• Journal of the Economic Geographical Society of Korea
• /
• v.14 no.4
• /
• pp.642-656
• /
• 2011

As a part of the Saemangeum development, the Gunsan Bi-eung port is underway to be developed for a tourism complex. Since the perception and preferences of the residents are one of the most important steps for the project, those were surveyed and analyzed to generate a proposed vitalization plan. Based on the survey, most of residents had negative opinions on the current development and condition as well as the effectiveness of the development in the future. Residents also pointed out that leisure facilities and higher level of accommodation were necessary, and desired a coastal deck in the Bi-eung beach. Therefore, for vitalization of Bi-eung port area, construction of a comprehensive resort with sports and leisure facility is suggested to attract visitors. Also, efforts from residents and administrative supports are required in marketing, advertizement, and sound business environment.

• Proceedings of the Korea Association of Information Systems Conference
• /
• 2004.05a
• /
• pp.175-201
• /
• 2004

In industrialised countries, innovation is a key source of economic growth. Research is a key driver of technological innovation and involves the process of systematic investigation and/or experimentation to discover new knowledge. The Governments' industry innovation policy supports a business focus on Research and Development (R&D) through a range of programs in order to achieve these aims. The Innovation Statement (DISR 2000, 20010, launched by the Australian Prime Minister in January 2001, commits an additional $\$3$ billion over five years to encourage and support innovation. The Australian Government aims to build world competitive firms and strong research capability in industry to strengthen Australia's international competitiveness and increase national prosperity. It develops policies and programs to enhance investment in innovation. The Australian Government has establisher a number of R&D funding support programs aimed at increasing the level of R&D in Australia. The backbone of these programs is the tax concession program, which is made up of the 125 per cent R&D tax concession, the 175 per cent premium tax concession and the tax offset. Over 4000 businesses take advantage of the tax concession scheme, which costs the government around $\$400$ million a year. This cost is expected to rise to over half a billion by 2005-06 (Commonwealth of Australia, 2003). Ensuring these resources are invested where they provide significant national economic benefits is a major policy issue. In this sense, this paper looks at the appropriateness, effectiveness and efficiency of the R&D tax concession with costs and benefits analysis.

• Journal of Digital Convergence
• /
• v.10 no.9
• /
• pp.39-45
• /
• 2012

The technological innovation of IT manufacturing firms is the competitive tool for them to survive in the environment of an intensive competition. This technological innovation is critical in the survival of IT companies, but various factors should be considered to embody technological innovation effect. This paper aims to identify the determinant factors of the outcome which influence the technological innovation based on the IT companies, and set up a model for measuring technological innovation effect. A hypothesis was established for the impact relation between technological innovation effect, cooperative relation and government support level, which was verified through the structural equation model(SEM). As a result, the cooperation of IT companies and the governmental support affect the effectiveness of technological innovation. Eventually, government support for IT manufacturing firms derive business collaboration and continuous support is needed.

• Journal of Digital Convergence
• /
• v.10 no.9
• /
• pp.123-136
• /
• 2012

Web applications are widely used by the development of the Internet, but there are no separate audit model for a web-based information systems. Information business has a wide variety of characteristics. So, web-based information system audit model is needed. Therefore, a web-based information system audit model was proposed to enhance the effectiveness of audit and to increase the quality. Audit check lists were applied based on three sets of existing information audit check framework. An audit point of time was defined as analysis, design, and implementation. An audit domain was defined as contents, design, and process. Moreover, audit viewpoint and inspection standards were defined by setting standards of process, product, and performance. Moreover, this paper proposes differences between an existing model of information system development methodology and web-based information system. It also deduced audit checklists according to audit domains for web-based information system audit. The deduced audit checklists were verified for its suitability by conducting surveys, and the modified audit inspection model, in which the deduced audit checklists were applied, was proposed.

• Journal of Digital Convergence
• /
• v.10 no.2
• /
• pp.25-36
• /
• 2012

Over the last few years, despite the government's ongoing efforts for cooperative relationship between large firms and small and medium-sized enterprises(SMEs), their effectiveness is limited. In addition, the academic researches for addressing practical policy alternatives are also insufficient. This study aims to suggest the practical policies for cooperative relationship between large firms and SMEs. To this end, we suggest typology to know how collaboration process between large firms and SMEs for technology commercialization project with the utilization of dimensions of technology and marketing cooperaton is, and analyse the characteristics of each type, and examine the present situation of collaboration between large firms and SMEs in Korea and then finally, derive government policy guidelines. Through this research, we suggest theoretical framework to reinforce national industry competitiveness under growing global competition through suggesting how SMEs take survival basis, and also how large firms collaborate with SMEs.

• Journal of the East Asian Society of Dietary Life
• /
• v.20 no.4
• /
• pp.606-618
• /
• 2010

The study investigated how 'word of mouth' originates in the chain restaurant industry. It has long been acknowledged that 'word of mouth' is a critical factor for the success of a restaurant business due to its targetability and cost effectiveness. A review of the literature revealed four antecedents of 'word of mouth': service quality, perceived value, satisfaction, and relationship quality. Based on the theoretical/empirical relationships between those constructs, a structural model composed of the hypotheses was proposed. The structural model was tested with data collected from 471 chain restaurant patrons. The structural equation modeling analysis revealed that five constructs in the proposed model are interrelated, and during this process, word of mouth is formed in the chain restaurant industry. A positive relationship between service quality and satisfaction (0.265, p<0.05), service quality and perceived value (0.831, p<0.05), service quality and relationship quality (0.465, p< 0.05), and service quality and WOM (0.263, p< 0.05) were found, indicating that service quality is a key prerequisite for word of mouth and other constructs proposed in the model. It was revealed that perceived value doe not have a direct impact on WOM formation (t=1.275, p=0.202), but a positive relationship between perceived value and satisfaction (0.293, p<0.05) and between satisfaction and WOM (0.627, p< 0.05) were found. Therefore, it was concluded that patrons' perceived value influences word of mouth formation, but that impact is mediated by satisfaction. During this process, relationship quality also plays a mediating role in generating word of mouth. Based on data analysis, theoretical/managerial implications are discussed.

• The Journal of the Institute of Internet, Broadcasting and Communication
• /
• v.9 no.1
• /
• pp.67-74
• /
• 2009

Information Effluence leaks are caused by the wide use of the P2P program in Japan and Korea lead by the increase of internet use and network infrastructure expansion. This research confirms the seriousness of the data collected from the P2P leaks of the two countries and furthers its study by researching how countermeasures are applied. The effectiveness is verified by collecting data according to countermeasure applied periods. Both countries had information leaks, but in the case of Japan, not only personal information leaks but corporation, administrative agency, military, and others in a wide range as well. As a countermeasure against information effluence, Korea is enforcing counter plans mainly against the P2P service businesses and for Japan, various plans are taken such as business guides for each agency, organization management, SW development and supply, HW supply, and ect. The leaks in Japan were more severe than the ones in Korea but they had well planned countermeasures that were applied. Therefore if the Japanese countermeasure on information effluence of P2P programs is taken as a lesson, Korea can prevent the problem of leaks beforehand.

• Korean Institute of Interior Design Journal
• /
• v.25 no.1
• /
• pp.93-100
• /
• 2016

Long-life housing means a housing which structural members (Support) such as columns and floor are maintained for a long period of time and the housing can be used for approximately 100 years by replacing components (Infill) such as walls and furniture. The government established "Certification standards of long-life housing construction" on December 24, 2014, requiring the long-life housing certification for construction of apartment houses for over 1,000 households. However, it is necessary to prepare an incentive measure which could be granted to construction related personnel and housing owners due to the effectiveness of such system and recognition that the initial construction cost of long-life housing is high. The purpose of this study is as follows. First, the reasons and necessity of long-life housing cost increase for each construction company, housing owner, infill component manufacturer and designer which are long-life housing related personnel are determined. The direction of incentive grant for supplying long-life housing based on the determined items is established. The result of this study is as follows. First, a special treatment which is higher than the alleviation of construction standards according to the previous ordinance is necessary for construction companies to secure the business feasibility. Also, incentives such as the provision of service space and wide balcony are necessary to improve the preference level of parceling out. Second, financial incentives such as financial support for housing purchase, reduction and exemption of tax (acquisition tax and registration tax), and support of maintenance cost are required for house owners. Third, it is essential to increase opportunities to participate in the market for infill component manufacturers by applying additional points for PQ. Fourth, it is needed to provide compensation for additional human resource and time at the time of designing to designers by preparing the long-life housing design cost standards.

• Journal of Distribution Science
• /
• v.14 no.11
• /
• pp.61-73
• /
• 2016

Purpose - Marketing scholars have developed various types of mathematical models for describing marketing phenomenon, because there is no single model comprehensive enough to incorporate all the relevant marketing phenomena. This study tries to summarize the behavioral foundations and the mathematical derivations of the most widely used marketing models and discusses their strategic implications. This study selected four representative marketing models: multinomial logit(MNL) model, elimination-by-aspects(EBA) model, Hauser and Shugan model and Bass diffusion model. Especially, this study focuses on Hauser and Shugan(1983)'s Defender model and discusses the model's behavioral foundation and its implications. Research design, data, and methodology - Of the four selected model, the multinomial logit model is selected as the basic normative model and the other three models are described as descriptive models in contrast. Starting the discussion from the multinomial logit model, this study explains what important strategic variables are incorporated in each of the four models. The IIA(independence of irrelevant alternatives) axiom and Luce choice model is also discussed in relation to the multinomial logit model. The concept of 'efficient frontier' is discussed in relation to Hauser and Shugan's model. Graphs and tables are used to represent the key implications. No empirical study is included. Results - The analyses of the mathematical marketing models are shown to be very useful in understanding the essence of positioning strategy. The multinomial logit model implies the importance of increasing utility or consumer preference level. The EBA model implies the importance of lowering the inter-brand similarity and dominating the competitors. Hauser and Shugan model implies the importance of considering customer heterogeneity distribution in selecting the target market. Conclusions - It is shown that the concepts of 'efficient frontier' is useful in understanding the effectiveness of positioning strategy. Market positioning can be understood as occupying some place on the efficient frontier. The important strategic implications can be summarized as follows: Always try to increase customer preference by providing what they value, and differentiate from competing alternatives as much as possible. The best positioning strategy is to dominate all the competitors and the worst is to be dominated by the competitors.

• The Journal of the Korea Contents Association
• /
• v.20 no.6
• /
• pp.197-210
• /
• 2020

Learning agility is the will and ability to flexibly change thoughts and behaviors by quickly learning in new environments and experiences, and is a core competency to overcome crisis and solve organizational problems. It is a concept that can be used in the same organization group. Based on the previous research, a study was conducted to investigate how the job characteristics and personal learning agility of the army deputy officers influence learning satisfaction. After receiving a questionnaire survey of 216 business and yarn companies, SPSS 24.0 was used to verify the reliability and validity of the measurement variables, and the hypothesis was verified by regression analysis. It was found that some of the sub-categories of personal learning agility (self-awareness, active change pursuit) had a positive effect on learning satisfaction. This means that in order to enhance the effectiveness of military cyber education, measures should be taken to avoid overload in the field, and in order to increase performance in military organizations, personal learning agility pursuing positive change based on self-awareness and feedback must be developed.