• 한국경영과학회:학술대회논문집
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• 한국경영과학회 1998년도 추계학술대회 논문집
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• pp.114-117
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• 1998

Failure to link business or operations strategy with the activities of operations is a critical problem in strategy implementation process. This problem comes from malfunction of a coordination and control mechanism to support the strategic direction by effective communication throughout the firm. A performance measurement and evaluation system (PMES) is thought as a core mechanism to monitor, direct. and induce desirable activities. We have developed a new strategic PMES (SPMES) that can effectively support the manufacturing strategy by utilizing customized performance measures. They are selected from a pool of four distinct but closely related sets of performance measures; financial, market, internal competency, and performance driver. In this paper, we briefly review the structure of the SPMES and explain the change process of PMES into SPMES in manufacturing business units. First we analyze the business environment and manufacturing strategy to identify short- and long-term issues facing the management. Next step is scrutinizing the objectives and activities of every function and process in the business unit. Using the information obtained, we can diagnose the gaps between currently effective PMES and desirable SPMES supporting the strategies. Once the problems in existing system are identified, we reconfigure the existing and new measures to establish a SPMES through a series of analyses, discussions and workshops. In organizing the selected measures in the new system, we use AHP method to reflect the relative importance of the measures in a specific business. Finally, modification or development of information system to support the SPMES wraps up the development process, and implementation begins. We explain the entire process using two cases to clarify the real meanings and the difficulties of PMES change process.

• 아태비즈니스연구
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• 제3권1호
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• pp.39-47
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• 2012

Organizations pursue a CRM strategy for the purpose of increasing business performance and value. However, firms face a multitude of organizational challenges associated with this endeavor. To reduce their risk of failure, it is suggested that firms undertake a deep analysis of organizational readiness prior to committing to a CRM initiative. Insurance sector is no exception to this fact. There is an increased need to concentrate on the various challenges thrown open by the public insurance firms in implementing CRM. Many insurance firms have invested into customer driven CRM but research indicates varying outcomes (Schmith 2004). While it is clear that there are significant issues involved in the CRM implementation and success and environment faced by the public sector. It is clear that business should have an easier time in applying CRM systems is the strategic value for public sector. With customers demanding more service and accessibility from administrators, public sector CRM software technologies have to offer best solutions for achieving process and cost objectives (Souder 2001). With results which go far beyond improved service delivery and include sustained cost reductions, increased customer knowledge and better employee morale, CRM software implementation and post product environments offer great upside value. Although there are material differences in public sector use of CRM strategy, they share at least one glaring similarity - they have much to gain from proven CRM software technology. As business methods cross over in the public sector, many government bodies are investigating how they can adopt and adapt various CRM models (Bleyer 2003). There is a need to understand the similarities and differences in public sector CRM to foster shared knowledge, business processes and planning functions to integrate disparate technologies and software platforms and then, of course, the organizational culture to support knowledge sharing (Peters 1997). For the public sector, there are clearly identified CRM processes which have resulted in increased profits and improved efficiency. These have focused on sales, marketing and customer service activities, which often operate along fundamentally different lines in various public sector insurance companies. Thus the present research paper makes an attempt to explore how public sector CRM methods can be adopted and subsequently adapted.

• 벤처창업연구
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• 제7권2호
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• pp.9-17
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• 2012

다양한 유형의 공공기관과 교육기관에서 창업지원사업을 시행 중이다. 본 연구는 창업교육을 중심으로 각 기관과 단체에서 실행하고 있는 창업지원사업을 연계함으로써 지원성과 제고효과가 있음을 제시한다. 창업지원사업의 목적을 달성하기 위해서 요구되는 것은 창업이전단계부터 창업초기를 거쳐 죽음의 계곡이라 불리는 시점을 극복한 후 성장기업으로 안정화 되는 기간까지, 전체과정에 대한 일관되면서도 효과적인 지원이다. 현재까지 이루어진 대부분 선행연구에서 창업교육 후 사후관리의 필요성을 제시하고 있다. 그러나 교육 후 사후관리의 현실적 방안제시에는 한계를 보이고 있다. 이러한 한계점은 창업교육을 창업전과정의 한 부분으로 분리해서 접근하는 인식에서 발생한다. 이와 같이 분리된 접근 방식은 창업과 관련된 다양한 지원정책의 현실적인 공통점으로 보인다. 본 연구는 창업교육과 창업관련 지원의 연계에서 발생하는 기대효과를 제시하고, 지원정책들과 창업교육의 연계방안으로 창업인증제도의 필요성을 제기한다.

• 정보학연구
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• 제5권3호
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• pp.81-96
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• 2002

21C 정보환경의 대두와 더불어 업무 역량의 폭이 매우 넓어졌다. 특히 인터넷이라는 매체의 도구적 활용이 보다 광역화되고 있으며, 소비자와의 직접적인 업무연결이 가속화되고 있는 현 시점에서 업무프로세스의 재설계는 업무효율의 증대는 물론, 총비용을 절감하는 효과를 가져올 것이다. 본 연구는 업무프로세스의 재설계를 통한 성과 및 그 성과에 긍정적인 영향을 미치는 요인들을 밝히고자 하는데 연구의 목적을 두었다. 업무프로세스의 구성원인을 전략차원, 조직문화 차원, 방법론 및 운영차원, 정보기술 및 교육차원 등 4개로 분류하여 각각의 성과요인들을 정리하였는데 분석결과는 다음과 같다. 첫째, 성과에 중요한 요인으로 IT의 교육 및 훈련, 전사적 참여, Vision의 수립과 공유, 조직구성원의 프로젝트 수행에 관한 저항관리 등 4개의 요인이 밝혀졌다. 둘째, 프로젝트 목표가 혁신적이거나, 전사적 참여가 이루어질 경우 프로세스 시간의 감소를 가져왔으며, 프로젝트가 고객지향적일수록, 벤치마킹의 실행이 자주 일어날수록, IT의 교육 및 훈련이 많을수록 프로세스 산출물에 대한 품질향상에 중요한 요인으로 작용하였다.

• 마케팅과학연구
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• 제18권1호
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• pp.33-58
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• 2008

본 연구는 서비스실패가 아니라 제품실패 이후, 회복노력의 효과를 실패심각성에 따라 확인하는 것이다. 회복노력은 보상노력, 장점노력 및 단점노력으로 구분되었다. 보상노력은 실패상황을 직접적으로 되돌리려는 의도로 구체적인 보상을 제공하는 방안으로, 장점노력은 제품실패를 초래하는 이유가 특정한 장점을 추구하는 과정에서 불가피하게 발생할 수 있는 문제임을 언급하는 것과 같이 추가적인 상대적 장점을 설명하는 방식으로, 그리고 단점노력은 자사제품이 서비스실패를 초래할 수 있는 문제점을 지니고 있는 반면에 경쟁제품은 또 다른 측면의 단점을 지니고 있다는 점을 부각시켜 소비자의 자사제품에 대한 부정적 태도를 회복시키려고 방안이라고 개념화되었다. 그러한 회복노력들이 실질적으로 효과가 있다고 결론을 내리기 위해서, 회복노력이 제공되지 않는 상황과 비교하여 소비자의 태도나 의향이 우호적인지 검토된다. 가설검증을 위해 화장품산업에서 소비자들을 대상으로 가상적인 시나리오를 이용한 실험을 실시하였다. 연구 결과, 전반적으로 회복노력들은 효과적인 전략임이 확인되었고, 보상노력은 장점노력이나 단점 노력보다 효과적이었다. 특히 심각성이 높은 실패조건에서 단점노력은 장점노력보다 긍정적인 제품태도를 유도하였다. 심각성이 낮은 실패조건에서 장점노력과 장점노력의 효과는 기대할 수 없었다.

• 유통과학연구
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• 제12권11호
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• pp.77-83
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• 2014

Purpose - The National Agricultural Cooperative Federation of Korea and National Fisheries Cooperative Federation of Korea have prosecuted both financial and retail businesses. As cooperatives are public institutions and receive government support, their sound management is required by the Financial Supervisory Service in Korea. This is mainly managed by CAEL, which is changed by CAMEL. However, NFFC's business section, managing the finance and retail businesses, is unified and evaluated; the CAEL model has an insufficient classification to evaluate the retail industry. First, there is discrimination power as regards CAEL. Although the retail business sector union can receive a higher rating on a CAEL model, defaults have often been reported. Therefore, a default prediction model is needed to support a CAEL model. As we have the default prediction model using a subdivision of indexes and statistical methods, it can be useful to have a prevention function through the estimation of the retail sector's default probability. Second, separating the difference between the finance and retail business sectors is necessary. Their businesses have different characteristics. Based on various management indexes that have been systematically managed by the National Fisheries Cooperative Federation of Korea, our model predicts retail default, and is better than the CAEL model in its failure prediction because it has various discriminative financial ratios reflecting the retail industry situation. Research design, data, and methodology - The model to predict retail default was presented using logistic analysis. To develop the predictive model, we use the retail financial statements of the NFCF. We consider 93 unions each year from 2006 to 2012 to select confident management indexes. We also adapted the statistical power analysis that is a t-test, logit analysis, AR (accuracy ratio), and AUROC (Area Under Receiver Operating Characteristic) analysis. Finally, through the multivariate logistic model, we show that it is excellent in its discrimination power and higher in its hit ratio for default prediction. We also evaluate its usefulness. Results - The statistical power analysis using the AR (AUROC) method on the short term model shows that the logistic model has excellent discrimination power, with 84.6%. Further, it is higher in its hit ratio for failure (prediction) of total model, at 94%, indicating that it is temporally stable and useful for evaluating the management status of retail institutions. Conclusions - This model is useful for evaluating the management status of retail union institutions. First, subdividing CAEL evaluation is required. The existing CAEL evaluation is underdeveloped, and discrimination power falls. Second, efforts to develop a varied and rational management index are continuously required. An index reflecting retail industry characteristics needs to be developed. However, extending this study will need the following. First, it will require a complementary default model reflecting size differences. Second, in the case of small and medium retail, it will need non-financial information. Therefore, it will be a hybrid default model reflecting financial and non-financial information.

• 산학경영연구
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• 제4권
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• pp.355-383
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• 1991

1. The Purpose of This study research: The focus of marketing until recently has simply been on sales which means the transfer of goods from the producer to the consumer and on profits therefrom. However, the excess supply of goods due to the expansion of the economy and the resulting fierce competition between companies have changed the nature of marketing. Maximizing consumers' satisfaction and establishing marketing mix strategies for market subdivision and penetration into the target market are now significant roles of the marketing manager. In addition, with regard to company management, information within the company which had been collected, managed and processed sporadically indegrated manner. The purpose of this research on marketing information systems in connection with the above will be to seek ways enabling us to create an efficient and integrated information system for an entire company. 2. The Method and Scop of This Stdudy: Marketing information systems, as a part of management information systems, shall be examined based on relevant theoretical literature. The research process shall be generally developed as follows: 1) The basic structure of the marketing information systems, including its fundamental purpose and necessity, shall be examined. 2) The method for a specific plan shall be presented through fundamental marketing strategy concepts and marketing decision-making. 3) A general model shall be presented based on examinations of various mod els used for marketing information systems and on research of the models' relationship with management information systems. 4) The direction of development shall be presented as the basis for gradual development following examination of the scope, pertinent issues, and means of improvement of the marketing information systems. 3. Summary and Conclusion: As the competition among the enterprises has become keen and thus the management of the contemporary enterprises shows the tendencies of uncertainty as well as complexity, all the managers must make the correct and prompt decision of their mind. Otherwise, the danger which will lead to and failure in the failure in the business may befall to the enterprise. Though computer system and information related techniques have the endless potentiality for the improvement of the enterprise, those are granted only to the enterprise which will be able to manage the computer system and information related techniques. In the contemporary industrial society, the need to a managerial information system has been increasing because all the complicated information can be stored, disposed and managed by the efficient method. And the marketing information system is also the integrated system which has been formed and developed through the efficient mixture of all the constituent elements including the definition of marketing research as the definition of the information system has been enlarged due to the reason shown above. The common point of the two systems is the man machine system functioning to help the efficient decision of the mind by introducing the computer system on the basis of user manager centered thought in order to provide informations to be useful in operation and management of the organization and the function of the mind decision. The purpose for the marketing information system lies in making the utmost use of marketing information available in the course of the mind decision. The reason why the contemporary enterprises necessitate the marketing information system are as follows: 1) The stages of the business operation are expanded wide to the world. 2) As the living standards of the consumers have been on the rise, the enter prise has to satisfy the consumer's "wants" than simple "needs".

• 중소기업연구
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• 제41권4호
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• pp.87-110
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• 2019

문재인 정부는 서민금융의 문제를 이전 정부와 달리 포용금융관점에서 바라보고 있지만 이의 성공을 위해서는 구조적이고 지속 가능한 정책서민금융의 실행이 요구된다. 이를 위해서는 과거와 같이 복지와 금융이 혼합된 복지성격의 시혜적 금융제공에서 탈피하여 가용성 및 접근성 중심으로 정책서민금융을 운영하는 것이 필요하다. 또한 정책서민금융이 서민생활의 안정과 서민소득의 증대를 이룰 수 있도록 종래의 빈곤서민을 대상으로 하는 규모 또는 양적 위주의 자금공급에서 벗어나 서민생활의 안정이나 소득 증대를 목표로 삼는 성과중심의 평가도 필요하다. 실제 정책서민금융이 서민생활안정과 소득증대를 목적으로 한다면 일자리를 기반으로 하는 것이 보다 현실적이다. 사회적 경제기업은 이를 가능하게 하는 조직체이다. 사회적 경제기업의 육성은 문재인 정부가 추진하는 소득주도 성장정책과 실업률 감소를 뒷받침하는 인프라가 될 수 있다. 문재인 정부가 서민금융을 한 단계 더 발전시키기 위해서는 이 같은 관점에서 다음과 같은 정책추진이 필요하다 우선 서민금융은 시장실패영역임에 틀림없지만, 가급적 시장원리를 준수하고, 정책서민금융이 민간서민금융을 구축하지 않도록 자생적이며 지속가능한 서민금융정책 운영이 필요하다. 다음으로, 사회적 기업이나 사회적 경제기업에 대한 자금지원은 사회적 가치창출을 위해 자본시장기능을 적극 활용해야 한다. 사회적 가치창출 목적의 사업에도 자본시장의 촉매자본은 민간자본을 유인하는 마중물 역할을 수행한다.

• 한국건설관리학회:학술대회논문집
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• 한국건설관리학회 2002년도 학술대회지
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• pp.261-264
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• 2002

지적자본에 대한 중요성이 부각되는 시점에서 지식경영을 위한 지식관리시스템의 도입에 대한 관심이 고조되고 있다. 지식경영의 도입방법은 IT(Information Technology, 정보기술) 측면의 접근과 Non-IT 측면의 접근방법이 있다. IT 측면의 접근방법은 지식관리시스템(KMS)에 집중하는 것이며, Non-IT측면의 접근방법은 사람(people), 업무 프로세스(business process), 조직문화, 제도 등에 집중하는 것을 말한다. 지식경영 관련 부서 담당자 및 전문가와의 인터뷰에 따르면 효과적인 지식경영을 위해서는 IT 측면의 접근과 Non-IT측면의 접근이 동시에 추진되어야 하며, 성공적인 지식 경영을 위해서는 Non-IT 측면의 접근에 더 많은 비중을 두어야 한다고 답하였다. 본 연구에서는 지식경영 성공요인과 실패요인에 대해서 전문가(지식경영 컨설팅업체, 시스템 구축업체(SI업체), 지식경영 추진 부서 근무자)와 지식경영을 추진하고 있는 기업 임직원을 대상으로 설문 조사${\cdot}$분석을 실시하였다.

• 수산경영론집
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• 제34권1호
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• pp.137-156
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• 2003

Increasingly, leisure time is being used for outdoor recreational activities, and fishing is one of the principal forms of marine recreation. Marine recreational fishing is a popular activity in Korea and this activity has led to the development of a sector of substantial social and economic value. Also it is considered as one of the important outdoor leisure industries in Korea. With rising of income level and development of marine outdoor leisure industries, social, economic demand increase of marine recreational fishing are showing us new advance ability of marine aquatic bio-industry. However the recreational use of fish stocks has become an important consideration in the public and environmental economic analysis of management aspect of fishing, having grown considerably over recent years to reach a level in Korea where the fish stocks and coastal ecosystem has become a significant management problem. we are inevitably facing marine environmental deterioration and overfishing in marine recreational fishing. In this study, not only resources and environmental problems which are occurred by recreational fishers, but also illegal fishing behaviors and other problems such as market's failure are going to analyze basic management theories and methods of recreational fishing through mathematical principals and economic rents which maximize net social benefits. In view of the likelihood of marine recreational fishers adopting high rates of discount, the conservation of fish resources would appear to require continual public surveillance and control of the physical yield and condition of the fish stocks and the optimal use level. The institutional management of recreational fisheries is the way of escaping the collapse of recreational fisheries just like as the situation of management's failure of commercial fisheries worldwide. One of the effective management measure is a license system. In this system, optimal fee is paid by recreational fishers, which prevent them from overfishing, environmental problems to some extents and carry out the optimal number of outings. And money obtained by license fee should be spent for more improvement fishing culture and welfare for marine recreational fishing. Marine recreational fishing is to be promoted under sound conservation and management principles.