• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2022.10a
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• pp.511-513
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• 2022

Digital Health Care is the convergence of ICT and (non)medical technology, emphasizing the importance of prevent and monitoring health management in terms of new challenging medical paradigm: predictive, preventive, personalized and participatory. Beyond the limited medical industry of long-term care insurance, it is emerging that AI, IoT, Big Data related new services with new technologies in the 4^th revolution era. It is also noted that business field based on test bed is emergent; Caring Robot, wearable devices need to be launched in the market. Diverse service is possible with Big Data and AI etc.

• International Journal of Internet, Broadcasting and Communication
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• v.13 no.2
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• pp.218-223
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• 2021

The five elements of big data are said to be Volume, Variety, Velocity, Veracity, and Value. Among them, data lacking the Veracity of the data or fake data not only makes an error in decision making, but also hinders the creation of value. This study analyzed YouTube's revenue structure to focus the effect of data integrity on data valuation among these five factors. YouTube is one of the OTT service platforms, and due to COVID-19 in 2020, YouTube creators have emerged as a new profession. Among the revenue-generating models provided by YouTube, the process of generating advertising revenue based on click-based playback was analyzed. And, analyzed the process of subtracting the profits generated from invalid activities that not the clicks due to viewers' pure interests, then paying the final revenue. The invalid activity in YouTube's revenue structure is Raw Data, not pure viewing activity of viewers, and it was confirmed a direct impact on revenue generation. Through the analysis of this process, the new Data Value Chain was proposed.

• Information Systems Review
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• v.20 no.2
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• pp.63-85
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• 2018

Emerging hotspot and trendy areas are formed into alleys and blocks with the help of viral effects among social network services (SNS) users called "Golmogleo." These users search for every corner of the alleys to share and promote their own favorite places through SNS. An analysis of hot places is limited if it is only based on macroeconomic indicators such as commercial area data published by national organizations, large-scale visiting facilities, and commuter figures. Careful analyses based on consumers' actual activities are needed. This study develops a "social big data analysis methodology" using Instagram data, which is one of the most popular SNSs suitable to identify recent consumer trends. We build a spatial analysis model using Local Moran's I. Results show that our model identifies new trend zones on the basis of posting data in Instagram, which are not included in the commercial information prepared by national organizations. The proposed analysis methodology enables better identification of the latest trend areas formulated by SNS user activities. It also provides practical information for start-ups, small business owners, and alley merchants for marketing purposes. This analytical methodology can be applied to future studies on social big data analysis.

• Journal of the Korea Convergence Society
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• v.11 no.7
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• pp.251-257
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• 2020

This study comparatively analyzed the differences in the talented human resources perceived by enterprises and job seekers in terms of recruitment trends of companies related to the 4th Industrial Revolution, focusing on 16 factors. The analysis data was collected from enterprises and job seekers related to the 4th Industrial Revolution, and the analysis method was applied to a convergence research methodology that mixes social network analysis and variance analysis using big data type. As a result, several things were verified. First, large enterprises emphasized communication, and small enterprises emphasized competency and confidence. Second, in the manufacturing industry, enterprises emphasized confidence and competence, and job seekers emphasized spec and passion. Third, in the service industry, enterprises emphasized personality and competence, and job seekers emphasized spec and global. Fourth, there was a big difference in talented human resources between enterprises and job seekers according to manufacturing and service industries. Based on these results, we discussed the opening of employment information for enterprises to reduce the recognition mismatch in the talented human resources.

• Journal of Digital Contents Society
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• v.19 no.1
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• pp.27-33
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• 2018

In this study, we analyze the big data of visitors who are looking for a sports stadium in marketing field and conduct research to provide customized marketing service to consumers. For this purpose, we intend to derive a similar visitor group by using the K-means clustering method. Also, we will use the K-nearest neighbors method to predict the store of interest for new visitors. As a result of the experiment, it was possible to provide a marketing service suitable for each group attribute by deriving a group of similar visitors through the above two algorithms, and it was possible to recommend products and events for new visitors.

• Journal of the Korea Convergence Society
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• v.8 no.12
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• pp.77-84
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• 2017

With the entry into the aging society, we are increasingly interested in wellness, and personalized medical services through artificial intelligence are expanding. In order to provide personalized medical services, it is difficult to provide accurate medical analysis services only with the existing hospital system components PM / PA, OCS, EMR, PACS, and LIS. Therefore, it is necessary to present the hospital system model and the construction plan suitable for personalized medical service. Currently, some medical cloud services and artificial intelligence diagnosis services using Watson are being introduced in domestic. However, there are not many examples of systematic hospital system construction. Therefore, this paper proposes a hospital system model suitable for personalized medical service. To do this, we design a model that integrates medical big data construction and AI medical analysis system into the existing hospital system components, and suggest development plan of each module. The proposed model is meaningful as a basic research that provides guidelines for the construction of new hospital system in the future.

• Convergence Security Journal
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• v.15 no.4
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• pp.113-119
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• 2015

Recent, cyber violence is increasing in a school and the severity of the problems encountered day by day. In particular, the severity of the cyber force using the smart phone is recognized as a very high and great problems socially. Cyberbullying have long damage degree and a wide range time duration against of existed physical cyber violence. Then student's affects is very seriously. Therefore, we analyzes the relationship and languages in the classroom for students to use to identify signs of cyber violence that may occur between friends in the class. And we support this information to identified parent, classroom teachers and school sheriff for prevent cyberbullying accidents in the school. For this research, we will design and implement a messenger in the cyber classroom. It have many components that are Big-data vocabulary, analyzer, and communication interface. Our proposed messenger can analyze lingual sign and friendship between students using Big-data analysis method such as text mining. It can analysis relationship by per-student, per-classroom.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.41 no.1
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• pp.1-10
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• 2018

Current evaluation practices for IT projects suffer from several problems, which include the difficulty of self-explanation for the evaluation results and the improperly scaled scoring system. This study aims to develop a methodology of opinion mining to extract key factors for the causal relationship analysis and to assess the feasibility of quantifying evaluation scores from text comments using opinion mining based on big data analysis. The research has been performed on the domain of publicly procured IT proposal evaluations, which are managed by the National Procurement Service. Around 10,000 sets of comments and evaluation scores have been gathered, most of which are in the form of digital data but some in paper documents. Thus, more refined form of text has been prepared using various tools. From them, keywords for factors and polarity indicators have been extracted, and experts on this domain have selected some of them as the key factors and indicators. Also, those keywords have been grouped into into dimensions. Causal relationship between keyword or dimension factors and evaluation scores were analyzed based on the two research models-a keyword-based model and a dimension-based model, using the correlation analysis and the regression analysis. The results show that keyword factors such as planning, strategy, technology and PM mostly affects the evaluation result and that the keywords are more appropriate forms of factors for causal relationship analysis than the dimensions. Also, it can be asserted from the analysis that evaluation scores can be composed or calculated from the unstructured text comments using opinion mining, when a comprehensive dictionary of polarity for Korean language can be provided. This study may contribute to the area of big data-based evaluation methodology and opinion mining for IT proposal evaluation, leading to a more reliable and effective IT proposal evaluation method.

• Journal of Communication Design
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• v.63
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• pp.336-347
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• 2018

Nowadays, in Korea, the number of campers is increased over 5 million. Many Korean camping brands have excellent qualities however, a lot of times weak brand identities to be globally known. The purpose of this study is to provide helpful sources to have strong brand identities, add more values based on related word research from big data and market research. The data is to be analysed by sensible & cognitive approaches. The keywords for the sensible research are 'camping, camp, camping brand, and camping design'. Then 17 representative oversea brands and 10 Korean brands were analysed for the market researches. From related word research from big data, we can find out the thinking process of potential consumers, how people communicates to exchange information, and what can be the sources to add brand values. Also from the market researches, we were able to find that successful brands have distinctive brand identities, stories, logos with representable colors and they continuous produce signature designs and own way of color matching.

• Journal of the Korea Society of Computer and Information
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• v.27 no.5
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• pp.117-125
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• 2022

Recently, as users' interest for travel increases, research on a travel route recommendation service that replaces the cumbersome task of planning a travel itinerary with automatic scheduling has been actively conducted. The most important and common goal of the itinerary recommendations is to provide the shortest route including popular tour spots near the travel destination. A number of existing studies focused on providing personalized travel schedules, where there was a problem that a survey was required when there were no travel route histories or SNS reviews of users. In addition, implementation issues that need to be considered when calculating the shortest path were not clearly pointed out. Regarding this, this paper presents a quantified method to find out popular tourist destinations using social big data, and discusses problems that may occur when applying the shortest path algorithm and a heuristic algorithm to solve it. To verify the proposed method, 63,000 places information was collected from the Gyeongnam province and big data analysis was performed for the places, and it was confirmed through experiments that the proposed heuristic scheduling algorithm can provide a timely response over the real data.