• Asia Marketing Journal
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• 제19권3호
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• pp.75-98
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• 2017

Our study is trying to investigate the perceived training effectiveness by applying the theory of planned behavior (TPB) and Technological Acceptance Model (TAM) and intend to examine the effects of individual differences on perceived training effectiveness and performance of individuals. The main purpose is to evaluate the perceived training effectiveness, and role of individual differences in terms of learning. The results of this study supported all the hypothesis that participants with higher level of creative self-efficacy, intrinsic motivation, creativity and emotional intelligence (EI) will have greater inclinations to learn. Results showed that perceive training effectiveness is positively related to training transfer and training transfer increase the performance of individuals. Study results significantly agree with the theory of planned behavior (TPB) which was applied to measure the perceived training effectiveness and suggest trainee's perception of usefulness, ease and benefits enhance learning dimensions of participants that make any program effective. The study has highlighted a number of issues that influence the perceived training effectiveness.

• 한국IT서비스학회지
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• 제2권1호
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• pp.35-49
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• 2003

SI(System Integration) Projects need more efficient project processes. Having efficient contracting laws and regulations is one of the critical success factors for SI industry growth. Former researches developed a framework for efficient contracting laws and regulations for SI industry based on the characteristics of SI business and SI industry. However, the effectiveness of the proposed framework has not been analyzed. This paper tests the validity and effectiveness of the proposed framework. Emprical analysis has been performed to show consensus of each interested parties. Developers and outsourcers have some conflicts in several critical issues of SI project processes. However, comprehensive analysis shows overall consensus among interested parties.

• Asia Marketing Journal
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• 제19권4호
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• pp.87-114
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• 2018

The objective of this study is to find the effects of consumer values on eco-friendly buying behavior. This study examines environmental attitudes and involvement as moderating variables to explain eco-friendly buying behavior of consumers. Hypotheses were developed based on Focus Group Interviews, Depth Interviews, and literature reviews. To test such hypotheses, questionnaires were distributed and collected among female adults aged 18 or above, and who are either office workers or housewives. The analysis results show that personal values, sociocultural values, and values related to ecofriendly products affect consumers in their eco-friendly buying behavior. Among those values, concern about safety and health, eco-friendly culture and trend, willingness to pay price premiums and functional effects of eco-friendly products have significant effects on eco-friendly buying behavior. Reflecting these results, business marketers must appeal to consumers with more focus on safety and health, perceived consumer effectiveness, self-monitoring, eco-friendly culture and trend, media exposure, willingness to pay price premiums, design excellence and functional effects, to implement marketing communication strategies accordingly.

• 산업경영시스템학회지
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• 제19권38호
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• pp.29-41
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• 1996

This paper asserts that business innovation methodology will enables companies to fit into the change of business environment and improve the productivity and effectiveness. Business innovation can be implemented using total quality management(TQM), benchmarking, business reengineering, CALS et al. Information technology will be useful tools that enables companies to fit into the radical change of environment and offer the added values to customers.

• KDI Journal of Economic Policy
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• 제42권1호
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• pp.1-30
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• 2020

On average, small business support projects appear to improve beneficiary sales, and the growth effect is obvious when supporting young or growing firms. However, the effect is largely offset by sales reductions due to overcrowding. Small business support projects must be operated in two ways to alleviate the overcrowding of businesses in a few industries and to enhance the overall effectiveness of the support programs.

• International journal of advanced smart convergence
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• 제13권1호
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• pp.152-161
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• 2024

The purpose of this study sought to determine the impact of shared leadership perceived by organizational members on team effectiveness and team learning behavior. For this purpose, the results of the empirical analysis of 206 organizational members are as follows. First, shared leadership was analyzed to improve team effectiveness. Second, shared leadership had a positive effect on team learning behavior. Third, team learning behavior was statistically significantly analyzed for team effectiveness. This study confirmed the importance of shared leadership, which has a positive impact on team effectiveness and team learning behavior. This may require building a new culture that can demonstrate the inherent leadership of organizational members in the influence relationship between shared leadership, team effectiveness, and team learning behavior. In other words, in order to systematically demonstrate and implement shared leadership, the execution ability of executives, managers, and working-level managers is important. To this end, it is necessary to build an organizational culture that matches the characteristics of the organization and develop and continuously implement human resource development systems and programs that can implement this.

• 벤처창업연구
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• 제18권2호
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• pp.113-126
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• 2023

본 연구는 제조업 중소기업 종사자의 기업가정신이 기술혁신을 매개로 조직유효성에 어떠한 영향을 미치는지 알아보기 위해, 가설을 총 2가지로 구성하여 검증하였다. 가설 검정 결과로는 첫째, 기업가정신의 구성요소 중 혁신성은 조직몰입에는 영향을 미치지 않았지만, 직무만족에 영향을 미치는 것으로 나타났다. 반면, 진취성과 위험감수성은 직무만족과 조직몰입 모두에 영향을 미치지 않는 것으로 나타났다. 둘째, 공정혁신은 혁신성과 직무만족 간의 관계와 진취성과 직무만족 간의 관계 그리고 진취성과 조직몰입 간의 관계에서 모두 매개역할을 하였다. 다만, 제품혁신은 기업가정신과 조직유효성의 관계를 매개하지 않는 것으로 나타났다. 본 연구는 제조업 중소기업의 조직유효성에 영향을 주는 선행요인들을 확인하여 학문적·실무적 시사점을 제공한다. 학문적 관점에서 살펴보면, 업종별 구분이 없거나 IT업, 호텔업, 서비스업, 관광업 등의 업종을 주로 표본 대상으로 선정하여 연구한 선행연구와는 다르게, 본 연구는 제조업 중소기업을 표본으로 기업가정신이 기술혁신을 매개로 조직유효성에 어떠한 영향을 미치는지에 대한 연구 결과를 제공하였다. 또한, 실무적인 관점에서 제조업 중소기업이 종사자의 직무만족과 조직몰입을 개선하기 위해서는 종사자의 진취성, 혁신성과 공정혁신 역량의 향상을 위한 노력이 필요하다.

• 패션비즈니스
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• 제17권5호
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• pp.165-182
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• 2013

This study conducts a survey based on 425 Chinese females in their twenties to thirties in order to examine the relevance between the cognitions of appearance effectiveness, ideal appearance seeking behavior and clothing image preference which have effects on their self-identity and interpersonal relations. The results of this study are as follows ; First, from the factor analysis for cognition of appearance effectiveness, and ideal appearance seeking behavior, a total of 4 factors such as psychological benefits, social benefits factors, pursuit of plastic surgery and pursuit of beauty treatment are being were drawn. As a result, there are significant correlations between heights of demographic variables and the cognition of appearance effectiveness, together with the ideal appearance seeking behavior. Respondents with higher heights represent the higher cognitions of appearance effectiveness, while the respondents with lower heights show more pursuits of beauty treatment behavior to reach the ideal image. Second, factor analysis of the clothing images are 4 factors such as classic-trendy, natural-dynamic, casual-formal, and masculine-feminine images. There are significant correlations between the four factors from clothing preference images and four factors from the cognition of appearance effectiveness, and ideal appearance seeking behavior. This suggests that higher social status such as job, income, residential district, and age among the demographic factors has greater effects on the clothing image preference.

• 한국병원경영학회지
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• 제28권3호
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• pp.68-86
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• 2023

Purpose: The purpose of this study is to explore the relationship between corporate entrepreneurship and organizational effectiveness among employees of medical institutions. In addition, we aim to investigate the mediating effect of motivation to participate in the In-house Innovation & Start-up Contest and the moderating effect of support from a dedicated organization. Methodology/Approach: A survey was conducted on participants in the 3rd in-house contest held in 2023 at Granum Sinapis Center of Seoul St. Mary's Hospital. A total of 122 people responded to the survey. The collected data were analyzed PLS-SEM(Partial Least Squares-Structural Equation Model) using SmartPLS 4.0 program. Findings: First, 'Corporate entrepreneurship' had an effect on 'Participation motivation in in-house contest'. Second, 'Corporate entrepreneurship' had an effect on 'Organizational Effectiveness'. Third, 'Participation motivation in in-house contest' mediated the relationship between 'Corporate entrepreneurship' and 'Organizational Effectiveness'. And last, 'Support from a dedicated organization' had no moderating effect on the relationship between 'Corporate entrepreneurship' and 'Organizational Effectiveness'. Practical Implications: Since the dedicated organization is in the early stages of operation, there may be no moderating effect on organizational effectiveness. If follow-up research is conducted after the dedicated organization's system has been supplemented, the moderating effect may appear differently.

• KDI Journal of Economic Policy
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• 제45권4호
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• pp.1-22
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• 2023

We review the literature on the effectiveness of capital controls and macroprudential measures. First, we explain the purposes and examples of capital controls and macroprudential policies. We then analyze various theoretical models and empirical findings from prior studies that investigate the effectiveness of each instrument. Moreover, we review several studies that directly compare the two instruments and discuss whether policymakers should implement capital controls or macroprudential measures to overcome financial crises. Finally, based on a discussion of the findings of previous studies, we suggest several possible avenues for future research.