• Fashion & Textile Research Journal
• /
• v.6 no.5
• /
• pp.539-548
• /
• 2004

The purpose of this study is to know outer and inner characteristics of Bobos style regarded the latest fashion and to estimate the characteristics of fashion trend in 21st century and direction of fashion in the future, In terms of contentions of this study, we firstly studied concept, background, general characteristics which had been introduced in Sociology. And then, we studied the effect which the style of Bobos had been given by investigating the concept and style of Hippies and Yuppies. Also, we analysed trend of Bobos represented in modem fashion and tried to examine outer and inner features of Bobos through the result of analysis. Bobos can defined as 'Bourgeois Bohemian' who have both mundane desire about success and are high-educated elite class in information-oriented society. The fashion styles which had affected Bobos were psychedelic, naturalism, unisex, ethnic, layered, grunge of Hippies in 1960s and traditional, power-look, contemporary-look, sports wear, casual wear of Yuppies in 1980s. As a result of examining features of Bobos style, we can know that outer feature of Bobos style showed a reasonable harmony regardless of formalities and inner features showed a tendency to seek comforts. Also, Bobos style showed various and free styles, textile materials and colors and complex features to transcend the time and region, and culture.

• Journal of the Korean Society of Costume
• /
• v.57 no.6 s.115
• /
• pp.46-61
• /
• 2007

The analysis of exotic style in domestic fashion brand items aims to offer the ideas necessary for the style and item developments and to analyze exotic images and styles accepted in domestic fashion market. Therefore this study analyzed the domestic fashion brand items and categorized the main exotic factors and styles so that would catch on to its characters and appearance frequency. As for the research method of this study, the frequency and content multi-dimensional analysis were used in the investigation of the exotic images appearing in the domestic fashion brands. The styles of exotic image in domestic fashion brand items are 'natural' style, 'primitive' style, 'ethnic' style, and 'maximalism' style. Also, the main exotic factors in each exotic style were composed of a few exotic images such as 'natural', 'primitive', 'ethnic', 'romantic', 'elegance', 'splendid', 'seductive', 'retro', 'traditional', 'classical', 'bohemian', 'vintage', 'kidult', 'artistic', 'extreme compromise', and 'modern'.

• The Research Journal of the Costume Culture
• /
• v.17 no.1
• /
• pp.90-104
• /
• 2009

If people want to project a successful personal style, hair style might play a big role as well as clothing. The purpose of this study was to observe hair behavior according to demographic variables, and to analyze correlation between desired hair image and clothing image sought. Questionnaires were distributed to 600 females aged $20s{\sim}40s$, using a convenient sampling method. Only 556 reliable questionnaires were selected for statistical analysis. Correlation r, ANOVA and Chi-square were used to analyze the data, using the SPSS program. There was a significant association between hair style and occupation. Career woman preferred roll straight perm treated hair, students preferred general perm treated hair and full time house wives preferred general wave perm treated. The medium layer cut was the most preferred cut style. People want to give different accents in hair styling with occupation and age variable. Certain desired clothing image had a high correlation with desired hair style image. Those who people want to express sexy, and bohemian image through clothing, they also want to create those image in hair styling with a high correlation(r=0.683, r=0.704).

• Journal of the Korean Society of Costume
• /
• v.52 no.2
• /
• pp.45-57
• /
• 2002

21th century is evolving from physical to brain-oriented society, and from class oriented society to network society. In the midst of it, bobos is the new enlightened elite group. In depth analyzationon of the beat generation from the 1950's and hippies from the 1960's, which had influenced the bobos, were done to study on such new and core elite group. According to the research, the emerging of bobos was originated and created from the long gone conflict between the beat and bourgeois, and the hippie and the conservative. And this mixed culture of both free-spirited hippie and materialistic yuppies from the 80's is rapidly growing, and they are easily seem from various commercial advertisements, accessories and fashion designs. In addition, the bobo's were targeted by the main designers, and expressed through bohemian luxury and romantic hippie mood. Naive and childish floral prints, paisley prints that were influenced by the hippies, the hair styles from the 80's and washed denims were seen at the collections. However, the symbolism of the 60's defiant fashion styles seem to fade away but remains only as a style. The comparison and analyzation between the fashion of bobos, hidden meaning of those defiant fashion styles and the aesthetics of it are arranged in the following conclusions.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.40 no.2
• /
• pp.353-364
• /
• 2016

This study analyzes French designer Hedi Slimane who has received recent attention from the fashion world. He changed sub-culture 'Rock Fashion' into high fashion and altered the stereotype of the existing menswear with the skinny look. His extreme slim-fit style also has changed the menswear market dramatically. Hedi Slimane was mainly inspired by various rock music genres from the 1960 to 2000s such as glam rock, psychedelic rock, grunge rock, and garage rock. He showed in his own rock style when creating his collection. The collections inspired from the specific rock music and style were selected from Dior Homme (2001F/W-2007F/W) and Saint-Laurent (2013F/W-2015F/W), and analyzed by the 4 genres of rock music and fashion style as follows. First, glam rock style appeared in Dior Homme 2005F/W and Saint Laurent 2014S/S with glamorous full make-up, animal printings, and glitter textures. Second, psychedelic rock style appeared in Saint Laurent 2015S/S with flower patterns, afro hair, fur vests, and western & ethnic bohemian styling. Third, grunge rock style appeared at Dior Homme 2005S/S and Saint Laurent 2013F/W with messedup hair, destroyed jeans, and layering style. Fourth, garage rock style appeared mainly at Dior Homme 2006 S/S with messed-up hair, slim suit, fedora, and sneakers. This result is expected to be used for research and development on modern rock style for contemporary menswear.

• Korean Journal of Human Ecology
• /
• v.9 no.2
• /
• pp.53-63
• /
• 2006

The purpose of this study is to analyze the background and characteristics of fashion in wanna-be phenomenon. The primary source of data has been a collection of recent books, news repots, many articles from various kinds of mass media and fashion internet cite. The results of this study can be summarized as follow. First, The wanna-be phenomenon can be divided the background into three parts : change to entertainment society, increase of mass consumption, increase mutual communication with star and fan. Second, the function of fashion in wanna-be phenomenon can be divided with the following: the function of self-expression, guide book of trendy lifestyle, and play for pleasure. Third, fashion style in wanna-be phenomenon can be divided with the following : chic & gorgeous style, sexy casual & chav style, bohemian mix & match style.

• Journal of the Korean Society of Costume
• /
• v.56 no.2 s.101
• /
• pp.134-146
• /
• 2006

Modern society is a multi-cultural consumer society, and there are multiple trends to cater to the tastes of diverse consumers with different sociocultural background. To grasp fashion trends in fast-changing society, how consumer life is changing and what sort of trend is prevailing should be understood above all. A major fashion trend keeps on changing in every season, and that is an extensive and compound measure of what affects the lives and values of cultural receivers who take the lead in it. The purpose of this study was to delve into what sorts of trends were presented in the 21st century's different cultures, how those cultures were reflected in fashion trends, and how design elements predicted by fashion trends could serve as the sources of design that could create a new fashion. The findings of the study were as follows: First of all, the theories of popular culture and trends were reviewed to describe how general receivers found meaning and delight in the products of cultural industry in their own way and how the products were converted into diverse cultural media. Secondly, consumer styles were discussed by classifying consumers into six groups, twixter, duppie, Ubi-Nomad, NONOS, LOHAS and chav, who were generated by changing cultural codes. Thirdly, sociocultural trends and consumer changes brought a lot of diverse changes to fashion trends. The visual materials about the 2005 S/S, F/W Collection were examined to track how changing trends affected fashion style.

• Journal of Fashion Business
• /
• v.21 no.5
• /
• pp.15-29
• /
• 2017

The purpose of this study is to examine modern people's lifestyle and identify their needs by analyzing clothing behavior through city nomads' attitudes in dairy life, tastes, and methods to pursue in their life. This study tries to understand substitute values as ethical life emerging recently, free life style of mental emotion, clothing behaviors, and fashion style represented by the results. Upon observing city nomads' fashion trend, tunics symbolizing flexibility and comfort and simultaneously reflect colors in a monk style or from basic items that have been used. City nomads' fashion trend also reveals androgynous freeness-and-easiness. City nomads reflect a folksy inspiration, and different cultural perspectives appear in a mixed fashion. Multi-purpose gypsy/boho style is ideal for traveling and occupying smaller spaces in line with the nomadic lifestyle reflectings an American casual image partially by way of gypsy or bohemian nuances. Motorcycle jeans symbolizing functionality for traveling are becoming a part of everyday life. The fashions discussed are categorized as urban, tourer, sports and road. Everyday sportswear - athleisure - is attracting attention enabling a healthy and sound lifestyle. Athleisure is fashion wear harmonizing workplace with leisure, and everyday life and social gatherings. Athleisure represents a significant collapse of the boundary of high fashion and street fashion. Urban- tech wear is light and enables modern people to perform garment and gear functions simultaneously, making storage useful using various technical devices by elevating activity and functionality. Urban outdoor fashion holding functionality and adding modern fashion in appearance has appeared.

• International Journal of Costume and Fashion
• /
• v.16 no.1
• /
• pp.71-85
• /
• 2016

Since their emergence in the 1960s, music festivals have attracted young people the world over with similar tastes, attitudes and styles. Now a worldwide phenomenon, music festivals such as Glastonbury in England, Primavera Sound in Barcelona, Spain and Pentaport Rock Festival in Incheon, South Korea draw hundreds of thousands of attendees from around the world and have become a major event not only for music fans, but for trend forecasters who now chronicle what has come to be known as "festival fashion", which has several distinctive style markers. This paper provides a historical background of festival fashion, examines the phenomenon using fashion theory and discusses the controversies facing the music festival and festival fashion, in particular the role that sponsorship from major corporations currently plays as advertisers who want to get their products into the hands of influential festival attendees and allegations of cultural appropriation on the part of attendees. In conclusion, the future of music festivals and festival fashion as a category is examined.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.8 no.2
• /
• pp.47-59
• /
• 2006

The purpose of this study is to grasp the meaning of retro-fashion, to research the formative feature characteristic and aesthetic values. Retro-fashion is one of the expression of spatiotemporal-eclecticism, The formative of modern Retro-fashion are as follows: First, Retro-fashion based on spatiotemporal-eclecticism have been come from 40s, 50s, 60s, 70s, 80s style of time, and the asia, africa, middle east, latin America in region. Second, the design inspiration and technique is used more primitive crafts and decoration like handcrafted material, handmade ornaments as dyeing and embroidery of bohemian, jacqwuard pattern, oriental beads, applique, new hippie touch, patchwork, smocking, primitive button, woods, ethnic motives. Third, modern Retro-fashion is reflection of human feelings as nostalgia from the past, it supplies the sense of fashion creativity and new ideas.