• Title/Summary/Keyword: business activation

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The Influence of Exhibitions as a Marketing Tool on Business Performance - An Illustration from a Defence Industry - (전시회 참가활동이 기업의 경영성과에 미치는 영향 - 방위산업체를 중심으로 -)

  • Han, Jung-Han;Jeon, In-Oh
    • 한국벤처창업학회:학술대회논문집
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    • 2009.10a
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    • pp.223-243
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    • 2009
  • In the early 1990's internation al security environment bring on the change. So each countries should have renewed the defence policy. The developed countries make efforts to keep the superiority of military industry with an high technology and huge capital. One of the efforts is the defence industry exhibitions for the management performance regarded as the marketing strategic principal method. The result of the opening exhibitions has been studied by research papers and treatises. A exhibitions' goal is different from an it's characteristic, type, industry, participator, institution and participating nation. An enterprise's management performance is runs as follows. First, an exhibitions participation activation has an effect re-participation following the satisfaction. Second, an exhibitions participation activation contributes to be on sale promotion, The result of the exhibitions participation is classified with sale performance and non-sale performance. The third, an exhibitions participation activation contributes to the effective company management. The huge fund advertisement is a financial burden, but a exhibitions takes effect one-fifth economical retrenchment. Accordingly, this study researched the exhibition participation choice properties, an exhibitions participation activation properties and investigated the Korea defence industry's income statement, balance sheet, growth ratios, profitability ratios, productivity ratios, stability ratios which were substitute for the enterprise's management performance through the exhibitions participation costs and the number of times.

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The Effect of Quality Management on Business Performances in Fundamental Manufacturing Industry (국내 뿌리산업에서 품질경영활동이 경영성과에 미친 영향)

  • Koo, Il Seob;Kim, Tae Sung
    • Journal of the Korea Safety Management & Science
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    • v.15 no.4
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    • pp.269-278
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    • 2013
  • Recently, fundamental manufacturing industry such as casting foundry, plasticity, welding etc. is rise to concerned. This study is the analysis of using structural equation method in order to verify the significant activation factor of quality management activities and the effect on business performance in fundamental manufacturing industry. To perform this research, we surveyed CEOs, managers, workers working for manufacturing business. We analysed valid 357 questionnaires that we could use for this research using SPSS 15.0 and AMOS 18.0. The results through this research is following. First, we verified the relationship between organizational supports and employee's participation to quality management activity, we could get the result that positive influence on to interrelation. Second, we analysed that organizational supports had a meaningful effect on not process performance but business performance. Third, we found that employee's participation to quality management activity had a significant to business performance, and process performance had a meaningful effect to business performance.

Features and Tendencies of the Digital Marketing Use in the Activation of the International Business Activity

  • Zhygalkevych, Zhanna;Zalizniuk, Viktoriia;Smerichevskyi, Serhii;Zabashtanska, Tetiana;Zatsarynin, Serhii;Tulchynskiy, Rostislav
    • International Journal of Computer Science & Network Security
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    • v.22 no.1
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    • pp.77-84
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    • 2022
  • The study highlights the features and trends of digital marketing for international business. To achieve these goals, the authors used a systematic approach that allows a comprehensive approach to the object of study, as well as used general and specific methods of scientific knowledge on the application of digital marketing for international business. The dynamics of the number of users of social networks in the world is analyzed, which allowed us to conclude about the steady trend of increasing the number of users of the Internet and social networks, as well as the time spent by users on social networks. The study of the dynamics of the number of users of social networks provides increased efficiency in the use of digital marketing tools to enhance international business. The most effective digital marketing tools for international business, including artificial intelligence, conversational marketing, chatbots, personalization, video marketing, live shopping, social media stories, interactive content, omnic marketing, augmented reality and technology immersion, native advertising, green marketing and mobile commerce.

A Study on the Activation Plans of Business Incubators's E-Commerce (창업보육센터 입주기업 전자상거래 활성화 방안)

  • Kim, Jin-Su;Jang, Won-Chul;Hwang, Ki-Tae;Kim, Dae-Jin;Hwang, In-Ho
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.2 no.1
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    • pp.65-82
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    • 2007
  • This aim of study is to offer three way(the E-commerce operations site, electronic catalog site, the E- commerce function improvement, the off-line E-biz revitalization) for E-commerce revitalization of business incubator center's resident enterprise through interview with business incubator center's resident enterprise, business incubator center's manager and the operation company of the COBIAN as E-commerce site of business incubator center. Solutions presented by business incubator center are considered from various angles to improve law perception in the COBIAN and to exchange contact information among BI companies in the COBIAN. And The solution emphasize an efficiency as well as an absolute investment to present the solutions that are able to do better important function as business incubator center than any other. furthermore, a business incubator center presents solutions for solving problems with small and medium enterprises as well as the COBIAN, which is doing E-commerce operation.

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Impact of Innovation Cluster Activating Factors on Business Performance: Focusing on the SMEs Case of Daedeok Innopolis (혁신클러스터 활성화 요인이 기업의 경영성과에 미치는 영향: 대덕연구개발특구 중소기업을 중심으로)

  • Park, Hwogeun;Bae, Kwanpyo
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.18 no.4
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    • pp.149-163
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    • 2023
  • The policy of promoting innovation clusters aims to enhance the competitiveness of industries by strengthening the linkages between industry sectors and research sectors in specific regions. In Korea, after the concept of innovation clusters was introduced by the OECD in 1997, Korean government actively pursued policies based on this concept in the fields of industry, region, and science and technology. Previous policies and research on the activation of innovation clusters have tended to focus on the exchange and collaboration among members. However, this study focused on enhancing the competitiveness of industries and regions, in other words, strengthening the competitiveness of companies, which is the fundamental reason for fostering innovative clusters. Accordingly, this study aimed to analyze the impact of factors activating innovation clusters on the business performance of SMEs located in the Daedeok Innopolis. To achieve this, based on the essential concept of innovation clusters such as industrial agglomeration factors, networking factors, innovation generation factors, the study derived factors for activating innovation clusters and verified hypotheses using the survey results of 175 companies. Among the factors activating innovation clusters, industrial agglomeration and innovation generation were found to have a positive impact on the business performance of companies. However, networking factors were analyzed to have no significant influence on the business performance of companies. This study differentiates itself by addressing the factors for activating innovation clusters through empirical analysis, unlike previous case-based studies. Furthermore, considering the difference between intuitive judgments on networking factors in innovation clusters and their actual impact on business performance, the study raised the practical significance of conducting a comprehensive examination from various perspectives, such as the socially and culturally embedded structures in the region, the characteristics of specialized industries, and the needs of cluster members, to develop more effective policies for innovation clusters.

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A Study on the Pop Stars' Fashion Styles Influencing Young Street Fashion (영 스트리트 패션 형성(形成)에 미친 팝 스타의 패션스타일 연구(硏究))

  • Lee, Hee-Seung;Cho, Kyu-Hwa
    • Journal of Fashion Business
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    • v.10 no.4
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    • pp.114-129
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    • 2006
  • This purpose of this study is to research on the influence on the creation of young generation's street fashion of pop stars focused on pop music given the fact that fashion can be created by popular culture in this multi-media era. Also, this study is to provide useful data for the activation of the creation of young fashion culture and the fashion industry through pop stars' fashion. The pop stars' fashion that has affected young street fashion is as follows : Elvis Presley's rock'n'roll style, Beatles' mods style, Janis Joplin's hippy style, Sex Pistols's punk style, Madonna's boy-toy and corset style, Michael Jackson's androgynous style, Puff Daddy and L.L Cool J's hip-hop style, Bob Marley's reggae style, Spice Girls, Jennifer Lopez and Britney Spears's sexy style. The young street fashion culture of pop stars and its industrial meaning withdrawn from the above are as follows : Creation of a fashion icon, Creation of anti-fashion, Liberation of a sex role, Costume play culture, Activation of the young fashion industry through star marketing.

A Study for Revitalizing Program of Traditional Markets (재래시장 육성을 위한 특별법에서의 재래시장 활성화 실천방안 연구)

  • Kim Yong-Ho;Song Kyung-Soo
    • Management & Information Systems Review
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    • v.18
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    • pp.91-113
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    • 2006
  • Most merchant of traditional markets think that the condition of market management is getting worse because of decreasing customers caused appearance of large retail stores such as discount store and changing of consumer's life style. Therefore special law was legislated for the activation of traditional markets in 2005. This special law include important articles about surroundings improvement, business management modernization and redevelopment of traditional markets. According to the small and medium business administration data, korea government furnished 177billion and 11billion(won) separately for the facilities and management modernization of traditional markets. Traditional markets of whole country planned and practiced modernization of facilities and management of traditional markets. And most of traditional markets interested in a large project such as establishment of arcade and car parking, remodelling of building, pavement of passageway etc. By the way, under the long term viewpoint, a large project presented above are not the best solution for the traditional markets because of its effectiveness. Maybe, for example, improvement of store signboard and display stand is more effective for the long time. As the problem of management modernization, yet a credit transactions. is the most important factor, only four markets have a plan for the credit transactions. And above all, we must realize that activation of traditional markets can be accomplished by merchant's own initiative participation.

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A Study on the Introduction and Management of the Team Organization in College Administrative Systems (대학행정조직(大學行政組織)의 팀제 도입.운영(導入.運營)에 관한 연구(硏究))

  • Kim Se-Joong
    • Management & Information Systems Review
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    • v.4
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    • pp.409-441
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    • 2000
  • The purpose of this study is to present the problem of the introduction and management and the method of activation of the team organization in college administrative systems through the theoretical study about the team systems and the actual proof study already introduced and operated in colleges and enterprises. The scopes of the subject of theoretical study are the concept of team systems, the type of systems, the strategy of introduction and management, the problem of management and the tactics of activation. The scopes of the theoretical study are the field of systematic structure and that of introduction and management. In order to activate the team organization of college administrative systems, we must study three points such as empowerment, construction of learning team and the method of personal management. For the sake of conducting the team organization efficiently, we must consider four fields. They are as follows: First, considering the continual efforts for reorganization is the most important precondition. Second, the device of supplement related with introduction of systems such as evaluation of merits, promotion and budget must be prepared as soon as possible. Third, in order to introduce the systems, the improvement of systems is needed. Fourth, it must be accompanied by redesigning the whole business process. Especially, in the introduction of team organization, it is important above all to introduce suitable constitution or situation of business. And making a constant effort and preparation for solving problems is essential to successful management of team organization.

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Evaluation of Pressure Distribution, Muscle Activity, and Subjective Comfort according to the Baby Carrier Type (아기 띠 종류에 따른 압력분포와 근활성도, 주관적 착용감 평가)

  • Lee, Heeran;Hong, Kyung Hwa
    • Journal of Fashion Business
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    • v.21 no.4
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    • pp.105-115
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    • 2017
  • Continuous lifting and carrying of babies constitutes a serious physical burden, leading to issues such as muscle fatigue and pain in child-care workers. However, there is a lack of research on the pressure and subjective comfort of baby carriers that are commercially available in the market. Therefore, this study was intended to determine the most comfortable and least burdensome type of baby carrier. This was done by analyzing muscle activity and pressure when subjects carried babies using three types of baby carriers. The types of baby carriers evaluated included a 'baby carrier of thin shoulder straps without back support band (X-type)', a 'baby carrier with a back-support band and without a hip sheet (H-type)', and a 'baby carrier with back support band and hip support (H-hip type). The subjective comfort of subjects wearing each type of baby carrier was investigated and compared to the objectively measured data. As a result, the X-type baby carrier showed the heaviest pressure on the shoulders and the subjective comfort was found to not be good. On the waist region, the H-type and H-hip type baby carriers showed significantly less muscle activation than the X-type baby carrier. However, subjects showed a stronger preference for the X-type baby carrier on the waist region, despite greater muscle activation. This appears to be because although the back-support band disperses the weight and thus improves physiological comfort; the wearers feel cramped and thus, lower their psychological comfort.