• The Research Journal of the Costume Culture
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• v.18 no.6
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• pp.1194-1210
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• 2010

The influence of digital media according to environmental change of multi-media came to have significance more than what we imagine. In accordance with high resolution of HDTV in digital media era, the cautious awareness is required for skin color by the immediate color such as replica of TV color, lighting and clothing. As for the broadcasting makeup expression technique caused by a change in broadcasting environment in the digital media era, the first, There is necessity for natural makeup technique, and for expressing the whole makeup evenly and very delicately. The makeup work gets much more delicate. For the delicate expression, more time is being required than the existing makeup time. Second, Lots of time and manpower are required for elaborate real-object processing on all the production fields such as background set, stage properties, and makeup. Third, Realistic expression is available on the screen. Importance of basic makeup is highlighted. Thus, even the skin care shop came to be prevalent. Development in only HD cosmetics is needed for foundation with fine particle in new material and with diverse colors hereafter. The video-media field is a method that is ignored a sense of distance through vehicles such as camera, picture tube, and several kinds of broadcasting machinery and equipment and that is delivered vividly to viewers through screen, unlike the stage makeup, thereby being needed the makeup technology proper for HDTV according to the changing broadcasting environment and media. The video machinery and equipment are proceeding with being gradually high-tech and precise. Thus, an expert in makeup needs to know common sense on the video machinery and equipment before makeup, and needs to make an effort according to it. And, a follow-up research can be said to be necessary on the advance in makeup method and on more diverse dedicated cosmetics along with a research on color tone proper for HDTV.

• Journal of the Korea Fashion and Costume Design Association
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• v.16 no.2
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• pp.127-137
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• 2014

The following are summary and result of this study. The purpose of this study was to research into TV makeup types focusing on Korean aesthetics with recognizing importance of Korean thought amid what the global interest pays attention to South Korea thanks to the recent influence of Hanryu(Korean wave). The humorous beauty reflects Korean people's optimistic attitude dubbed the realization of joy, anger, sorrow, and pleasure through opposition and convergence in ambivalent emotion with the superb attitude available for escaping from a stoic life. This is being indicated in the shocking form of embracing the avant-garde experiment through transforming and distorting by positively accepting humor and ugliness, which are the form of distortion and exaggeration, which strive for departing from sorrow through TV entertainment programs. This trend is being shown similarly to the tendency of giving mental satisfaction to human being with amusement while accepting ugliness as new beauty with the de-centralized recognition in the late 20th century. Accordingly, as the makeup of focusing on presenting character begins to be noted even in makeup, the similarity was being shown to the recent trend. This study is expected to contribute to continuous development in our country's makeup and TV broadcasting art field by being expanded the atmosphere of more systematic and in-depth research.

• The Journal of the Convergence on Culture Technology
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• v.8 no.5
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• pp.497-502
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• 2022

Information delivery among young generation has a distinct tendency to prefer visual to text as means of information distribution and sharing recently, and it is natural to distribute information through Youtube or one-man broadcasting on Internet. That is, young generation usually get their information through this kind of distribution procedure. Many young generation are also drastic and more aggressive for decorating themselves very uniquely. It tends to create personal characteristics freely through drastic expression and attempt of face makeup, hair styling and fashion coordination without distinction of sex. Especially, face makeup becomes an object of major concern among males nowadays, and female of course, then it is the major means to express their personality. In this study, to meet the demands of the times, we design and implement the intellectual smart mirror application that efficiently retrieves and recommends the related videos among Youtube or one-man broadcastings produced by famous professional makeup artists to implement the face makeup congruous with our face shape, hair color & style, skin tone, fashion color & style in order to create the face makeup that represent our characteristics. We also introduce the AI technique to provide optimal solution based on the learning of user's search patterns and facial features, and finally provide the detailed makeup face images to give the chance to get the makeup skill stage by stage.

• The Research Journal of the Costume Culture
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• v.18 no.1
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• pp.64-79
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• 2010

The digital era in the 21st century is globalized and is collapsed boundary among countries, thereby being able to be said to be characterized most largely by proceeding with being a form like a federation and EU. A change into digital era brought about a change in all the aspects of human behavior and culture, not a change simply in temporal significance and technological significance. In recent days, all the services came to be possibly used the integrated device with the same network owing to innovation of communication technology, which is represented by digital, network, and internet. Now, the broadcasting industry, computer industry, and communication industry are exceeding the peculiar sphere by being mutually merged. Each of industrial sector centering on internet is showing the phenomenon of being united. The hybrid trend, which was formed by phenomenon in the complex digital media society, tended to be indicated in fashion and makeup design. As the digital media era was generated, the hybrid trend induced a change into society in open and horizontal idea. It came to be known that there is independent trend in each field even while organically working in the middle of the whole frame that fashion and makeup express a human being's external beauty. This implies that makeup is not what is always influenced by fashion as an accessory in fashion and a supplementary role, but what can show its contrary phenomenon. This study examined characteristics, which are shown in fashion and makeup due to hybrid influence with greeting the digital media era. This study was carried out in order to be conducive to objective data available for giving help to the future direction and marketing data in product of the relevant businesses, through the results of this study.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.11 s.158
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• pp.1636-1647
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• 2006

The purpose of this study was to provide data that can be used to suggest idealistic anchor's image to capture ratings for the news program and to suggest guide for casting and training anchors for the broadcasting stations by examining the idealistic looks and images of TV news anchors by asking the general viewers who watch TV, The research methods was questionnaire survey. The subjects were 839 male and female audiences in theire 20's and 40's who residing in Seoul and Gyeonggi area. The study results are as follows: 1) The factors that decide impression of a female anchor The factors that decide female anchor's impression were 'specialty factor, friendliness factor, elegance factor, dynamic factor, and attractiveness factor'. 2) The difference in formation of impression according to makeup and hair style of a female anchor In case of specialty and friendliness factors scored high when putting on natural makeup, dynamic factors scored high when putting on elegant makeup, and attractiveness factor when putting on natural and romantic makeup. All factor were high when a female anchor had short-cut style and straight hair 3) Formation of anchor's impression from makeup and hair style according to the perceiver's variables (gender and age) Male and female audiences both gave hish score for a female anchor's specialty such as 'confident and reliable' and friendliness such as 'warm and comfortable' when a female anchor puts on natural makeup. They gave high score for attractiveness factor such as' good impression and refined' when putting on romantic makeup and high score for dynamic factor such as 'positive and confident' when putting on elegant makeup. Both male and female audiences gave high score fur all except friendliness factor when a female anchor had short-cut style compared to bobbed hair and high score far specialty factor when a female anchor had straight hair. The audiences both in their 20's and 40's gave high score for specialty and friendliness when a female anchor put on natural makeup while the perceivers at their 20's gave high score for elegance and dynamic factor when a female anchor put on elegant makeup. The audiences both in their 20's and 40's gave high score for all factors when female anchor had short-cut hair.

• International Journal of Advanced Culture Technology
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• v.10 no.1
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• pp.47-54
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• 2022

We analyze and compare the structure of the networks of Netflix, Disney+, and OCN, which are forerunners in OTT market, on Twitter. This study employs NodeXL pro as a visualization software package for social network analysis. As a result of the comparison with values of Vertices, Connected Components, Average Geodesic Distance, Average Betweenness Centrality, and Average Closeness Centrality. Netflix has comparative advantages at Vertices, Connected Components, and Average Closeness Centrality, OCN at Average Geodesic Distance, and Disney+ at Average Betweenness Centrality. Netflix has a more appropriate social network for influencer marketing than Disney+ and OCN. Based on the analysis results, the purpose of this study is to explain the structural differences in the social networks of Netflix, Disney+, and OCN in terms of influencer marketing.