• Title/Summary/Keyword: business hotels

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How to Apply Smart Tourism Characteristics to Hotel Management

  • Soo-Hee LEE
    • East Asian Journal of Business Economics (EAJBE)
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    • v.12 no.2
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    • pp.35-42
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    • 2024
  • Purpose: With the growth of the hospitality industry, it is imperative to identify how smart tourism characteristics may be used in hotel management. Current and emerging technologies such as analytic tools, automation, and Artificial Intelligence (AI) help to create value for the guests while also contributing to waste reduction, resource optimization, and increased profitability in the industry. Research design, data and methodology: The literature review was conducted to examine a broad scope of research in analyzing smart tourism characteristics for the improved management of hotels and establish the necessary background for this issue. The analysis was employed to specify the systematic approach of selecting, scrutinizing, and integrating the source of information. Results: According to the systematic literature analysis, four smart tourism characteristics have been established, which can improve various aspects of hotel management. They are as follows: (1) Smart Guest Experience Management, (2) Smart Operations and Resource Management, (3) Smart Customer Relationship Management, and (4) Smart Destination Management. Conclusions: The findings expose the radical approach that smart tourism characteristics take towards the management of hotels. The developments in IT and science-oriented solutions have opened greater opportunities as the hotel industry can enhance clients' satisfaction, productivity, and participation in environmental conservation initiatives for tourism.

A Study of General Reducing Criteria of Customer -Oriented Perceived Gap for Hotel Service Quality

  • Chen, Ching-Piao;Deng, Wei-Jaw;Chung, Yi-Chan;Tsai, Chih-Hung
    • International Journal of Quality Innovation
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    • v.9 no.1
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    • pp.113-133
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    • 2008
  • In recent years, speedy development of Taiwan's hotel industry intensifies market competition, customers' demands on hotel services quality also increase with the increase of their consumption consciousness, and their demands on hotel types diversify, therefore hotel industry should concern on their unique management services quality brought by their different hotel types. The current designed service system or service transmission process may fail to meet customers' demands owing to emphasizing degree gap in service quality. What is worse, it is difficult for hotel industry to actualize complete customer segregation and to provide customized services, therefore comprehensive understanding of customers' demands on the service quality of different types hotels would contribute to operating management improvement of Taiwan hotel industry. This paper divides Taiwan hotels into three types: international tourism commercial type, holiday type and motel, the general hotels. It studies the emphasize degree gap in service quality between the industry and the customers. Data analysis shows that service quality gap (perceived gap) of hotels of different types exists in several quality aspects; what's more, the perceived gaps, service quality aspects, and its items of different types of hotel are also different. After an integrated analysis, this paper puts forward a general and customer-oriented quality item suitable for hotel industry to shorten the perceived gap of service quality, so that the hotel industry could design a service system and service transfer system, which could meet most lodging customers' demands in the context of pluralized customer sources.

Moderate Effects of Managerial Response on Hotel Ratings of Japanese Tourists (일본인 관광객의 숙박 후기 평점에 대한 관리자 응답의 조절효과)

  • JANG, Juhyeok
    • The Journal of Industrial Distribution & Business
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    • v.10 no.7
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    • pp.83-89
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    • 2019
  • Purpose - It is a very important issue for the Korean tourism industry to increase tourism revenue by attracting foreign tourists. Although Japanese tourists have been an important part of the Korean tourism industry for a long time, the level of tourist satisfaction including accommodation has been at the worst compared to other foreign visitors, which strongly requires concrete solutions. Therefore, this study focuses on improving the satisfaction level of Japanese visitors in the use of accommodation, and find out the influence of the managerial response. Research design, data, and methodology - In this study, customer review and managerial response of hotels in Seoul were collected from "Rakuten Travel" which is the most representative online travel agency in Japan. As a result of collecting data from 2016 to 2018, 6,190 customer reviews and 1,241 managerial responses from 120 hotels were used for analysis. In addition, information on the properties of 120 hotels, such as the number of rooms, classification, types of hotel facilities, types of room facilities, accessibility and prices, were collected. To test the hypotheses, moderated multiple regression analysis was conducted with SPSS 22.0. Results - It was found that only 25 sites, 20.8% of the total 120 sites, were implementing managerial response and average response rate was 66.42% among them. As a result of examining the main effects of the hotel attributes on the ratings, accessibility and price are confirmed as effective variables. We also found that the response rate has a significant moderate effect in both the accessibility and price. In other words, there was a significant difference in the influence of accessibility and price on the ratings depending on the response rate. Also, it was confirmed that the response rate is not a pure moderator variable but a quasi moderator variable. Overall, the evidences partially supported the hypothesis. Conclusion - It was possible to provide important suggestions to the hotel managers who were concerned about managing tourist satisfaction with accessibility problems. It was found that the accessibility problem could be overcome by increasing the response rate. It was also confirmed that high ratings can be more effectively achieved for high priced hotels by increasing the response rate.

Effect on Customer Satisfaction of the Emotional Intelligence of Members at Service Providing Department in the Hotel; A Case of Five Star Hotels in Daejeon

  • Kim, Jung-Soo
    • Culinary science and hospitality research
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    • v.22 no.1
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    • pp.126-134
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    • 2016
  • This study examines effect in customer satisfaction of the emotional intelligence of members at service providing department in the hotel; A case of five star hotels in Dajeon Research hypotheses were developed based on previous literature, and data were collected from 350 employees working at the hotel restaurant service business located in Daejeon, ROK, were investigated herein The collected data were then analysed using frequence reliability For this research analysis, a self-recording method was used where and examiner explains the survey and respondents writhen down their answers to survey questions Statistical processing in this study was done through data cidubg and data cleaning then with the SPSS(Statistical Package for Social Science)v. 18.0. This result the emotional intelligence of service-providing employees at food service department of hotel was found to have a positive effect on customer satisfaction via understanding of others and emotional control. And the understanding of oneself, understanding of others and emotional control in emotional intelligence had a positive effect on job satisfaction. Emotional control, and emotioal use were found to affect organizational commitment positively.

A Study on Lighting Design of Hotel Guest-room - Focused on the Puerta America hotel in Spain - (호텔 객실의 조명 디자인 사례 연구 - 스페인 Puerta America Hotel을 중심으로 -)

  • Yi, Yon-Soo;Ha, Mi-Kyung
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2007.05a
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    • pp.188-192
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    • 2007
  • The best feature of Hotels is they have 24 business hours providing various services. But Interior designers can't change space to answer every demands, it's mood can be changed by lighting design. Especially guest rooms have complex functions like space with habitability and office use. Well planed lighting design in guest rooms is an essential element to help creating interior space in designer's intention with cozy feeling. Here this study is purposed to present a desirable lighting environment satisfying future-oriented function and design throughout the latest examples' analysis of guest room carrying out various functions in hotels.

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Does Customer Relationship Management for VIP Customers Affect Repurchase and Positive WOM in Premium Hotels? (특급호텔 서비스를 이용하는 VIP 고객 관점에서의 CRM 관계편익에 관한 연구 : 일반 고객과의 비교를 중심으로)

  • Shim, Byung-Hui;Kim, Min-Cheol;Ko, Jae-Yong;Kim, Sang-Yong
    • Journal of the Korean Operations Research and Management Science Society
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    • v.36 no.4
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    • pp.185-206
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    • 2011
  • "Does CRM benefit affect repurchase or WOM? What is difference between VIP customers and non-VIP customers on CRM benefit?" is the interesting issue on premium industry such as a hotel business. This study examines how social benefit, psychological benefits, economic benefits and customization benefits affect repurchase and positive WOM in premium hotel. Only three of the four benefits showed significant results in repurchase and positive WOM. Also interactions between customer type and benefits were different in repurchase and WOM. The results figure out that VIP customers depend on psychological benefits and customization benefits on repurchase, whereas VIP customers depend on only social benefit on WOM. This finding suggests that hotels need to develop VIP program and approach differently to increase the repurchase volume or positive WOM effect.

International Tourism Hotel General Managers` Perceived Environmental Uncertainty and Their Strategic Management Processes : A Cross-Country Study of Korea and Japan (국제 관광호텔 총지배인들의 경영환경인지와 전략경영 과정에 대한 한일국가간의 교차연구)

  • Choi, Jeong-Gil
    • Journal of Applied Tourism Food and Beverage Management and Research
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    • v.12 no.1
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    • pp.111-122
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    • 2001
  • This study analyzed the relationships among perceptions of uncertainty, environmental characteristics and strategy maker\`s actual decision such as resource allocation in different organizational subunits by focusing on the hotel general managers in two different countries Korea and Japan. The results show that managerial perceptions of the environment would vary across organizations within an industry but it was surprising to fad that managerial perceptions did not vary more substantially across countries. General managers in both countries perceived government regulator\`s actions to be the most uncertain environmental factor. Hotels in Japan were more geared toward external effectiveness than were hotels in Korea. The findings of this study also suggest that when the organization faces high environmental uncertainty, it places greater emphasis on extemally oriented functions such as market research and product development.

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The Study on the Licensed Restaurant Cooks' Understanding of the Environment-friendly Management System - Based on the Examples of H Group's ESH Management System - (친환경 경영 체제의 레스토랑 조리사의 의식도에 관한 연구 - H그룹 ESH 경영 시스템 사례를 중심으로 -)

  • Seo, Min-Suk
    • Culinary science and hospitality research
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    • v.11 no.1
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    • pp.50-69
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    • 2005
  • Environmental matters have more influence on business performances. Consequently, as a way to cope with environmental matters, much more interests in environment-friendly management have increased recently. First-rated hotels and food-service restaurants have been concentrating on gaining ISO 14001 EMS(Environment Management System), which is regarded as objective and international, to solve and prevent environmental matters. However, there are some internal and external problems emerged in the food-service industry and first-rated hotels. Therfore, covering the examples of ESH(Environment Safety Health) management which was developed by H group and based on ISO 14001 EMS, this study aims to observe merits of ISO 14001 EMS as a model that can develop an environment management system, and to consider an improvement plan for better understanding of licensed cooks in restaurants.

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A Study on the SMART Tourism Information Utilization in Korea - Focus on Hotel and Residence industries -

  • Kim, Hyo-Kyung;Moon, Jae-Young
    • Journal of the Korea Society of Computer and Information
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    • v.23 no.10
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    • pp.203-207
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    • 2018
  • The purpose of this study is to investigate how smart tourism is applied to hotels and residences using ICT in Korea. Smart tourism is similar often used as a concept such as u-tourism, e-tourism, and digital tourism but the most similar of ubiquitous. This is reflecting to the fact that the recent trend of tourism has been decreasing from the large scale to the individual but the customers demand has been increasing, so we have examined how the hotel and the residence are adapting this situation. As a results, hotels and residences in Korea are reflecting to improve work process and remodeling of customer service.

Research on the Structural Relationships Between Hotel Restaurant F&B Production Strategies, Service System, and Business Performance (호텔레스토랑의 식음료생산전략, 서비스시스템, 경영성과와의 관계연구)

  • Kang, Seok-Woo;Kim, Duk-Hee
    • Korean journal of food and cookery science
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    • v.23 no.6
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    • pp.1003-1014
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    • 2007
  • This research aimed to assess the relationships between restaurant production strategies, service systems, and business performance. The sample included 202 questionnaires collected from exclusive high-end hotels located in the Seoul area of Korea. The questionnaires were analyzed using SPSS 12.0. The hypotheses were verified by applying frequency analysis, reliability analysis, factor analysis, correlation analysis, and regression analysis. The results are summarized as follows. First, it was found that the F&B production strategies of the hotel restaurants had a positive (+) effect on business performance. Second, the F&B production strategies positively influenced the service system, and the service system had an effect on business performance.