• 복식문화연구
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• 제22권5호
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• pp.743-759
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• 2014

The purpose of this study is to identify the antecedents of consumers' decision postponement on purchasing fast fashion brands. Ongoing search behavior, overchoice confusion, and similarity confusion were considered as antecedents. It was hypothesized that ongoing search behavior influences decision postponement both directly and indirectly through overchoice confusion and similarity confusion. Data were gathered by surveying university students in Seoul, using convenience sampling. Three hundred five questionnaires were used in the statistical analysis, which were exploratory factor analysis using SPSS and confirmatory factor analysis and path analysis using AMOS. Factor analysis proved that ongoing search behavior, overchoice confusion, similarity confusion, and decision postponement were uni-dimensions. Tests of the hypothesized path proved that ongoing search behavior influences decision postponement indirectly through overchoice confusion. In addition, similarity confusion influences decision postponement. The results suggest some confusion reduction strategies for marketers of fast fashion brands. Suggestions for future study are also discussed.

• International Journal of Contents
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• 제5권4호
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• pp.19-29
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• 2009

This study is focused on the causal relationship between children's intimate behavior and the level of perception towards their grandparents. Their perceptions are related to factors such as proximity, similarity, superiority, favorableness, and self-disclosure. We clarified the relation between intimate behavior and perception using effect factors of children's behavior regarding their grandparents so that this study could be used as an elementary material in developing a solution to improve grandparent-grandchild relationship where the grandparent actively encourages grandchildren's intimate behavior. Regression analysis was used as a hypothesis testing method. The results indicated the following three points. First, perception factors affect active intimate behavior in the order of favorableness, superiority, self-disclosure, and similarity. Second, perception factors affect intimate behavior will in the order of favorableness, superiority, and self-disclosure. Lastly, it was shown that a child's active intimate behavior has an influence on their intimate behavior will.

• 한국지능시스템학회:학술대회논문집
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• 한국퍼지및지능시스템학회 1998년도 The Third Asian Fuzzy Systems Symposium
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• pp.549-551
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• 1998

For a fuzzy system modeled by a fuzzy hypergraph, two fuzzy similarity measures are proposed : one for the fuzzy similarity between fuzzy sets and the other between elements in fuzzy sets. The propose measures can represent the realistic similarities which can not be given by the existing measures. With and example, it is shown that it can be used in the behavior analysis in an organization.

• 한국인터넷방송통신학회논문지
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• 제20권4호
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• pp.17-22
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• 2020

현재 많은 연구가 진행되고 있는 행위 기반 인증 기술은 다른 인증 기술들에 비해서 인증의 인식률을 높이는데 많은 데이터의 장기간 추출이 필요하다. 본 논문은 안드로이드 환경의 스마트폰에 내재되어있는 터치 센서와 자이로스코프를 이용하여 그동안의 행위 기반 인증 연구에서 사용 되었던 행위 특징 데이터들 중에서 핵심적인 최소한의 데이터들만을 이용하기 위해 사용자에게 다섯 차례의 측정을 요구하여 다섯 번의 터치스크린 화면을 터치 하는 방식으로 총 6가지의 행위 특징 데이터를 수집하였고 다음 터치 측정으로 넘어가는 동안의 데이터들의 변화 값에 평균 값을 구하여 이 값과 측정값의 코사인 유사도 측정을 수행하여 코사인 유사도 허용 범위를 생성 한 후, 인증 시도 데이터의 코사인 유사도 값과 비교하는 방식의 사용자 행위 기반 인증 방식을 제안한다. 본 논문을 통해서 적은 수의 특징 데이터와 실험자수 환경에서도 코사인 유사도 인증 범위에 적용되는 임계값을 조절하는 방식을 통해서 최초 EER 37.6%에서 최종 EER 1.9%의 높은 성능을 증명하는데 성공하였다.

• 아태비즈니스연구
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• 제13권3호
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• pp.245-259
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• 2022

Purpose - Studies have been continuously carried out by researchers so far to clarify the factors influencing employee's incivility at work. However, the behavior of employees who are the target of incivility not much has been revealed which behavior affects the experience of incivility. Among them, it is interesting that the effect of OCB, a representative of employees' positive behavior in the workplace, on their experienced incivility has not been investigated. Therefore, this study attempted to clarify the relationship between OCB and experienced incivility that previous studies have not yet discovered. Design/methodology/approach - In the process, the concept of profile similarity was introduced and based on this, it was assumed that the OCB profile similarity between individual and colleagues, not the absolute level of OCB, would affect the experienced incivility and demonstrated this. The analysis was conducted by applying the survey data obtained from 205 employees to hierarchical regression analysis. Findings - As a result of the analysis, it was examined that the absolute OCB value used in previous studies did not significantly affect the experienced incivility, but the higher the similarity level, the less experienced incivility. The implications obtained based on this and future research directions are discussed together in the conclusion. Research implications or Originality - This study is the first one that considers OCB's profile similarity as a antecedent of experienced incivility. OCB profile similarity concept was only treated as a theoretical issue even in very early stage of OCB research stream, but this study examines the significant effect of OCB profile similarity. Moreover, behavioral antecedents of experienced incivility has not been identified well, but this study finds out that OCB can be a behavioral antecedent of experienced incivility.

• 지식경영연구
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• 제10권2호
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• pp.105-119
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• 2009

This study addresses the following questions : how does organization citizenship behavior(OCB) affect knowledge contribution in online communities? does the antecedents of OCB, cohesiveness and affection similarity, influence knowledge contribution in online communities? In order to test our hypotheses with an empirical study, we have conducted a survey which resulted in 192 valid response in the final sample. The PLS analysis results indicate that OCB affects knowledge contribution and coherence and affection similarity of online community users have influence on OCB. Further, knowledge contribution is influenced by community users' affection similarity. Practical implications of these findings and future research implications are also discussed.

• 복식문화연구
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• 제29권4호
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• pp.505-521
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• 2021

This study analyzed the effects of consumer confusion on shopping fatigue and negative purchasing behaviors in an internet shopping environment. Further, the effects of shopping fatigue on negative purchasing behaviors were analyzed. The survey was conducted among consumers in their 20s and 40s in the Seoul metropolitan area who had experience of purchasing fashion products through internet shopping. A total of 392 questionnaire were analysis, with frequency, reliability, factor, correlation, and regression analysis completed using the SPSS statistics program. The results of the study showed that consumer confusion and shopping fatigue in internet shopping environment affected negative purchasing behaviors. First, consumer confusion comprised overload confusion, similarity confusion, and ambiguity confusion. It was found that overload confusion and similarity confusion significantly affected shopping fatigue. Second, shopping fatigue significantly affected negative purchasing behaviors, and an increased level of shopping fatigue result in, increased purchase delay and non-purchase behavior. Third, consumer confusion (overload confusion, similarity confusion, ambiguity confusion) significantly affected purchase delay behavior, while similarity confusion and ambiguity confusion significantly affected non-purchasing behavior. These results will provide useful data for e-CRM and marketing directions of internet companies and will contribute to rational decision-making of internet consumers and improve the quality of consumer life.

• Computers and Concrete
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• 제21권4호
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• pp.385-397
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• 2018

This study is focused on the investigation for similitude the requirements between prototype and scaled models to determine the structural behavior of concrete load bearing systems. The scaling concept has been utilized in many engineering branches, has been assisted to engineers and scientists for obtain the behavior of the prototype by using scaled model. The scaling can be done for two purposes, either scaling up or scaling down depending upon the application. Because, scaled down models are the experimentation on scaled models is cheaper than huge structures. These models also provide facilities for experimental work. Similarity relationships between systems are created either by field equations of the system or by dimensional analysis. Within this study, similarity relationships were obtained by both methods. The similarity relations obtained are applied to different load bearing systems and it is determined that the similarity relation is a general expression. In this study, as an example, column, frame, cantilever beam and simple beam are chosen and 1/2, 1/5 and 1/10 scales are applied. The results are compared with the analytical results which are obtained by creating of the finite element models with SAP2000 software of different scaled load bearing systems. The analysis results of all systems are examined and it is determined that the scale factors are constant depending on the scale types for different load bearing systems.

• 대한가정학회지
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• 제40권8호
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• pp.107-121
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• 2002

This study investigates the factors associated with adolescent females' sexual behavior. Results from 390 adolescent females reveal that dating atmosphere was the strongest and the most influential risk factor predicting adolescent females sexual behavior, which has been a neglected variable in the research of adolescent sexual behavior. Age and similarity of sexual attitude with her dating partner, in addition to the dating experience had very significant impacts on highly sexually experienced adolescent females' sexual behavior. Adolescent females with low sexual experiences were significantly affected by similarity of sexual attitude with dating partner, siblings, and peers, her own attitude, age, and dating atmosphere. The findings from this study also indicate that parental supervision, dating atmosphere, respondent's sexual attitude, love for partner, and communication with parents on sexual issues were significant factors for determining adolescent females' sexual involvement.

• 한국의류학회지
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• 제38권2호
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• pp.216-230
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• 2014

The importance of the Chinese fashion market is increasing; therefore, this study investigates the possibility of implementing a Word-of-Mouth (WOM) marketing strategy among Chinese students in Korea. This study examines the effects of consumer characteristics (similarity, opinion leadership, and fashion innovativeness), awareness of Korean fashion brands, satisfaction with Korean fashion products on WOM experiences and WOM behavior (off-line as well as on-line). A total of 161 responses from Chinese students in Korea were gathered and analyzed using SPSS 20.0 for descriptive statistics, factor analysis, and regression analysis. The results show that consumer characteristics (except similarity) significantly influence WOM experiences, opinion leadership influence off-line WOM behavior, and fashion innovativeness influence online WOM behavior. However, similarity has no influence on WOM experiences and WOM behavior. Second, Korean brand awareness affect both WOM experiences and behavior; however, satisfaction with Korean fashion products only affected WOM experiences. This study showed the feasibility of conducting a WOM marketing strategy using the WOM effects of Chinese students in Korea. The study may help the Korean apparel industries establish an entry strategy for the Chinese market.