• Asia Marketing Journal
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• v.25 no.1
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• pp.37-44
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• 2023

Firm innovativeness and financing capacity are critical signals to stakeholders as they are key drivers of firm performance and competitiveness and indicate the firm's ability to fund its operations and growth initiatives. Based on signaling theory, this study investigates the signaling effect of a firm's innovativeness and creditworthiness and examines its signaling effectiveness. Using Korean innovation data and Korea Investors Service financial data for nine years, the findings indicate that a firm's technological innovation has a negative impact on its credit ratings, while non-technological innovation has a positive impact. Furthermore, a firm's credit ratings positively impact its performance. The current study contributes to the literature on signaling theory by exploring the signaling effect of a firm's innovativeness and creditworthiness. The findings provide insights for managers on how to send and monitor signals to stakeholders.

• The Journal of Economics, Marketing and Management
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• v.5 no.4
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• pp.10-18
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• 2017

Technology and knowledge are emerging as core elements of competitiveness for businesses. SMEs lack technology and knowledge, and are also limited in their ability to absorb external knowledge. The government is supporting SMEs' absorption of external knowledge by utilizing retired scientists and engineers, but related research is insufficient. Thus, this study conducted an empirical analysis on the effects of support by retired scientists and engineers at SMEs. Specifically, the study confirmed the effects of company competitiveness and technology development capacities at each stage of technology commercialization. Results of the study confirmed that in an environment where technology competitiveness of SMEs are emphasized, the support of retired scientists and engineers has some effect on the competitiveness of SMEs and their technology development capacity. Therefore, this study suggests important implications for future policy development and execution of related projects.

• International conference on construction engineering and project management
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• 2015.10a
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• pp.210-212
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• 2015

The growth-share matrix is a portfolio planning tool developed by the Boston Consulting Group (BCG) to assist competitive positioning in the international market including those in the construction industry. This matrix is helpful in balancing the firm's cash-flow, and it can suggest strategic directions for each business unit. However, its effectiveness and applicability have long been debated in the academic field due to the complex and unique industrial context of construction. To solve the dispute, this research clarifies the applicability of theories underlying the growth-share matrix to the construction industry. Empirical research based on actual financial data of Korean construction firms is adopted for the statistical analysis including one-way analysis of variance and correlation analysis. The results of this research show that empirical findings on the relationship between performance variables. In this context, this research can provide important insights on the concept of portfolio management in the construction industry.

• International conference on construction engineering and project management
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• 2015.10a
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• pp.58-59
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• 2015

As the business environment for construction enterprises has been worse, the level of their dependence on public projects increases. Under these circumstances, the public owners should pursue more efficient management process and make continuous efforts to establish strategic project-oriented organizations. There are growing concerns on owners' role with the recognition that the public owners are the key stakeholders to improve effectiveness in public sectors and reinforce competitiveness of entire industry. This study reviewed the characteristics of public construction projects with the concept of program, evaluated the current status of program management capabilities, and discussed the requirement for effective program management.

• Proceedings of the Korean Society of Disaster Information Conference
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• 2022.10a
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• pp.73-74
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• 2022

본 논문은 재해경감을 위한 기업의 자율 활동 지원에 관한 법률의 기업재난관리표준에 따라 재해경감활동관리체계를 수립함에 있어 최초 단계인 재해경감활동 준비상태(성숙도) 조사의 효과성을 분석하고자 함이 목적이다. 일반적으로 기관의 준비상태(성숙도) 조사 결과를 바탕으로 재해경감활동의 도입 수준이 결정된다. 그러나 현재 수행되는 준비상태(성숙도) 조사 문항은 문항 간의 중요도를 고려하지 않아 결과에 대한 신뢰성 및 변별력 저하, 재해경감활동관리체계 수행 단계별 차별성이 고려되지 않은 문제점을 야기하고 있다. 이에 본 연구는 공기업 'K사'의 준비상태(성숙도) 조사의 사례에 대해 기존 결과와 조사 문항의 가중치를 반영한 결과의 차이점을 분석하였다. 그 결과 문항 간 변별력 부재로 인한 결과의 신뢰성 부족과 그로 인한 준비상태(성숙도) 조사 대상자의 동일 응답 가능성을 배재할 수 없음을 알 수 있었다.

• Asia pacific journal of information systems
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• v.33 no.3
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• pp.812-830
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• 2023

We propose a mobile coupon strategy designed to increase the effect of push notifications on redemption. The proposed strategy recommends that firms deliver mobile coupons with distant expiration dates and remind them through push notifications framed negatively once these expiration dates become imminent, rather than frequently sending coupons with near expiration dates. We test the effectiveness of the proposed strategy using data collected through a randomized field experiment. The findings indicate that push notifications enhance coupon redemption rates for coupons that are held longer by customers than those that are recently received. Additionally, we found that sending negatively framed push notification messages to remind customers of imminent coupon expiration dates further resulted in higher coupon redemption rates. The findings can be employed to offer useful guidance on how to effectively design mobile coupons for achieving higher redemption rates.

• Journal of Information Technology Applications and Management
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• v.30 no.5
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• pp.159-170
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• 2023

Due to technological advancements, the data industry is growing, leading to a demand for data professionals in the market. Job seekers interested in data-related positions include not only those with relevant majors but also non-majors. Therefore, this study aims to identify effective educational methods for non-majors lacking data knowledge and skills to develop both data and business competencies. This research focuses on 28 trainees who participated in the "Data Youth Campus" program conducted by K-institution. The program spanned 10 weeks and was structured into three phases: fundamentals, practical training, and projects, systematically enhancing trainees' capabilities. The effectiveness of the curriculum and trainee management was verified by measuring and analyzing improvement of competencies and satisfaction with the program. This study offers valuable insights for the design and implementation of data education programs tailored to non-majors.

• International Journal of Internet, Broadcasting and Communication
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• v.16 no.3
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• pp.305-312
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• 2024

This field study explores how varying target amounts influence donation behavior using real-world data from the online fundraising platform GoFundMe. We analyzed donation data across four different target amounts and found significant differences in donation patterns. Lower target amounts were found to encourage higher individual donations, while excessively high targets were less effective. The data revealed that donors tend to be more responsive to campaigns with achievable goals, possibly due to a perceived higher impact of their contributions. Conversely, campaigns with unrealistically high targets often struggled to gain traction, suggesting a potential donor deterrent effect. We believe these findings provide practical insights for nonprofits on setting realistic and achievable target amounts to maximize donations. Our study underscores the importance of strategic target setting in enhancing fundraising outcomes. We conclude that this insight has significant implications for how non-profit organizations approach their fundraising strategies, potentially improving the effectiveness of online charitable campaigns.

• Journal of Information Technology Applications and Management
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• v.31 no.4
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• pp.63-74
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• 2024

This study analyzes Korean and Chinese consumer perceptions of Hanbang (traditional Korean herbal) cosmetics, specifically focusing on Sulwhasoo's Jaum two-piece set. Using topic modeling, 7,000 consumer reviews from Naver (Korea) and Baidu (China) were examined to uncover the key themes that influence consumer satisfaction and dissatisfaction. The results reveal significant similarities and differences between the two markets. In both countries, the product is frequently purchased as a gift, and price sensitivity is a major concern. However, Korean consumers prioritize delivery experiences and product functionality, while Chinese consumers focus more on product quality and effectiveness. These findings highlight the need for targeted strategies in each market. For success in Korea, competitive pricing and improved logistics are crucial, whereas in China, maintaining high product quality and capitalizing on the gifting culture are essential. Additionally, global expansion requires educating consumers on the benefits of Hanbang cosmetics, ensuring product consistency, and adapting to regional preferences. This research provides valuable insights for cosmetic companies aiming to enhance their market presence both locally and internationally.

• Management & Information Systems Review
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• v.29 no.4
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• pp.187-205
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• 2010

Empirical study comparing the leadership styles of women an men is a popular on management in organization. Consistent with study comparing women and men on many organizational behavior, I have identified that leadership style from survey. The this study examined follower's perception of the women and men the leadership in organization. More specifically, I examined how male and female follower evaluated the leadership style and effectiveness of women and man, how these evaluations were affected by the degree of stereotypes of the followers toward gender roles, finally the variables affecting the evaluation of the leadership effectiveness. Total 158 follower's participated in this survey to explore these research questions. The results that female evaluator were evaluated higher in the transformational leadership than male evaluator, while the evaluation for man leader was higher than the woman leader in terms of the transactional and task-oriented leadership style. Also, another analysis the gender difference of the organizational member revealed that woman leader better than man was higher leader relational and transformational leadership. However, both male and female followers who were no gender-difference in decision making work, interpersonal work, relation coordination work, consulting work.