• The Journal of Society for e-Business Studies
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• v.22 no.1
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• pp.123-146
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• 2017

The information that consumers share in the SNS (Social Networking Service) has a great influence on the purchase of consumers. Therefore, it is necessary to pay attention to new research methodology and advertising strategy using Social Big Data. In this context, the purpose of this study is to quantitatively analyze customer value through Social Big Data. In this study, we analyzed the value structure of consumers for the three smartphone brands through text mining and positive/negative image analysis. Analysis result, it was possible to distinguish the emotional aspects (sensitivity) and rational aspects (rationality) for customer value per brand. In the case of the Galaxy S7 and iPhone 6S, emotional aspects were important before the launch, but the rational aspects was important after release date. On the other hand, in the case of the LG G5, emotional aspects were important before and after launch. We can propose two core advertising strategies based on analyzed consumer value. When developing advertising strategy in the case of the Galaxy S7, there is a need to emphasize the rational aspects of product attributes and differentiated functions. In the case of the LG G5, it is necessary to consider the emotional aspects of happiness, excitement, pleasure, and fun that are felt by using products in advertising strategy. As a result, this study will provide a good standard for actual advertising strategy through consumer value analysis. Advertising strategies are primarily driven by intuition or experience. Therefore, it is important to develop advertising strategies by analyzing consumer value through social big data analysis.

• Proceedings of the Korean Society of Precision Engineering Conference
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• 2003.06a
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• pp.920-924
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• 2003

This paper on measurement of curvature radius by the using of laser interferometer and prove. Mean value compared of ball and bearing It is developed program for date creation, and the verification using program. Measurement object center and curvature radius taking of LSC. when it is compared bearing prove with ball prove, the bearing prove can not proper by reason of big uncertainty and If laser setting error decrease, curvature radius get precision radius 10$\^$-5/.

• Journal of the Korea Safety Management & Science
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• v.1 no.1
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• pp.207-216
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• 1999

Too many big accidents have been occurring in Korea during '90. Those were accidents of Sung-Soo Bridge in 1994 and Sam-Poong Department Store in 1995. It was confirmed that the causes of the accident were unreliable construction or building. Therefore, in this study are to use technique of virtual reality(VR) simulation in order to prevent construction accidents. To set up the VR in safety construction, Date Base of variables, VR model and expert system are needed. This system is to build expert system, to visualize of the VR system and navigation, and to find out design errors of construction. Therefore, the purpose of this was to analyze accident type of construction, and apply VR system for simulation technique.

• Proceedings of the Safety Management and Science Conference
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• 1999.11a
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• pp.291-301
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• 1999

Too many big accidents have been occurring in Korea during '90. Those were accidents of Sung-Soo Bridge in 1994 and Sam-Poong Department Store in 1995. It was confirmed that the causes of the accident were unreliable construction or building. Therefore, in this study are to use technique of virtual reality(VR) simulation in order to prevent construction accidents. To set up the VR in safety construction, Date Base of variables, VR model and expert system are needed. This system is to build expert system, to visualize of the VR system and navigation, and to find out design errors of construction. Therefore, the purpose of this was to analyze accident type of construction, and apply VR system for simulation technique.

• Journal of information and communication convergence engineering
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• v.18 no.4
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• pp.216-221
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• 2020

Artificial intelligence (AI), an essential skill of the Fourth Industrial Revolution, is being actively taught in higher education; however, AI education is only in the preparatory stage in elementary, middle, and high schools. Investigating various newspaper articles related to AI education to date can aid in basic data collection, which is an important process in the preparatory stage. Accordingly, 13,378 newspaper articles were collected from a total of 21 newspapers, and five topics were extracted using the latent Dirichlet allocation (LDA)-based topic model along with frequency analysis. Newspaper articles from the early 2000s expanded to technologies related to the Fourth Industrial Revolution. Accordingly, education in AI fields should be linked with education in AI-based technology. In addition, efforts should be made to secure the continuity and sequence of AI education in cooperation with related higher institutions and companies.

• Nuclear Engineering and Technology
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• v.55 no.6
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• pp.2026-2033
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• 2023

Due to Thailand's nuclear energy public acceptance problem, the understanding of nuclear energy public perception was the key factor affecting to re-consideration of the nuclear energy program. Thailand Institute of Nuclear Technology and its alliances together developed the classification model for the nuclear energy public perception from the big data comments on social media using Facebook using deep transfer learning. The objective was to insight into the Thailand nuclear energy public perception on Facebook social media platform using sentiment analysis. The supervised learning was used to generate up-to-date classification model with more than 80% accuracy to classify the public perception on nuclear power plant news on Facebook from 2009 to 2022. The majority of neutral sentiments (80%) represented the opportunity for Thailand to convince people to receive a better nuclear perception. Negative sentiments (14%) showed support for other alternative energies due to nuclear accident concerns while positive sentiments (6%) expressed support for innovative nuclear technologies.

• Asia Marketing Journal
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• v.15 no.2
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• pp.133-173
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• 2013

Consumers empty perfectly safe to intake perishable foods everyday if they are older than what prints on expiration date. The variation in expiration dating is freshness labeling represented in various terms such as sell by, package, best before, and so on. Regardless of the terms used and meanings are attached, consumers tend to conceive of freshness labeling on food as end of its shelf-life. Consequently, the food waste becomes a big issue for businesses in food sector. In an effort to demonstrate flexibility on this, KFDA(Korea Food & Drug Administration) introduced "best before" date in domestic market place to reduce food waste, based on the food safety test conducted by KCA(Korea Consumer Agency 2009). The results indicated freshness labeling on food should not be considered as the end of its life. Current study examined the underlying mechanisms(i.e. risk perception, self-construals, and indecisiveness) that influence consumers' intention on prolonged consumption of food beyond its stamped date when the KCA test results are shown to them. In addition, the moderating effect of regulatory focus is tested in the causal relationships between underlying mechanisms and different groups of prolonged consumption intention. Study participants are divided into three groups of prolonged consumption intention: no-change, moderate-change, and wide-change. The group with moderate-change in intention being as our point of reference, logistic regression analyses are conducted on 276 sample population. The results indicated that consumers with high source credibility risk are likely to show wide-change in intention on prolonged consumption while physical risk did not show significance. The consumers with independent self-construal are likely to show no-change in intention on prolonged consumption while interdependent self-construal did not show significance. Indecisiveness showed association a group with wide-change in intention on prolonged consumption. The moderating effect of regulatory focus showed valid results in most situations; the promotion-focused consumers showed wide-change in intention, while prevention-focused consumers showed no-change in intention. Furthermore, the moderating effect of promotion-focus showed a dominant position over the causal effect of indecisiveness in which decisive consumers(i.e. no-change in intention); if they are promotion-focused they tend show for the wide-change in intention instead. It is important to note that for those promotion-focused consumers(or situations), promotion-related arguments are more effective, while for those prevention-focused consumers(or situations) prevention- related arguments are more effective means of persuasion.

• Journal of Korea Water Resources Association
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• v.55 no.spc1
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• pp.1261-1270
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• 2022

The purpose of this study is to collect and analyze information related to water leaks that cannot be easily accessed, and utilized by using the news search results that people can easily access. We applied a web crawling technique for extracting big data news on water leakage accidents in the water supply system and presented an algorithm in a procedural way to obtain accurate leak accident news. In addition, a data analysis technique suitable for water leakage accident information analysis was developed so that additional information such as the date and time of occurrence, cause of occurrence, location of occurrence, damaged facilities, damage effect. The primary goal of value extraction through big data-based leak analysis proposed in this study is to extract a meaningful value through comparison with the existing waterworks statistical results. In addition, the proposed method can be used to effectively respond to consumers or determine the service level of water supply networks. In other words, the presentation of such analysis results suggests the need to inform the public of information such as accidents a little more, and can be used in conjunction to prepare a radio wave and response system that can quickly respond in case of an accident.

• Journal of the Korean Society of Environmental Restoration Technology
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• v.15 no.5
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• pp.155-163
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• 2012

This study was carried out to monitor reproductive responses of great tits in 17 urban forests in Daegu metropolitan city. The reproductive perspectives of great tits were surveyed by using 106 artificial bird nests, of which five or seven nests were set up in every urban forest. A ratio of artificial nests used by great tits for their reproduction was 27.4%. It was showing that forests, where the reproductive response was higher, was located at the edge of the city, or was known as having a good vegetation structure in the urban area. The laying date of a great tit was a little earlier in forests in the middle of the city. It might be dependent on the density of artificial land uses including a residential area and an industrial complex, which are able to increase an urban micro-temperature. Otherwise, natural forests or forest patches nearby natural forests located at the edge of the city were showing that the laying date of great tits was relatively later than the oneee in the forest in the middle of the city. There was a big difference of reproduction perspectives of great tit between the 1st and 2nd reproduction. In the 1st reproduction, a clutch size was larger, while an egg volume was so low. Otherwise, the clutch size was shown so smaller in the 2nd reproduction than in the 1st reproduction, while the egg volume was larger in the 2nd reproduction. It might be due to the survival strategy of a great tit to prepare the winter season for a juvenile. Many variables, regarding to the problem of climate changes, have been linked to the environment of urban area and the bird habitats. Finally, Monitoring a bird reproduction is a valuable work for managing an urban forest as well as for conserving a natural forest.

• Journal of The Korean Society of Integrative Medicine
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• v.2 no.2
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• pp.59-65
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• 2014

Purpose : This study was to investigate the influence of imagery balance for healthy normal people in their twenties. Method : The study has taken a place in Kyung-buk college in Yung-jusi in Kyungbuk with a group of 21 healthy peoples. The study used measurement of good balance. we measured balance for data of each static and dynamic. Training period, a total of 2 weeks. Except Saturday and Sunday, the study did weekdays. Fist, 2-minute relaxation. Second, 6-minute imagine training. Third, 2-minute relaxation. Total 10-minute training was conducted per training. Result : In study, the subjects were compared date for before the study to date for after the study. The subjects showed a little change in each Balance. But, the improvement of balance was not a big change. Conclusion : Image training kinesthetic image using hearing improved incompletely inspite of being no gap, numerically balance.