk sac had a total length of 3.02~3.31 (average 3.17±0.08, n=30) mm and did not eat rotifer. 4 days after hatching, the total length was 3.31~3.52 (3.43±0.07, n=30) mm, and as the mouth and anus opened, the fish transitioned to the preflexion larvae and fed. 14 days after hatching, the total length was 5.06~5.25 (5.16±0.06, n=30) mm, and the distal end of the vertebra was completely bent at 45° and the transitioned to the postflexion larvae. 41 days after hatching, the total length was 14.3~16.8 (15.4±0.85 mm, n=30), and the number of fins reached an integer of 5 first dorsal fins, 26~27 second dorsal fins, 24~27 anal fins, and 6 ventral fins, and the transitioned to the juveniles. As a result of the study, star-shaped melanophore were deposited from the front of the pectoral fin to the base of the caudal fin, which distinguished them in form from other postflexion larvae of Gobiidae fishes.

• The Korean Journal of Applied Statistics
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• v.37 no.2
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• pp.119-138
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• 2024

Text indicators are increasingly valuable in economic forecasting, but are often hindered by noise and high dimensionality. This study aims to explore post-processing techniques, specifically noise filtering and dimensionality reduction, to normalize text indicators and enhance their utility through empirical analysis. Predictive target variables for the empirical analysis include monthly leading index cyclical variations, BSI (business survey index) All industry sales performance, BSI All industry sales outlook, as well as quarterly real GDP SA (seasonally adjusted) growth rate and real GDP YoY (year-on-year) growth rate. This study explores the Hodrick and Prescott filter, which is widely used in econometrics for noise filtering, and employs sufficient dimension reduction, a nonparametric dimensionality reduction methodology, in conjunction with unstructured text data. The analysis results reveal that noise filtering of text indicators significantly improves predictive accuracy for both monthly and quarterly variables, particularly when the dataset is large. Moreover, this study demonstrated that applying dimensionality reduction further enhances predictive performance. These findings imply that post-processing techniques, such as noise filtering and dimensionality reduction, are crucial for enhancing the utility of text indicators and can contribute to improving the accuracy of economic forecasts.

• Journal of Internet Computing and Services
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• v.25 no.1
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• pp.189-198
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• 2024

AI is accepted not only in the private sector but also in the defense sector as a cutting-edge technology that must be introduced for the development of national defense. In particular, artificial intelligence has been selected as a key task in defense science and technology innovation, and the importance of data is increasing. As the national defense department shifts from a closed data policy to data sharing and activation, efforts are being made to secure high-quality data necessary for the development of national defense. In particular, we are promoting a review of the business budget system to secure data so that related procedures can be improved to reflect the unique characteristics of AI and big data, and research and development can begin with sufficient large quantities and high-quality data. However, there is a need to establish standardization and quality standards for structured data and unstructured data at the national defense level, but the defense department is still proposing standardization and quality standards for structured data, so this needs to be supplemented. In this paper, we propose an unstructured data set standard format for defense unstructured data sets, which are most needed in defense artificial intelligence, and based on this, we propose a standardization method for defense unstructured data sets.

• Journal of the Korean Society for Library and Information Science
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• v.58 no.2
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• pp.363-384
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• 2024

This study was conducted to examine the user's experiences with the public library in Daejeon using big data analysis, focusing on the text mining technique. To know this, first, the overall evaluation and perception of users about the public library in Daejeon were explored by collecting data on social media. Second, through analysis using online news articles, the pending issues that are being discussed socially were identified. As a result of the analysis, the proportion of users with children was first high. Next, it was found that topics through LDA analysis appeared in four categories: 'cultural event/program', 'data use', 'physical environment and facilities', and 'library service'. Finally, it was confirmed that keywords for the additional construction of libraries and complex cultural spaces and the establishment of a library cooperation system appeared at the core in the news article data. Based on this, it was proposed to build a library in consideration of regional balance and to create a social parenting community network through business agreements with childcare and childcare institutions. This will contribute to identifying the policy and social trends of public libraries in Daejeon and implementing data-based public library operations that reflect local community demands.