• Industry Promotion Research
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• v.8 no.3
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• pp.181-199
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• 2023

E-commerce is gradually upgrading from traditional text and image formats to short video and livestreaming formats. Livestreaming e-commerce enriches the content and forms of information dissemination and product display, enhances the consumer's shopping experience, and gradually becomes the mainstream new consumer scene. However, there are many negative phenomena in the development of livestreaming e-commerce, such as false propaganda, counterfeit goods, and various negative events, which seriously affect the level of consumer trust in livestreaming e-commerce. Trust is the core competitive factor of livestreaming e-commerce. Based on previous research on trust theory and combined with the characteristic elements of "people, goods, and scenes" of livestreaming e-commerce, this article constructs a trust model for livestreaming e-commerce, proposes hypotheses, and proves through empirical research that factors such as store characteristics, livestream host characteristics, brand image, product information, platform reputation, livestreaming situation, and trust tendency have a significant positive impact on consumer trust. Based on the research conclusions, this article provides insights and management suggestions, such as emphasizing the construction of store characteristic indicators, creating desirable livestream host characteristics, focusing on product brand building and selection, maintaining the display of product information, selecting suitable livestreaming platforms, and creating rich content for livestreaming situations.

• Journal of Intelligence and Information Systems
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• v.25 no.1
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• pp.43-61
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• 2019

Development of technologies in artificial intelligence has been rapidly increasing with the Fourth Industrial Revolution, and researches related to AI have been actively conducted in a variety of fields such as autonomous vehicles, natural language processing, and robotics. These researches have been focused on solving cognitive problems such as learning and problem solving related to human intelligence from the 1950s. The field of artificial intelligence has achieved more technological advance than ever, due to recent interest in technology and research on various algorithms. The knowledge-based system is a sub-domain of artificial intelligence, and it aims to enable artificial intelligence agents to make decisions by using machine-readable and processible knowledge constructed from complex and informal human knowledge and rules in various fields. A knowledge base is used to optimize information collection, organization, and retrieval, and recently it is used with statistical artificial intelligence such as machine learning. Recently, the purpose of the knowledge base is to express, publish, and share knowledge on the web by describing and connecting web resources such as pages and data. These knowledge bases are used for intelligent processing in various fields of artificial intelligence such as question answering system of the smart speaker. However, building a useful knowledge base is a time-consuming task and still requires a lot of effort of the experts. In recent years, many kinds of research and technologies of knowledge based artificial intelligence use DBpedia that is one of the biggest knowledge base aiming to extract structured content from the various information of Wikipedia. DBpedia contains various information extracted from Wikipedia such as a title, categories, and links, but the most useful knowledge is from infobox of Wikipedia that presents a summary of some unifying aspect created by users. These knowledge are created by the mapping rule between infobox structures and DBpedia ontology schema defined in DBpedia Extraction Framework. In this way, DBpedia can expect high reliability in terms of accuracy of knowledge by using the method of generating knowledge from semi-structured infobox data created by users. However, since only about 50% of all wiki pages contain infobox in Korean Wikipedia, DBpedia has limitations in term of knowledge scalability. This paper proposes a method to extract knowledge from text documents according to the ontology schema using machine learning. In order to demonstrate the appropriateness of this method, we explain a knowledge extraction model according to the DBpedia ontology schema by learning Wikipedia infoboxes. Our knowledge extraction model consists of three steps, document classification as ontology classes, proper sentence classification to extract triples, and value selection and transformation into RDF triple structure. The structure of Wikipedia infobox are defined as infobox templates that provide standardized information across related articles, and DBpedia ontology schema can be mapped these infobox templates. Based on these mapping relations, we classify the input document according to infobox categories which means ontology classes. After determining the classification of the input document, we classify the appropriate sentence according to attributes belonging to the classification. Finally, we extract knowledge from sentences that are classified as appropriate, and we convert knowledge into a form of triples. In order to train models, we generated training data set from Wikipedia dump using a method to add BIO tags to sentences, so we trained about 200 classes and about 2,500 relations for extracting knowledge. Furthermore, we evaluated comparative experiments of CRF and Bi-LSTM-CRF for the knowledge extraction process. Through this proposed process, it is possible to utilize structured knowledge by extracting knowledge according to the ontology schema from text documents. In addition, this methodology can significantly reduce the effort of the experts to construct instances according to the ontology schema.

• Asia pacific journal of information systems
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• v.19 no.2
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• pp.1-42
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• 2009

In a knowledge-based society, a firm's intellectual capital represents the wealth of ideas and ability to innovate, which are indispensable elements for the future growth. Therefore, the intellectual capital is evidently recognized as the most valuable asset in the organization. Considered as intangible asset, intellectual capital is the basis based on which firms can foster their sustainable competitive advantage. One of the essential components of the intellectual capital is a social capital, indicating the firm's individual members' ability to build a firm's social networks. As such, social capital is a powerful concept necessary for understanding the emergence, growth, and functioning of network linkages. The more social capital a firm is equipped with, the more successfully it can establish new social networks. By providing a shared context for social interactions, social capital facilitates the creation of new linkages in the organizational setting. This concept of "person-environment fit" has long been prevalent in the management literature. The fit is grounded in the interaction theory of behavior. The interaction perspective has a fairly long theoretical tradition, beginning with proposition that behavior is a function of the person and environment. This view asserts that neither personal characteristics nor the situation alone adequately explains the variance in behavioral and attitudinal variables. Instead, the interaction of personal and situational variables accounts for the greatest variance. Accordingly, the person-environment fit is defined as the degree of congruence or match between personal and situational variables in producing significant selected outcomes. In addition, information systems acceptance factors enable organizations to build large electronic communities with huge knowledge resources. For example, the Intranet helps to build knowledge-based communities, which in turn increases employee communication and collaboration. It is vital since through active communication and collaborative efforts can employees build common basis for shared understandings that evolve into stronger relationships embedded with trust. To this aim, the electronic communication network allows the formation of social network to be more viable to rapid mobilization and assimilation of knowledge assets in the organizations. The purpose of this study is to investigate: (1) the impact of person-environment fit(person-job fit, person-person fit, person-group fit, person-organization fit) on social capital(network ties, trust, norm, shared language); (2) the impact of information systems acceptance factors(availability, perceived usefulness, perceived ease of use) on social capital; (3) the impact of social capital on personal performance(work performance, work satisfaction); and (4) the mediating role of social capital between person-environment fit and personal performance. In general, social capital is defined as the aggregated actual or collective potential resources which lead to the possession of a durable network. The concept of social capital was originally developed by sociologists for their analysis in social context. Recently, it has become an increasingly popular jargon used in the management literature in describing organizational phenomena outside the realm of transaction costs. Since both environmental factors and information systems acceptance factors affect the network of employee's relationships, this study proposes that these two factors have significant influence on the social capital of employees. The person-environment fit basically refers to the alignment between characteristics of people and their environments, thereby resulting in positive outcomes for both individuals and organizations. In addition, the information systems acceptance factors have rather direct influences on the social network of employees. Based on such theoretical framework, namely person-environment fit and social capital theory, we develop our research model and hypotheses. The results of data analysis, based on 458 employee cases are as follow: Firstly, both person-environment fit(person-job fit, person-person fit, person-group fit, person-organization fit) and information systems acceptance factors(availability perceived usefulness, perceived ease of use) significantly influence social capital(network ties, norm, shared language). In addition, person-environment fit is a stronger factor influencing social capital than information systems acceptance factors. Secondly, social capital is a significant factor in both work satisfaction and work performance. Finally, social capital partly plays a mediating role between person-environment fit and personal performance. Our findings suggest that it is vital for firms to understand the importance of environmental factors affecting social capital of employees and accordingly identify the importance of information systems acceptance factors in building formal and informal relationships of employees. Firms also need to reflect their recognition of the importance of social capital's mediating role in boosting personal performance. Some limitations arisen in the course of the research and suggestions for future research directions are also discussed.

• The Journal of the Korea Contents Association
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• v.17 no.12
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• pp.1-10
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• 2017

Open data has received a lot of attention from around the world. The Korean government is also making efforts to open government data. However, despite the quantitative increase in public data, the lack of data is still pointed out. This paper proposes a method to improve data sharing and utilization by semantically linking public data. First, we propose a knowledge model for expressing administrative districts and their semantic relationships in Korea. An administrative district is an administrative unit that divides the territory of a nation, which is a unit of politics, according to the purpose of the state administration. The knowledge model of the administrative district defines the structure of the administrative district system and the relationship between administrative units based on the Local Autonomy Act. Second, a knowledge graph of the administrative districts is introduced. As a reference information to link public open data at a semantic level, some characteristics of a knowledge graph of administrative districts and methods for linking heterogeneous public open data and improving data quality are addressed. Finally, some use cases are addressed for interlinking between the knowledge graph of the administrative districts and public open data. In particular, national administrative organisations are interlinked with the knowledge graph, and it demonstrates how the knowledge graph can be utilised for improving data identification and data quality.

• Journal of the Korean Society for Advanced Composite Structures
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• v.2 no.4
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• pp.1-10
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• 2011

This study investigates the performance of composite (steel-concrete) frame structures through numerical experiments on individual connections. The innovative aspects of this research are in the use of connections between steel beams and concrete-filled tube (CFT)columns that utilize a combination of low-carbon steel and shape memory alloy (SMA) components. In these new connections, the intent is to utilize the recentering provided by super-elastic shape memory alloy tension bars to reduce building damage and residual drift after a major earthquake. The low-carbon steel components provide excellent energy dissipation. The analysis and design of these structures is complicated because the connections cannot be modeled as being simply pins or full fixity ones they are partial restraint (PR). A refined finite element (FE) model with sophisticated three dimensional (3D) solid elements was developed to conduct numerical experiments on PR-CFT joints to obtain the global behavior of the connection. Based on behavioral information obtained from these FE tests, simplified connection models were formulated by using joint elements with spring components. The behavior of entire frames under cyclic loads was conducted and compared with the monotonic behavior obtained from the 3D FE simulations. Good agreement was found between the simple and sophisticated models, verifying the robustness of the approach.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.12
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• pp.8-14
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• 2019

A drop structure, one of the representative river-crossing structures, is constructed to stabilize a riverbed. On the other hand, the structure interrupts the continuity of the river and causes the destruction of the hydro-ecological environment. Therefore, laboratory experiments of a natural type of drop structure with low differences were performed, and the empirical formula of a local scour hole is proposed. Four experimental flow rates were tested for various types of the drop structure models with 28 test cases. Based on the scour test, it was confirmed that the maximum scour depth occurs rather than the result of applying the previously proposed scour depth formulae. Correlation analysis of the major factors of scour hole at the downstream of the drop structure revealed a strong correlation between the upstream flow characteristics, drop structure height, and total crossing length of the drop model. In addition, the depth and length estimation formula of the maximum scour hole were proposed using the dimensionless variables and validated. In the future, it is also expected that more accurate scour prediction and calculation can be derived by conducting experimental studies and numerical analysis considering the various bed materials and flow conditions.

• Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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• v.36 no.2
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• pp.105-112
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• 2018

To determine the position of receiver, the GPS (Global Positioning System) uses position information of satellites and pseudo ranges based on signals. These are reflected by surrounding structures and multipath errors occur. This paper proposes a method for multipath error reduction using digital images to enhance the accuracy. The goal of the study is to calculate the shielding environment of receiver using image processing and apply it to GPS positioning. The proposed method, firstly, performs a preprocessing to reduce the effect of noise on images. Next, it uses hough transform to detect the outline of building roofs and determines mask angles and permissible azimuth range. Then, it classifies the satellites according to the condition using the image processing results. Finally, base on point positioning, it computes the receiver position by applying a weight model that assigns different weights to the classified satellites. We confirmed that the RMSE (Root Mean Square Error) was reduced by 2.29m in the horizontal direction and by 15.62m in the vertical direction. This paper showed the potential for the hybrid of GPS positioning and image processing technology.

• Journal of Korea Trade
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• v.24 no.1
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• pp.82-98
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• 2020

Purpose - This study aims to overcome the limitations of existing studies, which linearly determine the precedence factors of competency in overseas subsidiaries. The research objectives are as follows. First, what kind of nonlinear effects does the level of control held by Korean headquarters over foreign subsidiaries have in terms of competency in the subsidiaries? Second, what kind of nonlinear effects do the local experiences of overseas subsidiaries have on their competency? Design/methodology - With data on Korean multinational corporations (MNCs), this paper analyzes the effects of control levels of headquarters (HQs) and host-country experiences of foreign subsidiaries regarding competency in overseas subsidiaries. In particular, this study focuses on nonlinear models, differentiating it from previous studies. In order to examine research hypotheses, this study conducted a survey of overseas subsidiaries of Korean corporations. Surveys were conducted through various methods including e-mail, online questionnaires, fax, and telephone calls. Copies of the questionnaire were distributed to a total of 2,246 overseas subsidiaries, and 409 completed responses were collected. Excluding 15 copies that were insufficiently answered, responses from a total of 394 copies were used for analysis. Findings - This study presents the following results. First, there is a U-shaped relationship between levels of HQ control and competency in foreign subsidiaries. This means that higher levels of HQ control negatively impact the competency levels of subsidiaries because strict control undermines autonomy in subsidiaries. However, if the level of HQ control exceeds a certain point, then the transfer of knowledge between HQs and subsidiaries is facilitated. Knowledge transferred from HQs can be used as prior knowledge by foreign subsidiaries to the benefit of all parties. Accordingly, knowledge transfer negates the negative effects of excessive HQ control and positively affects competency in subsidiaries. Second, there is an inverted U-shaped relationship between the local (host-country) experiences of subsidiaries and competency in foreign subsidiaries. This means that foreign subsidiaries can overcome the liabilities of foreignness and contribute to capability building by accumulating unique knowledge about their host countries. However, if local experiences accumulate excessively beyond a certain point, then the host country-specific experiences of foreign subsidiaries will offset the benefits discussed above. Excessive local experiences not only increase organizational inertia, but also create a problem of goal incongruence due to information asymmetry between HQs and subsidiaries. Therefore, excessive local experiences have negative effects on competency in foreign subsidiaries. Originality/value - This study suggests the following implications. First, unlike existing studies based mainly on linear models, this study presents important theoretical implications in its focus on nonlinear models and its analysis of the effects of HQ control and local experiences on competency in foreign subsidiaries from perspectives of organizational learning theory and agency theory. Second, in terms of practical implications, the results of this study suggest that optimally raising levels of HQ control and managing the local experiences of subsidiaries without increasing organizational inertia is important for enhancing competency in foreign subsidiaries.

• Korea Science and Art Forum
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• v.37 no.2
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• pp.101-112
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• 2019

Regardless of the size, the role and meaning of the space required for human daily life are the same. Especially, as the spatial design is small and the size is small, the careful design and problem solving are needed to enable comfortable and convenient life even in a narrow space. The purpose of this study is to design a convergence model that utilizes the advantages of BIM, which can simulate actual design based on a new one-person housing space design plan optimized for one person. This study applied the BIM design technology to one-person housing 2D design, and the suitability examination and the space optimization design of the interior design were carried out. As a result of the study, utility of space improvement, consideration of housing environment, interference check, application of eco-friendly housing system, and MEP design item were derived. Therefore, BIM space design in interior space has been confirmed as a way to overcome limit and inefficiency of 2D design which is applied to actual space by various space design elements. Based on the results of this study, the One-person housing space model, which is applied to the study, is a pure creation designed based on various one-person housing of social and cultural peculiarities derived from previous research. This design example was applied to BIM technology to confirm the detailed and practical design possibility.

• Informatization Policy
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• v.26 no.1
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• pp.62-82
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• 2019

This study attempts to make an empirical analysis on how mobile devices affect users in building their social relationship and if their influences are negative or positive. The purpose of this research is to explain the results by considering all the possibilities and exploring everyday lives of using mobile devices. We used the survey data from the "Research on Mobile Environment Awareness" conducted by Gyeonggi Research Institute(GRI). The main question was about the use of mobile devices and social network services (SNS) and users' opinions on using the devices. All of the 31 municipalities in Gyeonggi Province were included as a spatial range, and the final validity sample was 1,004 residents. The extent of the relationship with people is selected as a dependent variable through the multinomial logistic model and the decision tree model. As a result of the multinomial logistic analysis on the questionnaire, the characteristics of the respondents with some changes in the scope of the human relationship were found to have a significant (+) effect on conversation with family, SNS usage, residence in the rural area but not urban area, and device usage for obtaining news. The largest variable affecting the extent of relationship was the SNS usage. As the amount of SNS usage increases, the extent of the relationship also changes a lot.