• 제목/요약/키워드: behavior explanation

검색결과 213건 처리시간 0.029초

로열티 프로그램이 고객 참여와 소비자-브랜드 관계에 기초한 관계형 시장 행동에 미치는 영향 : 프랜차이즈 회원제 휘트니스클럽을 대상으로 (The Marketing Effect of Loyalty Program on Relational Market Behavior : Focusing in Franchise Membership Fitness Club)

  • 윤경구;신건철
    • 한국유통학회지:유통연구
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    • 제17권2호
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    • pp.1-28
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    • 2012
  • 본 연구는 Sheth and Parvatiyar(1995)가 제시한 관계형 시장 행동의 가정과 정의에 대한 Bagozzi(1995), Peterson(1995)의 논평에 기초해 관계 마케팅 방식으로서 로열티 프로그램이 고객 참여와 소비자-브랜드 관계에 기초한 관계형 시장 행동에 미치는 영향을 실증해 보았다. 다음과 같이 연구 결과와 시사점을 정리한다. 첫째, 로열티 프로그램의 관계적 성과를 검증한 결과, 로열티 프로그램이 고객의 참여, 소비자-브랜드 관계, 관계형 시장 행동에 미치는 긍정적 효과를 실증하였다. 선행 연구에서의 주장과 일치하는 이러한 결과는 소비자와 기업이 마케팅 관계에 참여하려는 의지와 능력은 더 높은 마케팅 생산성을 낳는다는 Sheth and Parvatiyar(1995)의 제안 명제를 확인시켜 주고 있다. 둘째, 소비자-브랜드 관계의 매개효과 그리고 소비자-브랜드 관계의 구성 변수와 관계형 시장 행동의 구성 변수간 영향을 미치는 개별적인 인과 관계에 대해 일관된 결과를 보이지 않고 있다는 주장(Palmatier, Dant, Grewal and Evans, 2006)에 따라 다중 회귀분석으로 추가 분석을 실시한 결과, 소비자-브랜드 관계의 질적 특성을 이루는 여섯 개 항목들이 개별적으로 관계형 시장 행동에 영향을 미치는 회귀 모델의 설명력이 더 높다는 Breivik and Thorbjornsen(2008)의 연구결과를 지지하는 결과를 얻었다. 셋째, 고객의 참여를 활성화시킬 때 소비자-브랜드 관계 및 관계형 시장 행동이라는 관계 성과가 나타난다는 시사점을 제시하였다. 이는 관계 마케팅 활동과 고객 참여를 증가시키려는 노력이 소비자와의 관계 유지와 성과에 중요하다는 선행 연구의 주장 (Bitner, 1995, Fournier, 1994 ; Sheth and Parvatiyar, 1995)에서 뒷받침된다.

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Balancing Efficiency and Flexibility in Software Project: The Role of Team Collective Improvisation, behavioral integration, and member diversity

  • Lee, Young-Joo;Lee, Jung-Hoon;Ham, Kyung Sun
    • Journal of Contemporary Eastern Asia
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    • 제16권1호
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    • pp.22-45
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    • 2017
  • The successful management of software (SW) projects is a continuous concern to managers, which is attributed to the contradictory demands that most projects are facing; meeting user requirements within time and budget limit while flexibly dealing risks during the progress of the projects. The present study asserts project performance and risk mitigation are not tradeoff but to be achieved simultaneously, which is called SW project ambidexterity. Drawing on the literature on organizational behavior, hypotheses are developed speculating the relation among project performance, risk mitigation, team collective improvisation, team behavioral integration, and team diversity. Using empirical data collected from 102 SW project teams of 507 team members in South Korea, empirical analysis indicates team collective improvisation is a significant antecedent to SW project ambidexterity, playing a pivotal role to balance the contradictory demands. Furthermore, team behavioral integration positively influences the degree of team collective improvisation, and the magnitude of the relation is partially contingent on the team members' age and major diversity. The present study advances theory by providing a context specific explanation about the SW project ambidexterity and its precedents.

단기 기억상실을 주증(主症)으로 하는 6례(例)의 임상보고 -중기(中氣), 건망(健忘), 해리성 기억장애 중심으로 (6 Clinical Reports of Temporary Severe Amnesia Patients -focusing on amnesia, hysteric convulsion, dissociative disorder)

  • 오영진;김보경
    • 동의신경정신과학회지
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    • 제16권2호
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    • pp.287-299
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    • 2005
  • Dissociative disorder is a psychiatric disorder characterized by a sudden loss of memory, but which has no organic disease or explanation. It usually occurs after heavy psychosocial stress or traumatic experience. A transient cerebral ischemic attack (TIA) is an acute episode of temporary and focal loss of cerebral function of vascular origin. TIAs are rapid in onset; symptoms reach their maximal manifestation in fewer than 5 minutes. Manifestations are of variable duration and typically last 2-15 minutes(rarely as long as 24 h). Most TIA durations are less than 1 hour. Of concern is the careful detection of changes in behavior, speech, gait, memory, movement, and vision. TIAs are uncommon in persons younger than 60 years. I treat 6 cases of Sudden Temporary Amnesia Patients with oriental medicine and they are improved. All of them had amnesia for $6{\sim}10\;hours$. During that time, they show behavioral changes and they are not on the state of unconsciousness. After recovery, they also forget what happen at the time. they have some emotional reason too. In conclusion, 4 cases of them belong to dissociative disorder and 2 other cases, TIA.

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고혈압과 당뇨병 노인의 복약순응도와 이에 영향을 미치는 요인 (Medication Adherence of Elderly with Hypertension and/or Diabetes-mellitus and its' Influencing Factors)

  • 김성옥
    • 한국임상약학회지
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    • 제21권2호
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    • pp.81-89
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    • 2011
  • Medication adherence is an important public health issue. This study is conducted to explore non-adherence of elderly with hypertension and/or diabetes mellitus and to better understand its' influencing factors. To explore non-adherence, 605 elderly patients in community were surveyed with Modified Morisky Scale (MMS), from Aug 18 to Sept 19, 2008. MMS is designed to predict medication-taking behavior and outcomes, and also to explain persistence of the patient's long-term continuation of therapy, which is a significant factor in the long-term management of chronic diseases. Also, MMS is designed to classify patients into a high/low continuum for knowledge and motivation. Patients self reported medication adherence were average 4.66 with MMS (range 0-6), only 78% of patients hold high motivation of medication adherence although 95.5% of patients hold high knowledge of medication adherence. This study explores which factors influence to high motivation of medication adherence and it proved that patients' participation in work, education level, participation in private health insurance, number of medication and medication frequency per day, pharmacists' explanation, experience of non adherence due to cost are important factors to explain high motivation of medication adherence of elderly with hypertension and/or diabetes mellitus.

Flexural analysis of thermally actuated fiber reinforced shape memory polymer composite

  • Tiwari, Nilesh;Shaikh, A.A.
    • Advances in materials Research
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    • 제8권4호
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    • pp.337-359
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    • 2019
  • Shape Memory Polymer Composites (SMPC) have gained popularity over the last few decades due to its flexible shape memory behaviour over wide range of strains and temperatures. In this paper, non-linear bending analysis has been carried out for SMPC beam under the application of uniformly distributed transverse load (UDL). Simplified C0 continuity Finite Element Method (FEM) based on Higher Order Shear Deformation Theory (HSDT) has been adopted for flexural analysis of SMPC. The numerical solutions are obtained by iterative Newton Raphson method. Material properties of SMPC with Shape Memory Polymer (SMP) as matrix and carbon fibre as reinforcements, have been calculated by theory of volume averaging. Effect of temperature on SMPC has been evaluated for numerous parameters for instance number of layers, aspect ratio, boundary conditions, volume fraction of carbon fiber and laminate stacking orientation. Moreover, deflection profile over unit length and behavior of stresses across thickness are also presented to elaborate the effect of glass transition temperature (Tg). Present study provides detailed explanation on effect of different parameters on the bending of SMPC beam for large strain over a broad span of temperature from 273-373K, which encompasses glass transition region of SMPC.

Corrosion Behavior of Stainless Steel 316 for Carbon Anode Oxide Reduction Application

  • Jeon, Min Ku;Kim, Sung-Wook;Choi, Eun-Young
    • 방사성폐기물학회지
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    • 제18권2호
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    • pp.169-177
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    • 2020
  • Here, the stability of stainless steel 316 (SS-316) was investigated to identify its applicability in the oxide reduction process, as a component in related equipment, to produce a complicated gas mixture composed of O2 and Cl2 under an argon (Ar) atmosphere. The effects of the mixed gas composition were investigated at flow rates of 30 mL/min O2, 20 mL/min O2 + 10 mL/min Cl2, 10 mL/min O2 + 20 mL/min Cl2, and 30 mL/min Cl2, each at 600℃, during a constant argon flow rate of 170 mL/min. It was found that the corrosion of SS-316 by the chlorine gas was suppressed by the presence of oxygen, while the reaction proceeded linearly with the reaction time regardless of gas composition. Surface observation results revealed an uneven surface with circular pits in the samples that were fed mixed gases. Thermodynamic calculations proposed the combination of Fe and Ni chlorination reactions as an explanation for this pit formation phenomenon. An exponential increase in the corrosion rate was observed with an increase in the reaction temperature in a range of 300 ~ 600℃ under a flow of 30 mL/min Cl2 + 170 mL/min Ar.

An Orbital Stability Study of the Proposed Companions of SW Lyncis

  • Hinse, T.C.;Horner, Jonathan;Wittenmyer, Robert A.
    • Journal of Astronomy and Space Sciences
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    • 제31권3호
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    • pp.187-197
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    • 2014
  • We have investigated the dynamical stability of the proposed companions orbiting the Algol type short-period eclipsing binary SW Lyncis (Kim et al. 2010). The two candidate companions are of stellar to substellar nature, and were inferred from timing measurements of the system's primary and secondary eclipses. We applied well-tested numerical techniques to accurately integrate the orbits of the two companions and to test for chaotic dynamical behavior. We carried out the stability analysis within a systematic parameter survey varying both the geometries and orientation of the orbits of the companions, as well as their masses. In all our numerical integrations we found that the proposed SW Lyn multi-body system is highly unstable on time-scales on the order of 1000 years. Our results cast doubt on the interpretation that the timing variations are caused by two companions. This work demonstrates that a straightforward dynamical analysis can help to test whether a best-fit companion-based model is a physically viable explanation for measured eclipse timing variations. We conclude that dynamical considerations reveal that the proposed SW Lyncis multi-body system most likely does not exist or the companions have significantly different orbital properties from those conjectured in Kim et al. (2010).

Analysis of the thresholds of granular mixtures using the discrete element method

  • Jian, Gong;Jun, Liu
    • Geomechanics and Engineering
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    • 제12권4호
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    • pp.639-655
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    • 2017
  • The binary mixture consists of two types of granular media with different physical attributes and sizes, which can be characterized by the percentage of large granules by weight (P) and the particle size ratio (${\alpha}$). Researchers determine that two thresholds ($P_S$ and $P_L$) exist for the peak shear strength of binary mixtures, i.e., at $P{\leq}P_S$, the peak shear strength is controlled by the small granules; at $P{\leq}P_L$, the peak shear strength is controlled by the large granules; at $P_S{\leq}P{\leq}P_L$, the peak shear strength is governed by both the large and small granules. However, the thresholds of binary mixtures with different ${\alpha}$ values, and the explanation related to the inner details of binary mixtures to account for why these thresholds exist, require further confirmation. This paper considers the mechanical behavior of binary mixtures with DEM analysis. The thresholds of binary mixtures are found to be strongly related to their coordination numbers $Z_L$ for all values of ${\alpha}$, where $Z_L$ denotes the partial coordination number only between the large particles. The arrangement structure of the large particles is examined when P approaches the thresholds, and a similar arrangement structure of large particles is formed in both 2D and 3D particle systems.

Computer Analysis of Non-vaulted Nef Unique System

  • Hong, Seong-Woo
    • Architectural research
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    • 제2권1호
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    • pp.1-6
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    • 2000
  • Ever since Viollet-le-Due began to examine Gothic structural elements using his method of geometrical analysis in the nineteenth century, art and architectural historians and a few engineers have periodically attempted to ascertain the structural advantages of the various characteristic features of Gothic architecture. In none of these studies, however, has the way forces work within the lightweight and spacious masonry Gothic buildings been precisely interpreted. The approach taken by art and architectural historians has therefore tended to be primarily descriptive and to be based on intuitive assumptions. This study intend to analyze the Gothic non-vaulted nef unique(aisleless) structures of Lower Languedoc which has never been scientifically tested, and to provide as comprehensive an explanation as possible of the way in which these non-vaulted buildings work. In order to achieve this goal, this paper Is to examine, by means of finite element analysis. the links between the width of non-vaulted aisleless structures, the configuration of the arches, diaphragm arch, and the buttress. Finite element analysis with a computer provides a more accurate analysis than the methods of analysis that have been heretofore applied to Gothic structures, as well as permits us to visualize the global stress behavior of the structure. Combined with traditional methods of studying historical buildings, therefore, finite element analysis inevitably give us a broader understanding of the processes involved in the design and construction of medieval buildings.

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모바일 소셜네트워크서비스 환경에서 지속 사용 의도의 선행 요인에 관한 연구: 신뢰와 프라이버시 우려의 역할 (A Study of Antecedents of Continuance Intention in Mobile Social Network Service: The Role of Trust and Privacy Concerns)

  • 김병수
    • 지식경영연구
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    • 제13권4호
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    • pp.83-100
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    • 2012
  • Given the prevalence of mobile social network services (SNS) such as Facebook and Kakaotalk, it has become important to understand user's continuance behavior in a mobile SNS environment. Although trust and privacy concerns play a key role in SNS users' decision-making processes, most studies on SNS have shed little light on the effects of trust and privacy concerns on SNS continuance intention. In this regard, this paper developed an integrated model to deeply understand the key antecedents of user's continuance intention to use mobile SNS by incorporating trust and privacy concerns into extended expectation-confirmation model. The proposed research model was tested by using survey data collected from 170 users who have experience with Kakaotalk. The findings of this study found that the proposed theoretical framework provides a statistically significant explanation of the variance in continuance intention of mobile SNS. The analysis results indicate that trust serves as the salient antecedent of continuance intention to use mobile SNS. However, it was found that privacy concerns negatively influence trust, whereas it is not significantly related to continuance intention of mobile SNS. The theoretical and practical implications of the findings were described.

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