• The Research Journal of the Costume Culture
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• v.10 no.2
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• pp.146-159
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• 2002

This study examines the textile pattern design of Italian fashion brands and their brand extensions by comparing their images. Five Italian fashion brands are chosen and the textile pattern design of their brand extensions, which were presented during the eight collection. Then their design style is compared with the design style of their main brands. The five main brands and their brand extensions are as fellows: Anna Molinari-Blumarine, Dolce & Gabbana-D&G, Girogio Armani-Emporio Armani, Gian Franco Ferre'-GFF, and Prada-MiuMiu. Their color, motive type, motive layout, motive expression, and pattern drawing technique are examined and compared. Results suggest that most brand extensions generally use color, motive type motive layout. and motive expression similar to their main brands. In particular, their pattern drawing technique is a painting style white their main brands use a graphic style. This result suggests that to create and develop new brand extensions, Italian fashion (main brand) firms in general employ color, motive type, motive layout, and motive expression technique similar to main brands, but different drawing technique to differentiate from their main brands. The results of this study suggest that textile pattern design plays an important role in developing new brand extensions and thus should be considered as a crucial part of the product.

• The Research Journal of the Costume Culture
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• v.9 no.1
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• pp.127-140
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• 2001

The purpose of this study is to examine the effect of the style of textile pattern design on the process of building the fashion brand identity. In so doing, the study analyzes the color, style, and layout of the motive, and the drawings of the patter of textile of top seven Italian fashion brands which present in presented eight fashion design collections during the 1997∼2000 period. The results of the analysis show that the seven brands exhibit their unique characteristics of the color, style, and layout of the motive, and the drawings of the pattern of textile. The results can be interpreted in a way that their distinct features oft textile pattern design indeed contribute toward the establishment of their unique brand image and brand identity. The results of this study suggests that to initiate the top fashion brand, the fashion industry should develop its own unique style of textile pattern design.

• Fashion & Textile Research Journal
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• v.11 no.6
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• pp.925-933
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• 2009

This research was carried out by analyzing a form and composition in baseball cap targeting 97 marketing products, and we have typified it by frequency analysis. We have carried out comparing and wearing test between comparative pattern and the most preferred three products of sports brand, fashion brand A, and fashion brand B (flex fit). And also, in order to provide basic indices for developing new pattern, we have carried out analysis of variance. 1. As a result of analyzing a form in baseball cap, the most general pattern type for crown is central cutting with six pieces. In a cap, a basic type with no decoration was the most general. In the size adjustment and decoration, belt type and embroidery type (front or side embroidery of the crown) was the most common, respectively. 2. As a result of comparing and analyzing six-piece typed crown pattern, the comparative pattern was the same and symmetric in size and form of three patterns in front, side, and back. However, the patterns of marketing products of three brands were different in size and form of three patterns in front, side, and back. The patterns of sports brand were the largest in crown height and width, thus it was good at providing activity and motion. The patterns of fashion brand A were the shortest in the crown length and well-curved in front pattern, so it was well-matched with head shape. The patterns of fashion brand B were well-described back side of head since its convex and long patterns in the back head. 3. As a result of wearing test by five-point Likert scale among brand, pattern of fashion brand B outperformed the others since it was well-matched with head shape. In the cap, pattern of fashion brand A is the most preferred which was 7.5 cm of length and 18cm of width.

• Journal of the Korean Society of Clothing and Textiles
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• v.38 no.6
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• pp.873-886
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• 2014

This study conducted a survey on jean pants that targeted males in the 20s in order to select preferred brands for skinny jean pants. Preliminary data for the pattern development of skinny jean pants was presented through functionality evaluation, appearance evaluation and pattern analysis. The results were as follows. 1. The result of survey targeting males in the 20s to select the design and brand name of jean pants showed that skinny jean pants were selected as the most favorite type of jean pants to wear; in addition, non-brand products and brand names such as Uniqlo and Levi's were also preferred. 2. The result of functionality evaluation showed that L brand received a high score in all items except for items regarding the knee circumference and mid-thigh circumference, S brand received a high score as well as a low score, and N brand received a low score in general. The result of appearance evaluation showed that L brand for the waist height and waist circumference, N brand for the brand crotch circumference, posterior crotch length and knee circumference, and S brand and N brand for the length of pants were preferred. 3. The result of pattern measurements analysis from the result of functionality evaluation showed that L brand provided a large pattern measurement for the waist height, L brand provided less ease due to small pattern measurements for waist circumference; in addition, N brand for the knee circumference and mid-thigh circumference were preferred. 4. The analysis result shows that a ease of 5cm based on the belly band which is 3.5cm below the belt width is proper for the waist circumference when designing a skinny jean pant pattern and 4cm for the hip circumference and 32.5cm for the ease of crotch circumference are proper, -0.4-0cm for the ease of mid-thigh circumference and knee circumference in consideration of human body measurements; therefore, 80.1-80.5cm for inseam as the length from the crotch height to the leg length, 25.7cm for vertical hip length and 53.0cm for crotch length are proper.

• Archives of design research
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• v.18 no.2 s.60
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• pp.293-302
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• 2005

The emotion and culture of an age are reflected through several mediums. The special quality and generality are discovered through household utensils used in everyday life specially. This paper was intended as proceeding study for brand development with national empathic relationship. In this article, we were here concerned with symbolism and features for stories of traditional pattern on ancestral common household utensils, and considered about development possibility by brand of tradition pattern. As analysis for symbolism of traditional pattern, re-sorting and classifying pattern, meaning, symbol and stories of pattern based on 'Blessing notion' were set. It was found from the analysis that meaning and symbol of traditional pattern were set up and stories for them were excerpted. This study defines tradition pattern classified based on 'Blessing notion' as '8 Blessing pattern', and investigated development possibility and derivative value of it. We discovered through this study that 'Blessing patterns' function as communicator, have 4 abilities in sympathy with brand paradigm, and have 6 elements of brand identity. Furthermore, 'Blessing Patierns' have some derivative functions; cognitive intension, expression, loyalty, differentiation and symbol. This research will become basis of study for brand development having 'Empathic relationship' and foundation of 'Blessing brand' that is available to be umbrella and super brand. A further direction of this study will be to make 'Blessing brand series' and to create culture of it. We hope Korean brand market goes a step further through our studies

• The Research Journal of the Costume Culture
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• v.11 no.2
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• pp.208-218
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• 2003

The purpose of the study is to identify the designers' and the patterner's pattern making, draping and the use of dress form in domestic companies of designer's brand to present basic information for effective pattern works. It turned out that the designer brand companies at home use flat pattern and draping at the same time rather than draping only The effects of the use of draping lies in unique designs and elastic materials, which seems proper phenomena for the current design trend such as high duality and diversification. But, draping has such problems that the pattern takes long time to be finished and that the staffs don't acquire well the needed skills due to the lack of draping education. To secure the high added value of fashion, it is required to develop education programs for new skills and to apply draping actively. Also, it requires an educational system in which practice oriented skills are cultivated, and efficient investment into apparel business.

• Fashion & Textile Research Journal
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• v.22 no.3
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• pp.357-367
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• 2020

This study collected the basic data required to develop a slim-fit jeans pattern for upper grade elementary school girls. First, a fit evaluation was made by selecting five slim-fit jeans of ready-to-wear brands. Subjects were four girls aged 11-12 with an average body size that evaluated the appearance and motion functionality of five brands of jeans. Five experts also evaluated their appearance. Second, pattern sizes were analyzed and compared with the average size of upper grade elementary school girls by measuring the pattern sizes of five brands jeans. As a result, Brand A received a high score in appearance and motion functionality. Brand E scored high with Brand A in appearance, while Brand E had the lowest score in motion functionality. For most of the five brand jeans, (+) ease was added to include a wide range of body sizes for upper grade elementary school girls, but the hip circumference, thigh circumference, and knee circumference of Brand E jeans were smaller than the average size of girls. The (-) ease was applied to make the figure look slim, which resulted in a high appearance score. However, since Brand E received a low score in the motion functionality, it could be seen that the (-) ease was not suitable for subjects although the material was stretchable. The result of this study will be used to develop a slim-fit jeans pattern suitable for upper grade elementary school girls.

• Journal of Fashion Business
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• v.8 no.1
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• pp.133-140
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• 2004

In order to compare the pattern sizes of toddlers' brands, the apparel size #95 and #100, #110 were surveyed, while upper body lengths, bust circumferences and waists, hip circumferences, shoulder length, sleeve length, neck circumferences of toddlers' underwears were examined. As a result, it was found that upper body lengths, chest circumferences and lower body lengths of toddlers' underwears differed more or by $2.0cm{\sim}3.0cm$ among brands than other sizes. In case of underwear size #95, the average upper body length was 32.8cm; the upper body size of "c" brand was longest or 33.5cm, while that of "e" brand was shortest or 32.0cm. In case of size #80, the average upper body length was 36.0cm; the upper body size of "a" brand was longest or 37.0cm, while that of "e" brand was shortest of 35.0cm. Such findings may be attributable to the fact that the main customers of "a" and "b" brands whose pattern sizes are larger are middle or lower class people who tend to buy larger toddlers' apparels than their children's actual body sizes. In contrast, "e" brand seems to target the upper class who prefers the apparels almost fitting their children's actual body sizes.

• Journal of Fashion Business
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• v.7 no.5
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• pp.101-107
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• 2003

In order to compare the sizes of infants;brands, the apparel size #70 and #80, #90 were surveyed, while upper body lengths, bust circumferences and waists, hip circumferences, shoulder length, sleeve length, neck circumferences of infants' underwears were examined. As a result, it was found that upper body lengths, chest circumferences and lower body lengths of infants' underwears differed more or by $2.0{\sim}3.0cm$ among brands than other sizes. In case of underwear size #70, the average upper body length was 32.8cm; the upper body size of "c" brand was longest or 33.5cm, while that of "e" brand was shortest or 32.0cm. In case of size #80, the average upper body length was 36.0cm; the upper body size of "a" brand was longest or 37.0cm, while that of "e" brand was shortest of 35.0cm. Such findings may be attributable to the fact that the main customers of "a" and "b" brands whose pattern sizes are larger are middle or lower class people who tend to buy larger infants' apparels than their children's actual body sizes. In contrast, "e" brand seems to target the upper class who prefers the apparels almost fitting their children's actual body sizes.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.4
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• pp.673-685
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• 2010

This study evaluates the fitness of brassieres through size measurement, comparative pattern analysis, cross section map analysis, 3-D shape analysis number, and fitness evaluation with a focus on domestic and overseas brands. Experimental brassieres were selected as mold brassieres of 3/4 cup in 75A size that is considered a popular design. Brands of selected brassiere were 2 domestic brands (A, B), 1 licensed brand (C), and 2 overseas brands (D, E). Subjects were 8 women in their early 20's. Data were analyzed by descriptive statistics, analysis of variance, reliability analysis, and factor analysis. The results were as follows; the size and pattern of brassieres showed a difference by each brand even though brassieres are the same design. In the wearing effect of brassieres, overseas brand brassieres played a major role in the breast-up effect, but they were not appropriate for the somatotype of Korean women. Domestic brand brassieres showed the volume-up effect, that was confirmed by the increasing bust circumference, bust depth when subjects wore it. In addition, the licensed brand brassieres showed the correction effect of body shape. Therefore, when purchasing a brassiere, the most important condition is to consider the individual characteristics of the somatotype. The results of factor analysis through a functional evaluation show that wearing satisfaction, size satisfaction, and the position of the bust point were important factors for fitness satisfaction and purchase.