1 |
Jin-Hyung Lee, "Trend and Expantion of SNS", http://www.kca.kr/open_content/bbs.do?act=file&bcd=radiotrends&msg_no=10462&file_no=1].
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2 |
ZDNet Korea, "7-years-Twitter ...Everydy-Twits 400 million", http://www.zdnet.co.kr/news/news_view.asp?artice_id=20130321205519
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3 |
You-Jae Lee,"Measurement of Advertising Effect", http://youjae.com/data/cdata3/20/ad13.pdf
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4 |
Naver encyclopedia, "Measuring Advertising Effect", http://terms.naver.com/entry.nhn?cid=512&docId=51147&mobile&categoryId=512
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5 |
Joseph Raymond Roy, "Burke Test", Marketing Metrics Made Simple, http://www.marketing-metricsmade-simple.com/burke-test.html
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6 |
AC Nielsen Media research, "Analysis of Public TV Advertising Effect and its Factor", KOBACO, 2002.04, http://www.kobaco.co.kr/information/adinfo/UploadFile/0204_132.pdf
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7 |
Jun-Cheon Jang, "CPRP based on Viewer Ratings has Limits to Measurement of Engagement of Viewers", KOBACO, 2009.01, http://www.kobaco.co.kr/information/adinfo/html/200901/054_%BA%D2%C8%B2%B1%E2TV.htm
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8 |
Ji-Hoon Song, Si-Jin Lee, Dong-Hyo Park, "Twitter message analysis system design using Hadoop", A proceedings of Korean Society for Internet Information 2012 Summer Conference, p.169-170, 2012.6.
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9 |
TVCF, a Web site which provide TV advertisement information, http://www.tvcf.co.kr/.
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10 |
Jericho HTML Parser, http://jericho.htmlparser.net/docs/index.html
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11 |
HighChart, http://www.highcharts.com/
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