• 농촌지도와개발
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• 제30권1호
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• pp.31-41
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• 2023

This study aims to examine the structural relationships among rurality perception, tourism attitude, and behavioral intention in rural healing tourism. Particularly, this study focused on the mediation effect of attitude. Data were collected from 658 rural healing tourists by online survey. SPSS 28.0 and AMOS 28.0 were used for frequency, exploratory factor, confirmatory factor, and structural equation modeling analyses. The results of structural equation modeling indicate perception of rurality had a positive effect on attitude and behavioral intention. In addition, attitude mediated the relationships between perception of rurality and behavioral intention. The results of this study suggest the importance of understanding the interests and pursuits of rural healing tourists and providing them with the values they want. Since rurality has a direct influence on attracting healing tourists, it is necessary to establish a positive image of rural healing tourism.

• 유통과학연구
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• 제21권5호
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• pp.31-41
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• 2023

Purpose: Electric vehicle (EV) technology started in 2015 in Thailand. The Thai Government has indicated that 30% of all cars produced in Thailand by 2025 will be EVs. Using EVs in Thailand will reduce road pollution and increase energy efficiency, especially in major cities. Hence, the adoption of EVs in the country has been promoted. This study pointed out that social influence, facilitating conditions, perceived enjoyment, environmental concern, attitude, and perceived behavioral control are key factors affecting the behavioral intention to adopt EVs among logistic and distribution firms in Thailand. Research design, data, and methodology: 500 top management, middle management and purchasing managers of logistic and distribution firms in Thailand are surveyed. The study employed judgmental, convenience, and snowball sampling. Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM) are the main statistical tools for data analysis. Results: The results show that all determinants impact customers' willingness to adopt EVs, except perceived enjoyment and environmental control. Conclusions: The study proposes to promote the incentives by decreasing electricity prices and endorsing EVs purchase to accelerate the adoption of EVs in Thailand. Therefore, future policies should focus on behavioral intention toward EVs amongst logistic and distribution firms for enhancing the future of mobility in Thailand.

• Asian Pacific Journal of Cancer Prevention
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• 제16권3호
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• pp.1063-1067
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• 2015

Background: Tumor associated fatigue (TAF) or cancer related fatigue (CRF) is not a new concept. Nonetheless, no real headway has been made in the quantitative analysis of its successful treatment via cognitive behavioral therapy. Since 20 to 30% of all breast cancer patients suffer from anxiety and/or depression within the first year of their diagnosis, this issue needs to be addressed and a standard treatment protocol has to be developed. This study focused on developing a simple, reproducible and short (8 weeks) protocol for the cognitive behavioral therapy support of tumor associated fatigue patients. Materials and Methods: Between the year 2011 and 2012, 23 breast cancer patients fulfilled the diagnosis TAF requirements and were introduced into this study. Our method focused on a psycho-oncological support group using a predetermined, highly structured and reproducible, cognitive behavioral therapy treatment manual. Eight weekly, 90 minute sessions were conducted and patients were evaluated before and after this eight session block. Tumor fatigue specific questionnaires such as the multidimensional fatigue inventory (MFI) as well as the hospital anxiety and depression scale (HADS) were used in order to quantitatively evaluate patient TAF. Results: Of the 23 patients enrolled in the study, only 7 patients fulfilled the TAF diagnostic criteria after the psycho-oncological group treatment. This represents a 70% reduction in diagnosable tumor associated fatigue. The HADS analysis showed a 33% reduction in patient anxiety as well as a 57% reduction in patient depression levels. The MFI scores showed a significant reduction in 4 of the 5 evaluate categories. With the exception of the "mental fatigue" MFI category all results were statistically significant. Conclusions: This study showed that a highly structured, cognitive behavioral therapy group intervention will produce significant improvements in breast cancer patient tumor associated fatigue levels after only 8 weeks.

• 벤처창업연구
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• 제19권4호
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• pp.215-229
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• 2024

본 연구의 목적은 보건교사의 행동적 특성이 조직몰입에 영향을 미치는 다양한 요인들을 탐색하여 각 요인 간의 인과관계에 관해 설명하고자 하였으며, 탐색적 연구로써 대상은 보건교사로 근무하는 약 500명을 대상으로 설문 조사하였으며, 응답지 190개를 회수하였다. SPSS를 이용하여 기술통계를 분석하였고, 구조방정식 모형을 이용하여 측정모델과 가설을 검정하였다. 분석 결과, 보건교사의 행동적 특성이 이들의 자기효능감에 긍정적인 영향을 미치는 것으로 나타났고, 행동적 특성과 자기효능감은 정서적 몰입에 긍정적인 영향을 미치는 것으로 나타났다. 또한, 보건교사의 자기효능감은 정서적 몰입에 긍정적인 영향을 미치는데, 이는 이들의 행동적 특성이 정서적 몰입에 직접적인 영향을 미친다기보다는 행동적 특성들이 자기효능감이라는 매개변수를 통해 정서적 몰입에 간접적으로 영향을 미친다는 것을 보여준다. 특히, 보건교사의 과업중요성에 대한 인식 정도가 자기효능감과 정서적 몰입에 영향을 미치는 것을 확인하였다. 본 연구의 시사점은 보건교사의 역량, 즉 행동적 특성이 자기효능감을 통해 조직몰입에 영향을 미친다는 것을 실증적으로 밝힘으로써 이들의 행동적 특성이 조직몰입으로 전이되는 현상을 설명하였다는 것과 직무 특성인 과업중요성에 대한 인식이 자기효능감과 조직몰입에 영향을 미친다는 것을 실증적으로 밝힌 데 있다. 연구의 결과는 보건교사의 역량 함양과 운영에 대한 방향성을 제시할 수 있을 것으로 보인다.

• 가정과삶의질연구
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• 제24권4호
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• pp.11-24
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• 2006

The purpose of this study was to determine if expectation, performance, and disconfirmation are related to consumer satisfaction and behavioral intention. The major findings were as follows: First, among the four dimensions of the medical services, the level of consumer satisfaction was highest with 'doctors' and lowest with 'facilities' while the level of importance was highest with 'doctors' and lowest with 'medical systems' Second, ability to predict behavioral intention can best be improved with regression coefficient weights among the six measures of consumer satisfaction. Third, greater satisfaction was significantly associated with performance and disconfirmation while behavioral intention was significantly associated with expectations, performance, and discoufirmation.

• 한국조리학회지
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• 제13권2호
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• pp.163-173
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• 2007

The purpose of this study is to measure the effects of behavioral intention. A total of 273 questionnaires were completed. The equation model was used to measure the causal effect. The results demonstrated that the confirmatory factor analysis model provided an excellent model fit. The comprehensive model yielded a significantly better fit to the data and accounted for a greater share of the variance in behavioral intentions than the five competing models. The effects of satisfaction, perceived value and service quality on behavioral intention were statistically significant. As expected, service quality and value had significant effects on satisfaction. Service quality and perceived sacrifice had significant effects on value. Moreover, service quality and value perceptions had an indirect influence on behavioral intentions. The overall findings offer strong empirical support for the intuitive notion that improving service quality can increase favorable behavioral intentions and decrease unfavorable intentions.

• 동아시아식생활학회지
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• 제17권1호
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• pp.136-142
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• 2007

This study measured the causal relationships among tourist-perceived sacrifice, service quality, service value, and behavioral intention of employee's service. A total of 224 questionnaires were completed. The equation model was used to measure the causal effect. The results demonstrated that the structural analysis result for the data was an excellent model fit. The influences of perceived value and service quality on service value were statistically significant. As expected, service quality and service value had significant effects on behavioral intention. Moreover, overall service quality played a mediating role in the relationship between perceived sacrifice and service value. Service value played a mediating role in the relationship between service quality and behavioral intention.

• 아동학회지
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• 제27권3호
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• pp.81-100
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• 2006

This study explored the relationship of behavioral inhibition to narrative representations. Narratives of 96 four-year-old children were recorded and analyzed by the scoring system of Robinson, Holmberg and Klute(in press). Six clusters were found : Constrained(47.9%), Anxious/Restricted(23.9%), Emotional Integrated/Empathic(12.5%), Empathic/Avoidant(6.3%), Dysregulated(5.2%) and Anxious/Avoidant(4.2%) clusters. Behavioral inhibition was determined by observations using "Play with Unfamiliar Peers(Rubin et al., 2002)". Behavioral inhibition differences corresponded to the children's narrative representation clusters; The Anxious/Restricted Cluster was related to more and the Emotional Integrated/Empathic Cluster to less inhibited behavior. In context-specific differences, more inhibited behavior was related to Anxious/Avoidant Clusters during show-and-tess and to Empathic/Avoidant Clusters during card-sorting activities, respectively.

• 대한설비관리학회지
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• 제23권4호
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• pp.39-50
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• 2018

This study aimed at investigating the features of m-commerce (mobility, perceived enjoyment, perceived personalization, and habit) that influence consumers' behavioral intents to adopt mobile shopping. To this end, it theorized on and examined the effects of the features of m-commerce that influence consumers' behavioral intents to adopt mobile shopping. The results showed that the most critical drives of m-commerce in mobile shopping are mobility, perceived personalization, and habit. And also we found that habit weakens (moderates) the effects of mobility on the consumers' behavioral intents to adopt mobile shopping. Habit has direct effects on the consumers' behavioral intents to adopt mobile shopping, and these effects are moderated by individual habit.

• Child Health Nursing Research
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• 제7권3호
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• pp.383-396
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• 2001

This study was designed to investigate the effects of the progressive muscle relaxation on behavioral states and emotional reactions of adolescent athletes. The participants were 167 adolescent male soccer players aged between 12 and 18 who were junior or high school students in Seoul. Ninety-three of them were assigned to the experimental group, while seventy-four to the control group. The experimental group was treated by 10 sessions (20 min./session) of Jacobson's progressive muscle relaxation for two weeks, while the control group was not treated. The self and observer reported behavioral states, general stress by visual analogue scale, physical symptoms of stress, athletic stress, state anxiety, depression, self-esteem were measured before and after two weeks of the progressive muscle relaxation. The results were as follows ; 1. The self and observer reported behavioral states were significantly decreased in the experimental group compared with the control group. 2. The general stress and the gastrointestinal symptoms of stress were significantly decreased in the experimental group compared with the control group. No significant difference on athletic stress was found between the two groups. The depression and the state anxiety were significantly decreased in the experimental group compared with the control group. The self-esteem was significantly increased in the experimental group compared with the control group. 3. The influential factors on behavioral state of adolescent male athlete were depression and state anxiety. The accelerating factor on behavioral state change after the progressive muscle relaxation was state anxiety. These results are suggested that the progressive muscle relaxation could be effective in stabilizing behavioral state, decreasing general stress, gastrointestinal symptoms of stress, depression, state anxiety, in increasing self-esteem of adolescent male athletes. And the behavioral state change after the progressive muscle relaxation was influenced by state anxiety.