• 가족자원경영과 정책
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• 제10권1호
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• pp.83-105
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• 2006

The purposes of this study were to classify types of consumption values and to examine 5 types of art appreciation of university students in Seoul. Five types of art appreciation included fine art exhibition(including photographs, architects, calligraphy works), classical and opera performance, traditional Korean music performance, drama and musical performance, dance performance. The sample for this study consisted of 422 university students of five universities in Seoul. The data were collected using the structured questionnaires. The statistical methods used for the analysis were descriptive statistics, chi-square, factor analysis, and cluster analysis. The major findings are as follows. 1. The result of factors for consumption values of students emerged four factors. These were called as 'materialism', 'honor centered', 'family centered', 'hedonism' value. 2. The cluster analysis was conducted based on these four factors. The result showed 3 groups of consumption value which were called as 'material' honor value group', 'family value group', 'hedonic value group'. 3. The consumption value of university students did not significantly differ according to their demographic variables. 4. The behavior of art appreciation of university students significantly differed by their demographic characteristics and consumption value. The material' honor valued group showed the least chances to make decisions on art appreciation for one's own, which reflected that this group appreciate art to satisfy their honors rather than to enjoy art itself. They also showed the most chances to consider the renownedness of the art work or artists among three groups. And they showed the least chances to pay for the tickets for art appreciation, all of those meant that they appreciate arts unvoluntarily in situational condition. The family valued group showed the most chances to pay for the tickets when they appreciate arts. And therefore they were most susceptible for the prices. The hedonic valued group showed the most interests in art. They decided to appreciate art for their own, and they considered the contents and the highness in the level of the art the most when they appreciate art. And they show the most intention of participation in drama/musical performances, which reflect their interests in hedonic values. Based on these results of this study concluded that the consumption values of university students affected their behavior of art appreciation. Thus, university students' behavior on art appreciation can be effectively developed by education according to their consumption values.

• 한국디자인학회:학술대회논문집
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• 한국디자인학회 2001년도 Bulletin of The 5th Asian Design Conference International Symposium on Design Science
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• pp.35.1-35
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• 2001

• 문화기술의 융합
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• 제4권3호
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• pp.51-62
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• 2018

과거와 다르게 문화 예술이 경쟁우위 획득을 위한 핵심요소로 인식되면서, 문화 예술에 대한 접근방식과 향유 방식에 변화가 나타나고 있다. 이에 본 연구는 M금융사 임직원을 대상으로 문화 예술 활동 참여가 조직의 궁극적인 목표라 할 수 있는 업무성과에 어떠한 영향을 주는지 알아보고자 진행되었다. 연구결과 첫째, 창작활동은 직무몰입에 긍정적 영향을 미치지만, 감상활동은 직무몰입에 통계적으로 유의미한 영향을 주지 않는 것으로 나타났다. 둘째, 감상활동은 창의적 행동에 긍정적 영향을 미치지만, 창작활동은 창의적 행동에 통계적으로 유의미한 영향을 미치지 않는 것으로 확인되었다. 셋째, 직무몰입은 창의적 행동에 유의미한 영향을 미치는 것으로 나타났다. 넷째, 직무몰입과 업무성과 간의 관계는 직무몰입이 업무성과에 긍정적 영향을 미치며, 창의적 행동역시 업무성과에 긍정적 영향을 미치는 것으로 나타났다. 마지막으로 문화 예술 활동 참여와 업무성과 간의 매개효과를 직무몰입과 창의적 행동으로 살펴본 결과, 직무몰입과 창의적 행동이 창작활동과 업무성과 사이를 완전 매개하는 것으로 나타났으나, 감상활동과 업무성과 사이는 매개하지 않는 것으로 나타났다. 반면 직무몰입과 업무성과 사이의 창의적 행동에 대한 매개효과는 부분 매개하는 것으로 나타났다.

• International Journal of Contents
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• 제7권3호
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• pp.38-47
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• 2011

The present research has created and evaluated contents capable of work appreciation visitors changing their viewpoints on their will by introducing mobile exhibition exposition devices (iPad) for large exhibition museum. Various exposition contents of usually invisible parts or those provided in accordance with user positions drew visitors' attentions and improved museum experience satisfaction. Utilization of digitalized exhibition information generated activeness in viewing and new communication between exhibition and a visitor instead of the conventional exhibition exposition.