• The Journal of the Korea Contents Association
• /
• v.9 no.1
• /
• pp.254-269
• /
• 2009

Corporate business in today's domestic industry focuses on using of culture & arts as internal and external marketing strategies with increases number of business cases of implementing corporate cultural marketing. Despite certain demands for the systematic research of corporate cultural marketing, studies have not been sufficiently developed to meet industrial and academic demands. In some paper, studies on effectiveness of corporate cultural marketing have been examined. But the papers were only limited to a conceptual categorization of corporate cultural marketing. Therefore we intended to study patterns of corporate cultural marketing using actual corporate data and explore inter-relationship across the patterns and characteristics. As a result, Korean firms were categorized into four patterns as below: 1)Duty type, 2)Strategic Partner type, 3)Publicity type and 4)Event type. Also, We found that performance of Strategic Partner type was highest.

• Journal of KIISE:Computing Practices and Letters
• /
• v.15 no.12
• /
• pp.899-912
• /
• 2009

With greater utilization of web application and growth of its market, the function of such application is being expanded With today's increasing demand for high quality software, we see a sharp rise in the interest for web application test. The current trend is that web applications are being developed based on a framework of developmental environment. Hence, as the scope of that framework expands, each module of the entire web application is being configured by the combination of heterogeneous files. The distinctive characteristics of a web application are based on the fact that the framework that is provided in partially completed form controls the structure of all objects of development. The present study defines the web business logic as a minimal unit which has meaning as a unit of application for the web application. In this paper, we define web business logic as a least meaningful execution unit of web applications, propose how to generate automatically the BizUnit test code for it, and analyze the effectiveness of testing of the web application via the BizUnit test codes.

• The Journal of Industrial Distribution & Business
• /
• v.10 no.5
• /
• pp.37-47
• /
• 2019

Purpose - It is well known that chemyon, referred to by Westerners as face, naturally penetrates the daily life of Asians and influences their cognition, emotion, and behavior. Studies related to chemyon have been conducted in marketing and consumer behavior fields (e.g., luxury products or brands, service failure and recovery, brand preferences, consumer decision making, wedding ceremony, gift giving). A bulk of studies demonstrate that chemyon influences consumption behavior in Asian consumers. Although chemyon significantly influences consumption behavior of Asian consumers, it is also a cultural phenomenon that is not completely explained within the Western viewpoint. Whereas a number of researchers have approached cross-cultural studies of Asian and Western consumers, a limited number of studies have examined it from the perspective of chemyom. The purpose of this study is to compare the phenomenon that chemyon (face) not only affects the consumption behavior of Asia and the West universally (pan-culturally), but also distinctively (culture-specifically). That is, the purpose of this study is to describe that chemyon (face) is not only a culture-specific phenomenon but also a universal phenomenon in the consumption behavior of Asian and Western consumers, even though the extent that chemyon (face) impacts consumption behavior is differentiated. This study aims to understand commonalities and differences between Asian and Western consumption behavior in terms of chemyon (face), and to suggest how to enhance marketing effectiveness in a global market based on understanding the consumption behavior of Asia and the West. Research design, data, and methodology - Using systematic literature review and meta-analysis, this study investigates consumption behavior of Asian and Western consumers from the perspective of chemyon (face). Systematic literature review was used to compare face (chemyon) consumption of Western consumers with that of Asian consumers. To verify systematic literature review, meta-analysis was also accomplished. Results - First, the influence of face (chemyon) on consumption behavior is observed in Western consumers as well as Asian consumers. Second, Asian consumers are more influenced by face (chemyon) than Western consumers. Conclusions - Overall, chemyon (face) can affect the consumption behavior of Asians as well as the consumption behavior of Westerners.

• Journal of Intelligence and Information Systems
• /
• v.17 no.3
• /
• pp.99-114
• /
• 2011

Collaborative Filtering (CF) suffers from two major problems:sparsity and cold-start recommendation. This paper focuses on the cold-start problem for new customers with no purchase records and the sparsity problem for the customers with very few purchase records. For the purpose, we propose a method for the new customer recommendation by using a combined measure based on three well-used centrality measures to identify the customers who are most likely to become neighbors of the new customer. To alleviate the sparsity problem, we also propose a hybrid approach that applies our method to customers with very few purchase records and CF to the other customers with sufficient purchases. To evaluate the effectiveness of our method, we have conducted several experiments using a data set from a department store in Korea. The experiment results show that the combination of two measures makes better recommendations than not only a single measure but also the best-seller-based method and that the performance is improved when applying the hybrid approach.

• Journal of the Korea Institute of Information and Communication Engineering
• /
• v.17 no.6
• /
• pp.1389-1398
• /
• 2013

With the rapid increase in supplying and applying of mobile devices major student services in colleges are provided in mobile device-based ones. In this paper we describe a design and implementation of a dormitory works supporting service system based on mobile web to efficiently assist dormitory business and provide student convenient services especially for dormitory type public schools and colleges requiring a strict student management. The proposed system, first, improves the effectiveness of work processing, such as roll call, sleep out handling, in the aspect of business management. Second students satisfaction level is increased as giving them access under Web by providing mobile web environment. We operated the proposed system over a college dormitory living around 250 students for a semester and evaluated its usefulness by conducting a questionnaire survey.

• Journal of KIISE:Software and Applications
• /
• v.35 no.11
• /
• pp.653-660
• /
• 2008

Recently, Service-oriented computing is the emerging computing paradigm. In this paradigm, we require the practical process model to support service oriented software development. The well-known development methods e.g., Unified Software Development Process, UML components have been proposed focused on component. So, these methods cannot support service-oriented computing concepts such as service definition, binding and composition concepts using Business Process Execution Language (BPEL). Also, a few proposed service-oriented approach, for example Service Oriented Unified process (SOUP), and Service Oriented Modeling and Architecture (SOMA) have appeared. However, these approaches do not explicitly represent detailed guideline, artifacts and approach. Therefore, in this paper we propose a practical and simple process model to support service oriented software development. Also, we explicitly represent process model and artifact using Software Process Engineering Metamodel (SPEM) which is proposed by OMG. By using our approach, it can enhance systematization and effectiveness for service-oriented software development.

• Journal of Convergence for Information Technology
• /
• v.8 no.5
• /
• pp.219-228
• /
• 2018

The purpose of this study is to analyze the cases of social contribution activities of cosmetics companies and to suggest directions for related activities to be continued more effectively in the future. The case was analyzed through the report, public information, and interview with the person in charge. The main results derived from previous studies and case studies. First, social contribution activities of cosmetics companies are performed in a variety of ways such as education, business, medical care, health, environmental protection, culture, art, donation etc. Second, corporate social contribution activities and diversity were found to be highly correlated with firm size. Third, the effectiveness of social contribution activities can be enhanced through collaboration with social enterprises and professional organizations. Forth, strategic approach to social contribution activities, systematic public relations, and CEO's sense of responsibility have a major influence on related activities. Based on the results of this study, it has been suggested that CSR activities of cosmetics companies can be made more effective.

• Proceedings of the Safety Management and Science Conference
• /
• 2009.04a
• /
• pp.79-91
• /
• 2009

The government separated and established the industrial safety and health law from the Labor Standard law since 1981 to promote the labor's working environment and to improve the conditions of laborers. The government made a lot of effort to discharge the industrial safety and health law by continuous revision of the law thereafter. it is, however, difficult to establish clear-cut lines of authority and responsibility due to the fact that the substantial application of the industrial safety and health law is adapted by enterprise's autonomous management. There are frequent industrial disasters on the small and medium enterprises which have financial difficulty and it means this causes much more social cost. Finally, for the improvement of laborer's safety, health and working environment in the small and medium enterprises we need to raise the effectiveness of the industrial safety and health law through enhancing a government-office's administration and surveillance with the changing mind of a business proprietor. On this paper, we research on the actual condition of the administration, inspection and regulation of safety and health by means of the industrial safety and health law. Thereafter we analyze how much the Korea Occupational Safety & Health Agency and vicarious businesses of safety & health management help. we used the survey method to gather data from 380 laborers directly and analysed the data by SPSS v17.0.

• The Journal of Fisheries Business Administration
• /
• v.42 no.1
• /
• pp.1-18
• /
• 2011

This paper analyze a description of Korean fleet using bottom gears on the high seas. The need for this study arises from international moves to address the effects of fishing with bottom gears on vulnerable marine ecosystems (VMEs) and in view of a communication on the Korean policy in respect of this. There is growing concern over the impact of fishing using gears that come into contact with the seabed (bottom gears), in particular in deep-sea areas where vulnerable marine ecosystems including seamounts, hydrothermal vents and cold water corals are located. Korea is an important stakeholder in high seas bottom gear fisheries. For the past eight years, the issue of protecting biodiversity in the deep-sea in areas beyond national jurisdiction has been extensively debated by the United Nations General Assembly (UNGA) and in other international fora. As a result of the report and a review by the UNGA of the effectiveness of the measures called for in resolution 59/25, the UN General Assembly called for a series of specific actions to be taken by States and RFMOs in UNGA resolutions 61/105 in 2006 and 64/72 in 2009 adopted by consensus. Korea attaches great importance to the protection of marine ecosystems and has made active efforts to implement the UNGA Resolution 61/105 in areas where there is a regional fisheries management organization, a process of establishing such organization or no such multilateral regime. For the effective implementation of the UNGA Resolution 61/105 and 64/72, Korea views that the development of support tools and, most importantly, the development of a global database on VMEs are urgently needed because many countries lack the ability to identify VMEs and to assess whether individual bottom fishing activities would have significant adverse impacts on their own.

• The Journal of Fisheries Business Administration
• /
• v.40 no.3
• /
• pp.69-88
• /
• 2009

This research was as part of restocking project conducted until 1986. The necessity of its economic and scientific verification on restocking project increased. The economic analysis of this project was intended to measure its effectiveness of rockfish restocking throughout certain water areas. The rockfish restocking in 2008 was carried two regional governments of Gyeongnam and Busan. 3-year average annualized performance is 3.76 million rockfish restocked and 940 million won invested. As Gyeongnam restocked 3.62 million rockfish and invested 890 million won, most of rockfish stocking accomplished in Gyeongnam. The public shipment was the 3-year average amount was about 400 tons. Each Suhyup shipment as follows; TongYong 66.6 tons, Namhae 23.6 tons, Samcheonpo 17.2 tons; Yeosu 13.3 tons, Geoje 4.7 tons, Goseong 3.1 tons, Hadong 1.0 tons. The private shipment was assessed by the interview of relevant market participations. The high percent areas of public ship were Nemaha, Goseong 90% and Geoje 80% or more. Hadong and Samcheonpo were about 50%. TongYong was 10% and the lowest. The private shipment was calculated using the percentage of private shipment surveyed. The total amount of private shipment was 4.8 billion, where 4.5 billion was TongYong, where most of private shipment is being made. The positive economic benefit occurred when the percent of restocked is over 15% in the overall catch. The percentage of restocked investigated with genetic test was 58.2%. With 58.2% ratio of restocked, there was 3.8 times economic benefit according to approximately 3.6 billion won. Economic effects were highly significant. As catch increased according restocking, joint market commission increased. Joint market commission was calculated as total restocked shipment multiplied by the ratio of commission, the calculated commissions were as follows; Hadong 5.0%, Geoje 4.8%, Goseong 4.8%, Namhae 4.8%, Samcheonpo 4.3%, Yeosu 4.3%, TongYong 4.0%. According to calculation results, annual commission fee of ￦60,000,000 was raised during 2006~2008. The fishing catch bulk for entertainment significantly increased in sea area carried with mass restock.