• 제목/요약/키워드: brand variation

검색결과 39건 처리시간 0.036초

활성탄의 부유중 폭발 위험성에 관한 연구 (A Study on the Explosion Riskiness with Flying of Activated Carbon)

  • 김정환;현성호;이창우;함영민
    • 한국화재소방학회논문지
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    • 제12권3호
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    • pp.3-9
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    • 1998
  • 순수 활성탄과 홉착제로 사용된 동종의 폐활성탄 분진의 온도에 따른 열적 안정성을 조사하기 위 하여 열중량 분석기(TGA)를 이용하여 온도에 따른 무게감량을 조사하고 이들의 입도별 비표면 적을 측정하여 동일한 입도를 갖는 순수 활성탄과 폐활성탄 분진의 비표면적 변화에 따른 분진폭 발 특성을 살펴보고자 하였다. 분진폭발 시험 장치로는 압축공기에 의해 분진을 강제 분산시킨 후 전기 점화원에 의해 분진의 폭발성을 측정하는 Hartman 식 측정장치를 이용하여 순수 활성 탄과 폐활성탄 분진의 입도별로 분진의 농도를 변화시켜가며 분진폭발실험을 행하였다. 실험 결 과 업도가 작을수록 분진폭발압력이 크며 동일한 입도에서 폐활성탄에 비해 비표면적이 3-4배 정도 큰 순수 활성탄이 상대적으로 분진폭발 발생이 용이하며 폭발압력 또한 높은 것으로 나타 났다.

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전북산 브랜드 쌀의 근적외선 분광스펙트럼과 기계적 식미치간의 상호관계 (Relationship between Near Infrared Reflectance Spectra and Mechanical Sensory Score of Commercial Brand Rice Produced in Jeonbuk)

  • 송영주;송영은;오남기;최영근;조규채
    • 한국작물학회지
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    • 제51권spc1호
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    • pp.42-46
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    • 2006
  • 쌀의 기계적 식미치 측정용으로 최근 많이 사용되고 있는 도요 미도메타의 미도치를 근적외선 분광분석 기를 이용 신속 간편하게 측정할 수 있는지를 검토하고자 실험 하였던바 그 결과는 다음과 같다. 1. 수집된 브랜드 쌀의 도요 미도치는 최저 62.9, 최고 84.2까지의 비교적 넓은 범위를 보였으며, 샘플의 분포 양상도 정규분포에 가까웠다. 2. MPLS(Modified Partial Least Square) 방식에 의한 검량식 작성시 도요 미도치와 근적외선 스펙트럼 간 결정계수 $(R^2)$는 0.94, 표준오차(SEC)는 0.95정도로 비교적 높은 상관성을 보였다. 3. 검량식 검증 표준오차는 1.64, 검증시 상관정도는 0.81로서 근적외선 분광분석기로 도요 미도치를 비 파괴적으로 손쉽게 측정할 수 있는 가능성을 제시 할 수 있었다.

미국(美國) 내셔널브랜드 C사(社)의 마케팅전략(戰略)을 통한 브랜드리뉴얼 성공사례(成功事例) 연구(硏究) (A Study on the Successful Case of Brand Renewal through American National Brand 'C' Company's Marketing Strategy)

  • 고희숙
    • 패션비즈니스
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    • 제6권1호
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    • pp.137-154
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    • 2002
  • It's not easy to renew old brand of over 50 years history to the tastes of new consumer of our time. Most of national brands that has a history of some 20 years in Korea have strove for continuation and growth of brand to no avails, which can be taken as a good example of current situation. For instance, C company, one of the National brand of US which has a history of 51 years, has made its position secure as a fashion group and based itself on a sound foundation by establishing new marketing strategy and completing successful brand renewal in the process of strategic M&A with Italian company. Those successful marketing strategies are as follows. 1) they regarded both market and consumer oriented marketing activity as company's highest priority strategy and put great emphasis upon concentration on target market and reestablishment of brand image of business casual wear. 2) Setting up and operating planning team composed of merchandizer alone in Milano, they set the direction of plan on the basis of concentrated research on potential item in market according to thorough market research done by buying office in Korea, branch office in Hong Kong and buyer in US prior to blueprint planning for season. 3) Great emphasis was placed on business which focused on intensive presentation of basic key item for apparel career women who are main consumer group in the midium-low prices market in US and on supplementation of size and color. they named this line 'collectibles' and helped their customer develop their own clothes plan without worrying about the change of color and fabric by supporting same fabric and color throughout the year and enabled them to add variation easily by supplementing new trend item. 4) Company set black as a main color that lots of apparel career women find easy to care and to express their own image and presented them with pebble which belongs to navy and beige and added fashion color such as wine and brown etc as season goes by. They constructed basic line in order for their customers to coordinate purchased item with new one or to add them to present collection, and to achieve efficient sale by setting up strategy which allows this cross coordination and changing pattern occasionally. 5) Though basic jacket for 99$, short slim skirt for 49$ are products within midium-low prices range, in the material planning stage aiming at production of item that has both resonable function appealing to consumer and is fashionable, synthetic material had to be used as a main source due to price competitiveness. Despite this situation, considering comfortable sense of fit and refined drape of silhouette that has no sign of cheap material, whole collectible line was divided into two items, which contributed to reduction of cost. In case of material that is composed of triacetate and polyester in 70 to 30 ratio, was used up to 4 million yard, which allowed drastic curtailment of cost accompanied by concentration. In case of 'collectibles' line, using Korean material mainly, C company chose to have their product sewed in Southeast Asian countries where transportation is well developed and both productivity and quality verified by operating global production system which aiming at cutdown of cost through outsourcing production from the country where labor cost is low and getting finished product. Polarization between present consumers telling us that consumers with the mind of middle classes in the past no longer exists between consumers who seek after only fine article of highest quality and wise consumers who are sensible enough to judge bubble on correlation between price and quality. To cope with this change in new consumer mind, apparel makes changing their policy so as to produce item that has reasonable quality and falls within affordable price range anywhere in the world. and they're striving to get out of difficult situation by operating global marketing strategy which stresses separation of planning, production and sale and sensibility of fashion shared worldwide. The marketing strategy of C company can be exemplified as a successful one.

전남 유통 브랜드쌀 품질의 연중 및 연차 변이 특성 (Characterization of Seasonal and Annual Variations in Quality of Rice Brands Distributed in Jeonnam Province)

  • 안규남;이인;신서호;민현경;권오도;박흥규;신해룡;김한용
    • 한국작물학회지
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    • 제62권2호
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    • pp.79-86
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    • 2017
  • 본 연구는 전남지역 시군에서 생산, 유통되고 있는 브랜드쌀의 품질평가를 실시하여 연차간 변이와 유통쌀의 품질에 미치는 요인을 분석하고자 수행되었으며 그 결과는 다음과 같다. 1. 전남의 연중 브랜드쌀 품질 변이는 도요윤기치 3.1%, 백도 2.1%, 단백질함량 1.6%, 수분함량 1.0%, 완전미율 0.4% 순으로 컸고 4월 이후부터 품질특성이 저하되었다. 2. 연차별 브랜드쌀 품질 변이는 단백질함량(5.6%), 도요윤기치(5.2%)가 컸고 백도(2.7%), 완전미율(1.8%)은 상대적으로 낮았다. 3. 식미치와 단백질함량은 최저기온, 일조시간, 강수량, 일교차와 높은 상관을 보였고 완전미율은 일교차와 부의 상관을, 분상질립율은 강수량과 높은 정의 상관을 보였다. 4. 단백질함량, 수분함량, 백도, 완전미율 등 밥맛과 상관이 높은 항목을 이용한 식미추정회귀식 산정 결과 y = - 6.71a + 2.27b + 1.29c + 0.51d - 15.34 ($R^2$=0.51*)이었으며 이 때 y는 관능식미, a는 단백질함량(%), b는 수분함량(%), c는 백도, d는 완전미율(%)이었다.

A Cross-cultural Study on the Affection of Color with Variation of Tone and Chroma for Automotive Visual Display

  • Jung, Jinsung;Park, Jaekyu;Choe, Jaeho;Jung, Eui S.
    • 대한인간공학회지
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    • 제36권2호
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    • pp.123-144
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    • 2017
  • Objective: The objective of this study is to evaluate affection on how users perceive colors viewed from an automotive visual display according to cultural and radical differences including North America, Europe, and Southeast Asia. This study especially aims to identify effects of the variation of tone and chroma of representative color groups by analyzing affection differences depending on cultural and racial differences targeting the colors constituted through variation of tone and chroma, centered on representative colors. Background: The colors of the menu, information display or background viewed through an automotive visual display are an important factor stimulating consumer's affection, and therefore an effort to express the vehicle's brand and product image through colors is made. The studies on colors focus only on the research on unique characteristics of colors, but an affective approach lacks according to cultural and racial differences on colors considering tone and chroma variation within a color from the currently used automotive visual displays. Method: To grasp the visual affection felt by users, this study extracted affective adjectives related with colors through existing literature and a dictionary for adjectives, and presented human affection dimensions on colors through evaluation of various colors. Prior to carrying out affection evaluation, the basic light sources, red (R), green (G), and blue (B) constituting the colors used for automotive visual displays were defined as a representative color group, respectively. When colors in a color group are constituted, the evaluation target of each color group consisted of the colors considering the variation of tone and chroma by changing color sense through RGB values of the remaining two light sources. And then, this study carried out affection evaluation on the constituted colors targeting the subjects with cultural and racial differences. Results: As a result of evaluating the constituted colors with representative affections, there were statistically significant differences between the groups having cultural and racial differences. As a result of S-N-K post-hoc analysis on the colors showing significant differences, North America and Europe were classified as heterogeneous groups. In some cases, Korea was classified as the homogeneous group with North America, but Korea was mainly classified as the homogenous group with Europe. Conclusion: The representative affections on colors from an automotive visual display was drawn as three affective dimensions: passionate, neat, and masculine. Based on these, the affection of Korea and Europe on the constituted colors showed significant differences from that of North America, as a result of affection evaluation on the constituted colors viewed through the visual display by reflecting cultural and racial factors. Regarding representative color groups, bigger cultural and racial differences were revealed in terms of affection on red and green colors than on blue color, and variation of affection was the biggest in the red color. Application: This study analyzed correlations of affection considering the colors constituted through variation of tone and chroma, and the culture and race in the representative color groups constituting a visual display. The results of this study are predicted to be utilized in coordination and selection of colors viewed from an automotive visual display taking into account culture and race.

판매전략으로서의 승용차 전시매장 실내디자인에 관한 연구 -현황 분석을 통한 유형별 분류에 따른 제안- (A Study on the Interior Design Proposal for Motor Showroom as a Sales Policy)

  • 천진희;김혜원
    • 한국실내디자인학회논문집
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    • 제3호
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    • pp.64-70
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    • 1994
  • The objective of this study is to provide recommendations for the interir design of motor showroom as a sales policy. ten cases of motor showrooms were selected from already observed 50 showrooms in Seoul area. findings revealed that the car industries of Korea should meet the strong needs of differentiated sales policy, and the showroom design was an important factor which influenced client's pruchasing power. From these findings and analyses, this study suggests that each brand has to represent the typical total image to appeal to the consumer strongly . Additionally each showroom should be flexible in modification to meet the diverse conditions such as the location, required function and the trend of consumers. In conclusion , researchers provided 6 types of recommendations in terms of floor plan and interior elements such as circulation path, moduled furniture and objects color and lighting variation . Hopely, this research provides more functional and comfortable environment of automobile showrooms for consumers and companies.

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시판 설프이속사졸정의 용출거동 및 상대 생체이용율 (Dissolution Behavior and Relative Bioavailability of Commercially Available Sulfisoxazole Tablets in Humans)

  • 고익배;이용복
    • Journal of Pharmaceutical Investigation
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    • 제17권3호
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    • pp.127-133
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    • 1987
  • Dissolution characteristics and urinary excreted amount of commercially available three brands of sulfisoxazole tablets were investigated in order to elucidate the in vitro-in vivo correlations and relative bioavailability in humans. All the tablets tested met the K.P. IV and the USP XXI specifications for tablet weight variation, content uniformity, disintegration and dissolution. The disintegration and dissolution rate constants of sulfisoxazole tablets in pH 2.0 HCl-KCl buffer were reduced more significantly (p<0.05) than those in diluted HCl $(1{\rightarrow}12.5)$ and pH 6.5 phosphate buffer. It seemed to be attributed to the pH dependent solubility of sulfisoxazole. We could see that the relative bioavailability of brand B to sulfisoxazole powder was about 90% and that its value was higher than those of other two brands from the urinary excretion data obtained from eight healthy male volunteers by means of Latin square cross over design. No useful correlation was observed between the in vitro and in vivo studies in this experiment.

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고부가가치 패션제품 개발을 위한 명품브랜드 테일러드 재킷 디자인 분석 (An Analysis on Luxury Brand Tailored Jacket Designs to Develop High-Value Added Fashion Products)

  • 유영선;음정선
    • 복식
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    • 제66권5호
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    • pp.99-112
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    • 2016
  • The purpose of this study is to examine the higher value-added characteristics of tailored jacket designs, which are major items of French luxury brands, in an effort to raise the competitiveness of domestic fashion designs. The characteristics of the jacket designs from the 1940s to the 1970s, the golden age of Haute Couture, were examined. Based on this, the characteristics of the higher value-added expressions of the luxury brands were established by analyzing the tailored jacket designs that appeared in the Paris collection after 2010. The results are as follows: the characteristics were categorized into 'traditional value expression,' 'conceptual value expression,' 'retro value expression,' and 'creative value expression.' Traditional value was expressed as the representation of the styles inherent to the golden age of the Haute Couture houses, and the status of the luxury brands with history was represented by equally arranging the size and characteristics of the elements of the designs related to jacket silhouette. Conceptual value was reestablished as contemporary identity into which the traditional ideology of the houses and the present designers' sentiments were grafted by developing the designs with the theme containing the identity of the past Haute Couture houses. Retro value was utilized as the strategy to differentiate the luxury brands with long history from contemporary products. Creative value was expressed as tailored jackets with new concepts of shape variation and usage conversion by combining creative sentiments with the high quality techniques of Haute Couture and appears to be able to create a new consumption market of luxury brands in the global fashion market.

서울 주요 패션상권의 가두점 분포 현황 분석: 2007-2014년의 변화추이를 중심으로 (An Analysis of Road Shop in Main Fashion Trade Areas in Seoul: Based on Trends in 2007-2014)

  • 장은영
    • 패션비즈니스
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    • 제19권1호
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    • pp.34-46
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    • 2015
  • The purpose of this study was to investigate the distribution state of road shops around the 9 main fashion trade areas in Seoul, and to analyze whether there were any differences in them based on clothing, store types and regions. Furthermore, by investigating the distribution state of road shops in the 9 main fashion trade areas per year, this study provides basic information that can be helpful in opening and securing road shops in major trade areas. The method of investigation was to analyze clothing types and store types with 72 maps of commercial areas. Samsungdesignnet investigated these areas for 8 years around the 9 main fashion trade areas (Garosugil, Gangnam nonhyun, Gangnam Station, Myungdong, Moonjung, Apgujung, Yeonsinne, Edae, and Chungdam). As a result, the distribution state of the fashion road shops based on clothing types revealed that road shops for ladies' wear, bag or shoes, and total fashion were strong, and the distribution state of non brand were strong. When it came to year-to-year trends, road shops for women's wear, bag or shoes, and total fashion showed a steady increasing tendency of being on-trend, but casuals and underwear showed a falling tendency of being on-trend. In terms of store type distribution, non-brand shops showed the most remarkable growth, followed by multi-shop while total fashion store showed a steady growth. Also, when it came to regional distribution, the dominant trade areas were different based on clothing type. Garosugil showed the widest variation in its yearly trend investigation, and Gangnam station also showed a substantial amount of growth. In other areas, there was no considerable change in the total number of shops, but increasing and decreasing markets had a complexity that depended on clothing types.

외식 프랜차이즈 기업의 수익성과 영향 요인 분석 (Analysis of profitability and its affecting factors in restaurant franchise firms)

  • 박현정;신서영;양일선;최규완
    • 한국식품조리과학회지
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    • 제23권2호통권98호
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    • pp.270-279
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    • 2007
  • The purposes of this study were to analyze the profitability of audited restaurant franchise firms and to investigate the financial variables affecting profitability. This study decomposed profit variation into the three main factors comprising the Du Pont Identity (operating efficiency, asset use efficiency and financial leverage). The operating efficiency of restaurant franchise firms was on the rise until 2004, but dropped dramatically in 2005. Especially, the profit margin dropped from 13.46% in 2004 to 6.54% in 2005. The asset use efficiency has been decreasing since 2003. The total asset turnover ratio, which can be indicative of over-investment, dropped from 1.55 in 2003 to 1.50 in 2005. The financial leverage remained stable after 2002. There were major differences in debt accumulation among the firms, and the current level of debt was thought to be higher in the restaurant industry than in other industries. Based on the results of a multiple regression analysis, we concluded that the factors affecting ROE were the debt-equity ratio, total asset turnover and the size of the firm. The debt-equity ratio and total asset turnover had a significantly positive effect on ROE, while the firm size had a significantly negative effect on ROE. However, the current ratio and sales growth rate were not significant. The finding that firm size and profitability were negatively related implied that restaurant franchise firms should pursue qualitative growth rather than quantitative growth. There was no major difference in profitability between domestic brands and foreign brands. However, the domestic brand was more efficient in terms of asset usage than the foreign brand.