• The Journal of Information Systems
• /
• v.15 no.2
• /
• pp.31-47
• /
• 2006

The Internet has been developed interactive media for electronic commerce. This progress is affected by the growth and adoption of virtual community technology, real time dialogue, and video conference etc. Recently, 'blogs' are rapidly diffusing to personal media on the internet. In this paper, we first review the previous research relevant to 'blogs', and then analyze the business models for blog systems presented by previous researchers. We develop a yard-sale shopping mall on the basis of analysis, design, and implementation of blog application for e-commerce, using Mcrosoft ASP.Net. This article describes the yard-sale shopping mall on a blog, presents an example of its abilities, and describes planned future research.

• Journal of Korean Society for Quality Management
• /
• v.35 no.1
• /
• pp.35-51
• /
• 2007

In terms of company management for market segmentation and creating new market opportunity, Blog service has much important meanings. This study was designed to investigate the casual relationship among service quality, service value, customer satisfaction, and customer loyalty in the given blog service site "Cyworld". Through the empirical results, specific factors of blog service quality were discovered to be amusement, interaction, customization, reliability and convenience. Also rte confirmed that service value intervening between blog service quality and customer satisfaction plays an important role. This paper presents much implications both theoretical and practical side.

• Journal of KIISE:Databases
• /
• v.37 no.1
• /
• pp.50-55
• /
• 2010

Duplicate documents in blog service system are one of causes that deteriorate both of the quality and the performance of blog searches. Unlike the WWW environment, the creation of documents is reported every time in blog service system, which makes it possible to identify the original document from its duplicate documents. Based on this observation, this paper proposes a novel method for detecting duplication documents in blog service system. This method determines whether a document is original or not at the time it is stored in the blog service system. As a result, it solves the problem of duplicate documents retrieved in the search result by keeping those documents from being stored in the index for the blog search engine. This paper also proposes three indexing methods that preserve an accuracy of previous work, Min-hashing. We show most effective indexing method via extensive experiments using real-life blog data.

• Journal of KIISE:Software and Applications
• /
• v.36 no.7
• /
• pp.580-589
• /
• 2009

Today, most web pages are being created in the blogspace or evolving into the blogspace. A blog entry (blog page) includes non-traditional features of Web pages, such as trackback links, bloggers' authority, tags, and comments. Thus, the traditional rank algorithms are not proper to evaluate blog entries because those algorithms do not consider the blog specific features. In this paper, a new algorithm called "Blog-Rank" is proposed. This algorithm ranks blog entries by calculating bloggers' reputation scores, trackback scores, and comment scores based on the features of the blog entries. This algorithm is also applied to searching for information related to the users' queries in the blogspace. The experiment shows that it finds the much more relevant information than the traditional ranking algorithms.

• Korean Management Science Review
• /
• v.26 no.3
• /
• pp.185-204
• /
• 2009

Power bloggers have become one of the most important resources of blog service companies, and only those who attract and secure power bloggers will be able to have competitive edge and profitability in blog related businesses. This study examines the effects of technology acceptance factors and economical factors on the loyalty of power bloggers. The analysis results show that the usefulness, power of social influence and enjoyment positively affect the attitude and intention to continuous use. The relationship between the attitude and intention to continuous use is demonstrated as significant. The economical benefit exhibits weakly positive influence on the attitude to blogging, but not on the intention. This indicates that although many power bloggers receive economic benefits through their blogging activities, such economical benefits do not have big impact on their activities and the intention to use. The blog service providers may use the analysis results when developing new blog services. In particular, the usefulness, which is often considered as one of the most important factors in the success of the blogosphere, is found to have less impact than the enjoyment among power bioggers. This is because blog users, especially power bloggers, use the blog not for a specific purpose or for generating a special product; most of them use the blog to satisfy their own personal desires. When developing blog services, therefore, it is important to cater to the users' enjoyment and their psychological compensation. What is surprising is that the effect of the economical factor is not ad significant as one might have expected. This implies that the new blog services that provide profit sharing or advertising revenue sharing may not be as successful as one would have hoped for in maintaining the loyalty of power bloggers.

• Journal of The Korean Association of Information Education
• /
• v.9 no.2
• /
• pp.177-185
• /
• 2005

The latest BLOG is highlighted both freely writing about the personal life and the tool which is maintaining friendly relations with many people by trackback. In this study, this BLOG system is designed for improving self-esteem in the class by using these characteristic of BLOG. the internet activity of students and their normal activity in the classroom connects with The Star-Gift-Shop module. This module induces students to an active BLOG, activity with interest. as a result of this activity in the class BLOG system, students improves their computer application ability and confidence of them. Which is effected teacher's efficient classroom management.

• Journal of the Korean BIBLIA Society for library and Information Science
• /
• v.25 no.1
• /
• pp.319-342
• /
• 2014

This study investigates the evaluations, preferences, and opinions of students' experiences with their academic library blog and to identify student suggestions on how to improve the utilization such blogs. For this study, the D academic library blog was selected for study, while employing survey and focus group research methods. The results include the students' subjective evaluations of the library blog's operations, suggestions on how to improve the operation, and how to stimulate the utilization of the blog. This study may provide insights on how to improve academic library blog operations with access, updates, content, and marketing strategies.

• Journal of Information Science Theory and Practice
• /
• v.1 no.2
• /
• pp.36-57
• /
• 2013

Blogs are readily available sources of opinions and sentiments which allows bloggers to exert a certain level of influence over the blog readers. Previous studies had attempted to analyze blog features to detect influence within the blogosphere, but had not studied in details influence at the blogger-level. Other studies studied bloggers' personalities with regards to their propensity to blog, but did not relate the personalities of bloggers to influence. Bloggers may differ in their way or manner of exerting influence. For example, bloggers could be active participants or just passive shares, or whether they express ideas in a rational or subjective manner, or they are received positively or negatively by the readers. In this paper, we further analyze the engagement style (frequency, scope, originality, and consistency of the blog postings), persuasion style (appeals to reasons or emotions), and persona (degree of compliance) of individual bloggers. Methods used include similarity analysis to detect the sharing-creating aspect of engagement style, subjectivity analysis to measure persuasion style, and sentiment analysis to identify persona style. While previous studies analyzed influence at blog site level, our model is shown to provide a fine-grained influence analysis that could further differentiate the bloggers' influence style in a blog site.

• Journal of the Korea Society of Computer and Information
• /
• v.15 no.4
• /
• pp.1-9
• /
• 2010

In the new generation of Web, commonly called "Web 2.0", blogging has facilitated the publishing information or his/her opinion on the web. Various blog retrieval algorithms have been proposed to search for blogs more effectively. However, actually keyword-based searching or link-analysis blog ranking system cannot satisfy the user's requirement. In this paper, we suggest a topic-based weighting blog retrieval system in which the links between blog writings and searching words are considered to improve the search results. Our system extracts topics from each blog and weights them much higher than other guide words. In the comparison with other systems, we see that the proposed topic-base system has better recall rate of search results.

• Journal of the Korea Society of Computer and Information
• /
• v.16 no.1
• /
• pp.19-29
• /
• 2011

As people have heightened attention to blogs that are individual media, a variety rank algorithms was proposed for the blog search. These algorithms was modified for structural features of blogs that differ from typical web sites, and measured blogs' reputations or popularities based on the interaction results like links, comments or trackbacks and reflected in the search system. But actual blog search systems use not only blog-ranks but also search words, a time factor and so on. Nevertheless, those might not produce desirable results. In this paper, we suggest a topic-rank technique, which can find blogs that have significant degrees of association with topics. This technique is a method which ranks the relations between blogs and indexed words of blog posts as well as the topics representing blog posts. The blog rankings of correlations with search words are can be effectively computed in the blog retrieval by the proposed technique. After comparing precisions and coverage ratios of our blog retrieval system which applis our proposed topic-rank technique, we know that the performance of the blog retrieval system using topic-rank technique is more effective than others.