• Title/Summary/Keyword: brand development

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A Creative Apparel Up-cycling Design Development Using Creative Thinking Methodology

  • Minji Kim
    • Journal of Fashion Business
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    • v.27 no.6
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    • pp.147-159
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    • 2023
  • Fashion is the second most polluting industry. We must strive to transition to a form of industry that does not cause environmental pollution. These efforts drive may fashion brands to produce and sell products with redesigned methods that delight the inventory flow. Accordingly, it is necessary to develop creative apparel up-cycling design using the creative thinking method. This study aims to produce clothing redesign works by introducing design idea types for systematic redesign creation. In this research, we conducted a literature review on the concept of up-cycling design and employed heterotopa spacial concept reflected fashion design creation methodology types. The RE;CODE, a leading domestic up-cycling design brand, was used in case analysis. According to the command of shape transformation, it is spreading, stacking, dropping, inverting and crossing, from the creative thinking method reflecting heterotopia spacial concepts, showing designers a concrete way to transform form into new apparel. Seven works of apparel up-cycling design were developed by conducting process of RE;CODE. Also, to establish an apparel up-cycling design creation process for creating works. In this study, we proposed a systematic method for apparel up-cycling design, including a method for reorganizing two or more different materials to create something new and ultimately reversing the structure. The value and significance of this study is that it proposes a systematic method for apparel up-cycling design to make it new.

Value Co-creation-based Information Management in the Digital Economy

  • Balaji Gopalan
    • Asia pacific journal of information systems
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    • v.32 no.1
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    • pp.1-31
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    • 2022
  • Personalization and customization of product and service designs involving firms and customers using online design interfaces across the Internet is increasingly being facilitated by brands. Research on the role of information technology and value co-creation across various research disciplines in management has provided learnings on ways to creatively improve products and services by integrating customers and firms in web portals. This paper provides a comprehensive analysis of the specific attributes of value co-creation between customers and firms relevant to business logic, learnings, projects, personalized products and services, social network innovations, brand management and markets across the Internet for the purpose of enhancing information management of value co-creation for industries and research. The paper draws on published research and industry surveys on how value co-creation is growing in the digital economy. An industry survey of managers who use web portals for their business responded to a questionnaire on how various social, economic and intellectual motivation factors of firm-customer interactions result in value co-creation for customers and firms. These motivation factors can lead to improved learning systems for business process improvements and service management for industries, customers and firms and may also be classified.

A Consumer Behavioral Study of Dietary Supplement Choice Attributes in the Post-COVID-19 Era: Focusing on Generation MZ

  • Bo-Kyung SEO;Gyu-Ri KIM;Seong-Soo Cha
    • The Korean Journal of Food & Health Convergence
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    • v.10 no.3
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    • pp.1-8
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    • 2024
  • The global nutraceuticals market continues to grow due to rising income levels, increasing life expectancy, and a growing interest in personal health. Especially after the COVID-19 pandemic, the market for nutraceuticals has expanded rapidly with positive perceptions driven by increased attention to immune management for disease prevention. However, there is still a lack of research on the relationship between nutraceuticals and consumer behavior. This study aims to provide new insights into the dietary supplement market and help establish marketing strategies by analyzing consumer behavior toward dietary supplements in the post-COVID-19 era, focusing on Generation MZ. An online survey was conducted among consumers who have purchased dietary supplement products to test the hypotheses. The collected data were analyzed for validity and reliability using SPSS and AMOS programs. The results showed that the taste, price, brand, and design of dietary supplements significantly positively affect the satisfaction of MZ consumers. This study provides an in-depth understanding of the mechanisms of consumer behavior toward dietary supplements in the post-COVID-19 era, focusing on Generation MZ. By offering insights into consumers' health concerns and consumption behaviors, this study provides valuable perspectives on the future development of the market and helps companies develop effective strategies to meet consumer needs.

The Impact of Healthy-pleasure Product Choice Attribute Importance on Buyer Attitudes and Purchase Behavior: a Focus on ow-calorie Foods

  • Kyung Tae JANG;Seung Hyeon LEE;Seong Soo CHA
    • Journal of Wellbeing Management and Applied Psychology
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    • v.7 no.2
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    • pp.23-29
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    • 2024
  • Purpose: This study aims to investigate consumer attitudes towards healthy foods, focusing on low-calorie options, and their impact on purchasing behavior. Methods: The study utilizes structural equation modeling, which incorporates statistical tools such as SPSS and AMOS for thorough analysis. This involves collecting data over a period of time and then inferring patterns and relationships through correlation and trend analysis. Results: The study found that attributes such as quality, price, functional value, and emotional value have a significant impact on customer satisfaction and repurchase intentions, but not on nutrition and brand. The study provides a comprehensive understanding of the factors that influence consumer attitudes and purchase behavior toward healthy indulgences in the context of low-calorie foods, and has important implications for both academic research and practical marketing strategies. Conclusions and Implications: This study provides new insights into consumer behavior theory by validating the impact of the perceived value of low-calorie products on attitudes and purchase behavior, which is of great academic value. It is also expected to provide useful information for the formulation of effective marketing strategies for low-calorie products and the development of products that meet consumer needs.

Innovation and Challenges of Urban Creative Products in Digital Media Art - Tourist cities in China for example

  • Ma Xiaoyu;Lee Jaewoo
    • International Journal of Advanced Culture Technology
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    • v.12 no.1
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    • pp.175-181
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    • 2024
  • The paper examines the impact of digital media art on urban creative products, analyzing opportunities and challenges in the digital era. It emphasizes the development of urban cultural and creative products, highlighting their significance and future growth potential. The digital media era provides unprecedented innovation opportunities, utilizing advanced tools for efficient design, production, and marketing. Trends like personalization, customization, AI, and big data offer new expressions and market prospects. Cultural products evolve in design, marketing, and sales channels due to digital media, with tools like social media and e-commerce platforms opening new promotion avenues. Case studies illustrate digital media's role in driving innovation and enhancing user experiences. The paper addresses challenges in market competition, copyright, and technological renewal, while recognizing opportunities from AI and big data. The creative industries must adapt and innovate to remain relevant. Looking ahead, urban creative products will evolve under digitalization, relying on digital means to attract consumers and enhance brand value. Cultural products, beyond economic entities, disseminate urban culture and creative spirit. In the digital era, urban creative products demonstrate potential and necessity, prompting a reevaluation of digital technology's role. Through continuous innovation, this field contributes to cultural and economic levels, impacting urban characteristics and heritage. Urban creative products play an increasingly vital role in the global cultural and creative economy.

A Study on the Effect of Abelmoschus Manihot Jinhuakui Extract on Odor Reduction

  • Gok Mi Kim
    • International Journal of Advanced Culture Technology
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    • v.12 no.1
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    • pp.281-286
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    • 2024
  • With the commercialization and full-timeization of the livestock industry, civil complaints continue to increase, and the livestock industry is facing a crisis due to social problems such as odor caused by livestock manure, soil pollution, water pollution, and environmental pollution. In order to increase productivity in livestock farms, the amount of livestock manure generated is increasing due to excessive use of protein feed and high-density breeding environment, and complaints such as odor and water pollution due to management problems are increasing rapidly. Livestock odor has emerged as a serious social problem, and due to growing complaints, conflicts between the Ministry of Agriculture and Forestry and the Ministry of Environment are even causing the livestock industry to lower its status. There is an urgent need for solutions to identify problems in the livestock industry and improve policies. This study aims to develop a " Abelmoschus Manihot Jinhuakui " brand that can improve the intestinal environment of livestock, reduce odors caused by livestock excrement, and improve the productivity of livestock farms in order to improve the increasingly serious odor problem in livestock sites. For Jeju livestock farms, which place more importance on the environment by securing tourists, eco-friendly feed additives were applied to the experiment, the results were derived, and the focus was on solving fundamental problems of odor generation through the development and packaging of feed additive brands. We aim to fundamentally solve the odor problem of domestic livestock farms, secure eco-friendly livestock farms, and contribute to reducing livestock odors and increasing productivity through research results that reduce ammonia levels in each livestock farm.

Effects of Antimicrobial Socks Using Hemp Stem Bark Extract Fibers on Foot Health Improvement (대마줄기껍질 추출 섬유를 활용한 항균 양말이 발 건강 개선에 미치는 영향)

  • Su-Hyun Kim;Hee-Sook Kim
    • Fashion & Textile Research Journal
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    • v.26 no.2
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    • pp.190-197
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    • 2024
  • With increasing global interest in environmentally friendly materials and the consequent rise in demand, there is a growing need for alternatives to synthetic fibers, which can cause skin diseases and other side effects. The fashion industry is emphasizing material sustainability owing to concerns about increasing carbon emissions. Moreover, consumers express a strong desire for ecofriendly and sustainable materials. Therefore, clothing brand companies are developing eco-friendly products to enhance their corporate image. Hemp fibers are recognized for their functionality and are utilized as crucial materials in the development of eco-friendly products by global fashion companies. In this study, we produced socks that effectively improve foot health using hemp stem bark extract fibers and demonstrated the positive efficacy of natural fibers through functional and wearability evaluations. Hemp stem bark extract fibers showed 99.9% antimicrobial effectiveness against bacteria responsible for sweat-induced bacterial proliferation and odor, when blended with lyocell fibers and woven into fabric to manufacture socks. Wearability evaluations of these terry cloth socks confirmed a reduction in foot odor and fatigue among the participants with a consumer satisfaction of 4.63/5. These findings confirm the effectiveness and positive impact of the natural antimicrobial properties of hemp fibers and terry cloth structure in improving foot health.

The Studies on the role and direction of the festival for early securing of competitive identity in new urban city - Focusing on the case of the Naepo new city in Chungnam - (지역신도시의 정체성과 경쟁력 조기확보를 위한 축제의 역할과 방향성에 관한 연구 - "내포신도시"의 경우를 중심으로 -)

  • Sul, Gee-Hwan;Park, Myung Hea;Ryu, Seuk-Ho
    • Journal of Digital Convergence
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    • v.14 no.5
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    • pp.411-420
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    • 2016
  • Movement of Province Government Office of Chungcheongnam-do is pursued to balance regional development of South Chungcheong Province. The Head Office was built in Naepo area(Hongsung & Yeasan) which is located in the center of Chungnam geographically to promote balanced regional development. Stage two goals for 2015 of city construction is staying at the level of 20 %. The cause is very complicated, but it can be explained by central government agencies in the establishment of the Sejong City and relocation of the central government policy support. This study is looking for new strategies to get competitive power and Regional Festival which leads the mood and industry in the new city, Naepo.

Recognition of Residents in Gangwon-do Natural Forest Revitalization Study -Focusing on Community Awareness- (주민인식을 통한 강원도 자연휴양림 활성화 방안에 관한 연구 -지역주민 인식중심으로-)

  • Lee, Je-Yong
    • Korean Business Review
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    • v.23 no.1
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    • pp.129-146
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    • 2010
  • This study will analyze the economic impact on villages adjacent to recreational areas in natural forests with the goal of creating a forest development plan. The area of study has been limited to the National Natural Recreation Forest and the twelve adjacent villages around the area. The collected data used a SPSS. 12.0 frequency and cross, t-test and ANOVA analysis was performed. To questions regarding increase in income and employment due to recreational areas in natural forests, there were some in all three areas that responded that it did not contribute to increases in income or employment. In all areas, there were respondents who think that these recreational areas do not help increase awareness of their nearby towns. Facilities, in order from most used to least used were tourist sites, lodgings and then food and meals. The level of satisfaction of customers in all areas was low with reasons being low quality of goods, not knowing the village(s) well, a lack of specialty items, and poor roads. In conclusion, this study presents a development plan based on the derived research results.

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A Study on the Effectiveness of Design Management through Design Distribution System (Design Distribution System을 통한 디자인 운영 효용성에 관한 연구)

  • Bong, Hye-jin
    • Journal of Digital Contents Society
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    • v.19 no.6
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    • pp.1061-1068
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    • 2018
  • Design is already an integral part of our lives and is in many different forms. Creating a variety of designs has made it more important to establish the value of the design, and maintaining consistency through correct use and distribution of the developed design as important as development. The 2018 Pyeongchang Winter Olympic Games and the Winter Paralympics, which were held at the groval level, played an important role in creating and operating diverse contents to promote Korea to the world. He created emblems with the motif of " Hangul, " which can reflect Korean characteristics, and a mascot that reveals the identity of the competition. The generated contents were created as design guides for the convenience of users (sponsors, media, relevant agencies, etc.) and managed through the Design Distribution System (DDS). The researcher wants to determine the effectiveness and value of the design distribution and management system based on the results obtained by operating the DDS of POCOG.