• The Journal of Natural Sciences
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• v.10 no.1
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• pp.209-216
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• 1998

The results of the study of diving the 21st century's Korea fashion market into consumer market, fashion market, and a new marketing strategy are as follows. The 21st consumer market is First, a fashion democracy phenomenon. As many people try to leave unconditional fashion following, consumer show a phenomenon to choose and create their own fashion by subjective judgements. Second, a phenomenon of total fashion pursuit. Consumer in the future are likely to put their goals not in differentiating small item products, but considering various fashion elements based on their individuality and sense of value. Third, world quality-oriented. With the improvement of life level, it accomplishes to emphasize consumers' fashion mind on the world wide popular use of materials, quality, design and brand image. Fourth, with the entrance of neo-rationalism, consumers show increasing trends to emphasize wisdom, solidity in goods strategy pursuing high quality fashion and to demand resonable prices. Fifth, concept-oriented. Consumers are changing into pursuing concept appropriate to individual life scene. Prospecting the composition of the 21st century's fashion market, First, sportive casual zone will draw attention more than any other zone. This is because interest in sports will grow according to the increase of leisure time and the expasion of time and space in the 21st century, and also ecology will become the important issue of sports sense because of human beings's natural habit toward nature. Second, the down aging phenomenon will accelerate its speed as a big trend. Third, a retro phenomenon, a concept contrary to digital and high-tech, will become another big trend for its remake, antique, and classic concept in fashion market with ecology trend. New marketing strategy to cope with changing fashion market is as follows. First, with the trend of borderless concept, borders between apparels are becoming vague, for example, they offer custom-made products to consumers. Second, as more enterprises take the way of gorilla and guerrilla where guerrillas who aim at niche market show up will develop. Basically, they think highly of individual creative study, and pursue the scene adherence with high sensitiveness. However this polarization becomes mutually-supplementing relationship showing gorilla's guerilla movement, and guerilla's gorilla high-tech. Third with the development of value retailing, enterprises pursuing mass merchandising of groups called category killers are expanded and amplified to new product fields, and expand business' share. Fourth, using outsourcing, the trend to use exterior function leaving each enterprise's strength by inspecting its own work is gradually strong. Fifth, with the expansion of none store sale, the entrance of the internet and the CD-ROM sales added to communication sales such as catalogues are specified. An eminent American think tank expect that 5-5% of the total sale of clothes and home goods in 2010 will be done by none store sale. Accordingly, to overcome the problems, First international, global level marketing, Second, the improvement of technology, Third, knowledge-creating marketing are needed.

• Journal of Intelligence and Information Systems
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• v.25 no.2
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• pp.1-23
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• 2019

Big data refers to data that is difficult to store, manage, and analyze by existing software. As the lifestyle changes of consumers increase the size and types of needs that consumers desire, they are investing a lot of time and money to understand the needs of consumers. Companies in various industries utilize Big Data to improve their products and services to meet their needs, analyze unstructured data, and respond to real-time responses to products and services. The financial industry operates a decision support system that uses financial data to develop financial products and manage customer risks. The use of big data by financial institutions can effectively create added value of the value chain, and it is possible to develop a more advanced customer relationship management strategy. Financial institutions can utilize the purchase data and unstructured data generated by the credit card, and it becomes possible to confirm and satisfy the customer's desire. CRM has a granular process that can be measured in real time as it grows with information knowledge systems. With the development of information service and CRM, the platform has change and it has become possible to meet consumer needs in various environments. Recently, as the needs of consumers have diversified, more companies are providing systematic marketing services using data mining and advanced CRM (Customer Relationship Management) techniques. KB Kookmin Card, which started as a credit card business in 1980, introduced early stabilization of processes and computer systems, and actively participated in introducing new technologies and systems. In 2011, the bank and credit card companies separated, leading the 'Hye-dam Card' and 'One Card' markets, which were deviated from the existing concept. In 2017, the total use of domestic credit cards and check cards grew by 5.6% year-on-year to 886 trillion won. In 2018, we received a long-term rating of AA + as a result of our credit card evaluation. We confirmed that our credit rating was at the top of the list through effective marketing strategies and services. At present, Kookmin Card emphasizes strategies to meet the individual needs of customers and to maximize the lifetime value of consumers by utilizing payment data of customers. KB Kookmin Card combines internal and external big data and conducts marketing in real time or builds a system for monitoring. KB Kookmin Card has built a marketing system that detects realtime behavior using big data such as visiting the homepage and purchasing history by using the customer card information. It is designed to enable customers to capture action events in real time and execute marketing by utilizing the stores, locations, amounts, usage pattern, etc. of the card transactions. We have created more than 280 different scenarios based on the customer's life cycle and are conducting marketing plans to accommodate various customer groups in real time. We operate a smart offering system, which is a highly efficient marketing management system that detects customers' card usage, customer behavior, and location information in real time, and provides further refinement services by combining with various apps. This study aims to identify the traditional CRM to the current CRM strategy through the process of changing the CRM strategy. Finally, I will confirm the current CRM strategy through KB Kookmin card's big data utilization strategy and marketing activities and propose a marketing plan for KB Kookmin card's future CRM strategy. KB Kookmin Card should invest in securing ICT technology and human resources, which are becoming more sophisticated for the success and continuous growth of smart offering system. It is necessary to establish a strategy for securing profit from a long-term perspective and systematically proceed. Especially, in the current situation where privacy violation and personal information leakage issues are being addressed, efforts should be made to induce customers' recognition of marketing using customer information and to form corporate image emphasizing security.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.15 no.6
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• pp.10-23
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• 2016

With requiring circumspections using big data, this study attempts to develop and apply the search method for audit issues relating to the ITS policy or program. For the foregoing, the auditing process of the board of audit and inspection was converged with the theoretical frame of boundary analysis proposed by William Dunn as an analysis tool for audit issues. Moreover, we apply the text mining technique in order to computerize the analysis tool, which is similar to the boundary analysis in the concept of approaching meta-problems. For the text mining analysis, specific model we applied the antisymmetry-symmetry compound lexeme-based LDA model based on the Latent Dirichlet Allocation(LDA) methodologies proposed by David Blei. The several prime issues were founded through a case analysis as follows: lack of collection of traffic information by the urban traffic information system, which is operated by the National Police Agency, the overlapping problems between the Ministry of Land, Infrastructure and Transport and the Advanced Traffic Management System and fabrication of the mileage on digital tachograph.

• Journal of the Korean Institute of Rural Architecture
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• v.17 no.4
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• pp.75-82
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• 2015

The elderly rate in South Korea in 2015 is over 13.1%. Especially, the elderly rate in rural area is high. Senior community project in rural that is being promoted by the government. This study's purpose is to provide the reserch group-home for the elderly in Japan rural area. And this paper provided planning of group-home for the elderly in Korea rural area. For this study, respective 5senior housing of Korea and Japan were chosen as respresenting two nations, and every manager was interviewed on housing pattern. This study suggests the planning material as following. First, the effectiveness of the group-home are big. Especially, the elderly was far healthier. Design point is public space(living room, small living room, etc). Maybe, healthy group-home concept is that would be design by Korean traditional housing. Also important public space design is that would be inner courtyard-house, wood floor, Deachong, etc. Two group-homes will construct elderly welfare facilities in between. Otherwise that is need layout of a big public space. In the case of vacant house can used by considering of scale, structure, site condition. Closed school can used through so easy remodeling too. More often than not complex type(hospital, community heath center) was appeared in Japan rural area. In the case of Korea, recommend complex type in community health center and public building. In this case, considering communication, access, contact, group-home keeps on ground floor. In this paper, we hope to take a lesson from group-home planning source for the elderly in Korea rural area.

• Tribology and Lubricants
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• v.34 no.4
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• pp.146-159
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• 2018

This paper presents a wear analysis procedure for calculating the wear of journal bearings of a four-strokes and four-cylinder engine operating at a constant angular crank shaft speed during firing conditions. To decide whether the lubrication state of a journal bearing is in the possible region of wear scar, we utilize the concept of the centerline average surface roughness to define the most oil film thickness scarring wear (MOFTSW) on two rough surfaces. The wear volume is calculated from the wear depth and wear angle, determined by the magnitude of each film thickness on a set of oil films with thicknesses lower than the MOFTSW at every crank angle. To calculate the wear volume at one contact, the wear range ratio during one cycle is used. The total wear volume is then determined by accumulating the wear volume at every contact. The fractional film defect coefficient, asperity load sharing factor, and modified specific wear rate for the application of the mixed-elasto-hydrodynamic lubrication regime are used. The results of this study show that wear occurs only at the connecting-rod big-end bearing. Thus, simulation results of only the big-end bearing are illustrated and analyzed. It is shown that the wear volume of each wear scar group occurs consecutively as the crank angle changes, resulting in the total accumulated wear volume.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 1998.10a
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• pp.413-414
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• 1998

This paper presents a real-time Spatial Decision Support System(SDSS) for security camera image monitoring. Other SDSSs are not real-time systems, i.e., they show the images that are already transformed into data format such as virtual reality. In our system, the image is broadcasted in real-time since the purpose of the security camera needs to do it in real-time. With these real-time images, other systems do not add up anything more; the screen just shows the images from the camera. However in our system, we created a motion detection system so that the supervisor(Judge) of a sec.urity monitoring system does not have to pay attention to it constantly. In other words, we created a judge advising system for the supervisor of the security monitoring system. Most of small objects do not need the supervisor's attention since they could be birds, cats, dogs, etc. if they show up in the screen image. In this new system the system only report the unusual change to the supervisor by calculating the motion and size of objects in the screen. Thus the supervisor can be liberated from the 24-hour concentration duty; instead he/she can be only alerted when the real security threat such as a big moving object like an human intruder appears. Thus this system can be called a real-time Spatial DSS. The utility of this system is proved mathematically by using the concept of entropy. In other words, big objects like human intruders increase the entropy of the screen images significantly therefore the supervisor must be alerted. Thus by proving its utility of the system theoretically, we can claim that our new real-time SDSS is superior to others which do not use our technique.hnique.

• Journal of Digital Convergence
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• v.16 no.4
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• pp.39-47
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• 2018

This paper aim to propose and suggest for government to reinvent and re-steering the policy on the 4th industrial revolution in Korea. To do it, this paper annalize the advanced country's policies and hard-data sets from many international research institutes. So this paper emphasized the concept and frame of socio-technical system approach by Geels. According to this approach, this paper can get a conclusion that Korea government has to focus on the roles to solve the big social dilemma with high-tech tools from the 4th industrial revolution. And this paper point out the necessary of increasing the diversity and multidisciplinary in 4th industrial revolution policy of Korean government. These findings of this paper recommend for Korea to redesigns the governance mechanism and legislation platform and to design the future readiness.

• Journal of the Korea Convergence Society
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• v.9 no.7
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• pp.41-46
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• 2018

This study is based on the opinions of the Ministry of Employment and Labor and the Policy Bulletin of the National Intelligence Service (http://www.people.go.kr) The data were visualized, frequency analysis and correlation analysis using the R program Big Data method, and the analysis was conducted by analyzing the public opinion on civil affairs and policies such as industrial relations, industrial safety, wage policy, The results of this study are as follows: First, disagreement of wage concept and labor - management conflict were found as complaints factor due to complex wage structure in Korea and lack of awareness among labor and management Second, And there are various complaints caused by the economic panic of the workers etc. Third, in the absence of safety awareness of small business sites An industrial disaster is constantly occurring, and institutional support for work-family connection is lacking.

• Information Systems Review
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• v.14 no.2
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• pp.47-63
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• 2012

The concept of data warehousing was born in the 1970-80s at the same time when Wal-Mart's growing database gave birth to its need to view records in a more effective way. As the world's largest retail warehouse, Wal-Mart represents the world's largest data warehouse. A large portion of the discussionaround Wal-Mart's database management heretofore has only been process-centric, however, not its data per se. The study largely involves technical concepts around database and takes a deep look at Wal-Mart's chronicle of pre-implementation (preparation), implementation, and post-implementation (evaluation) of the data warehousing project. The highlight underlies how Wal-Mart acted against solving endless problems and was able to gear their data management to business contribution. By revisiting their data warehousing project case from a current point of view, we expect their lessons to be still available and applicable. With the renewed interest in (big) data and business intelligence, Wal-Mart's high respect for data and technology holds a lot more meaning than a couple of decades ago.

• Journal of Internet Computing and Services
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• v.14 no.6
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• pp.49-57
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• 2013

As 'Big data' has been one of challenging issues, development of new services using Social Network Service (SNS) which is its typical example became active. SNS has developed as a media where everyone communicates at real time and the number of SNS opinion analyzing services is increasing. Meanwhile, new approach to acquire and analyze twitter data becomes necessary in TV advertisement system. This paper proposes LiveAD system, which store and analyze big data such as twitter data as well as analyze TV advertising effect based on twitter data. As a proof of concept, the proposed system has been implemented collecting and analyzing twitter data using Hadoop. The result of collected information over the system increases the chance of analyzing TV advertising effect on twitter in real-time.