• 제목/요약/키워드: business innovation strategy

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델파이 기법을 사용한 사물인터넷 비즈니스 모델 기반의 서비타이제이션 협력업체 선정 평가지표 개발 (Developing Evaluation Indicators for Selecting Suppliers based on IoT Business Model in Servitization Using Delphi Method)

  • 양재용;이상열
    • 산업경영시스템학회지
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    • 제42권1호
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    • pp.21-32
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    • 2019
  • The flow of the $4^{th}$ Industrial Revolution calls for the innovation of the traditional business models of the manufacturers. Servitization is a corporate strategy to respond to changes in the business environment. These days, the value that the market demands can be created on the basis of the product-service integration. Thus the manufacturers must pursue the fundamental innovation of the current strategy and business models. It is necessary to create common values with customers through providing product-service integrated offerings beyond the development, production, and delivery. The purpose of this study is to develop the evaluation indicators for selecting suppliers when the manufacturer who offers the value of product-service integration needs to obtain the resources from outside. The case company in this study is the manufacture firm conducting the retail IoT business as a new business. The Delphi method is used to develop the evaluation indicators for selecting suppliers. This study suggests the academic implications providing the perspective of Servitizaiton by using Delphi method, and the practical implications applying the creating value method of Servitization by collecting the opinions from both value providers and value consumers in the process of developing the evaluation indicators.

한국기업의 가치혁신 전략 : 제조업을 중심으로 (The Value Innovation Strategy of the Korean Manufacturing Companies)

  • 정규석
    • 품질경영학회지
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    • 제38권1호
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    • pp.10-19
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    • 2010
  • The competitive strategies of the Korean manufacturing companies have changed from the "cost leadership" strategy in the early developing stage since 1960's to the "stuck in the middle" position since 1990's in the face of emerging new cost leaders as the Chinese companies. The data on the strategic contents of the Korean manufacturing companies show that their strategies are seeking the value innovation through not only quality improvement but also cost reduction altogether rather than selecting one on the trade-off relation between the both competitive dimensions. Their strategic actions seem to be seeking the operational efficiencies through all the value chain activities rather than the strategic effectiveness by selecting and focusing on the specific competitive dimension, which is considered as a typical strategic approach. Their strategy seems to be non-strategic in the general sense. But their non-strategically looking behaviors can be reasonable enough for their sandwiched competitive position between the global quality leaders and following cost leaders. This paper explains why their strategies can be right through the theoretical explanations by using the quality-price elasticity approaches for the consumer behaviors. We can call their strategic activities as the value innovation strategy.

Factors Influencing Global Expansion/Scalability of Small and Medium Enterprises: A Kenyan Case

  • Osano, Hezron Mogaka
    • World Technopolis Review
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    • 제8권1호
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    • pp.21-42
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    • 2019
  • The purpose of this research was to investigate the factors influencing global expansion/scalability of Kenyan Small and Medium Enterprises (SMEs). Factor analysis and multiple/multivariate regression analysis to determine the functional relationship between independent variables (factors) and the dependent variable was used. The independent variables were: innovation & technology, fitness/appropriateness of management, global marketing strategy; and support environment and the dependent variable, global expansion/scalability. Data was collected from a survey of randomly selected firms of 205, drawn from a population of 440 firms from Kenya Manufacturers Directory, with 175 firms responding. The key findings from the research in relation to Kenyan SMEs were that: there is a functional relationship between global market strategy and global expansion; there is a functional relationship between innovation and technology orientation and global expansion, there is no significant functional relationship between supportive environment of firms and their global expansion; and there is no significant functional relationship between fitness/appropriateness of management and global expansion/scalability. The implications for practice is that the ranking of the factors in order of priority supports focusing concern on the orientation of business strategy toward global market strategy, market research geared at obtaining foreign market intelligence, innovation and technology, product adaptation, service orientation, collaborative ventures, and long-range vision as key factors in making Kenyan firms successful in the international market. The implication for policy and practice is that there is need for collaboration between industry and government in pursuing policies for global expansion/scalability and among SMEs and large enterprises particularly in areas of rapid technological change.

An Exploratory Study on Success Factors of Technology-based start-ups

  • Jo, Dong Hyuk;Kim, Jong Young
    • 인터넷정보학회논문지
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    • 제19권6호
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    • pp.113-123
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    • 2018
  • This study was conducted to empirically verify the effect of the technological entrepreneurship, network capability and technological innovation capability on the innovative performance of technology-based start-ups with the aim of determining the success factors of technology-based start-ups by defining the success of technology-based start-ups as the innovative performance through technology innovation activities. For the significance of this study, it suggested the importance of technology innovation as a survival strategy of technology-based start-ups, verified the dimensions, relationship and roles of technological entrepreneurship, network capability and technology innovation capability, thereby proving the theoretical expansion. This study has determined the success factors of technology-based start-ups and thereby suggested the strategic directions for enhancing the competitiveness of technology-based start-ups.

Antecedents and Consequences of Innovation and Business Strategy on Performance and Competitive Advantage of SMEs

  • LESTARI, Setyani Dwi;LEON, Farah Margaretha;WIDYASTUTI, Sri;BRABO, Nora Andira;PUTRA, Aditya Halim Perdana Kusuma
    • The Journal of Asian Finance, Economics and Business
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    • 제7권6호
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    • pp.365-378
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    • 2020
  • The study aims to develop concepts originating through empirical research models to build superior competitiveness and optimal performance achievement. Therefore, to bridge these goals, the study addresses several indicators/items as a novelty, namely, entrepreneurship insight factors, market orientation, knowledge-sharing, innovation, managerial capability, product strategy, process and service improvement, resources capability to improve performance and increase competitiveness by empirical model direct, mediating and indirect effect. The total sample in this study is 497 eligible SMEs that partner with go-food in Makassar City. All research samples are the owner or the person in charge of the business; the data collection period is from May to December 2019. Data are collecting using a survey with 64 construct questions, summarized in seven manifest variables. The research method uses quantitative tools, with SMART-PLS as a statistical tool. This study develops sixteen hypotheses; all of the hypotheses are supported both directly, indirectly, and mediated. The study also found that the link based on CCT, RBV, and TAM Theory is the right choice of theories, as the foundation of this study was very reliable and valid. Indeed, all of the grounded methods have implications both in theory and its main application for the business in the online marketplace.

중국 서비스 업체의 서비스 혁신이 성과에 미치는 영향에 대한 원가우위 전략과 차별화 전략의 조절효과 (Moderate Effect of Cost Leadership and Differentiation Strategies on Relationship betweeen Service Innovation and Service Performance)

  • 김영길;박정수;김연성
    • 서비스연구
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    • 제7권2호
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    • pp.43-51
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    • 2017
  • 본 연구는 서비스 혁신과 서비스 성과의 개념이 적합성을 갖는지를 실증적으로 확인하고, 서비스 혁신이 서비스 성과에 긍정적 영향력을 미치는지를 중국 서비스 업체들을 대상으로 하여 검증하는 것을 첫 번째 목표로 하였다. 두 번째 연구 목표로서, 서비스 혁신과 서비스 성과 간의 관계에 대하여 원가우위 전략과 차별화 전략이 긍정적인 조절효과를 나타내는지를 두 번째 연구 목표로 하였다. 중국 주요도시의 203개 서비스 업체를 대상으로 한 실증분석의 결과로서, 서비스 혁신과 서비스 성과는 적합한 개념이며, 서비스 혁신은 서비스 성과에 대하여 긍정적 영향력을 미친다는 것을 검증할 수 있었다. 한편, 양자 간의 관계에 대하여 원가우위 전략은 유의한 조절적 효과를 나타내지 않았으며, 차별화 전략은 긍정적인 조절 효과를 나타내었다. 이는 서비스 혁신이 차별화 전략과 같이 실행되는 경우 성과에 대하여 상승 효과를 기대할 수 있다는 해석을 가능하게 한다.

e-비즈니스 기반의 경영혁신 전략: 삼성SDI의 사례 (Samsung SDI's e-Business-based Business Innovation Strategy)

  • 김종기
    • 한국산업정보학회논문지
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    • 제10권4호
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    • pp.78-89
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    • 2005
  • 급격하게 변화하는 기업환경에 능동적으로 대체하는 기업만이 생존한다는 것은 역사적인 교훈이다. 21세기 디지털 경제시대에 있어서 e-비즈니스는 기업이 직면한 새로운 과제들중의 하나이다. 이에 따라 국내외 유수의 기업들은 정보기술 기반의 e-비즈니스 체제 구축에 많은 노력을 기울이고 있으며, 삼성SDI는 e-비즈니스를 기반으로 경영혁신 전략을 성공적으로 추진한 대표적인 사례이다. 삼성SDI가 e-비즈니스 체제 구축에 성공한 핵심적인 요인은 최고경영자의 확고한 디지털 경영의지, 경영혁신을 완성하는 도구로써 변화관리와 지식경영활동의 성공적인 수행, 그리고 임직원의 경영혁신 역량을 향상시키기 위한 다양한 교육훈련 프로그램을 들 수 있다. 삼성SDI의 경영혁신 노력은 프로세스 효율성과 고객 만족도의 향상으로 나타났고 이는 곧 탁월한 재무적 성과로 이어졌다.

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Policies to Promote Green Economy Innovation in East Asia and North America

  • Barbier, Edward B.
    • STI Policy Review
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    • 제6권1호
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    • pp.54-69
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    • 2015
  • Although there is progress in developing green sectors in North America and East Asia, the key challenge facing the expansion of economy-wide green innovation and structural change in these regions is the absence of relevant policy follow-up to the green stimulus enacted during the Great Recession. The boost to green sectors provided by such measures is waning quickly, given that much of the green stimulus focused on energy efficiency. The biggest obstacles to sustaining green growth in North America and East Asiaare major market disincentives, especially the under-pricing of fossil fuels and market failures that inhibit green innovation. A three-part strategy to overcome these obstacles would involve: first, removing fossil fuel subsidies; second, employing market-based instruments to further reduce the social costs of fossil fuel use; and third, allocating any resulting revenue to public support for green innovation and investments. Such a strategy would ensure that green growth is not about promoting niche green sectors but instigating economy-wide innovation and structural transformation in North America and East Asia.

C-Engineering Based Industry 4.0 Innovation Networks Sustainable Development

  • Omelyanenko, Vitaliy;Braslavska, Oksana;Biloshkurska, Nataliia;Biloshkurskyi, Mykola;Kliasen, Natalia;Omelyanenko, Olena
    • International Journal of Computer Science & Network Security
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    • 제21권9호
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    • pp.267-274
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    • 2021
  • The article deals with problems of innovation development on a network basis, which require effective mechanisms of innovation communications. In research the organizational aspects of ICT infrastructure development for innovation networks sustainable development based on cooperative marketing principles is considered. The proposed research idea is based on the idea that ICT implementation is based not only on the operational approach for innovation management as a factor of efficiency of internal communications, but also on knowledge economy and post-industrial economy trends. Therefore, the purpose of study is to develop an ICT model of innovation infrastructure to improve its effectiveness (strategic character) and efficiency (operative character) through increasing the efficiency of network communication interactions. Creation of information space and communication tools to support innovation network sustainable development and cooperation activities in research is proposed to be solved with the help of specialized ICT platform. It is shown, that ICT platform of innovation cooperation innovation network is important tool for common work of participants. ICT platform is considered as an integrated information system designed to automate business processes related to the sustainable development of innovation network, segment management and integration with HEI information systems and industrial cooperation. The main factors that determine the need to use a special ICT platform for innovation network cooperation were considered. The main issues of concurrent engineering (C-technology) application in high-technology industries and innovation cooperation for integrated product development were studied.

거대연구장비 기반 혁신클러스터 건설의 가능성과 한계: 국제과학비즈니스벨트 조성 및 발전을 위한 시사점 (The Opportunities and Limitations of Building an Innovation Cluster Based on Large Scale Research Facilities: Implications for Developing and Advancing the Korean International Science-Business Belt)

  • 지일용;김병근
    • 한국산학기술학회논문지
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    • 제17권7호
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    • pp.165-174
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    • 2016
  • 본 연구는 거대연구장비(LSRF) 기반 혁신클러스터 조성의 가능성과 한계점을 확인하고, 국제과학비즈니스벨트에 대한 시사점을 제공하고자 하였다. 우선 기존 문헌을 분석하여 혁신클러스터의 성공요인을 도출하였으며, 이들을 지식 및 기술, 거래비용 및 집적경제 등의 주요소, 소프트웨어 하드웨어적 인프라와 정부정책 및 전략 등 보조요소로 구분하였다. 그리고 이를 분석의 틀로 활용하여 CERN과 SPring-8등의 LSRF에 대한 사례연구를 수행하였다. 연구결과, 우선 지식 및 기술 측면에서 CERN과 SPring-8 공히 다양한 혁신 과정이 존재하여 혁신클러스터화에 유리한 점이 존재하였다. 지식과 기술이 LSRF를 활용한 연구로부터는 물론, 해당 설비의 건설, 운영, 관리 과정에서도 개발되고 파급되었다. 그러나 SPring-8의 경우 장비의 특성으로 인해, 거래비용 및 집적경제 측면에서 기업들에게 불리한 곳에 위치하는 문제점이 있었다. 또한 SPring-8은 경우 소프트웨어 하드웨어적 인프라의 미흡으로 인한 한계도 존재하였다. 정부 정책 및 전략과 관련하여, CERN은 다국적 기관이라는 특성상 정책적으로 특정지역의 클러스터화를 추진하지 않았으며, SPring-8은 다른 요소의 불리함에도 불구하고 정부의 지원에 따라 어느 정도나마 클러스터 구축이 촉진될 수 있었다. 종합하면, LSRF는 기술 및 지식 차원에서 다양한 기회 제공이 가능하였으나, 장비의 특성상 거래비용 및 집적경제 측면의 불리함이 존재하였다. 소프트웨어 하드웨어적 인프라와 정부 정책 및 전략은 주요인의 장점과 단점을 보완하는 요소로 작용하였다. 이러한 결과를 반영하여 본 연구는 과학벨트를 위한 시사점으로 전주기 관점에서의 참여자 그룹 발굴, 산업 인프라 및 정주환경 관점에서의 인센티브, 인근지역의 산업적 특징을 고려한 입주유치 전략 마련, 지식 인센티브 강화 전략 등을 제시한다.